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	<title>AllThingsD &#187; Halo</title>
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		<title>Timing of Microsoft's "Xbox 720” Hinted at in Lawsuit</title>
		<link>http://allthingsd.com/20120524/timing-of-microsofts-xbox-720-hinted-at-in-lawsuit/</link>
		<comments>http://allthingsd.com/20120524/timing-of-microsofts-xbox-720-hinted-at-in-lawsuit/#comments</comments>
		<pubDate>Thu, 24 May 2012 19:08:15 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[Brier Dudley]]></category>
		<category><![CDATA[Bungie]]></category>
		<category><![CDATA[Call of Duty]]></category>
		<category><![CDATA[console]]></category>
		<category><![CDATA[contracts]]></category>
		<category><![CDATA[E3]]></category>
		<category><![CDATA[Frank shaw]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Halo]]></category>
		<category><![CDATA[Halo 4]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[Los Angeles Times]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PlayStation 3]]></category>
		<category><![CDATA[PS4]]></category>
		<category><![CDATA[release schedule]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[unsealed documents]]></category>
		<category><![CDATA[XBox]]></category>
		<category><![CDATA[Xbox 720]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=212012</guid>
		<description><![CDATA[Microsoft is not saying when it will be unveiling a new Xbox console, but thanks to a lawsuit between Activision and some former employees, timing details are a little clearer.]]></description>
			<content:encoded><![CDATA[<p>Microsoft <a href="http://allthingsd.com/20120317/no-new-xbox-anytime-soon-says-microsoft/">is not saying</a> when it will be unveiling a new Xbox console, except to say that it won&#8217;t be at the E3 game conference next month.</p>
<p><img class="alignright size-medium wp-image-86251" title="Xbox 360 at E3" src="http://allthingsd.com/files/2011/06/IMG_4176-380x285.jpg" alt="" width="380" height="285" />Now there&#8217;s some additional information on timing, thanks to a lawsuit between Activision and some former employees.</p>
<p>According to confidential agreements unsealed in the court case, Microsoft&#8217;s next game console, which is referred to as the &#8220;Xbox 720,&#8221; could be released in time for the 2013 holiday season.</p>
<p>The Los Angeles Times <a href="http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-bungie-activision-contract-20120521,0,3463781.story">originally posted the documents on Monday</a>, but it was <a href="http://seattletimes.nwsource.com/html/technologybrierdudleysblog/2018268340_bungie_xbox_720_and_ps4_plans.html">Brier Dudley of the Seattle Times</a> who came up with the theory on the timing.</p>
<p>The lawsuit <a href="http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-activision-documents-20120516,0,5025423.story">is a complicated tale</a>, involving Activision&#8217;s insanely successful first-person shooter Call of Duty. Former Activision developers are claiming they are owed hundreds of millions of dollars in royalties and bonus payments. Activision is claiming breach of contract.</p>
<p>The documents, revealed last week, detail a high-profile deal between Bungie and Activision in 2010.</p>
<p><a href="http://documents.latimes.com/bungie-activision-contract/">The 27-page agreement</a> calls for Bungie to develop four &#8220;sci-fantasy, action shooter games,&#8221; code-named &#8220;Destiny,&#8221; released every other year, beginning in the fall of 2013, <a href="http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-bungie-activision-contract-20120521,0,3463781.story">according to the Los Angeles Times</a>. Additionally, Bungie agreed to put out four downloadable expansion packs code-named &#8220;Comet.&#8221;</p>
<p>Bungie is the developer behind the successful Halo franchise, but is not the developer behind Halo 4, which Microsoft is developing and releasing in November.</p>
<p>Here&#8217;s what Dudley is suggesting based on the contract language:</p>
<blockquote class="memo"><p>Microsoft hasn&#8217;t said when the next version of the Xbox will go on sale, but the Bungie contract suggests that it could happen in the 2013 holiday season, with &#8220;Destiny&#8221; as a key launch title. That would be similar to the way Halo was a cornerstone of the first Xbox launch in November 2001.</p></blockquote>
<p>An Xbox spokesman declined to comment on this theory, and referred questions to Activision and Bungie.</p>
<p>The document also says the game is expected to be released for the PlayStation 3 successor in the fall of 2014.</p>
<p>The big caveat to all of this guesswork is that the document is now two years old, so timing could easily change. Additionally, the name &#8220;Xbox 720&#8243; could just be a code name or placeholder. Of course, console makers keep the timing of their upcoming hardware close to their vests, so that consumers don&#8217;t hold off on making purchases.</p>
<p>In March, Microsoft’s Corporate Communications boss <a href="http://allthingsd.com/20120317/no-new-xbox-anytime-soon-says-microsoft/">Frank Shaw told <strong>AllThingsD</strong></a> that consumers probably shouldn&#8217;t expect new hardware at the E3 game conference, or &#8220;anytime soon.&#8221;</p>
<p>“For us, 2012 is all about Xbox 360,” he added.</p>
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		<title>Is YouTube's Ad Pitch Working?</title>
		<link>http://allthingsd.com/20120511/is-youtubes-ad-pitch-working/</link>
		<comments>http://allthingsd.com/20120511/is-youtubes-ad-pitch-working/#comments</comments>
		<pubDate>Fri, 11 May 2012 14:19:25 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Halo]]></category>
		<category><![CDATA[Machinima]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[upfronts]]></category>
		<category><![CDATA[Web video]]></category>
		<category><![CDATA[WIGS]]></category>
		<category><![CDATA[XBox]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=206926</guid>
