12 posts and columns on Hasbro

Zynga Inks Deal With Hasbro to Bring FarmVille Into the Real World

in Commerce on February 9 at 12:40 pm PT

Zynga has partnered with Hasbro to develop a wide range of toy and gaming experiences based on Zynga’s most popular Facebook games and characters.
Zynga's FarmVille with crops whithering.

Zynga Hires Top Digital Executive Away From Electronic Arts

in Commerce on January 12 at 2:47 pm PT

Zynga has hired away Barry Cottle, the EVP of Electronic Arts’ interactive division, marking the third high-profile steal it has made from the rival videogame maker over the past year.
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News Byte

LivingSocial and Groupon Launch Deals for Nonprofits

in Commerce on November 18, 2011 at 9:18 am PT

Groupon has partnered with Feeding America today to promote its Groupon Now service, which offers deals that can be redeemed immediately. Today, lunches at all restaurants participating in Groupon Now will be $1, with a portion of the proceeds going to providing free meals to those in need. Separately, LivingSocial is raising $2 million in toys for the Marine Toys for Tots Foundation. For every $5 donation, Toys “R” Us, Hasbro and other partners will match the gift.

EA Shuffles Upper Deck With Three Promotions

in Commerce on August 5, 2011 at 8:49 am PT

Electronic Arts has reorganized its management team to take into account its acquisition of PopCap, once it’s complete, and the departure of COO John Schappert, who left in April to fill the same role at Zynga.
EA_E3 Booth

Viral Video: Aliens Sunk My “Battleship”

in Media on July 28, 2011 at 12:37 am PT

Okay, Hollywood has apparently made a movie from the classic Hasbro game “Battleship.” But instead of plastic pegs in a board, it’s chock full of special effects, aliens and a lot of explosions.
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Reporter’s Notebook: It’s Robots Galore at Google I/O

in Mobile on May 11, 2011 at 2:38 pm PT

Although Google’s business is making software and online services, one could hardly tell that from the halls of its Google I/O conference this week, which was overrun with robots of all shapes and sizes.

Can Electronic Arts Really Become A Digital Gaming Powerhouse?

in Commerce on May 6, 2011 at 5:00 am PT

Electronic Arts CEO John Riccitiello talked a big game Wednesday, telling analysts on its year-end conference call that the 29-year-old company is well on its way to a major transformation. But the big question is whether EA can turn the ship around when there are 8,000 employees on it who are used to doing business the old way.

Wordscraper Leaves Hasbro at a Loss for Words

in News on July 31, 2008 at 5:00 am PT

Well, this certainly wasn’t what Hasbro had in mind when it sued Scrabulous for copyright infringement. No, I’d guess boycotts, malicious attacks on the official online version of Scrabble, and the rebirth of the knockoff of the classic board game under a new name were about the last things on its mind.

Scrabulous No Longer a Stratego Risk to Hasbro Monopoly

in News on July 29, 2008 at 8:26 am PT

“Scrabble: Every Word’s a WINNER!” Except for Scrabulous, apparently. The online knockoff of Hasbro’s 75-year-old word game has been removed from Facebook at the game-maker’s request.

Microsoft So Totally Over Yahoo

in News on July 25, 2008 at 11:00 am PT

Scrabulous Hangs On for Now (But It Should Be Hung Out to Dry by Facebook)

in News, January 25, 2008 at 1:01 am PT