The new campaign — set to the tune of “Let’s Stay Together,” by Al Green — is much more tame than last year’s ad. The 30-second spot focuses on creating family memories around campfires, swimming holes and hiking trails; memories that often can be made in or near homes — not in hotels.

HomeAway, which operates vacation-rentals marketplaces, including HomeAway.com, VRBO.com and VacationRentals.com, went out on a limb for its Super Bowl commercial last year. If the point was to generate buzz before filing for its initial public offering, it was a success.

But the Austin, Texas-based company ended up having to yank the ad after drawing criticism over a particularly disturbing image: In the commercial, a doll — which was obviously not a child — was thrown against a wall to demonstrate how cramped hotel rooms can be, compared to more spacious rental houses.

The updated — and more subtle — campaign will air in select markets during NBC’s broadcast of the 69th Golden Globe Awards. Following its debut, the spot will air on the Travel Channel, the Food Network, HGTV and other special promotions, including the Grammy Awards on Feb. 12, the Academy Awards on Feb. 26 and the “Survivor” finale.

Second time’s the charm?

Scripps says revenue at the site and its related spinoffs was up 38 percent, to $69 million, in the last three months of last year, while profits were up 20 percent to $21 million.

Those numbers are evidence that Shopzilla is both growing in Europe and doing much better in the U.S. following an intensive overhaul. The company says redirects from the site are up 39 percent; it’s worth noting that this is happening while Google tries to find ways to keep comparison shopping sites from clogging up search results.

Scripps’ primary business, however, is running cable networks like the Travel Channel, HGTV and the Food Network. And that business is doing fine without an overhaul: Revenue was up 32 percent, to $500 million, and profits were up 48 percent, to $248 million.

From Broadcasting & Cable’s report:

Among the most surprising set of questions to consumers: “Do you watch broadcast TV?” If customers responded yes, then they were asked how much they would pay for Fox, or ABC, in particular. The multiple choice offered was: pay nothing, 50 cents, or one dollar? Customers were also asked if they’d be upset to lose either of those channels entirely….Cablevision customers were also asked if they mostly watched shows on cable or on broadcast TV and how upset they’d be to lose particular cable services.

As Claire Atkinson notes, Cablevision’s (CVC) likely aim here is gather ammunition for license fee battles like the one it just had with Scripps (SNI) over the Food Network and HGTV. And the one it is about to have with broadcasters like News Corp.’s (NWS) Fox and Disney’s (DIS) ABC.

But it would be fascinating for the rest of us to see just how much value cable customers really assign to various channels.

The conventional wisdom among the kinds of people who read this site is that TV watchers only care about a few channels and are willing to do without the others. Using that logic, the argument goes that the cable industry should embrace “a la carte” pricing instead of the package deals it promotes now–or risk getting eviscerated by Internet video.

Maybe. My suspicion is that most TV watchers like a lot of the channels they have–maybe not all six versions of ESPN, but at least a couple dozen different networks–and would be loath to give them up, which real a la carte pricing would require.

For instance, ESPN currently gets something like $4 for each subscriber, but only about 25 percent of cable subs actually watch the network. So in an a la carte world, Disney would end up charging something like $16 per ESPN customer to keep its revenue steady. ESPN is at the top of the food chain, but still, you can see how an a la carte bill could jump up fairly quickly.

In any case, I don’t think we’re going there anytime soon. In the meantime, I’d love to see that polling data. What do you say, Cablevision?

Time Warner did announce a set of principles for its “TV Everywhere” program, and if you’d like, you can read those at the bottom of this post. And Time Warner CEO Jeff Bewkes and Comcast CEO Brian Roberts did get into some philosophical/optical discussions with us reporters.

For instance, was the cable industry being “defensive” or “offensive” as it rolled out its authentication plan, which is supposed to give pay TV customers–but only pay TV customers–Web access to all the shows they get on TV? Offensive, declared Bewkes. He also decreed that authentication was a “free gift” to TV watchers.

But authentication is going to involve a whole lot of coordinated effort by a lot of different players, and that means details matter at least as much as philosophy.

For instance: Who else is joining Time Warner when Comcast rolls out its first authentication trial next month? Roberts wouldn’t talk about that–”today’s about Time Warner,” he said–but word is still leaking out. Scripps Networks, for instance, said today that it would play along. Here’s the statement from Lynne Costantini, who runs affiliates sales for the network.

“Scripps Networks’ media brands, such as Food Network and HGTV, enjoy a strong connection with a passionate base of consumers who likely would find value in this type of service. We are committed to providing viewers with content on the platforms on which they engage with our brands, in a manner that adds value to the viewing experience and enhances our current business relationships with distributors. Our participation in the Comcast authentication pilot will help us make some initial assessments regarding this innovative platform.

Also confirmed: Cablevision’s (CVC) Rainbow Media, which owns networks like AMC and Sundance. This one makes particular sense because Cablevision has been more vocal than other networks about not putting its programming on the Web without getting paid for it. I’m also told that A&E Television networks, co-owned by Hearst, Disney (DIS) and GE’s (GE) NBCU, is expected to participate, but haven’t heard back from those folks yet.

None of these buy-ins are huge moves by themselves, of course. They’re commitments for the trial only, and it’s unlikely that any of the companies are going to offer up their best shows at the start. For instance, I’d be (happily) surprised if AMC’s “Mad Men” makes the cut. And we’re likely to see a dribble of announcements over the rest of the year as more programmers dip their toes in and as competing/parallel authentication efforts that the likes of Time Warner Cable (TWC) and the telcos roll out.

In the meantime, in lieu of hard facts, here’s what Time Warner has to say about its intentions:

PRINCIPLES FOR TV EVERYWHERE MODEL
These principles were developed to ensure the TV Everywhere model is consumer-friendly; pro-competitive and non-exclusive.

•    Bring more TV content, more easily to more people across platforms.

•    Video subscribers can watch programming from their favorite TV networks online for no additional charge.

•    Video subscribers can access this content using any broadband connection.

•    Programmers should make their best and highest rated programming available online.

•    Both networks and video distributors should provide high quality, consumer-friendly sites for viewing broadband content with easy authentication.

•    A new process should be created to measure ratings for online viewing. The goal should be to extend the current viewer measurement system to include advertiser ratings for TV content viewed on all platforms.

•    TV Everywhere is open and non-exclusive; cable, satellite or telco video distributors can enter into similar agreements with other programmers.