Here’s Andy Samberg from last week’s “Saturday Night Live,” trying his very worst to channel Sarah Palin in the absence of Tina Fey. It’s related to HBO’s recent original movie, “Game Change,” about the 2008 presidential campaign. Palin, who was the GOP VP candidate, dismissed the highly rated cable show as “Hollywood lies.”

Whatev, but this is funny:

And in 2012 — which also happens to be the 10th anniversary of the confab of tech and media titans — it’s already shaping up to be another fantastic event in terms of programming, with a lineup of onstage appearances that is sure to make some news.

There are many more very big names to come, but Walt Mossberg and I are pleased to introduce the first group of interviewees, which will give you a glimpse into the firepower we expect at D10 in late May. It is again being held in Rancho Palos Verdes, just south of Los Angeles.

The initial speakers we have confirmed so far include: New York City Mayor Michael Bloomberg; serial entrepreneur Sean Parker, who will appear with Spotify co-founder and CEO Daniel Ek; Zynga founder and CEO Mark Pincus; Federal Trade Commission Chairman Jon Leibowitz; LinkedIn Chairman and VC Reid Hoffman, who will appear with LinkedIn CEO Jeff Weiner; and Skype CEO Tony Bates.

It’s hard to imagine someone we have wanted to have onstage more than Michael Bloomberg, a man of many talents and interests. He’s known worldwide as the 108th Mayor of the City of New York. First elected in November 2001 (and again in 2005 and 2009), he is also one of the most compelling politicians in the U.S. today.

But Bloomberg is also a pioneer in terms of the business of digital news and information technology, having built a huge and groundbreaking media company and information service. Bloomberg (the company) has 310,000 subscribers to its financial news and information service, and more than 15,000 employees worldwide.

There will be a lot to talk about with him, from the upcoming presidential election to the state of our government to the future of innovation, news and technology.

Also sure to be voluble is Sean Parker, the legendary Silicon Valley entrepreneur who has been on the cutting edge of innumerable important digital trends of the recent decade. In 1999, Parker co-founded Napster, the controversial and industry-changing music service, at the age of 19.

He followed up with early contact information service Plaxo, and then shifted over to his critical involvement as founding president of Facebook in its early days as a start-up, an experience which was dramatized in the movie “The Social Network.” Parker continued to found and also invest in companies, from Causes to Spotify to his most recent, Airtime, a social video company that he is doing with his Napster co-founder Shawn Fanning.

Parker will be appearing onstage with Daniel Ek, another serial entrepreneur and technologist, who started his first company in 1997 at the age of 14. The Swedish native later co-founded online music phenom Spotify in 2006, with Martin Lorentzon.

The former CTO of Stardoll and founder of Advertigo leads a company that is changing the way music is delivered and consumed by fans, against a backdrop of intense change in the industry, succeeding even as a plethora of other services have stumbled.

Also a groundbreaker is Zynga CEO and founder Mark Pincus, yet another serial entrepreneur, whose latest effort in the online gaming arena has finally resulted in his biggest success. It recently went public, and now has a nearly $10 billion market cap.

Before founding Zynga in 2007, Pincus had already started three other companies: Push start-up Freeloader in 1995; automated tech-support company Support.com after that; and early social networking site Tribe.net in 2003.

(I met Pincus when he was at Freeloader in Washington, D.C., while writing a profile of him for the Washington Post, so I have enjoyed tracking his progress since then.)

Pincus is also an avid angel investor, with early stakes in Napster, Brightmail, Twitter and Facebook.

Reid Hoffman was another early investor in Facebook, along with many of Web 2.0’s most successful ventures. Well-known in Silicon Valley as an entrepreneur and VC, and recently dubbed the “start-up whisperer” by the New York Times (although I am not sure exactly what that means), he’s also chairman of LinkedIn, the business-networking service that also recently went public (at a $10 billion valuation, too).

He’ll appear with LinkedIn CEO Jeff Weiner, who started out life in Hollywood, but soon made his way to Silicon Valley as a top exec at Yahoo. After running its media division, Weiner spent a short time at venture firms before going operational again at LinkedIn.

What it takes to build and maintain momentum as tech companies move into more mature stages, as well as how the social networking space evolves, are among the many topics on tap for the pair.

The evolution of a start-up phenom — in this case, Internet telephony service Skype — will be among the topics covered by Tony Bates, who is now a president at Microsoft, which bought it last year.

As such, he is responsible, says the software giant in its description of his job, “for overseeing the company’s direction, strategy and overall mission to become a global communications service that will eventually reach billions of users.”

