Later this morning, the company will debut its latest iPhone, the fifth in the handset’s history. Though it’s not precisely clear what form it will take, most observers expect the fifth-generation iPhone to boast a dual-core A5 processor, one gigabyte of RAM, an improved camera, a dual-band GSM/CDMA chip that will transform it into a so-called “world phone” that can support multiple wireless network standards, and a rumored virtual personal assistant that arose out of Apple’s 2010 acquisition of Siri.

Beyond that, we’re likely to hear more about iCloud (which may steal the show) and its promise of a simple, seamless sync, iOS 5 and its nearly 200 new features, and perhaps an update or two to the company’s long-running iPod line. We’ll also get to watch newly installed CEO Tim Cook make his first big product introduction, an event that may well set the tone for his new role.

So join us here for what promises to be an exciting morning. Our live coverage begins at 10 am PT.

Live Blog

8:50 am: We have arrived on the scene at Apple’s campus in Cupertino, Calif.

9:22 am: The real reason why they held the event in Cupertino: omelettes!

9:44 am: The doors have opened and attendees are filing into the auditorium to the sound of Eric Clapton’s “Let It Rain.”

9:48 am: Lots of tech luminaries in the audience here today. A quick scan of the room reveals Twitter CEO Dick Costolo, AT&T Mobility President Ralph de la Vega, Verizon chief marketing officer Marni Walden, longtime Apple analyst Charlie Wolf and newly minted Qualcomm COO Steve Mollenkopf.

9:54 am: Most of Apple’s executive team — Phil Schiller, Eddie Cue, Bob Mansfield, etc., are now seated down front. The auditorium’s pretty much filled to capacity. We should be starting any moment now.

9:58 am: Five minute warning.

10:00 am: The lights dim and here’s Tim Cook, ready to deliver his first big product announcement. Lots of applause.

10:02 am: This is my first product launch as CEO — I’m sure you didn’t know that. I love Apple, and I consider it a privilege to work here. I am very excited by this new role.

10:03 am: I want to welcome you to Apple and to this room, which has a particular significance for us. In this room we launched the MacBook Air and other products … this room reminds us of the innovations we’ve announced at Apple.

10:04 am: This is an extraordinary time for Apple, says Cook, before running through some metrics. He talks briefly about Apple’s new store in Hong Kong, which recently launched.

10:05 am: Tim Cook is using Steve Jobs’s playbook, beginning with a series of updates, starting with Apple retail. Apple just opened two stores in China — one in Hong Kong and one in Shanghai.

“There is amazing momentum here,” Cook said, showing the all-glass staircase. “Only Apple could do this.”

Also doing good business — it had the best Day One store performance of any store.

10:06 am: We sold more Macs on opening day in Hong Kong than we sold at any other store opening in the world, says Cook. Now a video documenting the launch of the Hong Kong store.

10:07 am: Cook steps back into the spotlight. “We now have six stores in China. We now have 357 stores in 11 countries.

10:08 am: Moving on now to product updates. First up, some thoughts on Lion. Cook cites Walt’s review of Lion and his remark that it’s one of the best operating systems ever. “I don’t think I could have said it any better,” says Cook. He adds that, to date, six million copies of Lion have been downloaded.

10:10 am: At the same time we announced Lion, we announced the MacBook Air. It’s wicked fast. Our customers love it and our competitors are desperate to copy it, Cook says. The Mac and MacBook are the number one best-selling desktop and notebook in the United States.

10:11 am: More metrics, the Mac’s installed base is approaching 60 million around the world.

In U.S. retail, says Cook, Macs are selling one out of four PCs.

10:14 am: Next up: Music. “It was only 10 years ago that iPod launched and it not only revolutionized the way we listen to music, but it revolutionized the entire music industry. It reminded us why we love music so much. It made music part of our lives again. … The iPod quickly became the number one music player in the world.” To date, Apple has sold more than 300 million iPods.

10:15 am: Cook notes that the iPod is still an important business for Apple and the halo effect still remains strong. “The iPod is still a lot of people’s first introduction to Apple.”

Sixteen billion songs downloaded on iTunes.

10:15 am: Moving on to iPhone now. “This is probably why most of you are in the room today.” Cook notes the device’s extraordinary growth. Ninety-three percent of the Fortune 500 are testing or deploying the iPhone.

Customer satisfaction for the iPhone is very, very high, says Cook. “The iPhone is pummeling the competition.” He cites the recent ChangeWave and J.D. Power customer satisfaction surveys.

10:18 am: Talking now about the iPad. “IPads are showing up everywhere. IPads in schools are helping kids learn in amazing new ways. … Every state in the U.S. now has an iPad pilot program or deployment. And almost 1,000 schools have a one-to-one program … About 1,000 universities across the U.S. have iPad programs.”

10:20 am: “IPads are also showing up in airplane cockpits and in hospitals. Over 80 percent of the top hospitals in the U.S. are either testing or deploying iPads. … 92 percent of the Fortune 500 are testing or deploying the iPad.”

A stunning metric considering the device has only been available for 18 months.

Three out of four tablets sold in the U.S. are iPads.

10:22 am: Nice. Cook name-checks ATD. “Consumers don’t want tablets, they want iPads.”

10:23 am: Cook welcomes Scott Forstall to the stage to talk about iOS.

“IOS is the number one mobile operating system with 43 percent of the market,” says Forstall. He also notes that the iTunes App Store is the number one store for mobile apps. Customers have downloaded more than 18 billion apps to date. There are one billion downloads per month. Apple has now paid out more than $3 billion to developers.

10:25 am: Forstall talking about a new app called Cards. Allows you to create greeting cards on your iPhone or iPad. Apple will produce them and distribute them. “You make the card. We do the rest. … We’ll even send you a push notification the day your card is delivered.”

10:26 am: Price: $2.99 in the States, $4.99 internationally.

10:28 am: Now, a broad overview of iOS 5. Developers love it, says Forstall. He notes the OS has more than 200 new features, though he’s only going to talk about 10. Notifications: iMessage, a new messaging service between iOS users. “IMessages are pushed to all your devices so you can start on one and pick up on another.”

Next up, a brand-new app called Reminders. Offers location-based reminders via geo-fence. “Remind me to pick up my laundry when I leave work.”

10:31 am: More: Twitter integration. “We’ve deeply integrated Twitter into iOS. You can tweet photos, Web sites from Safari, videos from YouTube.”

