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	<title>AllThingsD &#187; Hollywood Interactive Group</title>
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		<title>New From Activision: Guitar Hero III&#8211;World Recession</title>
		<link>http://allthingsd.com/20081212/gloom-and-doom-3-resurrection-of-evil/</link>
		<comments>http://allthingsd.com/20081212/gloom-and-doom-3-resurrection-of-evil/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 13:35:48 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=9533</guid>
		<description><![CDATA[In a month when some 533,000 jobs were lost nationwide, Americans bought an astonishing amount of videogame paraphernalia--$2.91 billion worth, according to market research outfit NPD Group. That’s a 10 percent increase over November 2007. Said NPD analyst Anita Frazier, “With $16 billion realized for the year so far through November, the industry is still on pace to achieve total year revenue of $22 billion in the U.S.”]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/12/mbw-depression.jpg" alt="" title="mbw-depression" class="aligncenter size-full wp-image-9536" />In a month when some 533,000 jobs were lost nationwide, Americans bought an astonishing amount of videogame paraphernalia&#8211;<a href="http://www.google.com/hostednews/ap/article/ALeqM5gx2GFQMg4Px-IJ5yTHvrMpQ4dB4gD950TGRO0">$2.91 billion worth</a>, according to market research outfit NPD Group. That&#8217;s a 10 percent increase over November 2007. Shipments of Nintendo&#8217;s Wii for the month totaled 2.04 million, while those of Microsoft&#8217;s (MSFT) Xbox came in at 836,000. Sony&#8217;s (SNE) PlayStation 3 ranked a distant third, with shipments of just 378,000 units. Said NPD analyst Anita Frazier, &#8220;With $16 billion realized for the year so far through November, the industry is still on pace to achieve total year revenue of $22 billion in the U.S.&#8221;</p>
<p>A remarkable metric, given the economic downturn. How is it that gaming is thriving at a time when the global financial crisis is squeezing wallets? &#8220;There are a couple of reasons,&#8221; <a href="http://news.cnet.com/8301-13772_3-10107412-52.html?tag=mncol;txt">Ron Meiners, director of community for the Hollywood Interactive Group, recently told News.com</a>. &#8220;One is the traditional value of entertainment during tough economic times. Like the great fantastic musicals in the 30s. Movies did great, because they took people&#8217;s mind off of the troubles they were facing. [And] videogames have great value as entertainment. The number of hours of solid entertainment that comes from a videogame purchase is much greater than a movie, for example, for very comparable cost.&#8221;</p>
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