Palm-CEO-turned-HP-exec Jon Rubinstein and Qualcomm CEO Paul Jacobs faced off with Kara Swisher of All Things Digital at a Churchill Club event last night in an entertaining discussion on the future of mobile tech.

If you missed the live video feed of the event, check back with us–we’re working to repost the video. For those who want to read text, here is my liveblog of the event.

6:48 pm PT: We’re just finishing dinner. It was a chicken in some sort of puff pastry. Nothing is happening onstage, as if that wasn’t clear by the fact I am describing the meal. I think they will get started around 7:15 or so.

7:10 pm: Just about ready to go, with intros going on now. (And I just stole Kara’s seat at the head table.)

Kara: They’re both guys. Paul is taller and they work in tech.

7:14 pm: The plan is to talk about the future, but the event begins with a trip down memory lane as Jacobs holds up the Qualcomm PDQ–arguably the first smartphone combining a cellphone and Palm Pilot. For those who don’t remember, it it was bigger than a Palm Pilot and a huge phone strapped together.

7:20 pm: Digital device history continues. We’ve traced the last decade in digital devices, from the iPod through the Treo and iPhone. Don’t forget ringtones and cellphone bowling, Jacobs reminds us, referring to the Brew operating environment that Qualcomm developed.

The iPhone changed everything, Jacobs says, because it showed that the phone makers just weren’t putting enough work into the phone’s user interface.

7:28 pm: Talk is shifting to where we are today. What are the key things that are shifting? User interfaces, touch, etc. “The other things we are seeing is all of our lives are moving into the cloud,” Rubinstein says. On the limitation side, Jacobs points to the limitations of bandwidth: “We don’t have enough spectrum right now,” Jacobs says, adding that the industry and government are working on it. ‘We are just going to have to be more creative about how we get content to the devices.”

The other big limitation, Jacobs says, is battery life. You can do all this cool stuff on your phone, but then the battery dies three-quarters of the way through the day. He puts in a plug for Mirasol–Qualcomm’s low-power display technology.

Rubinstein concurs that battery and bandwidth are the two biggest issues. “Battery technology has not progressed at the same rate as all of the other things we are trying to do,” Rubinstein says.

7:38 pm: What about all the operating systems out there, Kara asks. Rubinstein: “There’s plenty of room in the market for multiple systems,” he says, adding it won’t be like PCs, where one operating system dominates. “It’s just different today.”

Rubinstein says it’s still the infancy of the major transition. Put on the spot to rank the operating systems, Rubinstein says that clearly Apple and Android are going gangbusters. The battle, he says, is for who is going to be No. 3. “We’d sure like to be that.”

Jacobs: “I agree. It’s very early days to be calling winners and losers.” He sees pretty wide diversity of operating systems, at least for the next five years, unless the operators really clamp down. Even then, there are some alternate distribution channels emerging. Either way, Qualcomm’s in good shape as an arms dealer, he points out.

7:45 pm: Discussion of carriers. While they are immensely powerful, Rubinstein says they won’t be the only distribution channel for every wireless device. “They are not all going to go through the carriers,” Rubinstein says.

More and more screens will emerge, Rubinstein says. If I fast-forward enough years, he says, the walls are going to be big displays capable of talking to other devices.

Jacobs notes that people will be able to use their device with any tool they have access to, from a big screen to a headset to a wireless keyboard. He says Qualcomm is working on a technology that would allow wireless headsets that could work in-ear like a hearing aid.

7:50 pm: Talk about some outlandish things. Rubinstein has already thrown out the idea of a headset in your pillow. Rubinstein points out that there will be a lot of sensors, pointing to the Nike+iPod as a really early example of what we can expect a lot more of.

7:55 pm: Augmented reality is also going to be big, the panelists agree. “The (StarTrek) tricorder is going to happen,” Jacobs says. Health care will also tap mobile technology, particularly in emerging countries where there is less regulation, carriers are trusted and there are fewer skilled health care providers available. “It’s a very efficient way to manage health,” he says. “Over the next few years we will see this happen,” he says. Eventually it will come back to developed markets, but today there is too much legacy and too much regulation in places like the U.S.

8:10 pm: Sorry for the delay–we were fixing some issues with the video coding, which hopefully should be solved now. Anyway, Rubinstein and Jacobs have been throwing out things that they expect in the next five years.

Jacobs’s list includes digital networked textbooks, cellphones as gateways for health care, as well as using augmented reality to translate all the signs and menus in a foreign country.

Rubinstein and Jacobs both see a digital wallet becoming a reality, with Jacobs throwing out the idea of an end to checkout lines as the phone could pay and the store could electronically disable the security on goods, allowing the whole transaction to take place without interaction with store personnel.

“Legal shoplifting, that’s interesting.” Kara says.

The technical hurdles aren’t that big, Rubinstein says. “Clearly NFC (near-field communications) is coming.” It’s more of a social problem than a technical one, Rubinstein says.

8:21 pm: Some good audience questions. One, on what does it take to deliver an Apple-like experience. Rubinstein, who has experience as part of Apple and trying to “out-Apple” Apple, says he thinks that the key is delivering an intergrated experience.

“I don’t think Apple is the only one that can do it, but I do think it is important to have all the elements,” he says.