Next up: Newsstand. “There are a lot of publications that are now building subscriptions for the iPad — the New Yorker, GQ, Vanity Fair. Newsstand organizes your subscriptions and downloads new issues in the background.”

10:31 am: Moving on now to the camera, which Apple has also significantly updated. Better-quality photos and new ways to edit and improve them on your iPhone.

Next, Game Center: 67 million people are using Game Center. Apple has added friend discovery and game recommendations to the service, among other things.

10:34 am: Next up, Safari: Forstall talks briefly about Reader, which makes Web pages easier to read. He moves on quickly to tabbed browsing before jumping ahead to Mail, which has been enhanced with better search functionality, etc.

Now, PC-free. “There’s no need for a computer. You take your iPhone out of the box and you can set it up.” Also: wireless updates.

10:35 am: IOS 5 will be available as a free update on October 12.

10:36 am: Eddie Cue takes the stage to talk about iCloud. Quick overview of how iCloud manages photo storage and distribution. “It just works.”

“Over a third of the music we sell in the iTunes store is purchased on iOS devices,” says Cue. He notes that once iCloud launches, “songs purchased via iPhone or iPad on iTunes will automatically be downloaded to a user’s Mac for no additional charge.”

Moving on now to PhotoStream. “With PhotoStream, photos taken on your iPhone are automatically sent to iCloud and then pushed to your other devices. They even download right to iPhoto on your Mac.”

10:38 am: Now, Documents In The Cloud. Same scenario. Documents synced to iCloud are updated across devices. Start editing on your Mac, continue on your iPad and finish on your iPhone.

10:39 am: More from Cue: “Buy a book on your iPad, start reading it, move to your iPhone and continue right where you left off.”

Contacts and Calendars work the same way. Update once, update everywhere.

10:40 am: Find My iPhone has been updated to find Macs as well.

New app: Find My Friends. Locates family and friends via same sort of Find My iPhone mechanism. Timed location sharing. Easily locate friends and family, temporary sharing option, simple privacy controls and great parental restrictions.

10:42 am: Moving on now to iTunes Match. “With over 20 million songs, Apple has the largest music store in the world. We’ll scan your music library and match it, and if we find something we don’t have, we’ll upload it.” Again, the goal here is data ubiquity across devices.

ITunes Match is $24.99 per year.

10:45 am: Cue wraps up with a broad overview of all the iCloud services he just mentioned. ICloud ships on October 12. ITunes Match goes live closer to the end of the month.

Now, a video break. Promo for iCloud that touts the same features Cue just described.

10:46 am: Phil Schiller takes the stage to talk about iPod.

10:47 am: “We’re still making great iPods. In fact, it’s the best lineup we’ve ever made.”

Apple’s rolling out a few updates to the line today. First, the iPod nano, which has been made easier to navigate and enhanced with some fitness-related improvements, plus UI additions (new clocks, etc.). Mickey Mouse watch!

New prices, $149 for 16GB, $129 for 8GB.

10:50 am: Next up: the iPod touch. Schiller notes that the device is now the most popular portable game player in the world.

10:51 am: Schiller says iOS 5 and iCloud will bring tremendous upgrades to the iPod touch.

Apple’s now offering a white version of the touch.

$399 for 64GB, $299 for 32GB, $199 for 8GB. They’ll be available on the 12th.

10:53 am: Here we go. Moving on now to the iPhone.

10:54 am: “Despite competitors trying really hard to copy the iPhone,” says Schiller, “they just haven’t been able to do it. … How do you follow up a hit product like the iPhone 4? … With the iPhone 4S.”

Retina display. Same design with metal band around exterior.

10:55 am: IPhone 4S will run on the same A5 chip that’s in the iPad. Also up to seven times faster graphics, which will do some amazing things for games.

Mike Capps from Epic Games takes the stage. Talks about Infinity Blade and its forthcoming successor Infinity Blade 2. Amazing graphics. Dynamic Light Rays, something the company used in Gears of War, has been brought to the iPhone.

This is really impressive. Very cinematic, but running in real time.

10:58 am: Infinity Blade 2 will be available December 1.

10:59 am: Schiller returns to talk about battery life. Eight hours of 3G talk time, 10 hours of video, etc.

11:00 am: Moving on to the antenna, which now intelligently switches between two antennas to transmit and receive. Better call quality and faster data. Downlink speeds are double the iPhone 4: 5.8 up, 14.4 down.

Heard these numbers before? Schiller says these are the same numbers that rivals often claim are 4G.

11:02 am: As expected, Apple has unified its CDMA and GSM devices into a single world phone.

11:03 am: There’s a new camera system as well.

“For the iPhone 4S, we set our sights on competing not with other phones, but with point-and-shoot cameras. … So we’ve added an eight megapixel sensor that shoots 3264×2448. … we’ve also added backside illumination with a sensor that gathers 72 percent more light. … On top of that we’ve placed a hybrid IR filter for better color accuracy … and we have a five-element lens that offers 30 percent more sharpness, f/2.4 aperture.”

11:06 am: Built in to the camera: Face detection and better auto-white balance. The new camera is also significantly faster. Takes just 1.1 seconds to take a first picture and .5 seconds more to take a second.

“I don’t know what Droid Bionic users do between pictures,” says Schiller. “Get coffee, I guess.”

11:08 am: Showing some photo examples now. Great sharp colors and detail.

11:09 am: Moving on now to video. The 4S shoots 1080p HD video. Some applause for that. Also features video image stabilization, temporal noise reduction.

Quick video demo. Hot air balloon ride.

11:11 am: Moving on now to AirPlay. Quick overview of the technology and then the news: Apple is bringing AirPlay mirroring to the iPhone.

11:12 am: Schiller wraps up by rehashing the announcements he’s just made. He’s really stressing iOS 5 and iCloud.

11:13 am: “But we really haven’t discussed the best feature yet … it’s all about voice.”

New feature: Siri, an intelligent assistant that helps you get things done just by asking.

“What we really want to do is just talk to our device and we want to talk to it any way we’d like.”

11:14 am: Schiller invites Forstall back on stage to do a Siri demo, but cautions that it’s still in beta so things could go awry.

Forstall asks Siri, “What is the weather like today?” The phone replies with, “Here is the weather for today,” and a screen detailing the weather.

11:16 am: “Do I need a raincoat?”