		<description><![CDATA[YouTube is trying to convince advertisers to spend big dollars on its upgraded content. They seem receptive.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2012/05/youtube-WIGS.jpg"><img class="alignright size-medium wp-image-206954" title="youtube WIGS" src="http://allthingsd.com/files/2012/05/youtube-WIGS-380x256.jpg" alt="" width="380" height="256" /></a>Last week, <a href="http://allthingsd.com/20120503/youtube-gets-jay-z-to-help-sell-tv/">YouTube threw a glitzy party</a> designed to get advertisers to move their money from TV to the giant video site. Is it working?</p>
<p>Capstone analyst Rory Maher thinks so. He&#8217;s been polling ad buyers and thinks they may collectively be spending 40 percent more on YouTube than they did a year ago.</p>
<p>He also thinks YouTube&#8217;s strategy of grouping its new channels into &#8220;genres&#8221; &#8212; like &#8220;women,&#8221; &#8220;pop culture,&#8221; etc. &#8212; and selling those as megapackages is attractive to advertisers, and that they&#8217;ve at least placed tentative commitments on all 18 packages YouTube is selling.</p>
<p>But those dollars aren&#8217;t going to come from TV, Maher thinks. Instead, advertisers will take money they would have spent on other Web ads and move them over to YouTube. That&#8217;s still a win for Google, but it&#8217;s not the win it really wants.</p>
<p>Last week&#8217;s event didn&#8217;t win everyone over. Several folks I&#8217;ve talked to &#8212; including people who are making stuff for YouTube&#8217;s channels &#8212; say they&#8217;re underwhelmed with the actual content they saw onstage at the Beacon Theater.</p>
<p>&#8220;It looked like Web video,&#8221; one Web video maker told me. That is, it didn&#8217;t look like the stuff the TV guys show off at <em>their</em> advertiser events.</p>
<p>Some of the stuff may get close to TV.</p>
<p>YouTube is brimming with pride over <a href="http://www.youtube.com/user/wigs">WIGS</a>, a series of soapy dramas featuring actresses you&#8217;ve heard of, like Jennifer Beals and Julia Stiles (News Corp., which owns this site, had a hand in putting the series together). The teaser trailer they&#8217;ve put out looks like a reasonable facsimile of Lifetime, at least to my eyes. And Machinima is planning a series based on Halo, the hit Xbox game, and the few seconds of that they showed looked pretty slick.</p>
<p>It&#8217;s more likely that most of the Web video YouTube produces with its channels this year really will end up looking like Web video. But if that doesn&#8217;t bother the people who watch it &#8212; and there are some 800 million people watching this stuff every month &#8212; then it shouldn&#8217;t be a problem for the ad guys, either.</p>
<p><iframe src="http://www.youtube.com/embed/4yfNpaqZJdQ" frameborder="0" width="640" height="360"></iframe></p>
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		<title>Bungie Says "Halo" to 20th Anniversary (Video)</title>
		<link>http://allthingsd.com/20110807/bungie-says-halo-to-20th-anniversary-video/</link>
		<comments>http://allthingsd.com/20110807/bungie-says-halo-to-20th-anniversary-video/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 17:30:12 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Bungie]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Halo]]></category>
		<category><![CDATA[Jason Jones]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[World Wide Web]]></category>
		<category><![CDATA[XBox]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=106877</guid>
		<description><![CDATA[The creator of Halo on the Xbox hits the two-decade mark and celebrates itself with an hour-long documentary.]]></description>
			<content:encoded><![CDATA[<p>Yesterday, <a href="http://allthingsd.com/20110806/world-wide-web-almost-old-enough-to-drink-lucy-hits-the-century-mark/">the World Wide Web turned 20</a>, but it&#8217;s not the only technology institution with a big birthday. Just last week, Bungie hit the two-decade mark as well.</p>
<p><a href="http://allthingsd.com/files/2011/08/bungie_halo.png"><img src="http://allthingsd.com/files/2011/08/bungie_halo-204x285.png" alt="" title="bungie_halo" width="204" height="285" class="alignright size-medium wp-image-106911" /></a>To mark the anniversary, the game studio known for creating Halo on the Xbox produced an hour-long documentary &#8212; a &#8220;celebration of Bungie&#8217;s legacy and a love letter to the community of gamers who have embraced Bungie&#8217;s games for two incredible decades&#8221; &#8212; with footage of its founders developing Macintosh games in a one-room office in Chicago, and a glimpse of the company&#8217;s present and future.</p>
<p>Somewhere in between, the game studio was acquired by Microsoft and moved to Bellevue, Wash., only to split off in 2007 to become an independent company. Later, it signed a 10-year publishing deal with Activision Blizzard.</p>
<p><a href="http://www.bungie.net/News/content.aspx?type=topnews&amp;link=obravenewworld">In the video</a>, the company captures interviews with &#8220;ever-elusive creative director, Jason Jones &#8212; and interviews from key industry veterans and luminaries.&#8221;</p>
<p><object width="640" height="390" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/OtG6--4r_qk?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="640" height="390" type="application/x-shockwave-flash" src="http://www.youtube.com/v/OtG6--4r_qk?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
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		<title>iCloud: The Mother of All Halos</title>
		<link>http://allthingsd.com/20110608/icloud-the-mother-of-all-halos/</link>
		<comments>http://allthingsd.com/20110608/icloud-the-mother-of-all-halos/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 11:40:17 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Halo]]></category>
		<category><![CDATA[iCloud]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[thin client]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=84039</guid>