Another question is on the future of mobile TV–a question that prompts Jacobs to cover his face (Qualcomm spent a bundle on its MediaFlo mobile TV service that saw very limited consumer uptake and Qualcomm is now evaluating what to do with it).

Too few people liked what the service had to offer, Jacobs says, referring to limits on content, screen size, etc. Jacobs said it appears that probably broadcast makes sense for live events, while streaming with TiVo-like controls makes sense for everything else.

“I actually believe strongly in mobile TV, still,” he says.

8:30 pm: Okay. That’s a wrap from me. Thanks for tuning in. If you want to hear more from Rubinstein, he will be speaking at next week’s D: Dive Into Mobile conference.

Though it isn’t always obvious, the technology industry sees senior citizens as a target demographic — especially where cellphones are concerned. Mobile phones could act as valuable lifelines in health-related situations and, at the very least, provide an easier way for relatives to keep in touch. Major cellphone carriers offer models that they say are easier for seniors to use thanks to big buttons and large screen fonts. But some companies go a step further. GreatCall Inc., for example, designed its Jitterbug cellphone specifically to appeal to non-techies, including — but not limited to — senior citizens. It shirks phone extras like Internet access for simplicity and includes a concierge service that does things like remotely adding numbers to the phone so users don’t have to do it.

This week, I took a look at a cellphone that was designed specifically for senior citizens: the ClarityLife C900. It’s the first cellphone from Clarity (clarityproducts.com), a division of Plantronics Inc. (PLT) that specializes in telephony (landlines and other products) for people with hearing loss. The cellphone incorporates features that are useful for someone who may be hard of hearing or using a hearing aid.

The C900 is a bulky slider phone with a top half that slides up, revealing a number keypad below; number keys each measure a half-inch square. This might be a deterrent for seniors who want their phone to look hip or slip easily into a pocket. But Clarity says the phone’s deliberately large size makes it easier to hold and use, and accommodates a roomy 2.5-inch screen.

I found the C900 relatively easy to navigate with sensible on-screen commands, though there were a few times when I couldn’t back out of a screen and had to close the slider to start over. Friends’ voices sounded loud and full when heard through this cellphone, though it lacks a speakerphone, which my grandparents could use for calling relatives and singing “Happy Birthday” together.

The $270 ClarityLife C900 has oversized buttons and a red emergency button on the back that, when pressed, calls five contacts.

The C900 costs $270 — a steep price because it’s “unlocked,” or not tied to any one carrier, but according to Clarity’s research, senior citizens don’t like to get into long-term contracts like two-year deals. This unlocked model will work on any GSM network, like T-Mobile or AT&T (T), but buyers must take the phone to a carrier’s store to get it set up and working. The phone also could be added as one of the lines in an existing family plan.

People who would rather save money than avoid contracts can get the ClarityLife for $185 tied into a one-year service deal with T-Mobile. These monthly service prices range from $19 pay-as-you-go (20 cents a minute) to $99 for unlimited calling.

The hearing-related features on this cellphone include a 20-decibel speaker and a way to notify people of incoming calls using simultaneous ringing, vibrating and a flashing green light. All the buttons on the device make loud noises, including those that control volume. The C900 is also hearing-aid-compliant, meaning it won’t cause static interference when held up to an ear with a hearing aid.

The C900 has a large, red button on its back side that, when enabled and pressed, automatically calls and/or sends text messages to a list of five emergency contacts until it reaches someone. These contacts are notified via an automatic dialing system and must press “0″ when they answer to accept the emergency call so the system knows that a real person picked up, instead of a voicemail or answering machine. Five postcards with instructions come with this phone, and can be mailed to emergency contacts so they know what to do if they receive an emergency call from the C900 phone. Users could potentially add “911″ to their list of emergency callers.

Most people will likely use the C900 in its closed slider position, revealing just four buttons at a time. These oversized buttons can scroll through contacts, call friends and end calls. A feature called “Top 10″ lets users add their 10 most frequently called numbers in the order they prefer, which is a refreshing change from the alphabetical listing that most phones use.

The C900 accepts and sends SMS, or text messages, and comes loaded with nine canned text messages including the ominous, “I don’t have much time.” An extremely loud chime sounds when messages are received or sent.

Other helpful features include a hard button on the phone’s top edge that opens an alarm-clock function, and a button for an ultra-bright, built-in flashlight. This could come in handy, though it must be held down to stay on.

Clarity says that the C900′s battery life lasts for three hours of talk time or 150 hours in standby, and that it takes one hour to fully charge after the phone’s first-time-use four-hour charge. I left my fully charged C900 powered off for a couple weeks and it still had a full charge when I turned it back on again. This could be really helpful for people who forget to charge their phone, but want to grab it to take along on a trip.

A phonebook entry titled “Customer Care” comes preprogrammed on all ClarityLife C900s. This number is answered by Clarity’s customer-service team, people who are trained to consider a caller’s specific issues, such as hearing or memory loss. The representatives speak slowly, avoid tech jargon, and can use an amplifier to make their voices louder and easier to hear.

The ClarityLife C900 is expensive, but this phone’s hearing-targeted features will be appreciated by many seniors, as will its oversized buttons and easy-to-hold size and shape.

Write to Katherine Boehret at mossbergsolution@wsj.com

]]> http://allthingsd.com/20090210/loud-and-clear-mobile-calls-for-seniors/feed/ 0