Siri: “It sure looks like rain today.”

Siri actually understands the concept of “raincoat” and how it relates to weather. Pretty sweet.

11:16 am: “What’s the time in Paris?”

Siri gives an accurate time and shows a clock.

“Wake me up tomorrow at 6 am.”

Siri sets an alarm and tells the user that it has done so.

11:17 am: “How’s the Nasdaq doing today?”

Again, an accurate vocal reply and a screen showing a market chart.

Apple has partnered with Yelp to integrate restaurant reviews. It has also integrated maps. “Give me directions to Hoover Tower.” Siri provides them.

11:19 am: You can also ask Siri to read your text messages.

Forstall demonstrates an exchange in which he receives a lunch invitation, checks his calendar, and sends a reply to the original sender with a suggested date for lunch. This is all done hands-free, simply by talking to the phone.

11:21 am: “Remind me to call my wife when I leave work.”

Siri creates a reminder with a geo-fence so that when he leaves work, it will remind him to call his wife.

11:22 am: “Search Wikipedia for Neil Armstrong.”

Siri heads right for Safari and pops the Armstrong page on Wikipedia.

Apple has also partnered with Wolfram Alpha to do dictionary searches, calculations. “Define mitosis.” “What’s the exchange rate on the Euro right now?”

11:24 am: “How many days until Christmas?”

Eighty-two, in case you were wondering.

11:24 am: Forstall notes that you can’t use Siri to do everything, but you can use it to do a pretty broad spectrum of things — call people, create reminders, compose and dictate email, traffic and directions, weather, stocks, set timers, contacts, search Web, create notes, search “wolfram alpha.”

“Who are you, Siri?”

“I am a humble personal assistant.”

11:27 am: Schiller returns to the stage. He adds that Siri takes dictation, before noting that the service is both contextual and conversational.

When iPhone 4S launches, Siri will be available in English, French and German, with more languages to follow.

11:28 am: Now, another video.

Typical Apple reel with the company’s executive bench talking about the design and development of the iPhone 4S.

11:32 am: For more on Siri, check out this story.

11:30 am:

iPhone 4S
64GB for $399
32GB for $299
16GB for $199

iPhone 4 will now be available for $99, 8GB only.
iPhone 3GS, 8GB for free.

Very aggressive pricing.

IPhone 4S preorders begin Friday. The phone will ship on October 14.

11:35 am: IPhone 4S will be available on AT&T, Verizon and, yes, Sprint.

When the rollout is done the iPhone will be in 70 countries, on 100 carriers.

11:36 am: Cook returns to wrap things up with another overview of the morning’s news.

“When you look at each of these things, they’re industry-leading in and of themselves, but what puts them out front is how they’re engineered to work together so well. Only Apple can make such powerful hardware and services like this and bring them together. I am so proud of Apple and all the people that worked so hard to make these things a reality.”

And with that, he leaves the stage.

And so ends a workmanlike job by Cook in his first big product introduction. But you can’t help but miss the showmanship that Jobs always brought to these events; he would have made the Siri technology explanation really sing.

The event’s over. Thanks for reading.

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• 5200 developers are attending WWDC this year.
• The Mac App Store is now the #1 retail channel for PC software over Best Buy and Wal-mart.
• Mac sales rose 28 percent year over year during Apple’s last quarter, while PC sales declined 1 percent.
• There are now 54 million active Mac users around the world.
• Mac sales have outpaced the broader PC market for 5 years, 22 straight quarters.
• Apple has sold 200 million iOS devices to date…
• …which accounts for more than 44 percent of the mobile market.
• 25 million iPads were sold in the device’s 14 months of availability.
• 15 billion songs have been sold from the iTunes store…
• …making Apple the #1 music retailer in the world.
• 130 million books have been downloaded from iBooks.
• There are 425,000 apps in the app store.
• 90,000 of them are designed specifically for the iPad.
• 14 billion apps have been downloaded from the App Store in less than 3 years.
• Apple has paid some $2.5 billion to developers building apps for the app store.
• There are 225 million iTunes Store accounts, all of them with associated credit cards and 1-click purchasing.
• There are 50 million Game Center users. XBox Live, which has been around for a lot longer, only has about 30 million.
• IOS users send more than 1 billion Tweets a week. (Looks like this is a general Twitter number, not specific to iOS)
• To date, about 100 billion push notifications have been sent to iOS devices.
• The iPhone 4′s camera is the second most used camera on Flickr.
• OS X Lion boasts 250+ new features and 3,000 APIs.
• IOS 5 has 200+ new features and 1,500 APIs.

Complete coverage:

• Apple’s WWDC 2011 Keynote: Spotlight on Software
• Apple CEO Steve Jobs Takes the Stage
• Mac OS X Lion Coming in July via Mac App Store
• IOS 5 to Offer Improved Browsing, Notifications, Twitter Integration, 197 Other Features
• The Unlikely Breakout Stars of WWDC: Two Podcasters From the U.K.
• Google, Amazon Dodge a Bullet: Apple’s iCloud Music Is a Meh. (Luckily, There’s Much, Much More)
• Today in Hyperbole (or Possibly Reality): What Did Apple Just Kill?
• Apple’s Lion and Microsoft’s Windows 8 Both Show Mobile’s Influence
• Three Things to Take Away From Apple’s WWDC Announcements (Video)
• Apple’s Invisible iCloud: The Promise of Simple, Seamless Sync
• 25 Million iPads, 1 Billion Tweets: WWDC 2011 by the Numbers
• Apple Delivers Another Slap to RIM’s Face With iMessage
• Apple Enables Post-PC Era With iOS 5, but Are Users Ready?

Catalog Spree, which launched yesterday on the iPad, aggregates a number of catalogs in one place, similarly to a mall, where consumers can go to find multiple stores.

So far, the app includes catalogs from Dwell Studio, Serena & Lily, Tea Collection, Nordstrom, Filson and Artful Home. More will be added regularly.

On the surface, the application may sound like a bunch of pretty pictures, but Padopolis’ co-founder and CEO Joaquín Ruiz makes a big case for the idea, which investors were willing to bet on.

After 10 months of boot-strapping, the Menlo Park, Calif.-based company has raised $1.3 million in seed funding from El Dorado Ventures, Blackberry Partners Fund and Andrew Jenks, an angel investor. The company, which officially launched in November, didn’t know it was on to something until Christmas.

