Tying the Hyperlocal Knot

The Knot is launching 75 new localized sites in the hopes of reaching brides-to-be from Tampa to Tucson. David Liu, CEO of the wedding Web site, said the idea is to provide the “ingredients” that people planning weddings seek out. Brides are best served by content available in their specific location, he said. Likewise, wedding vendors want to advertise in bridal outlets that target a region.