That’s a tall order for Bates, who came to Skype from a top job at Cisco. Bates has deep roots (or maybe, routing?) in the guts of the Internet, having done backbone-engineering strategy for Internet MCI. The U.K. native also holds nine patents.

Lastly, given all the activity we expect will happen between government regulatory agencies and tech companies over the next few years, we felt it was key to bring in FTC Chairman Jon Leibowitz. He has been at the FTC as a commissioner since 2004, but was given the top job by President Barack Obama in 2009.

Among his priorities, according to his bio, is “promoting competition and innovation in the technology sector through law enforcement and policy initiatives; and protecting consumers’ privacy — especially while they are using the Internet.”

Uh-oh!

Leibowitz knows from regulation, having served as the Democratic chief counsel and staff director for the U.S. Senate Antitrust Subcommittee from 1997 to 2000, where he focused on competition policy and telecommunications matters, as well as a similar stint at the Senate Subcommittee on Terrorism and Technology before that.

There will be a lot more speakers to come, of course. But, so far, we think D10 is off and running fast.

But that hasn’t happened yet. And it’s possible that even as Web video grows, TV will continue to do just fine.

That’s the thesis of Bernstein analyst Todd Juenger, who made his case to investors earlier this week. Two slides from his presentation sum it up well.

First, he notes that even though eyeballs have moved away from broadcast TV, ad dollars have not (click to enlarge):

Even more important: Though the Web ad business is growing, TV continues to grow, too. And while other old media industries have shrunk, their losses haven’t turned into equivalent gains for the Web (click to enlarge).

But what about consumer spending? After all, Netflix is streaming more than 2 billion of hours of video every three months. That has to cut into TV, right?

Not really, says Juenger, noting that overall TV viewing is still up. Instead, he says, Netflix, iTunes, Amazon et al are eviscerating the DVD business. Important distinction.

And yes, all of this could eventually change, particularly if the digital guys figure out how to break up big cable’s lock on programming. But as we keep pointing out, that’s a very strong lock. It’s not going away anytime soon.

Where does piracy come from? Piracy comes from, you know, people, let’s say, in Europe who do not have access to movies at the same time that they are released in the US.

– Megaupload founder Kim Dotcom

Walmart is in discussions to provide an in-store service that will assist customers in registering DVDs they already own with the movie industry’s UltraViolet system, according to several people familiar with the matter.

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And if you’re in the latter group, YouTube has something just for you: A “Playbook” that’s supposed to help you get your skateboarding dog seen by the widest possible audience. The site just put out a revised version, and even if you never plan on uploading a single video, it’s well worth skimming the 91 slides here.

When you do, you’ll get a sense of the increasing similarities between YouTube successes and the ones you see on TV and in theaters — note the emphasis, for instance, on “tentpole programming” and cross-promotions. And the importance the guide places on consistent scheduling and frequency.

And then there are some tips that are quite specific to YouTube, like the best way to use “annotations,” the interactive text video makers can layer onto their clips.

It’s also important to note that a lot of this stuff is applicable to anyone who creates anything, in any format, and wants to get it distributed on the Web.

There’s a basic primer on search engine optimization (crucial because YouTube is the world’s second-biggest search engine), for instance. And also a handy guide to understanding Google+ (and, in less detail, how to use Facebook and Twitter).

The agreement represents an effort to resolve a standoff that dates to 2009, when the World Trade Organization ruled that China’s policy of allowing 20 foreign films a year to be shown there violated international trade rules.

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Mr. Robbins, a producer and director known for Eddie Murphy movies and TV shows including “Smallville,” plans to produce 120 hours of teen programming this year, all of it destined exclusively for the Web. “We consider ourselves a network,” he says.

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Streaming is the future. We’re focused on it. DVD will do whatever it’s going to do. We’re not — we’re going to try to not hurt it, but we’re not putting a lot of time and energy into doing anything particular around it and then we’re focused on, how do we take advantage of this incredible global streaming opportunity.

Now, with that context in mind, consider this news: Netflix announced last night that customers could sign up directly for a $7.99-a-month DVD-only plan by visiting dvd.netflix.com.

Some of my fellow typers believe that this is a sign that Netflix has re-embraced the DVD business, which has much better margins than the streaming business, but is dropping away, quarter by quarter.

That would be a good narrative, but I don’t think it’s true.

Consider:

• This is the same $7.99 DVD-only plan that Netflix introduced last July.
• It’s the same URL that Netflix introduced last July. Apparently, it must have gone away at some point between then and now, but the fact that no one seems to have noticed its disappearance is telling.
• New customers who head to the Netflix home page will have no way of knowing that Netflix offers a DVD-only plan. If they click around a bit, they’ll find a note telling them they can add DVDs to a streaming-video subscription plan, but no word of the disc-only option.
• It remains nearly impossible to give someone a Netflix gift subscription that includes DVDs.