Ruiz said they started having discussions with retailers, who reported that anywhere from 2 percent to 10 percent of holiday purchases occurred on the device in the months leading up to Christmas. That’s up from zero the year before since the iPad didn’t exist.

Ruiz said the catalog industry makes a great target because unlike other print publications, such as newspapers and magazines, it’s on the rise.

Roughly 20 billion catalogs were mailed last year in the U.S., jumping from 18 billion two years ago. Those catalogs translate to more than $100 billion in annual revenues, he said, representing the single-largest revenue generator for retailers.

But despite their effectiveness, there’s two downsides: distribution costs–including paper and postage–and, of course, consumers who don’t want the clutter (Ruiz swears 65 percent of people who discontinue catalogs still want to shop from that store, they just don’t want the paper).

That’s where the iPad can make the difference on both sides of the equation.

“There are three ways to interact with the customer: brick and mortar, there’s the Internet and there’s the catalog,” he said. “An Internet-only shopper spends an average of $120 a year. If you buy in the store, you spend an average of $180. If you’re a catalog shopper, your average spend is $240. But if you shop on all three, it’s more than $1,000. There’s a fourth channel. Mobile is going to become a significant part of that fourth channel.”

When you first enter the app, you are greeted by “Sally Spree,” a cartoon-ish blond-haired woman in high heels with a big smile who is galloping across the screen, carrying four shopping bags. The image portrays how fun and easy the shopping experience can be (instead of fighting crowds at the mall in any kind of shoes–much less pumps).

Once inside the app, there are miniature pictures of several catalogs, much like iBooks, where Apple sells the latest bestsellers from a digital bookshelf.

A user touches a catalog to enter, where they will see a nearly identical layout of the real catalog with pictures and descriptions. The difference, however, is its interactivity. Users can tap on an item to receive more information or to buy it. They can search to discover new catalogs and subscribe to feeds or be alerted to promotions. A favorite item can be posted to your Facebook feed.

On the back end, the catalog is linked into the retailer’s e-commerce site, so it’s intelligent enough to know if an item is in stock. Likewise, if a friend clicks on an item from your Facebook page, it won’t take you to a broken link or an iPad app, but to the company’s regular Internet site.

The application is free to consumers to download and to browse. Padopolis plans to take a percentage of revenue from each sale it helps generates on behalf of the retailer.

For now, the company seems to be ahead of the curve.

A search in the iPad store reveals a competitor called Catalogs.com that has products from Home Depot, Petco, Speigel and others, but it has only received two stars. Its biggest competition likely is the retailers themselves that have the resources to create their own standalone applications. As of launch, a search reveals that none of its partners have taken that route.

• 100 million iBooks downloaded
• 2,500 publishers on iBookstore
• 200 million iTunes accounts, each with a user identity and credit card number
• $2 billion in profits paid out to App Store developers
• 100 million iPhones sold to date
• Nearly 15 million iPads sold in 2010–more than every tablet PC ever sold
• Those 15 million iPads generated $9.5 billion in revenue
• And they gave iPad a greater than 90 percent share of the tablet market
• More than 350,000 apps in Apple’s App Store
• 65,000 of those have been optimized for iPad
• Far more than the 100 or so that Google’s Android Honeycomb OS will debut with.

Printed on the invitation to the special event Apple’s holding today in San Francisco, that tagline–a smirking riff on the deluge of post-CES “Year of The Tablet” stories–leaves little doubt about what the company plans to show off today: The next iteration of the iPad.

Join us here at 10 AM PT for live coverage of the event.

9:35 am: The AllthingsD team has arrived we are waiting to be let into the auditorium at the Yerba Buena Center for the Arts.

9:43 am: Finally inside the theater now after enduring a Tokyo subway-style queue. Spotted outside earlier this morning, Pixar’s John Lasseter and Walter Isaacson, formerly Chairman and CEO of CNN and the Managing Editor of TIME.

9:48 am: Attendees still filing in to fill what will presumably be a packed house. Beatles in heavy rotation on the speaker system. Down front, Apple’s executive bench has assembled: Tim Cook, Phil Schiller, Jony Ive, Eddie Cue and Bob Mansfield.

9:53 am: Ina here. John’s going to be doing the play-by-play and I’ll chime in from time to time with color commentary. If you have questions, feel free to tweet @inafried and I will try to answer them.

9:58 am: If you are sad you aren’t here inside Yerba Buena, here’s a 360-degree panorama of what it looks like.

9:57 am: If Cook, Schiller, Ive and Mansfield are all in the front row two minutes prior to the event, I wonder who master of ceremonies will be …

10:00 am: Looks like we’re moments away from kick-off.

10:01 am: The lights dim to “Here Comes The Sun,” and Steve takes the stage to a standing ovation.

10:03 am: “We ve been working on this product for a while and I just didn’t want to miss the day,” he says.

First a few updates …

10:03 am: 100 million books have been downloaded from iBooks in less than a year, says Jobs, adding that today Random House is adding its catalog to the iBooks Store.

10:04 am: Moving on, Jobs notes that there are now 200 million iTunes accounts with credit cards and one-click purchasing. He suggests that that number may be larger than even Amazon’s registered user base.

10:05 am: Two more metrics: $2 billion paid out to iOS developers and 100 million iPhones shipped.

10:06 am: Now a quick overview of Apple’s blockbuster products: iPod, iPhone, and iPad. “Every one of these has been a post-PC blockbuster product,” says Jobs. He adds that people initially mocked Apple for claiming the iPad as magical. “Ask our competitors what they think now,” he quips.

10:08 am: “We sold 15 million iPads in 2010,” says Jobs. “That’s more than every tablet PC ever sold….iPad generated $9.5 billion in revenue last year…and our competitors were flummoxed.”

10:09 am: More numbers: 65,000 apps in App Store that take full advantage of iPad. “Consumption apps, creation apps, games, apps for enterprise…all taking advantage of this magical interface…65,000 apps specifically tailored to the iPad. That compares to the about 100 apps most of our rivals are launching their new tablets with.” Sharp little dig there at Google and its Android Honeycomb OS.

10:11 am: Ina here, Jobs clearly is not pulling any punches, getting in some good zingers in on all of its rivals, from Microsoft to Google to Samsung.

10:11 am: Now some compliments for Apple’s retail stores. Jobs seems to feel strongly that they really drove the iPad’s stunning adoption rates. Then a quick video reel celebrating that contribution as well as the iPad itself.

