1 posts and columns on hyperlocal content

Tying the Hyperlocal Knot

in News on March 27, 2009 at 12:07 pm PT

The Knot is launching 75 new localized sites in the hopes of reaching brides-to-be from Tampa to Tucson. David Liu, CEO of the wedding Web site, said the idea is to provide the “ingredients” that people planning weddings seek out. Brides are best served by content available in their specific location, he said. Likewise, wedding vendors want to advertise in bridal outlets that target a region.