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Will StumbleUpon's New Web Look and Feel Give It Web Wings?

in News on September 30, 2008 at 9:01 pm PT

While rumors of its impending re-sale have apparently been greatly exaggerated, what’s true about StumbleUpon is that its new Web-centric look and feel and a new partnering program represent a major shift for the online discovery service. The San Francisco-based company, which was founded in 2001 and sold to eBay last year for $75 million, is announcing tonight that users will no longer have to register or download its toolbar to “stumble” the Web. The move is being made because most Internet users are increasingly loath to install Web plug-ins, a requirement that naturally has slowed the growth of StumbleUpon’s service.