		<description><![CDATA[If, as Steve Jobs says, software is the soul of Apple’s products, hardware their brains and sinew, then iCloud is their memory--and soon perhaps one of their biggest selling points as well.]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/files/2011/06/201106061120112469-L-640x427.jpg" alt="" title="201106061120112469-L" width="640" height="427" class="aligncenter size-large wp-image-84163" />If, as Steve Jobs says, software is the soul of Apple&#8217;s products, hardware their brains and sinew, then iCloud is their memory&#8211;and soon perhaps one of their biggest selling points as well. Certainly it&#8217;s a feature that will differentiate Apple&#8217;s already well-differentiated products even further from the competition.</p>
<p>ICloud’s ability to automatically and seamlessly integrate not just data but the applications that use it across Macs and iOS devices will likely cement customer loyalty for Apple products in a way we&#8217;ve not yet seen&#8211;even in Apple monomaniacs.</p>
<p>Once you&#8217;ve gotten used to having your apps and media managed through iCloud, it&#8217;s going to be awfully tough to leave it&#8211;not because it&#8217;s difficult to make the switch to a new platform, but because it will undoubtedly be so unpleasant to give up the effortless mobile data ubiquity it provides.</p>
<p>Who wants to go back to emailing documents to yourself, or firing up Dropbox to move media from one device to another, when iCloud will&#8211;if it works properly&#8211;obviate the need for both by enabling <a href="http://allthingsd.com/20110606/apples-invisible-icloud-the-promise-of-simple-seamless-sync/">change-on-one-device, update-to-all computing that&#8217;s ostensibly effortless and invisible</a>?  </p>
<p>Add to that a price point of free and a software-driven ecosystem like the one Apple&#8217;s developed and, well, that&#8217;s an offer not easily refused. Not easily duplicated, either&#8211;particularly for more fragmented platforms like Android. Going forward, iCloud undoubtedly means more hardware purchases for Apple from new customers and old. It&#8217;s going to be another halo, perhaps even the biggest of them all. </p>
<p>This is, of course, all assuming iCloud works as advertised. As Apple CEO Steve Jobs himself noted during his WWDC keynote earlier this week, the company&#8217;s first foray into cloud services wasn&#8217;t a rousing success. &#8220;I know what you&#8217;re thinking,&#8221; <a href="http://allthingsd.com/20110606/wwdc-2011-live-blog/">he said</a>. &#8220;Why should we trust Apple. They&#8217;re the ones who brought us MobileMe. It wasn&#8217;t our finest hour&#8211;let me just say that&#8211;but we learned a lot from it.&#8221; </p>
<p>We&#8217;ll see just how much come fall, but judging from what we saw Monday, it&#8217;s more than enough. iCloud has been smartly conceived, and if it&#8217;s done well the chances are good it will become one of those &#8220;how did I ever live without this&#8221; services.</p>
<p>A final observation: How ironic is it that in the end it&#8217;s Apple that&#8217;s poised to deliver on the mobile thin-client promise, not the companies that originally made it?</p>
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		<title>Microsoft Eyes Wider Net as Xbox Turns to Entertainment</title>
		<link>http://allthingsd.com/20101220/microsoft-eyes-wider-net-as-xbox-turns-to-entertainment/</link>
		<comments>http://allthingsd.com/20101220/microsoft-eyes-wider-net-as-xbox-turns-to-entertainment/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 13:30:22 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[360]]></category>
		<category><![CDATA[accessories]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[bestseller]]></category>
		<category><![CDATA[Call of Duty]]></category>
		<category><![CDATA[controller]]></category>
		<category><![CDATA[Craig Davison]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[detection]]></category>
		<category><![CDATA[downloads]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[eMoney]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Halo]]></category>
		<category><![CDATA[hard-core]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Hulu Plus]]></category>
		<category><![CDATA[Kinect]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[motion]]></category>
		<category><![CDATA[movies]]></category>
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		<category><![CDATA[PlayStation]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[Tricia Duryee]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[XBox]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[Xbox Live]]></category>
		<category><![CDATA[Zune]]></category>

		<guid isPermaLink="false">http://emoney.allthingsd.com/?p=838</guid>
		<description><![CDATA[The Kinect has been an early hit for Microsoft, but an even bigger moment to celebrate will be if the new gaming accessory can help move the Xbox beyond the hard-core gaming-crowd demographic to appeal to a mass audience for general living-room entertainment.]]></description>
			<content:encoded><![CDATA[<p>The Kinect has been an early hit for Microsoft, but an even bigger moment to celebrate will be if the new gaming accessory can help move the Xbox beyond the hard-core gamer demographic to appeal to a mass audience for general living-room entertainment.</p>
<p><img src="http://emoney.allthingsd.com/files/2010/12/ATDkinectballmer-275x201.jpg" alt="" title="Ballmer plays Xbox Kinect" width="275" height="201" class="alignright size-medium wp-image-842" />In the first 25 days at market, <a href="http://digitaldaily.allthingsd.com/20101130/kinect-score-2-5-million-down-2-5-million-to-go/">Microsoft sold 2.5 million Kinect accessories</a> and now aims to sell five million this holiday season. The sales helped the Xbox become <a href="http://emoney.allthingsd.com/20101209/microsofts-kinect-drives-industry-wide-gains-in-november/?mod=ATD_rss">the best-selling console in November</a>.</p>
<p>The Kinect is a motion detection system similar to the Nintendo Wii, but is hands-free and doesn&#8217;t require any controllers. Xbox 360 owners can purchase one for $150.</p>
