Real-Time Marketing Hits New Low, Starring Gogo and Justine Sacco (Updated)

When will brands learn?
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NFL, MLB Tell Supreme Court: If Aereo Wins, We’re Bailing on Broadcast

The thing is, that’s kind of happening already.
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In a Big Mobile Move, Pivotal Buys Xtreme Labs for $65 Million in Cash

You need to be mobile in the enterprise, says the cloud-based joint venture of EMC and VMware.
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Answers Makes Another B2B Buy, This Time Via Easy2 Technologies

The company best known for its Answers.com site has been buying up software startups.
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VHX Raises $3 Million More for Its Sell-It-Yourself Video Service

Union Square and William Morris back a direct-to-fan site that wants to take on iTunes and Amazon.
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See? Native Ads Don’t Have to Be Awful.

One way to make an ad people won’t ignore: Make an interesting video.
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News Byte

IAC Sells Newsweek (Sans The Daily Beast) to IBT Media

International Business Times Media has acquired the 80-year-old news publication Newsweek from IAC, the company announced on Saturday. The deal, which is expected to close in the coming days, does not include The Daily Beast, the online news website run by Tina Brown, which merged with Newsweek in 2010, also owned by IAC. Terms of the deal were not disclosed.

News Byte

IAC’s About Hires COO, Two More Execs

About.com, IAC’s answers website, has hired three executives: Scott Kim, who was previously chief strategy officer at IAC’s Ask.com, will be chief operating officer; Alex Ellerson, previously Howcast Media’s COO, will become SVP for content; and Matthew Knell, previously AOL’s social media guy, will take a similar role. Earlier this year IAC hired Neil Vogel to run About, which it bought from the New York Times last summer.

CollegeHumor CEO Paul Greenberg Leaves

Meanwhile, IAC’s comedy site rolls out “Coffee Town,” its feature film.
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Answers Buys Webcollage

Who’s Paying Aereo to Watch Free TV?

Pay Up! Vimeo Adds Rentals, Downloads.