Henry Gummer

MoMA's Viral Video Aims for Modern-Art Skeptics

Andrew LaVallee, Reporter, The Wall Street Journal in News on May 15, 2009 at 12:39 pm PT

A new online campaign from the Museum of Modern Art targets people who might scoff at contemporary art. The video, “I See,” developed by boutique ad firm Taxi New York, features a MoMA visitor (played by Meryl Streep’s son, Henry Gummer) looking with boredom at a sculpture while listening to an audio guide.