<p>During our visit last week to the Xbox offices in Redmond, Wash., Craig Davison, the senior director of marketing for Xbox LIVE, told us the goal is to broaden the audience for Xbox. He said the competition is no longer limited to PlayStation or the Wii, but extends to Google TV and Apple TV.</p>
<p>Hard-core gamers enthralled with Call of Duty and Halo may shudder at the prospect, but the trend is already in play.</p>
<p>But adding a new kind of player to the platform is critical if Microsoft wants the console to be an entertainment hub. Kinect allows users who&#8217;ve never picked up a controller to play, and brings new functionality to hardware, which historically has been marketed as something that must be replaced frequently.</p>
<p>Game console owners are most likely to use the boxes to play games and watch DVDs, but after that, <a href="http://blog.nielsen.com/nielsenwire/online_mobile/game-consoles-edge-closer-to-serving-as-entertainment-hubs/">Nielsen reports</a>, entertainment services are a close third. Video-on-demand and streaming services such as Netflix, MLB Network and ESPN3 account for 20 percent of Wii users’ time, 10 percent of Xbox 360 users’ time and 9 percent of PlayStation 3 users’ time.</p>
<p>Davison said the demographics for Xbox started to shift in 2008 when it introduced Netflix streaming to the console. Since then, it has launched a partnership with ESPN, and will launch Hulu Plus early next year. It&#8217;s even helping out the top line: Close to 85 percent of Xbox Live&#8217;s revenues come from games, with the remainder coming from Zune, he said.</p>
<p>Here are some other numbers to consider:</p>
<p>&#8211;Since the launch of Zune on Xbox 360 in November 2009, the pace of HD movie and TV consumption&#8211;downloads and streaming&#8211;has more than doubled.</p>
<p>&#8211;In the last year, Microsoft has seen a 157 percent increase in the time spent watching movies over Xbox LIVE.</p>
<p>&#8211;42 percent of Xbox LIVE users who spring for Gold status at $59 a year are watching an average of one hour of TV or movies every day&#8211;or more than 30 hours a month.</p>
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		<title>Attention, Wal-Mart Shoppers: iPhone 3GS Clearance Sale in Aisle Nine</title>
		<link>http://allthingsd.com/20100525/attention-walmart-shoppers-iphone-3gs-clearance-sale-in-aisle-nine/</link>
		<comments>http://allthingsd.com/20100525/attention-walmart-shoppers-iphone-3gs-clearance-sale-in-aisle-nine/#comments</comments>
		<pubDate>Tue, 25 May 2010 11:58:58 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=41351</guid>
		<description><![CDATA[With two weeks to go before Apple’s annual Worldwide Developers Conference and the presumed debut of the company’s next-generation iPhone, Wal-Mart is dropping the price of the entry-level iPhone 3GS by more than half.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/11/steve_walmartthumb-150x150.jpg" alt="" width="150" height="150" class="alignright size-thumbnail wp-image-8664" /><br />
With two weeks to go before Apple&#8217;s annual <a href="http://digitaldaily.allthingsd.com/20100524/steve-jobs-to-keynote-apples-wwdc-conference/">Worldwide Developers Conference</a> and the presumed debut of the company’s next-generation iPhone, <a href="http://money.cnn.com/2010/05/24/technology/Walmart_iPhone_price_cut/">Wal-Mart is dropping the price of the entry-level  iPhone 3GS </a> by more than half. </p>
<p>This morning, the retailer <a href="http://www.walmart.com/catalog/catalog.gsp?cat=1045939">cut the price of iPhone 3GS devices with 16 gigabytes of memory from $197 to $97</a> with a two-year service contract. Wal-Mart claims the reduction is simply part of its  &#8220;ongoing aggressive savings announcements.&#8221; But coming as it does amid speculation about the launch of a new iPhone (and <a href="http://www.boygeniusreport.com/2010/05/24/apple-discontinuing-apple-iphone-3g-8gb/">rumors of the discontinuation of the 8GB iPhone 3G</a>), it is being interpreted as a move to clear out inventory before that device arrives at market.</p>
<p>Meanwhile, <a href="http://store.apple.com/us/browse/home/shop_iphone/family/iphone?mco=OTY2ODA2OQ">Apple</a> (AAPL) and <a href="http://www.wireless.att.com/cell-phone-service/packages/iphone-packages.jsp?source=ICipK1ipc00jtlpo">AT&#038;T</a> (T) continue to sell the 16GB iPhone 3GS at its original price, though I can’t imagine that this will continue much longer. When Apple introduced the iPhone 3GS in June 2009, AT&#038;T slashed the price of the entry-level 8GB iPhone 3G to $99. </p>
<p>The company is expected to do the same thing this year with the low-end 3GS. And, as it did last year, that price cut will likely spur adoption of the device among the lower tiers of AT&#038;T’s customer base. As <a href="http://www.btigresearch.com">BTIG Research analyst Walter Piecyk</a> observed in a note to clients this morning: </p>
<blockquote class="memo"><p>
We estimate that last years price cut of the iPhone 3G to $99 stimulated more than 3 million phone sales to existing AT&#038;T customers that helped the company further penetrate the family plan with higher ARPU, lower churn customers. We believe the impact could be even larger this year for AT&#038;T given its the broad market acceptance of the iPhone, the halo impact of the iPad and the installed base of iPhones that will need to be upgraded to a 3GS phone in order to benefit from Apple’s latest upgrade to its iPhone OS 4.0.  </blockquote class="memo">
]]></content:encoded>
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		<title>Almost Famous: Harold Smith IV of OWLE</title>
		<link>http://allthingsd.com/20100115/almost-famous-harold-smith-iv-of-owle/</link>
		<comments>http://allthingsd.com/20100115/almost-famous-harold-smith-iv-of-owle/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 08:59:21 +0000</pubDate>
		<dc:creator>Drake Martinet</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=19788</guid>
		<description><![CDATA[We Skyped with Harold Smith IV, CEO and co-founder of OWLE, the uber-built iPhone rig that attempts to bridge the gap between a camera on a phone and camcorder. We talked gadgets, apps, "Star Trek," the Apple stores and more.

