GutCheck, you may remember, is set on upending the decades-old institutions of consumer research. Ad agencies and research companies spend $7 billion a year rounding up focus groups and asking roomfuls of consumers a bunch of questions and paying them for their time. Basically, it leverages the power of the Internet to reach out to consumers directly and ask them the questions that advertisers need to ask as they build out their campaigns. No need to gather them all in a meeting room and pay someone thousands of dollars to survey them in person, then gather up the results weeks later.

It’s a small shop that has some pretty big customers: Intel, General Mills and Hallmark are among its corporate clients. And some big ad agencies use it, too, including Kaplan Thaler and GSD&M.

Today, Gutcheck is launching a new service called Instant Research Communities. In a world where people are often willing to become fans of a product or a brand, or “Like” it on Facebook and Twitter, or express public opinions about a brand in dozens of ways, the one-on-one opinions of those people are often valuable. GutCheck can quickly gather a bunch of qualified respondents from this pool of “brand advocates,” as they are often called in the ad business.

For what? Testing out early versions of an ad campaign that’s in development, or asking them what they think about a new product or a potential business move. The same recruitment engine the company developed for its virtual focus group service works here, too. You get you group together in a matter of hours, and have your research ready in days instead of weeks. The company is unveiling the service at the Advertising Research Foundation’s Re:think conference in New York.

Warta, a former venture capitalist, raised $2 million in funding from Highway 12 Ventures, a Boise, Idaho-based venture capital fund. Given the clients the outfit has landed in the last year, it has been running fine on that funding since then. Warta told me, however, that he’ll probably be looking to raise another round before 2012 is over.

I asked Warta yesterday whose business GutCheck aims to disrupt, expecting it to be some network of big agencies that specialize in wrangling and convening consumers into groups where they can be probed for opinions and attitudes. He told me it’s really a much more informal network of small local and regional companies that do the wrangling and the polling, under contract to the large ad agencies and consumer goods companies. “It’s really just a bunch of small mom-and-pop shops,” he said.

I’m no expert on the advertising business, but it sounds a little messy and ad hoc. Certainly, Roger Sterling would have something snappy and incisive to say about that. But I don’t watch the show, so you’ll have to just imagine it.

The company released a statement saying: “Steve’s passion and energy left an indelible mark on Micron, the Idaho community and the technology industry at large.”

Read the rest of this post on the original site »

In case you haven’t heard, the tech and media moguls have jetted their private planes to Sun Valley, Idaho, for the exclusive annual Allen & Company confab and are probably easing into the cocktail hour just about now.

Break out the Kistler Chardonnay and name tags!

(I secretly love that the 300 moguls all wear name tags, even though they are all so fabulously famous.)

Among the highlights for the weeklong confab beginning today will be an interview of Facebook CEO and co-founder Mark Zuckerberg by Microsoft CEO Bill Gates, in which I assume they will fall all over themselves in a race of mutual admiration.

To be fair, it seems genuine and Sun Valley is not for unpleasantries anyway.

While Allen & Company — in its investment banker mode — likes to keep the schedule a state secret, it never is, so I am here to tell those planning their time in Sun Valley that the chit-chat will be Saturday.

Also sure to get a lot of ink, since all the owners and possible marks, um, potential buyers, will be there: Whither Hulu?

The premium online video service is famously for sale, and the moneybags at Google, Microsoft, Amazon and Yahoo (smaller bags!) are all taking a gander.

It will not be sold by week’s end, of course, although there will be all kinds of breathy media coverage as the powerful players shuttle to and fro from their gratis luxe condos in noisy hush-hushery.

Who will then come over to the bar to tell the gathered and increasingly drunken reporters — press is not invited in, but they’re there like kudzu all week — all about it.

Of course, there will be some cute anecdotes about the rich and famous — one year, it was News Corp. head Rupert Murdoch losing some item of his wife’s in said bar with everyone scurrying around to find it.

