4 posts and columns on Hootsuite

News Byte

Google+ Gives Early Platform Access to Brands

in Social on November 15, 2011 at 10:48 am PT

Google+ today took another step toward being a social platform by announcing it had enabled six social media management tools — Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver and Vitrue — to plug into brand pages (Involver, for its part, says it will limit participation to 20 hand-selected customers). The partners are getting fairly limited tools (Circle management, publishing and monitoring), but it means that brands will be able to use the same tools for multiple social networks.

News Byte

Twitter Tests the Waters With In-Stream Ads

in News on November 1, 2010 at 1:06 pm PT

As promised, Twitter is now starting to throw paid ads into users’ streams and hoping not to cause too many ripples in the process. In an initial test with the 900,000 users of third-party client HootSuite, the ads–Promoted Tweets–will be inserted into users’ personal timelines when relevant, based on context and connections. Given the potential for rebellion, Twitter is assuring users its approach to the rollout will be “deliberate and thoughtful.”

Nielsen: We’re Sticking With Our 60 Percent Twitter Quitter Number

in Media on April 30, 2009 at 1:18 pm PT

Nielsen caused a stir this week by releasing data that showed that 60 percent of Twitter users stop using the much-hyped service after a month. Under fire for the survey’s methodology, Nielsen has rerun its numbers–and ended up with the same result.