2 posts and columns on HOuse Subcommittee on Communications

Google Starts Targeting, Too. What Will Congress Do?

in Media on March 11, 2009 at 5:01 am PT

Behavioral targeting–serving up ads to Internet users based on the sites they’ve already visited–has been standard practice on the Web for a couple of years, but not at Google. That changed this morning when the search giant rolled out “interest-based advertising.” Expect to hear from Congressional critics like Rick Boucher very soon.
rick-boucher

Voices

Rep. Boucher Calls for Internet Ad Regulation

in News on February 13, 2009 at 2:35 pm PT

In an interview Friday, Rep. Rick Boucher, (D-Va.) called for Congress to take a tougher stance in regulating online ad-targeting, despite the FTC’s endorsement of industry self-regulation. “I am coming to believe (industry self-regulation) is not sufficient,” said Rep. Boucher, chairman of the House subcommittee on communications, technology and the Internet. He noted that there is a need for a set of laws that dictate parameters for how companies collect, share and use online data about their consumers.