10:15 am: The video’s theme: the iPad as game changer–iPad is changing medicine. It’s changing enterprise. “It’s changing people’s lives.”

10:16 am: Ina here. Powerful moment with in the video with a mom of an autistic child talking about how the iPad is helping her son learn.

10:16 am: Jobs returns to the stage. “2010 was an exceptional year for us,” he says. “What will 2011 be? The year of the copycats?” A slide appears behind him posing the same question surrounded by the names of Apple’s competitors in the space–HP, Samsung, BlackBerry. Jobs notes that none of Apple’s rivals to date have been able to match iPad on features or price.

10:18 am: Nope, it won’t be the year of the copycats, says Jobs. It will be the year of iPad 2. “We haven’t been resting on our laurels,” he says. “Today we’re going to introduce iPad 2.”

10:18 am: And there it is. What’s changed in the device? It’s got an all new design, it’s dramatically faster, it runs on a dual-core A5 processor.
Up to 2x faster CPU, up to 9X faster graphics.
This will be the first dual core tablet to really ship in volume, says Jobs.

10:19 am: Also new in iPad 2: front and back facing cameras and gyroscope.

10:20 am: Aesthetically, iPad 2 is dramatically thinner. “Not just a little thinner,” says Jobs. “It’s a third thinner … the new iPad 2 is actually thinner than the iPhone 4… all of these other tablets coming out are thicker than the original iPad, they don’t even approach this”

10:21 am: iPad 2 is also lighter than its predecessor and comes in 2 colors: black and white. “And we’re going to be shipping white from day 1,” says Jobs to applause. No mention of the white iPhone 4, which still hasn’t shipped …

iPad 2 will support both AT&T and Verizon, also from day 1.

10:22 am: What about battery life? Though iPad 2 is thinner and lighter than iPad 1, it’s still got 10 hours of battery life. “We really happy to keep that and never let it go.”

10:24 am: Battery life isn’t the only thing Apple’s preserved in iPad 2. It’s preserved the devices price structure as well. $499 is still the base model price.”

10:24 am: Jobs: “We think 2011 is going to the year of iPad 2 … so when are we going to ship it? April, May, June? No. On March 11 in the US and on March 25th in 26 other countries…this thing’s going to be everywhere in the month of March.”

10:26 am: Moving on now to accessories. The first: an HDMI mirrored video out cable that works with all apps and supports rotation.

10:27 am: Guys behind me find this very, very exciting.

10:27 am: HDMI cable is $39.

10:27 am: Next up, a smart case. Jobs notes that Apple’s original case for the iPad added bulk and made the device difficult to charge. “We felt we could do better than that.” Hence, the smart cover, a foldable cover that can be used to prop up the device and also automatically puts the device to sleep when its placed on the device and wakes it up when it’s removed.

Interestingly, the cover is held onto the iPad by magnets that evidently auto-align it.

10:26 am: For all the specs, check out this post:

10:30 am: Smart covers are available in leather or polyurethene–”the stuff space suits are made of,” says Jobs.

10:31 am: “As you see, we actually built magnets into the iPad itself and magnets into the cover as well.”

Poly cases come in 5 colors are run $39. Leather cases come in 5 colors as well and run $69.

10:32 am: Along with iPad 2, Apple is releasing iOS 4.3. Jobs brings Scott Forstall on stage to talk about it.

10:33 am: 4.3 boasts improved Safari performance via a Nitro Javascript engine, iTunes Home Sharing and a bunch of AirPlay improvements.

The next iteration of AirPlay supports video play in apps as well as the browser.

10:35 am: Another addition, allowing users to use the iPad switch as a mute button or a rotation lock.

10:35 am: And another, this one for iPhone 4 only–Personal Hotspot.

10:36 am: Moving on now to software updates. iOS 4.3 supports Apple’s PhotoBooth application with all its various filters which can now be manipulated with touch.

For all the basics on the new iOS 4.3 features, check out this post.

10:38 am: Next … FaceTime. “We support it on the iPhone and the iPod Touch and now we’re bringing it to iPad,” says Forstall adding that any combination of those devices can FaceTime one another.

“The size of the iPad is just ideal for FaceTime,” says Forestall. “Your face just fits perfectly within the dimensions of its screen.”

10:40 am: iOS 4.3 will be a free download on March 11 and it will support most of Apple’s newer iOS devices.

10:41 am: Jobs returns to the stage to talk about some new applications Apple is launching. “We like to set the bar high for developers so that they can say ‘wow, if Apple can do that, I can do better.’”

10:42 am: First application is iMovie for iPad, a new universal version for iOS that takes full advantage of the iPad form factor.

The fact that iMovie will be a universal app is nice for all those folks that have both iPads and iPhones–means they don’t have to purchase twice. (Ina)

10:43 am: Editing interface is similar to the one found on the Mac, but boasts touch editing. Tap and drop into timeline, double-tap to cut, press and hold to roll an edit.

10:45 am: Audio editing tools have been improved as well–waveform analysis, sound effects, support for multiple audio tracks and voiceover.

10:47 am: Also new in iMovie for iPad: Direct sharing with YouTube, Facebook, etc., and a few new transitions.

10:49 am: Jobs returns to the stage. “It’s awesome. It just blows my mind, this stuff….So many great features, all for $4.99.”

IMovie for iPad will be available on March 11 as well.

10:50 am: The second application Apple’s announcing today: GarageBand for iPad.

10:51 am: Xander Soren, Director of Music Marketing for Apple handles the demo.

10:51 am: the iPad’s touch interface obviously adds some pretty major enhancements to the application.

10:52 am: Soren plays a few notes on the iPad keyboard before moving on to talk about dynamics, which have been added to the application. Apple uses the iPad’s accelerometer to determine the force with which a note is played and uses it to create pretty realistic dynamics.

10:53 am: The app’s obviously perfect for keyboard, but what about guitar and drums?

10:55 am: Slick. Synthesizer panel supports a theremin-esque whammy.

I can’t play an instrument worth a darn, but the iPad version of Garage Band makes me wish I could. Amazing digital recreations of real-world gear. (Ina)

10:55 am:Drums look and sound pretty slick as well. Also uses touch to create dynamics.
“This is really great for kids who want drums,” says Soren. “They can play them with headphones.”

