Hootsuite

News Byte

Canadian Investors Bet $20 Million on Hootsuite

Peter Kafka in Media on March 29 at 12:01 am PT

Investors are putting $20 million into Hootsuite, the social media management platform. Canadian fund OMERS Ventures has acquired the stake in the four-year-old company via secondary purchases from employees and earlier investors. Hootsuite, which lets marketers track and manage their presence on social platforms like Twitter, Facebook and Google+, says it has “nearly four million” users; it has previously raised $4.9 million in debt and equity.

News Byte

Google+ Gives Early Platform Access to Brands

Liz Gannes in Social on November 15, 2011 at 10:48 am PT

Google+ today took another step toward being a social platform by announcing it had enabled six social media management tools — Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver and Vitrue — to plug into brand pages (Involver, for its part, says it will limit participation to 20 hand-selected customers). The partners are getting fairly limited tools (Circle management, publishing and monitoring), but it means that brands will be able to use the same tools for multiple social networks.

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Twitter Tests the Waters With In-Stream Ads

Voices in News on November 1, 2010 at 1:06 pm PT

As promised, Twitter is now starting to throw paid ads into users’ streams and hoping not to cause too many ripples in the process. In an initial test with the 900,000 users of third-party client HootSuite, the ads–Promoted Tweets–will be inserted into users’ personal timelines when relevant, based on context and connections. Given the potential for rebellion, Twitter is assuring users its approach to the rollout will be “deliberate and thoughtful.”