Enjoy Harold's yellow suspenders!]]></description>
			<content:encoded><![CDATA[<p>A feature wherein <strong>All Things Digital</strong> looks at up-and-coming and innovative start-ups you should know about.</p>
<p>This week: We we had a Skype visit with, asked some questions of and gathered a few pertinent stats about Harold Smith IV and <a href="http://wantowle.com/"><strong>OWLE: Optical Widget for Life Enhancement</strong></a>, a superbeefy accessory for the Apple (AAPL) iPhone that attempts to bridge the gap between a camera on a phone and professional camcorder.</p>
<p><img src="http://voices.allthingsd.com/files/2010/01/harold-tri-pic.jpg" alt="harold-tri-pic" title="harold-tri-pic" width="382" height="101" class="photo aligncenter size-full wp-image-19245" /></a></p>
<p><strong>Who</strong>: Harold Smith IV</p>
<p><strong>What</strong>: CEO and co-founder</p>
<p><strong>Why</strong>: After early prototypes and iPhoneDevCamp, Harold patented a product that uses off-the-shelf lenses and microphones coupled with nearly a pound of custom-machined aluminum to stabilize and supercharge videos taken by iPhones. Harold and his team just finished churning out the first 500 OWLE Bubos (Bubo is the model name), which shipped at the end of 2009.</p>
<p><strong>Where</strong>: <a href="http://www.wantowle.com ">wantowle.com</a> (Web site); <a href="http://http://twitter.com/WantOwle">@wantowle</a> (Twitter); Scottsdale, Ariz. (analog place)</p>
<p><strong>Who else</strong>: A Japanese company called Factron makes a case, called Quattro, with detachable lenses, although similarities are thin. The OWLE is a one-of-a-kind product at this point, but Harold sees competition on the horizon as video apps improve.</p>
<hr />
<h4 class="subhed">Five Stats You Won&#8217;t Find in His Facebook Profile</h4>
<p><strong>Worst Job</strong>: I worked at Taste of Chicago, a hot dog shop. I guess it was my first experience in the truth of what goes on behind the scenes at a restaurant. This one day, I spilled a bucket of diced tomatoes on the floor, and my manager just kicked them back into the bucket and put it back on the counter. I didn&#8217;t last very long.</p>
<p><strong>Has a Geek Crush On</strong>: Jim Jannard, he founded Red, the digital cinema camera company. Basically, he just saw a need and a product that didn&#8217;t exist yet and he just made it. That&#8217;s basically what we are trying to do.</p>
<p><strong>Gadget of the Moment</strong>: You are gonna laugh because it&#8217;s so simple. I got this iPhone battery from Tumi for Christmas. It&#8217;s great. It holds five full charges and recharges the phone in two hours.</p>
<p><strong>Wishes There Was an App For</strong>: Well, I really want to have more control over iPhone video. There&#8217;s no reason why we can&#8217;t have control over white balance, selective focus and everything. I mean, it&#8217;s all digital, and we have the tools. Truthfully though, I&#8217;d really love to play Halo on my iPhone in augmented reality. That&#8217;s coming.</p>
<p><strong>Fails At</strong>: Spelling and grammar. I rely on the Internet to fix my mistakes. I think it would be the greatest prank ever to turn off all the spelling and grammar check in the world for one day to see how we all really type.</p>
<hr />
<h4 class="subhed">Bio in 140 Characters</h4>
<p>Split his early years between Scottsdale and San Francisco. Couldn&#8217;t decide on a college major. Sold software, sold vitamins, invented OWLE.</p>
<hr />
<h4 class="subhed">The Five Questions</h4>
<p class="question"><em>Give us the short history of how you decided the iPhone needed to be better at shooting video. </em></p>
<p>It all started with my day job at Natural Partners, a vitamin distribution company. They wanted to use video to reach customers in a way that competitors weren&#8217;t, so they started doing a Web TV show. We got into broadcasting trade shows live and wanted a mobile camera. The Nokia (NOK) N95 had just come out and Qik [online mobile streaming service] was around. I ended up building a rig to make live broadcasting with the N95 better. It just looked awful, all brackets and tape. When the iPhone came out, it was so thin and nice, I wanted to build something nice for it. That was the first OWLE prototype.</p>
<p class="question"><em>What exactly is the OWLE now?</em></p>
<p>Well, the OWLE Bubo is the current model. It is a custom-machined piece of billet aluminum, anodized black. We tried a lot of different sizes, and we settled on a version that weighs 0.9 pounds. You want it to be heavy enough so that you get stability without being a pain to carry around. The second component is the lens that it comes with. The body itself has 37-millimeter threading, the largest standard when it comes to camcorder lenses. These are things you can get at Best Buy (BBY) as add-ons for your camcorder. The lens even comes in two parts, and the first stage can be used alone for close-up shots. It also has an add-on microphone from Vericorder, so that you can hear what&#8217;s going on in front of the phone while it&#8217;s in the OWLE. You get the whole thing for $129.99.</p>
<p class="question"><em>Where do you hope people will be seeing these for sale in the future? </em></p>
<p>Well, we just launched a new Web site last week, and we are already filling orders from that. Right now, we are based out of a distribution center in Scottsdale, so we are filling orders ourselves today, but we could ramp up very quickly to larger order fulfillment. In my last job, I was running a $6-million-a-year e-commerce site, so when we are ready to ramp up, that&#8217;s my world, I&#8217;m ready for that.</p>
<p>We just struck a deal with ThinkGeek.com, so you can buy an OWLE there right now. Nothing is official yet, but we are currently in talks with Apple about selling OWLEs in Apple stores. That would be the dream location, I guess.</p>
<p class="question"><em>Picard or Kirk?</em></p>