10:57 am: Oh wait, there are “smart instruments” for people like me. Winner (ina)

10:57 am: Classic Apple attention to detail. Laying your hand across the strings of the guitar panel mutes them.

10:58 am: “These smart instruments are like musical training wheels,” says Soren. “You really can’t play a wrong note.”

10:59 am: GarageBand for iPad’s editing canvas seems similar to its desktop counterpart, though it supports recording of up to 8 tracks only.

11:01 am: Apple’s press release on the iPad 2 has hit the wire here. (ina)

11:02 am: Steve returns to the stage. “I’m just blown away by this stuff…anyone can make music now with something so small and light….I cannot tell you how many hours teenagers are going to spend on this making music.”

Like iMovie, GarageBand for iPad is $4.99.

11:04 am: Jobs circles back now, reviewing what we’ve seen so far today. iPad 2–faster, lighter, thinner, black and white, iOS 4.3, Smart Covers, new applications …

“We think 2011 is really going to be the year of iPad 2.”

11:05 am: Rolling another video now. Apple execs lauding the new iteration of the iPad and stressing its new features. Jony Ive notes that the iPad 2 is easier to hold than its predecessor.

11:09 am: Scott Forstall recaps iOS 4.3 and new apps like GarageBand for iPad. Bob Mansfield offers some more detail on the device’s innards, its A5 chip and improved graphics performance.

11:10 am: Ive: “The original iPad defined a new category and iPad 2 will redefine it for years to come.”

11:11 am: Jobs returns to the stage to wrap things up with a few observations about the tablet market. “Our competitors are looking at the tablet market like it’s the next PC market,” he says. “But we don’t think that’s the right approach. Tablets are post-PC devices that need to be easier to use than a PC–more intuitive. The hardware and software need to intertwine much more than they do on a PC. And we think we’re on the right path with this.”

11:14 am: Then a call for applause for the employees who worked on iPad 2. Says Jobs, “As always, I’d also like to thank everyone’s families because they support us and let us do what we love to do.”

And that’s it.

Thanks for reading.

UPDATE: And here’s a video with a bit of post-event analysis.

Related Posts

• Steve Jobs Appears
• Apple’s iPad 2: The Basics
• The Skinny on iOS 4.3
• Mobilized Gets Hands-On With the iPad 2

]]> http://allthingsd.com/20110302/coming-up-apple-ipad-event-liveblog/feed/ 15 http://allthingsd.com/20110301/apple-lines-up-random-house-its-last-ibook-holdout/ http://allthingsd.com/20110301/apple-lines-up-random-house-its-last-ibook-holdout/#comments Tue, 01 Mar 2011 14:30:04 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=30336 Apple’s iBookstore, launched in conjunction with the iPad last year, has a big problem: It doesn’t carry titles from Random House, one of the world’s biggest publishers.

But that may be set to change very soon. The publisher, a unit of Germany’s Bertelsmann AG, has agreed to change the way it prices its digital titles, which should clear the way for its arrival onto Steve Jobs’ bookshelves.

Apple and Random House have been at odds over Jobs’ insistence on “agency pricing“, where publishers set the retail price of their titles, and booksellers take a 30 percent cut. (For more background, see these stories). But now the publisher has relented, and is switching pricing systems as of today.

That doesn’t automatically mean that Random House’s 17,000 e-books will show up at Apple’s store. But it sure is nicely timed to tomorrow’s iPad 2 debut.

And assuming the publisher does get there sooner than later, it will be interesting to see if the iPad finally starts to cut into Amazon’s Kindle sales. Lots of folks were expecting to see that last spring, but so far Amazon’s e-book platform seems to have accelerated since the iPad debut, helped in large part by aggressive pricing.

]]> http://allthingsd.com/20110301/apple-lines-up-random-house-its-last-ibook-holdout/feed/ 1 http://allthingsd.com/20110222/overdrive-new-way-to-check-out-ebooks/ http://allthingsd.com/20110222/overdrive-new-way-to-check-out-ebooks/#comments Wed, 23 Feb 2011 00:21:49 +0000 Katherine Boehret http://solution.allthingsd.com/?p=1662 Get out your library cards: Now you can wirelessly download electronic books from your local library using the Apple iPad or an Android tablet.

Last week, OverDrive Inc. released OverDrive Media Console for the iPad, a free app from Apple’s App Store. With the app, you can now borrow eBooks for reading on the go with a tablet.

You can already borrow an eBook from a library using an eReader, including the Sony Reader and Barnes & Noble Nook, but you’ll need a PC and a USB cable for downloading and synching. Amazon’s Kindle doesn’t allow borrowing eBooks from libraries.

For the past week, I borrowed and wirelessly downloaded digital books onto tablets primarily using OverDrive, the largest distributor of eBooks for libraries. I tested the OverDrive Media Console for the iPad. I also used the Dell Streak 7 tablet to test the app on the Android operating system; this app also works on Android smartphones. An iPhone app is available.

Before you go hunting for your library card, there are a few factors to consider. While there are positives to borrowing eBooks from a library, the process has significant limitations that can be frustrating.

The biggest upside, of course: They’re free. In comparison, digital bookstore apps like Amazon’s Kindle, Apple’s iBooks and the Barnes & Noble Nook app charge around $10 a book. Local libraries pay for licenses to each eBook just like they pay for each physical book. Lending periods vary among libraries, from seven to 21 days, and some libraries let patrons set due dates. Fines or late fees are nonexistent because digital access to the books expires on a set due date, at which point titles lock up and users are prompted to delete the titles.

There’s a major downside to borrowing digital books. If the book you want is checked out, you still have to wait until someone returns it to borrow it. OverDrive’s licenses allow one book copy per person, so several people can’t simultaneously borrow the same eBook. Libraries can buy several licenses for a title so they can have multiple copies of popular books for borrowing. I found seven eBook copies of “The Girl with the Dragon Tattoo” in my Washington, D.C., public library system.

The OverDrive app, running on an iPad, shows how many copies of each book are available and how many people are waiting for each book.

But the OverDrive interface showed me that most of the books I wanted to read were checked out, and in several cases, there were other patrons on a waiting list for the copies. While “The Girl with the Dragon Tattoo” had seven copies, it also had seven patrons waiting for copies of the book. The idea of waiting for a book with many people lined up to borrow it is enough to inspire even some of the most frugal readers to cough up the dough to buy digital books. Just like with “real” library books, checked-out eBooks shouldn’t impact sales of eBooks.

