If you didn’t know any better, you’d think the publishing impresario was feeling just a titch…defensive.

But Thursday night, Denton hosted a gathering of 100-plus chitty-chatty newsish media types at his SoHo loft, and there he seemed quite confident again. Midway through his cocktail party, he dimmed the lights, clambered up on a windowsill and toasted his sales team, his technical team and his writers. As well as former New York congressman Chris Lee.

And then he played us this movie, which shows quite clearly what he’s trying to do with his properties. He wants to morph them from “blogs” into something more ambitious, but also older: He wants them to be like TV.

A Day in the Life of Gawker Media – FINAL from source/record on Vimeo.

Perusing AOL’s leaked damn-the-journalism-full-speed-ahead business plan, BoomTown was a little late to the Microsoft Bing event this morning called “Farsight: Beyond the Search Box.”

But things had certainly been cooking with gas when I walked into the meeting room at the University of San Francisco, which the organizers had decked out in white nubby rugs, white pleather couches and those white egg-shaped chairs found only in 1970s decor.

Schweeet!

First up was well-known investor and entrepreneur Peter Thiel, poo-poohing Microsoft’s prospects of ever making money in search.

“It’s difficult to produce a new search company,” said Thiel, noting that even with a growing market share it’s curtains for Bing, given the huge fixed costs. “As far as I can tell, it’s still not breaking even.”

Ouch!

By the way, Thiel sold semantic search engine Powerset to Microsoft for upward of $100 million in 2008 to help it, you know, get ahead in search.

Way to insult your money-bearing hosts!

Then, moderator Vivek Wadhwa harangued the panelists from Google, Microsoft and Blekko in the session “Who Will Win the Spam Wars?”

And they say I’m a snarky moderator! Wadhwa is snarktastic!

Wadhwa did not like any of it–not crappy content sites that sully Web search, not the efforts the companies were making to fix things, not the vision the trio had of the future.

And, by the way, Microsoft was not ever going to make money off all the company’s efforts.

Way to insult your hosts! I like this event!

Of course, what everyone was interested in was a smackdown between Google and Microsoft, given that the search giant accused the software giant of stealing its results today.

In an excellent, if exhaustive, post by Search Engine Land’s Danny Sullivan, Google said Bing was cheating by lifting its search results, which Google said it had proved via a “honeypot” sting operation.

“I’ve spent my career in pursuit of a good search engine,” Google’s Amit Singhal told Search Engine Land. “I’ve got no problem with a competitor developing an innovative algorithm. But copying is not innovation, in my book.”

The very presence of the word “honeypot” in any story about search algorithms is superb, in my book, even though this “controversy” is pretty much a he-said-he-said geek-off.

Google’s Matt Cutts kept up the cheater pressure at the Bing event, in a short debate with Microsoft’s Harry Shum, who was not having any of it.

“It’s not like we actually copy anything,” he said.

Translation: Actually, we do borrow, just like Facebook’s Mark Zuckerberg did to the Winklevii, resulting in a social networking behemoth that will soon take over all search and make this whole debate moot.

Microsoft is rubber, Google is glue. And Facebook, which was not present at the search event, is the real sticky honeypot.

Last week Amazon pulled the plug on WikiLeaks by refusing to host the group’s data on its server. But Amazon is now profiting from some of that data, via a Kindle e-book title now available through its U.K. outlet.

Hypocrisy! says the Internet.

Not at all! says Amazon. But it can understand why you might think that.

When reports about the book first surfaced today, the title on Amazon’s site sure made it look as if the e-book were simply a bundled version of WikiLeaks’ documents: “WikiLeaks documents expose US foreign policy conspiracies. All cables with tags from 1- 5000.”

Since then, though, Amazon has added this wording: “[DOES NOT CONTAIN TEXT OF CABLES].”

Adds Amazon PR guy Drew Herdener, via email: “This book contains commentary and analysis regarding recent WikiLeaks disclosures, not the original material disclosed via the WikiLeaks website.”

But that’s still confusing, since the book does indeed contain the text of cables–but in excerpt form, according to the AP.

So let me try to make Amazon’s case for them. Here’s what they might say if they were allowed to speak freely: Sorry about the confusion. But of course it’s okay for us to sell books about WikiLeaks that contain WikiLeaks data we don’t want to host ourselves. There’s a big difference between a data dump and writing that incorporates and comments on that data. See, for instance, the New York Times and every other news outlet that have written about WikiLeaks while using information supplied by WikiLeaks. We sell the Times and other periodicals that report on the topic, and we’re going to sell this book, too.

You’re welcome, Amazon! No need to send a check–I do this kind of thing gratis.

MSNBC cable television host Keith Olbermann was back on the air last night after a short suspension and chatting up a storm–as usual, almost entirely about himself.

This time it was supposedly to apologize for handing over some dough in support of a trio of Democratic candidates, which is against NBC’s ethical rules for its news folk.

Or is it?

In any case, that’s how Olbermann decided to play it–all jokey and look-at-me-I’m-so-naughty, including adding in all the television comics’ jokes about him, getting all gooey about fan support and, of course, dinging his critics on the right.

In other words: Same old, same old.

Sigh:

Sources tell me that Index Ventures and Union Square Ventures are leading a “significant” new round for the Berlin-based company. I don’t have a dollar amount, but I’m told that VCs were competing fiercely to get into the three-year-old company, which raised a $3.3 million round from Doughty Hanson Technology Ventures in 2009. The round hasn’t closed yet.

