2 posts and columns on Harrah’s Entertainment

Voices

Marketers Find Web Chat Can Be Inspiring

in News on November 23, 2009 at 12:20 pm PT

International Business Machines and a handful of other major marketers, including casino operator Harrah’s Entertainment and software giant Microsoft, are experimenting with developing ad campaigns based in part on what consumers are chatting about on the Web. For decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads.