10 posts and columns on Hollywood Reporter

Yahoo's Jimmy Pitaro Lands Digital Co-President Job at Disney With Playdom's John Pleasants

in News on October 3, 2010 at 9:45 am PT

Jimmy Pitaro, who is leaving his job running the powerful media properties at Yahoo, has taken a job as co-president of Disney Interactive Media Group, with John Pleasants. Pleasants was CEO of Playdom, the online game company that Disney acquired for $763 million in late July. The appointment of the pair, both of whom will report to Disney President and CEO Robert Iger, is a big move by the entertainment giant and looks like another attempt to clarify and bolster its Web strategy, which has had a long and often rocky history.

A Tall Tale: Did Twitter Really Save Tarantino’s “Inglourious Basterds”?

in Media on August 24, 2009 at 10:37 am PT

Earlier this summer, Twitter was blamed for torpedoing movies like “Bruno” and “Funny Business.” Now the micromessaging service is being heralded for giving Quentin Tarantino’s “Inglourious Basterds” a big boost. Actual evidence that Twitter has any effect at all on box office revenue is scant at best. But this is a story Hollywood is going to love anyway.
basterds-scene

Newest Unpleasant Ad Numbers: Mortgage Ads Down 62 Percent

in Media on December 2, 2008 at 9:18 am PT

It’s no surprise that financial advertising has slowed down in the first three quarters of 2008. The surprise is that it’s only been a 10 percent reduction, according to Nielsen. But next year will be worse, of course.