<p>Picard for sure, I mean that&#8217;s what I grew up on&#8211;that was the touchscreen stuff. That was my first real exposure to touchscreens and HD video. It wasn&#8217;t shot in HD or anything, but Captain Picard would stand there, and there was that <em>huge</em> screen in full quality with a Klingon on it or something. We were there watching it on our little CRT televisions. That was the future. That&#8217;s what I thought when I first got an iPhone. I mean, it was a tricorder, that was &#8220;Star Trek.&#8221; I&#8217;m still waiting for my transporter.</p>
<p class="question"><em>What&#8217;s the OWLE story that beats them all?</em></p>
<p>Well, we just got this video from our marketing team&#8211;I&#8217;m not sure we&#8217;re going to release it. It&#8217;s basically of the team taking an OWLE Bubo with an iPhone inside and throwing it off a building like five times. The iPhone was, like, totally fine, but we don&#8217;t want to endorse people chucking their iPhones like that.</p>
<hr />
<h4 class="subhed">The In Living Color Interview</h4>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=42FC96EB-1113-41E0-9391-A69886D3E3E8&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={42FC96EB-1113-41E0-9391-A69886D3E3E8}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
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		<title>The ABCs of Wii, Xbox and PlayStation 3</title>
		<link>http://allthingsd.com/20091208/the-abcs-of-wii-xbox-and-playstation-3/</link>
		<comments>http://allthingsd.com/20091208/the-abcs-of-wii-xbox-and-playstation-3/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 00:47:12 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/?p=953</guid>
		<description><![CDATA[Here's what shoppers need to know about the three most popular gaming systems, the Nintendo Wii, the Microsoft XBox 360 and the Sony Playstation 3.]]></description>
			<content:encoded><![CDATA[<p>With holiday shopping comes anxiety about getting the right gifts. Does Dad already own a copy of &#8220;Frank Sinatra&#8217;s Greatest Hits&#8221;? Was Mom expecting a new pepper mill, or was that Aunt Carol? It&#8217;s even worse for people shopping for the video gamers in their lives: Understanding the technical specifications of each console can seem as difficult as getting to the highest level in a game of Halo.</p>
<p><a href="http://solution.allthingsd.com/files/2009/12/PJ-AS716_MOSSBE_F_20091208224902.jpg"><img src="http://solution.allthingsd.com/files/2009/12/PJ-AS716_MOSSBE_F_20091208224902.jpg" alt="PJ-AS716_MOSSBE_F_20091208224902" title="PJ-AS716_MOSSBE_F_20091208224902" width="380" height="158" class="aligncenter wp-image-973" rel="lightbox" /></a></p>
<p>This week, I&#8217;ve done the dirty work for you: I&#8217;ve amassed a collection of vital details about the three most popular systems—Microsoft&#8217;s (MSFT) Xbox 360, Sony&#8217;s (SNE) PlayStation 3 and Nintendo&#8217;s Wii—so that you can get a handle on what each offers and what it will cost you.</p>
<h4 class="subhed">Nintendo Wii</h4>
<p>Nintendo recently dropped the Wii&#8217;s price, for the first time, to $200 from $250. The Wii Console comes with a controller, an additional controller called a Nunchuk, and the Wii Sports game, which includes baseball, tennis, golf, bowling and boxing. It holds 512 megabytes of flash memory, but you can increase this by inserting SecureDigital memory cards. It also accepts high-capacity SD cards, or SDHCs, of up to 32 gigabytes.</p>
<p>The couch-potato world of videogamers was shaken up when the Wii, with its motion-sensitive remote control, was introduced about three years ago. Users can play Wii Golf, for instance, by swinging the remote like a golf club. In September, Nintendo added to its lineup a $20 remote-control accessory called Wii MotionPlus that was designed to add more precision to game motions. I tested this snap-on piece and found that it did make the Wii&#8217;s motions feel more realistic. But it works only with Wii MotionPlus games—and there are only six of them; 10 more are planned for 2010.</p>
<p>Wii encourages users to move around in more ways than just waving a remote: Its Wii Balance Board, which comes with the Wii Fit Plus game in a $100 bundle, works like a digital exercise step. It records the body&#8217;s weight shifts and movements for activities from yoga to wake-boarding.</p>
<p>The Wii accesses the Internet and lets users compete online against others. About 655 packaged games are available for between $30 and $50. Also, you can use pre-purchased Nintendo Points to buy and download about 150 WiiWare games and over 325 titles from the older Virtual Console library. Each game costs between 300 and 1,500 points, or between about $3 and $15.</p>
<p>WiiConnect24 can send messages from one Wii to another over the Internet, as long the two users exchange &#8220;Wii numbers.&#8221; Users can also surf the Web with Wii&#8217;s Opera browser. But beyond this, no other Web features—like downloadable movies, social-networking applications or streaming music—will work on this system.</p>
<p>Parental controls can be set on the Wii to restrict kids from using the Web browser, playing games that have a certain rating or communicating online.</p>
<h4 class="subhed">Microsoft Xbox 360</h4>
<p>Microsoft recently stepped up its game by adding features to its $200 Xbox 360 that make it well-rounded rather than strictly geared toward serious gamers. People who buy the Xbox LIVE Gold membership, for $50 a year, get applications for Facebook, Twitter, the Last.fm music-streaming service, online multiplayer game play, video chat, Netflix (Netflix subscription required), photo sharing via the Xbox, and movie or photo &#8220;parties&#8221; that allow users to watch a movie simultaneously with seven other friends.</p>
<p>Xbox LIVE Silver membership is free and includes basic features like voice and text chat, as well as access to the Zune video library&#8217;s 20,000 TV shows and movies to buy or rent. The Xbox also allows media-streaming over a home network. To wirelessly connect to the Internet on your Xbox, you&#8217;ll need to buy a $100 Wi-Fi adapter. By contrast, the Wii and PlayStation 3 have built-in Wi-Fi.</p>
<p>Anyone who owns a Microsoft Zune media player can buy a TV show or movie and download it to an Xbox or PC as well as the Zune. Zunes can be plugged into the Xbox to play music, as can Apple (AAPL) iPods.</p>
