16 posts and columns on IAB

Web Ads Taking Off Again: Q1 Revenues A Record $7.3 Billion

in Media on May 26, 2011 at 7:49 am PT

Remember when the economy was so lousy that even Web ads were down? Ancient history, at least as far as the Internet’s concerned.
rocket

Multiple Identities in Action: LinkedIn-Powered Logins Grow on Business Sites

in Social on February 7, 2011 at 11:15 am PT

People seem to separate their online professional identities from their personal identities more than they used to, now that the tools are available. Web users increasingly use LinkedIn to sign in to business-oriented sites, according to the social toolmaker Gigya.

News Byte

Time Inc. Hires Ad Industry Trade Head Randall Rothenberg for Digital

in Media on December 13, 2010 at 8:20 am PT

Time Inc. has a newish boss, and now Time Warner’s publishing unit has a new head of digital, too: Randall Rothenberg, who has been heading up the Interactive Advertising Bureau trade group since 2007. Technically, CEO Jack Griffin has created a new EVP position for Rothenberg; more practically, he’s replacing Monica Ray, who ran digital for Time Inc. until August, when she jumped to Condé Nast. Side note on Rothenberg: I highly recommend “Where the Suckers Moon,” his 1994 book that went behind the scenes of a Subaru campaign.

News Byte

Internet Advertising Rebounds to Set Record

in News on November 17, 2010 at 8:45 am PT

Revenue from Internet advertising reached a record $6.4 billion in the third quarter, according to figures released today from the Interactive Advertising Bureau and PricewaterhouseCoopers. That’s a 17 percent jump from the same quarter last year, when revenues were just starting to climb out of a sharp slump.

Another Video Ad Tech Buy: Undertone Snags Jambo Media

in Media on November 7, 2010 at 5:42 pm PT

Another ad network buys its way into the video business: Expect more consolidation to come.

Google Wants to Make Online Display Ads "Sexy"

in News on September 29, 2010 at 12:15 am PT

Google has long dominated Web search, and the advertising it generates. But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out some predictions about how that business will evolve.

To Stem Privacy Abuses, Industry Groups Will Track Web Trackers

in News on June 24, 2010 at 5:00 am PT

A new system to police privacy abuses by companies that track consumers’ Web-surfing habits for ad targeting will be launched in coming months by groups whose members include heavy users of this type of information–Internet companies such as Yahoo Inc. and Microsoft Corp. and advertising companies like WPP PLC.

Web Ads Are Growing Again. But by How Much?

in Media on May 13, 2010 at 2:02 pm PT

We know that the Web ad business (and the ad business in general) is much better than it was a year ago, when it was awful. How much better?

Things You Already Knew, Wednesday Edition: Online Ads Are Coming Back

in Media on April 7, 2010 at 8:47 am PT

If you pay any attention at all to online advertising, you knew this already. But sometimes it’s nice to see it in print, so you don’t think you’re hallucinating: Money is coming back to the Web again.

Thankful Yet? Online Ad Revenue Improving, but Slooooowly.

in Media on November 24, 2009 at 4:07 pm PT

I’d like to say this is a half-full, half-empty scenario. But the more I think about it, the more I’m thinking the latter. Web ads improved over the last three months, but compared to last year, we’re still behind. And last year was terrible.
half-full

Advertisers Call for a Do-Over on FTC Blogger Rules

in News, October 15, 2009 at 4:45 pm PT

Exclusive: Yahoo Set to Unveil Massive New Marketing Campaign at Advertising Week, Declaring Size Does Matter

in News, September 13, 2009 at 10:32 am PT

Internet Advertisers Say Internet Advertising Keeps America Strong

in Media, June 11, 2009 at 9:08 am PT

Pessimists: Web Ad Growth Ground to a Halt Last Year; Optimists: Web Ad Growth Still Exists!

in Media, March 30, 2009 at 3:04 pm PT

AOL Gets a New CEO: Google Sales Boss Tim Armstrong (Plus the Whole Press Release)

in Media, March 12, 2009 at 2:40 pm PT

Online Ad Growth: Already Over, Except for Google

in Media, November 20, 2008 at 10:14 am PT