An OverDrive spokesman says, “Libraries set the number of titles that can be checked out by each cardholder at any one time. That number varies from library to library, and the average is about five titles across our network.”

Book selection is also a challenge. According to fiscal records, my library’s physical book collection numbers well over two million books, while its OverDrive titles total about 11,000 eBooks. And only a portion of those were in the EPUB format, which is the only format that works with the Android, iPhone and the iPad apps. That meant the selection for me is pretty small. Smaller libraries have even fewer eBooks from which to choose. Users can’t borrow digital content from libraries where they don’t have library cards.

Many of my book searches showed the that my library didn’t have a digital copy of the incredibly popular “Team of Rivals” by Doris Kearns Goodwin, or even anything by the popular mystery novelist, Mary Higgins Clark. I tried entering broader terms into the OverDrive search box and didn’t have much luck then either: The term “London” only returned two results.

According to a spokesman, the D.C. library system has more than 25,000 eBook titles, including the OverDrive offerings, and “will be adding new titles in EPUB format weekly as new titles are released and to meet demand.”

Part of the selection problem, of course, is that many libraries are new to the eBook borrowing experience and are in the midst of building up digital collections.

Since availability is a problem, it would make sense that users could view books by seeing just those books that are available for borrowing. But OverDrive lacks this feature, so users are stuck searching for—or scrolling through—titles over and over again only to find that they’re already checked out by other people. After a dozen searches like this, I was ready to give up.

The OverDrive spokesman said a feature that sorts books to display only those available will be out sometime this year. He noted that several libraries are increasing their eBook catalogs to adjust to increasing demand from tablet users.

But the process for selecting and downloading books is clumsy. After choosing the correct local library, the OverDrive app sends the user out into the tablet’s Web browser to find books in the library’s system. OverDrive’s spokesman said this preserves library branding but that, in the future, this selection process will be in the app.

To download and read the EPUB formatted book, you must sign in with an Adobe ID. This is in addition to entering your library card number. I had one of these IDs from past use of Adobe products, but many people won’t and will groan over this extra registration step.

Actually checking out a book, takes very little time. After all, these files contain only text, not large video or audio files. Since I had trouble finding books to download, I settled on a romance novel featured on OverDrive’s homepage titled “Hawk’s Way: Rebels” by Joan Johnston. It took less than 30 seconds to download to my iPad.

Once downloaded, books looked fine on the iPad and Dell Streak. The screen’s brightness can be adjusted using an on-screen slider and a handy navigation strip at the bottom of each page shows where you are in a book and how many pages remain in the currently opened chapter. Publishers can set the number of font sizes to which text can be adjusted. And with the app, text can’t be displayed like pages in a real book (with two columns of text on two pages opened in front of you) when the tablet is held horizontally.

OverDrive doesn’t enable synchronizing of material across multiple devices, like Amazon’s Kindle app does with Whispersync. So if I download a book on my iPad in the OverDrive app, I can’t open that book on an Android phone or desktop using OverDrive.

OverDrive serves more than 13,000 libraries with a catalog of 400,000 titles from 1,000 publishers, but it’s possible your library may not use this system (check OverDrive.com for participating libraries). The spokesman said the company plans an app for the BlackBerry by June and hopes to enable wireless downloads on other devices in the future.

Write to Katherine Boehret at mossbergsolution@wsj.com

]]> http://allthingsd.com/20110222/overdrive-new-way-to-check-out-ebooks/feed/ 0 http://allthingsd.com/20101221/amazons-secret-kindle-sales-8-million-in-2010/ http://allthingsd.com/20101221/amazons-secret-kindle-sales-8-million-in-2010/#comments Tue, 21 Dec 2010 21:50:56 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=27299 Amazon still won’t say how many Kindles it is selling. But Bloomberg believes a couple of sources who say the e-commerce giant is doing booming business with its e-reader: It thinks Amazon is on track to sell eight million devices this year.

That’s more than 50 percent above the estimates that most Amazon bulls, like Citigroup’s Mark Mahaney, were floating just a couple of months ago.

Bloomberg attributes the numbers to “two people who are aware of the company’s sales projections,” so the data could still be off, from outsiders who don’t know what the company is actually doing. Or it could be 100 percent accurate, from employees who know precisely how many KIndles Amazon is selling.

Regardless, the notion that Amazon is selling a whole lot of Kindles feels right, according to my 100 percent unscientific anecdotal survey: I know several people who are buying Kindles as holiday gifts this year, and they’re not early adopters.

To me, that feels like a tech gadget going from novelty to mainstream, helped by a three-year marketing push (remember when those first, brutally ugly Kindles hit the market in 2007?) and a $139 entry-level price point.

Take another look at this chart from Mahaney’s October report, which plots the Kindle’s price drop over the years. By all accounts, it looks like you could flip this thing over, and it would give you a good sense of Kindle sales:

So what about the data that shows Apple’s iPad, which lets you read books in color and do a whole lot more, eating into the Kindle’s market share?

It may be correct, but also not relevant: Shrinking market share doesn’t mean you can’t have booming sales, and my hunch is that people who buy $139 Kindles end up buying more e-book titles per capita than the average iPad owner.

Also worth noting that Amazon doesn’t necessarily lose when someone buys an iPad and not a Kindle. The bookseller’s read-everywhere platform means iPad owners can read Kindle titles on their machines.

I can back this one up with highly anecdotal data, too: The iPad that stays in MediaMemo HQ is stocked full of e-books, and only one of them has been purchased at Apple’s iBookstore.

]]> http://allthingsd.com/20101221/amazons-secret-kindle-sales-8-million-in-2010/feed/ 1 http://allthingsd.com/20101209/top-ios-apps-of-2010-flipboard-hipstamatic-plants-vs-zombies-and-osmos/ http://allthingsd.com/20101209/top-ios-apps-of-2010-flipboard-hipstamatic-plants-vs-zombies-and-osmos/#comments Thu, 09 Dec 2010 23:45:50 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=54124 Just nine days into December and the “Best of 2010″ lists are already piling up like early snow. The latest, Apple’s iTunes Rewind, highlights the store’s most popular content of the year and, while its lists of music and movies are certainly worth a look, its breakdown of popular iOS apps is most interesting. Apple’s top selections for the year–Flipboard, Hipstamatic, Plants vs. Zombies and Osmos. Below, the top 10 winners divided up by category.

