News Byte

Marlo Thomas, Meet Heidi Klum! She's Your New AOL Co-Worker.

Last year, Tim Armstrong got Marlo Thomas to pitch in on his AOL turnaround effort. Now he’s tapping a woman whose TV credentials are more recent: “Project Runway”‘s Heidi Klum. The “multi-hyphenate superstar,” along with Full Picture Entertainment, which makes “Project Runway” for the Lifetime cable network, are supposed to make “engaging video content, inspiring articles, addictive blogs [and] instructional photo galleries.”

"Hurricane Carol" Bartz Could Announce a Major Yahoo Management Reorg Next Week

Several sources inside and outside Yahoo told BoomTown that new Yahoo CEO, Carol Bartz–whom some Yahoos have dubbed “Hurricane Carol”–could be ready to announce a major reorganization of its management structure as early as next week, most likely on Wednesday. While that shift could be pushed out a week or two or rolled out in pieces, Yahoo execs are nervously awaiting the moves by Bartz to put a new regime in place in order to more easily power through a massive reset of the troubled company. While many top execs are very much in the dark about what Bartz will do, most expect her to severely roll back a variety of previous reorganizations in favor of a more accountable C-level-style set-up, with execs like a COO, CTO and a new, more powerful CMO (who will also head PR), all reporting to her.