<p>The base Xbox comes with a wireless controller and 512 megabytes of memory. For $100 more, the Elite Holiday Bundle includes a 120-gigabyte hard drive, headset, wireless controller, and two games: &#8220;LEGO Batman: The Videogame&#8221; and &#8220;Pure.&#8221; More than 1,200 games are available for the Xbox, mostly costing between $29 and $60. About 350 of the games can be downloaded from the Xbox LIVE Arcade (costing 400 to 1,600 points, or $5 to $20) or the Games on Demand library.</p>
<p>Microsoft confirmed plans to introduce Project Natal, a system that lets people operate games with gestures and body movements rather than remote controls. Natal will work with all Xbox 360 consoles. Microsoft won&#8217;t confirm a date.</p>
<p>Family settings let parents control whether their kids play games online and with whom they play, as well as the ratings of the games. A Family Timer regulates how long kids play.</p>
<h4 class="subhed">Sony PlayStation 3</h4>
<p>Sony&#8217;s PlayStation, like the Xbox 360, is designed with serious gamers in mind. Its base version costs $300 and includes a 120-gigabyte hard drive and a DualShock 3 wireless controller; $50 more buys a version with a 250-gigabyte hard drive. Both systems can be upgraded with any standard 2.5-inch hard drive. The PlayStation is also a Blu-ray disc player.</p>
<p>Like the Xbox, the PlayStation 3, or PS3, now offers extra features, but these features are all included in the PlayStation Network, which is free (not $50 yearly like Xbox LIVE Gold). These PlayStation Network extras include Netflix (NFLX) instant streaming, a Web browser, photo slide shows, the ability to stream media over a home network to the PS3, a Facebook application that shares game information with friends and the PlayStation Network video-delivery service, where users can purchase 2,400 high- and standard-definition movies and 15,000 TV episodes.</p>
<p>The PS3 and the PlayStation Portable, Sony&#8217;s portable gaming device, are married in many ways. A new feature called Blu-ray Portable Copy lets users make a free standard-definition copy of some Blu-ray movies for transfer to a PlayStation Portable. Remote Play lets people stream media files from the PS3 to the PlayStation Portable in Wi-Fi hot spots or remotely turn the PS3 on or off using the PlayStation Portable. Movies and TV shows from the PlayStation Network can be transferred to either system, so you can start a movie on a big-screen TV and finish it on the PlayStation Portable; the same can be done for games.</p>
<p>About 400 games are available on Blu-ray for the PS3; these cost between $30 and $60. More than 150 titles, costing between $3 and $40, can be downloaded directly to the PS3. Sony confirmed that it will release a motion-sensing controller, but it hasn&#8217;t set a date.</p>
<p>Parental restrictions for the PS3 include the ability to restrict games, DVDs and Blu-ray discs with certain ratings. Parents can also limit monthly spending or Web browsing.</p>
<hr />
<h4 class="subhed">Games: A Cheat Sheet</h4>
<p>Here are some of the key differences among three popular videogame systems.</p>
<table border="0" width="100%" cellspacing="0" cellpadding="0" class="chart">
<tr>
<td></td>
<td align="left"><strong>NINTENDO WII</strong></td>
<td align="left"><strong>XBOX 360</strong></td>
<td align="left"><strong>PLAYSTATION&nbsp;3</strong></td>
</tr>
<tr>
<td><strong>Price</strong></td>
<td align="left">$200</td>
<td align="left">200 or $300*</td>
<td align="left">$300, $350</td>
</tr>
<tr>
<td><strong>Includes</strong></td>
<td align="left">Wireless controller, Nunchuk, Wii Sports</td>
<td align="left">Wireless controller/ Wireless controller, headset, 2 games</td>
<td align="left">DualShock 3 wireless controller</td>
</tr>
<tr>
<td><strong>Additional remotes</strong></td>
<td align="left">$40 wireless; Nunchuk is $20</td>
<td align="left">$50 wireless, $40 wired, $20 headset</td>
<td align="left">$55 DualShock 3 wireless controller, $50 Bluetooth headset, $40 PlayStation Eye, $25 Blu-ray disc remote control, $50 wireless keypad</td>
</tr>
<tr>
<td><strong>Memory</strong></td>
<td align="left">512 MB, can be increased with SD cards</td>
<td align="left">512 MB, $300 Xbox comes with 120 GB</td>
<td align="left">120 GB or 250 GB</td>
</tr>
<tr>
<td><strong>Built-in Wi-Fi?</strong></td>
<td align="left">Yes</td>
<td align="left">No. $100 Wireless adapter sold separately</td>
<td align="left">Yes</td>
</tr>
<tr>
<td><strong>Games</strong></td>
<td align="left">1,100</td>
<td align="left">1,200</td>
<td align="left">550</td>
</tr>
<tr>
<td><strong>Cost of Games</strong></td>
<td align="left">30-$50; $3-$15 for downloads</td>
<td align="left">Most are $29-$60; $5-$20 for downloads</td>
<td align="left">$30-$60; $3-$40 for downloads</td>
</tr>
<tr>
<td><strong>Other features</strong></td>
<td align="left">Web browser, ability to message other Wii consoles</td>
<td align="left">Netflix, Last.fm, movie parties, MSN Messenger, Facebook, Twitter, photo sharing, online multiplayer gaming</td>
<td align="left">Netflix, Facebook integration, photo slide shows, PlayStation Network videos, online multiplayer gaming</td>
</tr>
<tr>
<td><strong>Extras</strong></td>
<td align="left">$100 Wii Balance Board and Wii FitPlus, $20 Wii MotionPlus</td>
<td align="left">Xbox LIVE Silver is free, Xbox LIVE Gold is $50/year</td>
<td align="left">Blu-ray disc playing, multiple tie-ins with Playstation Portable</td>
</tr>
<tr>
<td><strong>Family Settings</strong></td>
<td align="left">Restrict online browsing, communication, game ratings</td>
<td align="left">Restrict online play, with whom users can play, game ratings, time spent playing</td>
<td align="left">Restrict online play, games or movies with certain ratings, monthly expenses, Web browsing</td>
</tr>
<tr>
<td><strong>Relationship w/portable device</strong></td>
<td align="left">Wireless, free demo downloads from Wii Channel onto DS or DSi</td>
<td align="left">Play videos bought anywhere on Zune, PC or Xbox 360</td>
<td align="left">Blu-ray Portable Copy gives free copy of some movies for transferring to PlayStation Portable</td>