Online music has been a black hole for investors for a very long time. So what’s the attraction here?

In large part, it’s because SoundCloud isn’t dependent on deals with the major music labels. It’s designed to let professional and amateur musicians share their own music with each other and the public, via cloud-based files that the company hosts.

Once the tunes are on SoundCloud’s servers, the service makes it easy to move the stuff around the Web, via its own widget and an API that’s showing up on lots of interesting sites, apps, services and devices, including Facebook and Apple’s iPad. You can load SoundCloud files into Spotify, the streaming music company that Index has also invested in.

The service uses the freemium model, offering most of its capabilities for free, and charging up to $700 a year for more storage and extra features.

You can also use SoundCloud to share music you didn’t create and don’t own–and a “private sharing” option makes it easy to do so discretely. That could leave the service open, theoretically, to copyright claims, a la YouTube.

But so far the company has signed up a million users without attracting the ire of the big labels. And recent court decisions in the Veoh/Universal Music and Google/Viacom cases seem to give user-uploaded services like SoundCloud a lot of legal leeway, at least in the U.S.

I’m told that the company also plans on using Audible Magic’s “fingerprinting” technology, which will make it easier for copyright owners to pull content off the service.

SoundCloud, Index and Union Square all declined to comment.

Here’s an example of SoundCloud at work–a 43-minute (!) mix that Beck has posted to his Web site, which we can also embed here:

Melted Lemons by planned_obsolescence

SoundCloud: The Tour from SoundCloud on Vimeo.

No, you may not, and that’s what I said on Leo Laporte’s terrific “This Week in Tech” online show last Sunday about why Facebook CEO Mark Zuckerberg announced his recent $100 million donation to schools in Newark, New Jersey, on the same day as the splashy Hollywood movie–”The Social Network”–eviscerating him premiered.

Because the powerful television talk show host wanted him on that week, since she was focusing on education reform! And what Oprah Winfrey wants, Oprah Winfrey gets–which is pretty much my motto for life.

Bad timing? Good timing? Whatev–kids in need get a piece of the Silicon Valley wunderkind’s pile of moolah, so I am good with it no matter when Zuckerberg announced it.

Also joining Laporte as guests on the program were tech super-couple Veronica Belmont of Tekzilla and gdgt’s Ryan Block. The show is a lively one.

Topics included were: TechCrunch’s Angelgate (I really have to ignore this faux-controversy now), the alleged Facebook smartphone, China spying on Gmail, making room for new set-top boxes, Google (GOOG) CEO Eric Schmidt’s Bing FUD, Zynga’s Farmville panic, brodown throwdown and, of course, the Facebook Movie.

Here’s the full video:

Okay, it’s admittedly a very funny mock skit from this weekend’s season premiere of “Saturday Night Live,” featuring singer Katy Perry and her problems related to a canceled appearance on “Sesame Street.”

But must poor Elmo suffer? You’ll figure out why right away.

One big plus: The genius of former SNL cast members Maya Rudolph and Amy Poehler, who was also host of the NBC television comedy show. Perry was the musical guest too.

Here’s the video:

Earlier this year, the travails of late-night television talk show host Conan O’Brien and his epic battle with the inept suits at NBC became a gold mine of Internet-fueled comedy mayhem.

Well, Team Coco is back in November on TBS, and it has a name.

And it’s a good one, as you will see in the video below.

Enjoy:

Stern said today that he has been approached by several “regular” radio execs about returning to his original turf when his five-year $500 million contract with Sirius XM (SIRI) expires.

“I actually have an offer,” Stern said, according to a report on The Wrap. “Well, not a bona fide offer, but people have been making them.”

Stern’s remarks today follow a public call-and-response negotiation with Sirius CEO Mel Karmazin that began last fall. “It will start with Howard feeling that he is working too hard and doing too many shows and not making enough money,” Karmazin told attendees of the Reuters Media Summit in November. “Our side would say, ‘We want you to do more, and get less money.’ The hope would be that we would come out with Howard staying with our service.”

Stern, of course, is angling for the exact opposite. “I don’t think I’m going to be re-signing. I know exactly what I want to do here,” he said last year, referring to a less busy schedule. “And I don’t know if it would interest [Sirius.]“

Given the size of Stern’s audience and the availability of much of Sirius’s other content on the Internet, my guess is that it would.

Turns out he’s figured out how to do it: By going back to work for CBS.

The broadcaster, which canned Carolla from his radio job earlier in the year, is now going to sponsor his podcast. It will promote the show, handle ad sales and let Carolla program his own Web radio station.

The press release announcing the deal describes it as a “partnership.” I’m trying to figure out if that means Carolla will become an employee again or if it’s a real partnership, whereby, say, he retains ownership of his show and shares revenue with CBS (CBS).

I’m guessing it’s the former, since selling ads for podcasts still requires a lot of work and not that much return. It’s much easier for CBS to sell ads against a local radio station with an audience of a million or more than for Carolla’s show, which reaches an average of 130,000 people at a time.

Still, Carolla’s show is frequently in Apple (AAPL) iTunes’s Top 10 podcast list, and someday, someone will figure out how to take advantage of its (relatively) small but dedicated audience. And the show already has one sponsor–Carolla has started doing a “live read” for Adam & Eve Stores, the “the nation’s number one source for all things erotic.”

Here’s an interview I conducted with Carolla in March, where he explains his not-entirely voluntary move to the Web and his attempts to turn it into a money-making venture.