37 posts and columns on Harvard Business Review
People seem to separate their online professional identities from their personal identities more than they used to, now that the tools are available. Web users increasingly use LinkedIn to sign in to business-oriented sites, according to the social toolmaker Gigya.
Chris Anderson’s influential Web theorem says that endless choice equals unlimited demand. But a new study argues that most people want the same stuff–and no one wants that unpopular stuff, period.