</tr>
<tr>
<td><strong>Media streamed to console over home network?</strong></td>
<td align="left">No</td>
<td align="left">Yes</td>
<td align="left">Yes</td>
</tr>
<tr>
<td colspan="3">* for Elite Holiday Bundle
<td>
  </tr>
</table>
<p class="tagline">Email: mossbergsolution@wsj.com</p>
<p><strong>Write to </strong>Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a></p>
<h4 class="subhed">Corrections &#038; Amplifications</h4>
<p>Xbox LIVE Gold costs $50 a year. A previous version of this story incorrectly stated in the second reference to the price that it costs $50 monthly. Also, the Xbox 360 can be connected to the Internet via an ethernet cable for free, as well as via Wi-Fi. A previous version of this story incorrectly stated that connecting your Xbox to the Internet would require the purchase of a Wi-Fi adapter.</p>
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		<title>Gamestopped: Videogame Sales Slump Hits Videogame Sales Giant. Who Knew?</title>
		<link>http://allthingsd.com/20090820/gamestopped-video-game-sales-slump-hits-video-game-sales-giant-who-knew/</link>
		<comments>http://allthingsd.com/20090820/gamestopped-video-game-sales-slump-hits-video-game-sales-giant-who-knew/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 14:41:35 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Bungie]]></category>
		<category><![CDATA[Call of Duty]]></category>
		<category><![CDATA[comparable store sales]]></category>
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		<category><![CDATA[Peter Kafka]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=10099</guid>
		<description><![CDATA[When videogame sales tank, what happens to sales at the world's biggest videogame retailer? The answer shouldn't be a surprise, but somehow the performance that Gamestop put in this morning managed to catch Wall Street off guard anyway.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/08/punch-out.jpg"><img class="alignright size-medium wp-image-10101" title="punch-out" src="http://mediamemo.allthingsd.com/files/2009/08/punch-out-250x225.jpg" alt="punch-out" width="250" height="225" /></a>When videogame sales tank, what happens to sales at the world&#8217;s biggest videogame retailer?</p>
<p>The answer shouldn&#8217;t be a surprise, but somehow the performance <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=130125&amp;p=irol-newsArticle&amp;ID=1322666&amp;highlight=">Gamestop reported this morning managed to catch Wall Street off guard</a> anyway.</p>
<p>The company&#8217;s revenue of $1.74 billion was in line with estimates, but earnings of 23 cents a share missed consensus by five cents. More worrisome is that the company had to knock down its guidance for the rest of the year and says that comparable store sales will be down between four percent and eight percent through 2009. Now Gamestop (GME) shares are trading down five percent in a flat market.</p>
<p>Did I mention that this shouldn&#8217;t be a surprise? Game sales, once thought to be immune to the recession, <a href="http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSN1326983520090814">have been slumping for months</a>. Turns out that a tough economy may indeed prompt more gamers to huddle in the basement in front of their Xboxes, but it won&#8217;t prompt them to buy new games <a href="http://mediamemo.allthingsd.com/20090706/the-mystery-of-the-vanishing-video-game-boom-gamers-reduce-reuse-recycle/">(used ones may be a different story)</a>.</p>
<p>Gamestop says it&#8217;s still optimistic that coming games, like yet another Call of Duty sequel from Activision (ATVI) and yet another version of Halo from Microsoft/Bungie (MSFT), will help perk things up. But I&#8217;m interested to note that the company didn&#8217;t cite the <a href="http://www.wired.com/gamelife/2009/08/behind-the-scenes-of-the-beatles-rock-band/">new Beatles version of Rock Band</a>, from Electronic Arts (ERTS) and Viacom&#8217;s (VIA) MTV as a catalyst.</p>
<p>By the way, for fantasists who persist in pretending that the Beatles are coming to iTunes at <a href="http://digitaldaily.allthingsd.com/20090817/apple-event-scheduled-for-wednesday-sept-9-music-only-no-tablet/">Apple&#8217;s (AAPL) event next month</a>: Stop! It&#8217;s not true.</p>
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		<title>Nice Helmet, John &#8230;</title>
		<link>http://allthingsd.com/20070926/john-harvard-master-chief/</link>
		<comments>http://allthingsd.com/20070926/john-harvard-master-chief/#comments</comments>
		<pubDate>Wed, 26 Sep 2007 10:41:15 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
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		<description><![CDATA[Add another memorable hack to the MIT practical joke canon. Earlier this week, pranksters from the school dressed up Harvard University&#8217;s statue of founder John Harvard in Halo warrior drag. &#8220;In recognition of the release of Halo 3, a highly anticipated video game by Microsoft and Bungie, MIT hackers adorned the John P. Harvard statue, [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://digitaldaily.allthingsd.com/files/2007/09/halo3.jpg' width=300 height=232 class='centered' style="border: 1px solid #000;" alt='halo3.jpg' /></p>
<p>Add another memorable hack to the MIT practical joke canon. Earlier this week, pranksters from the school dressed up Harvard University&#8217;s statue of founder John Harvard in Halo warrior drag. &#8220;In recognition of <a href="http://www.gamespot.com/news/6179819.html?om_act=convert&#038;om_clk=newstop&#038;tag=newstop;title;1">the release of Halo 3</a>, a highly anticipated video game by Microsoft and Bungie, MIT hackers adorned the John P. Harvard statue, in Harvard Yard, with a Spartan helmet,&#8221; <a href="http://www-tech.mit.edu/V127/N41/graphics/halo3.html">MIT newspaper the Tech reports</a>. &#8220;The back of the helmet, which is worn by the protagonist of the game, Master Chief, was labeled with &#8216;Master Chief in Training.&#8217; The statue was decorated with an assault rifle (bullet count of 2E), as well as a Beaver emblem on the right shoulder.&#8221;</p>
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