Top 10 Paid iPad Apps

1. Pages
2. GoodReader for iPad
3. Numbers
4. Angry Birds HD
5. Keynote
6. Glee Karaoke
7. WolframAlpha
8. Pinball HD
9. Friendly for Facebook
10. Star Walk for iPad

Top 10 Free iPad Apps

1. iBooks
2. Pandora Radio
3. Netflix
4. Google Mobile App
5. Solitaire
6. Movies by Flixster–with Rotten Tomatoes
7. IMDb Movies & TV
8. Kindle
9. Google Earth
10. Virtuoso Piano Free 2 HD

Top 10 Grossing iPad Apps

1. Pages
2. Numbers
3. Keynote
4. LogMeIn Ignition
5. SCRABBLE for iPad
6. Documents To Go® Premium–Office Suite
7. Angry Birds HD
8. Real Racing HD
9. Plants vs. Zombies HD
10. Proloquo2Go

Top 10 Paid iPhone Apps

1. Angry Birds
2. Doodle Jump
3. Skee-Ball
4. Bejeweled 2 + Blitz
5. Fruit Ninja
6. Cut the Rope
7. ALL-IN-1 GAMEBOX
8. The Moron Test
9. Plants vs. Zombies
10. Pocket God

Top 10 Free iPhone Apps

1. Facebook
2. Angry Birds Lite
3. Words With Friends Free
4. Skype
5. Tap Tap Revenge 3
6. The Weather Channel®
7. Paper Toss
8. Bing
9. ROCK BAND FREE
10. Talking Tom Cat

Top 10 Grossing iPhone Apps

1. MLB.com At Bat 2010
2. Angry Birds
3. Call of Duty: Zombies
4. Bejeweled 2 + Blitz
5. FriendCaller 3 Pro
6. Zombie Farm
7. TomTom U.S.A.
8. TETRIS®
9. Plants vs. Zombies
10. Doodle Jump

]]> http://allthingsd.com/20101209/top-ios-apps-of-2010-flipboard-hipstamatic-plants-vs-zombies-and-osmos/feed/ 0 http://allthingsd.com/20101206/another-ebook-store-yep-but-this-ones-from-google/ http://allthingsd.com/20101206/another-ebook-store-yep-but-this-ones-from-google/#comments Mon, 06 Dec 2010 15:00:25 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=26638 Don’t want to buy your ebooks from Amazon, Apple, Barnes & Noble or Borders? Google is happy to help: The search giant has launched its own e-book store, along with its own ebook reader software.

Lots of today’s Google eBook launch has already been covered in the past (this Wall Street Journal piece from last week got a lot of it). And since I haven’t been able to actually take the store and software out for a run, I can’t vouch for any of it so far.

But here’s what you need to know at the start:

• Google is opening its own store, but the big goal is to set up an ecosystem and e-commerce channel that works across the Web.
• That means you can buy ebooks directly from Google, and you can also buy books from the sites of independent book shops, like Powell’s Books.
• That also means you can read the books on multiple platforms: There’s an Android app, of course. But there’s also an Apple-approved app in the iTunes store. And since the system is Web-based, you can read the books you buy on PCs and tablets, too. As well as e-readers from Sony, Barnes & Noble and Borders. The only place you can’t read Google-purchased titles–Amazon’s Kindle.
• Google says its catalog will be competitive with everyone else’s, though it’s hard to assess that without really digging in. It says it will have some three million books available in the store, “hundreds of thousands” of which which are commercial titles. Amazon, by comparison, boasts of 750,000 titles, but it’s including periodicals in that total.
• One distinct advantage Google has over a particular rival: Unlike Apple, it has access to Random House titles, which aren’t available on the iBooks platform due to a dispute about pricing.
• Speaking of pricing: Google says it supports both the traditional wholesale/retail model, as well as the new “agency” model that Apple has been pushing.
• Where’s all this going? Good question! Google executives argue that this is just a natural extension of its ongoing books project, which is supposed to make as many books available to as many people, period–it’s just that they happen to be selling some of them now. But view it from a different lens, and it looks like yet another attempt by Google to move from pointing to stuff, and selling ads along the way, to selling stuff, period. It hasn’t worked yet, but the company seems dead set on making a go of it.

]]> http://allthingsd.com/20101206/another-ebook-store-yep-but-this-ones-from-google/feed/ 4 http://allthingsd.com/20101130/kindle-feels-ipads-heat-sees-e-reader-lead-going-up-in-smoke/ http://allthingsd.com/20101130/kindle-feels-ipads-heat-sees-e-reader-lead-going-up-in-smoke/#comments Wed, 01 Dec 2010 00:15:21 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=53366 When Apple CEO Steve Jobs first announced the company’s new iBookstore and iBooks application for the iPad back in January, he said that while Amazon had done a great job with its Kindle e-book reader, Apple planned to “stand on their shoulders and go a little further.” And while that remark might have seemed like simple Jobsian bravado at the time, these days it’s looking downright prophetic. According to a new survey from ChangeWave, the iPad has doubled its share of the e-reader market since August and is now just 15 percentage points shy of the Kindle (click image to enlarge).

Of the 2,800 respondents ChangeWave surveyed, 32 percent used the iPad as their e-reader and 47 percent the Kindle. That’s far less of a disparity between the two than we saw in the research outfit’s August survey, which found 62 percent of respondents using a Kindle and just 16 percent using an iPad. In other words, by this measure, between August and November, the iPad’s share of the U.S. e-reader market rose 16 percentage points and the Kindle’s fell 15 points. And that trend seems likely to continue in the months ahead. Of those respondents planning on buying an e-reader in the next 90 days, 42 percent said they’d like an iPad while only 33 percent said they’d opt for a Kindle.

Said ChangeWave’s director of research, Paul Carton, “The Amazon Kindle is hanging on to a rapidly diminishing lead over the Apple iPad among current e-reader owners….The iPad is likely to be the biggest beneficiary of the expanding e-reader market this holiday season.”

If that’s the case, Credit Suisse analyst Spencer Wang’s prediction in February that Amazon might see its e-book market share slip from 90 percent to 72 percent this year and to 35 percent by 2015 might not be so far off.

]]> http://allthingsd.com/20101130/kindle-feels-ipads-heat-sees-e-reader-lead-going-up-in-smoke/feed/ 0