That’s because–even though what he wrote put the knickers of the Hollywood/New York media bigwigs who own the premium video service into a series of ever more painful knots–it is a variation of things Kilar (pictured here) has been saying for quite awhile now.

Including in homespun videos by me!*

As you will see below, though Kilar’s essay was designed to tweak, it was by no means a geek version of a Howard Beale “I’m mad as hell and I’m not going to take it anymore” moment either.

Here is a quintet of video interviews in which Kilar talks about the end of linear television watching, the need for browser-based TV sets, how hard it is to build paywalls (and real ones, too) and more.

As you will see, it would be a shame if the clearly talented Kilar can’t eat lunch in this town for restating what he has long maintained, even though a happy ending here does seem unlikely.

Until we find out how the story ends, here’s Kilar talking, from 2008 to last summer:

April, 2008 at Hulu HQ in Santa Monica, Calif.:

December, 2008 at Hulu HQ:

January, 2009 at Sundance Film Festival (Kilar is at 8:00 mark):

July, 2010 at Hulu HQ:

December, 2010 at Hulu’s New York office:

*And one by Peter Kafka.

In fact, reps from Google and the AP linked up in Manhattan on Wednesday to discuss the deal, which expires at the end of this year, people familiar with the meeting tell me. This timing makes sense since Google (GOOG) had flown in many of its top brass to New York for a series of internal meetings this week.

But that would come as a surprise to anyone who took Curley’s words, delivered after a speech in Hong Kong on Tuesday, at face value.

Here are Curley’s comments, recorded by an attendee at the Hong Kong meeting and transcribed by Zachary Seward at Nieman Journalism Lab:

Someone asked Curley if Microsoft was willing to accept the AP’s demands. “They have said very strongly that they would,” Curley responded. A bit earlier, he said of Microsoft, “They know how to have a conversation.” And what about Google? “I’m not talking about Google,” he said. “We haven’t talked. We haven’t talked. We haven’t talked with them in any serious way.”

AP spokesman Paul Colford says he has nothing to add to Curley’s comments. But I’ll try to make a case on his behalf: Maybe this is one of those “depends on what the meaning of the word ‘is’ is” situations whereby Curley doesn’t consider the talks the two sides have been having to be “talks.” Alternate proposal: Maybe Curley is going for “truthiness” instead of “truth.”

I guess that’s possible. The recurring story I’ve heard from sources on both sides of the negotiations, which have been going on for months, is that they’re not moving very far.

The problem: The AP has a list of demands, which start with more money and move on from there, including assurances that its copy will receive better treatment than secondary outlets. And Google hasn’t expressed much interest in changing the existing agreement. The company is “quite happy” with the deal it has now, Google CEO Eric Schmidt told reporters on Wednesday.

I understand why Curley would want to play up his talks with other portals, as well as the notion that he’s willing to pull his cooperative out of the world’s biggest traffic generator. Per above, I don’t think those are particularly effective tactics, but I understand them. But that’s different from creating an alternative reality altogether.

The Associated Press is fed up with…the Internet, apparently. And it’s going to do…something about it.

At the news-gathering co-op’s annual meeting today, AP chairman Dean Singleton let rip a sort of hellfire-and-brimstone speech in which he announced the AP’s vague plans to stop unnamed scoundrels from making money from their work.

The relevant bit:

“[The AP's board has] unanimously decided to take all actions necessary to protect the content of the Associated Press and the AP Digital Cooperative from misappropriation on the Internet.

The board also unanimously agreed to work with portals and other partners who legally license our content and who reward the cooperative for its vast newsgathering efforts–and to seek legal and legislative remedies against those who don’t.

We believe all of your newspapers will join our battle to protect our content and receive appropriate compensation for it.

AP and its member newspapers and broadcast associate members are the source of most of the news content being created in the world today. We must be paid fully and fairly.”

If this sounds like the AP is riffing off the famous speech from “Network,” that’s not an accident. In fact, Dean Singleton does indeed quote the movie’s Howard Beale in his remarks: “We can no longer stand by and watch others walk off with our work under misguided legal theories. We are mad as hell, and we are not going to take it any more.”

In theory, Singleton and the AP are talking about a wide range of sites that profit by repurposing someone else’s content, from down-and-dirty “scraping sites” to the much more refined (and useful) Huffington Post, to…I don’t know.

But now it’s become much clearer why News Corp. CEO Rupert Murdoch singled out Google (GOOG) in remarks he made at a cable industry convention last week: The news guys have decided that the search engine has now become public enemy No. 1. That makes a sort of sense: If you’re going to go after someone, pick the guy with the deepest pockets.

And look. Unlike some of my bloggy colleagues, I don’t think that the people who pay to produce content are insane to complain about getting ripped off by aggregators of all stripes.

The thing is, even if the news guys somehow stopped people from using Google to find information they need, it wouldn’t do anything to solve the essential problems plaguing their business. Such as:

• An overabundance of undifferentiated, commodity information.
• The wholesale evaporation of classified advertising and local retail advertising.
• Investors who paid too much for newspapers and other media assets during the last 10 years, using too much debt.

Anyway, I’m looking forward to hearing more about the AP’s plans, vaguely referred to in this press release as developing “a system to track content distributed online to determine if it is being legally used…” and including “the development of new search pages that point users to the latest and most authoritative sources of breaking news.”

You mean, they’re going to build their own search engine? That can’t be right. But if I hear back from the AP folks, I’ll try to get them to explain.

UPDATE: Thanks to Jim Kennedy VP/director of strategic planning for the AP, for teasing some of this out for me. Here’s what the AP is thinking:

• Kennedy confirmed that some of the AP’s ire is indeed aimed at Google, and that the drum-beating has a purpose. The search engine has a deal with the AP that expires at the end of this year, and the AP is setting the table for upcoming negotiations. Their main contention: Google is already using AP content in ways that aren’t covered by the existing agreement, and the AP wants to be compensated for them. Expect to hear lots more about this in future months.
• The AP’s “stick” approach is aimed at Web aggregators: It plans on “fingerprinting” its content so it can track where its stuff is showing up and how it’s being used. If it’s being misused, it has an array of options that start with a takedown notice and end with legal remedies.
• The AP’s carrot approach is aimed at Web surfers: It will become an aggregator of its own content. Specifically, it plans on building search engine-friendly Web pages built around specific topics — say, “Fargo floods” or “Michelle Obama”–composed of links that direct readers to AP stories. The idea is to get the pages to show up high in a Google search, alongside, or higher than, similar pages from Web aggregators who are doing the same thing–like Wikipedia, Huffington Post, BusinessWeek, Mahalo, and on and on and on. Kennedy says it has built prototypes of the aggregator pages and plans on rolling them out in the second half of this year.

Meanwhile, note to the AP folks: You are aware at Howard Beale gets shot to death at the end of the movie, right?

I’ve trimmed this one down to about six minutes, but if you’ve got a spare 20 minutes or so–perhaps you’re underemployed right now–it’s well worth watching the whole thing. He also roughs up Fox News, explains the Dow, and has a nice interview with New York Times columnist Joe Nocera.

Update: A MediaMemo reader wants to know who Howard Beale is. That question would normally make me feel old, but in this case I’m pretty sure the reader is older than I am. In any case, here’s Howard, also known as Peter Finch, also known as the “I’m mad as hell” guy. And if you really haven’t seen “Network,” go add it to your Netflix (NFLX) queue now.