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“Vidification” and Samsung’s Rosy TV Outlook

in News on March 19, 2009 at 7:21 am PT

With the economy affecting all manner of consumer spending, it’s a little surprising to hear upbeat commentary from the flat-panel sector. But according to Scott Birnbaum, vice president of Samsung’s LCD unit, its sales are benefiting from “vidification,” a term he uses to describe consumers trying to create a big-screen experience at home.