41 posts and columns on Harvard Business Review

Multiple Identities in Action: LinkedIn-Powered Logins Grow on Business Sites

in Social on February 7, 2011 at 11:15 am PT

People seem to separate their online professional identities from their personal identities more than they used to, now that the tools are available. Web users increasingly use LinkedIn to sign in to business-oriented sites, according to the social toolmaker Gigya.

When He Isn’t Stepping Down as CEO, Eric Schmidt Is Writing About Google’s Mobile Future

in Mobile on January 20, 2011 at 2:40 pm PT

While abdicating the Google throne is certainly the big news from Eric Schmidt on Thursday, I’m also intrigued by some comments the outgoing Google chief had to say in a recent guest article for Harvard Business Review. In the piece, Schmidt talks about how mobile stuff is perhaps the biggest thing at Google for 2011, saying the company needed to push for faster networks, better mobile payment options and do its part to help deliver inexpensive smartphones for the developing world.

Another Critic Tries Stomping on the Long Tail

in Media on December 22, 2008 at 6:09 am PT

Chris Anderson’s influential Web theorem says that endless choice equals unlimited demand. But a new study argues that most people want the same stuff–and no one wants that unpopular stuff, period.