This doesn’t sound like a newfound appreciation for the DVD business to me. It sounds like Netflix is continuing to “not put a lot of time and energy into doing anything particular around it.”

So why bother with the new/old URL at all? I asked Netflix PR for comment; if they find the time or energy to respond, I’ll update here.

Here are two terrific videos from “The Artist” star Jean Dujardin, in which he shows just why everyone is raving over the sleeper movie hit and his knockout performance.

In the first, for Funny or Die, he’s looking for his next part — in an hysterical string of typical Hollywood film villain roles that foreign actors always get.

In the second, Dujardin made a surprise appearance on last week’s “Saturday Night Live,” mocking his own breakout effort, in a skit called “French Dance.”

Fantastique!

“If you sell movie tickets or DVDs, like we do, for a living, you don’t really have a customer relationship,” the Legendary Entertainment CEO said, speaking at the D: Dive into Media conference on Tuesday.

Making great content is obviously paramount, but for a studio that did “The Dark Knight” and “The Hangover,” the next step is really engaging with fans. And that process, he said, can no longer wait until a film is done.

“How can we seed things early, and make fans discover things, and help them feel in touch as the process unfolds?” Tull said.

There are clearly more choices with which Hollywood studios have to compete, with Angry Birds and a million other things vying for the same free time.

“When I was a kid, you might have HBO if you were wealthy, or rent movies, (but) you were always looking for something to do,” Tull said. “Now there’s so many choices.”

That’s where SnagFilms comes in. The start-up has distribution rights to more than 3,000 indie movies, which it shoots out to platforms like Netflix and Hulu. The four-year-old company is best known for the documentaries it puts out, like “Casino Jack,” the story of the disgraced political fundraiser Jack Abramoff; others include “Super Size Me” and “Enron: The Smartest Guys in the Room.”

Now SnagFilms has raised another $7 million, following up a $10 million round from a year ago. Earlier investors like Ted Leonsis, New Enterprise Associates and Comcast have re-upped; new investors include Terry Semel, the former Warner Bros. studio and Yahoo boss.

SnagFilms started out by asking bloggers and other Web site operators to embed its films on their sites for free. It made money by selling ads against the films and sharing revenue with the movie owners.

It still does that, but it has expanded to offer free movies on other platforms, like the iPad and Android tablets. It has also started making its movies available on pay-per-view outlets like Apple, Amazon and Comcast’s video-on-demand channels. CEO Rick Allen says that by the end of the year, revenue from transactions will eclipse the company’s ad dollars.

The interesting question for SnagFilms — and a whole lot of digital video companies right now — is whether there’s a way to get consumers to identify and value what distributors do. If they do, then these guys can build lots of value, as consumers learn to trust them as a good source for small, quirky films the big guys missed.

(Image courtesy of Shutterstock/James Steidl)

Here’s a really terrific video tribute to legendary Hollywood director and producer Steven Spielberg, done for the recent 2012 David O. Selznick Achievement Award from the Producers Guild.

It highlights a plethora of films Spielberg has made over his long movie career, many of which — once you see them strung together — have a heavy techie, special-effects or simply sci-fi element.

It’s pretty impressive to see such a significant body of work collected so well.

Enjoy:

Several Republican senators, including Orrin Hatch of Utah, John Cornyn of Texas and Marco Rubio of Florida, said Wednesday they couldn’t support the legislation in its current form.

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Google announced the plan last fall, but yesterday, YouTube content boss Robert Kyncl held a formal coming-out party for the plan, with a presentation for a packed house at the Consumer Electronics Show. And after that, I talked to him about why YouTube had changed course.

After all, plenty of people seem to like YouTube just the way it is. It attracts 800 million users a month, who watch a staggering three billion hours of clips a day. And while Google has never come out and disclosed the site’s finances, it frequently hints that it is a big business, and perhaps a profitable one.

And if YouTube really wants to get more premium stuff for the site, why not go out and buy the stuff that Hollywood and the TV guys are already making? Google could certainly afford it, and Big Media has gotten very comfortable about putting its stuff online, as long as it’s getting a big check for it. Kyncl knows that well, since he used to arrange those deals at Netflix, before joining Google in 2010.

You can see Kyncl’s answers here — apologies for the extra-shaky cam — and below that, you can see the full CES presentation. And in a couple weeks, you can hear from Kyncl’s boss, YouTube CEO Salar Kamangar, at our D: Dive Into Media conference. Registration details here.