Hans Peter Brøndmo

Nokia Acquires San Francisco "Microsocial Networking" Start-Up, Plum

Kara Swisher in News on September 11, 2009 at 4:23 am PT

Nokia is set to announce today that it has acquired Plum, the San Francisco “microsocial networking” start-up, for an undisclosed amount, sources said. UPDATE: Nokia confirmed the purchase, but gave few details. The small company was founded several years ago by Hans Peter Brøndmo as a social-bookmarking site. He then shifted its focus, trying to make a business in the places big social networks ignore.

Plum's Hans Peter Brøndmo Speaks About the Less-Social Social Network!

Kara Swisher in News on May 8, 2009 at 1:02 am PT

A few weeks ago, I dropped in on Hans Peter Brøndmo, a longtime Silicon Valley entrepreneur, to talk about Plum, one of the many different kinds of social networks that are not Facebook. Brøndmo is CEO and founder of Plum, which was founded several years ago, and is trying to make a business in the places big social networks ignore. Sites like Plum are what many like to call microsocial networking, used by people or Web sites who want less the overwhelming experience that the large social networks have become and more an ability to create with a smaller group.