If Us Weekly were covering Sun Valley, that section would be called “Moguls Are Just Like Us!”

Actually, they’re not at all — mostly, they are meaner and more aggressive and greedier, although endlessly riveting.

That’s why the most awkward part of the event will be all the Sun Valley photos that appear without fail of these powermongers in shorts and fleece.

(Note to newcomers: Very few look good in shorts and fleece.)

Lastly, it would not be a modern Allen & Company Sun Valley gathering without continued fretting and fixating on the digital onslaught, even though there are scads of those invited techies competitively mountain biking the pretty mountains there.

This year’s focus will be the IPO gang from Zynga, Groupon and, of course, Facebook, whose insane market valuations are the envy of the media gang, who are mostly older and continually grumpy about it all.

But, the kids love this Internet thing and so the moguls will cope with the change, even as what happens in Sun Valley — power playing, but with a better view — never ever changes.

How’s this for irony:

It was less than a year and a half ago that Owen Van Natta was ousted from his job as CEO of Myspace.

But last week — just as the failed social networking site sold for a paltry $35 million — Van Natta could have bought it himself for a fraction of his stake in Zynga, the social gaming phenom that just filed for its IPO and where he’s a top exec and shareholder.

As the San Francisco-based Zynga’s chief business officer, he was listed second after CEO and founder Mark Pincus on its S-1 on the list of top management and also serves on its board.

The filing also showed that Van Natta got about $43 million in total compensation in 2010.

That was due to part of his large Zynga holdings, including about three million shares he owns outright via restricted stock units that Zynga calls ZSUs, as well as 6.75 million more in options priced at a low $6.43 each.

All told, he has a 1.6 percent stake in the company. That could be worth upwards of $325 million if Zynga garners an expected $20 billion valuation. And it could be even more if its public offering pops higher as other recent Internet outings have done.

And that’s why when Van Natta arrives at the fancy and exclusive Allen & Company mogul fest in Sun Valley this week, he might want to thank News Corp. digital head Jon Miller — the man who fired him from Myspace.

After the Myspace debacle in February of 2010, according to its filing, it appears that Van Natta bounced back quickly to enter into a consulting agreement with Zynga in mid-April via his Luminor Group.

By August, he was hired on full time by Pincus and also became a director.

One reason for getting that plum post, Zynga said, was Van Natta’s experience as a longtime Internet exec at Amazon and, more importantly, Facebook.

He left the social networking giant in mid-2007 — where he had served as COO and, later, chief revenue officer — after relations with its CEO and co-founder Mark Zuckerberg became somewhat tense.

But that’s water under the bridge now; and, in fact, the filing was full of information about the close relationship with Facebook, which is a critical one for Zynga.

And, of course, for Van Natta, who gets my award for best Silicon Valley recovery of 2011.

Had he stepped up and bought Myspace from his large Zynga proceeds, though, he would have gotten my lifetime achievement award for pure moxie.

And Arik Hesseldahl (pictured here) makes it four.

New reporters and bloggers for All Things Digital, that is.

The well-known tech writer–based in New York–will be covering the enterprise arena, as well as chips, for us.

As most regular readers know, this site has been expanding its staff, adding even more top-notch editorial might to our already terrific work.

That includes Ina Fried on mobile, Liz Gannes on social and Tricia Duryee on e-commerce.

All are key areas of tech coverage for ATD, obviously. But, as we thought about it, it was clear that there was not nearly enough cutting-edge tech journalism going on in the enterprise space.

It’s an important topic, involving a range of companies, such as Cisco, Microsoft, Oracle, Hewlett-Packard, IBM and a spate of interesting start-ups. And, did you hear Google’s moving into enterprise?

While all the attention in the tech press is usually focused on the latest minor innovation from Facebook or some other Silicon Valley phenom, enterprise is also a hotbed of change and disruption, as businesses seek to understand and adapt to what digital technologies mean to them.

Thus, we turned to Arik, who has a long history covering a wide range of beats in tech.

He’s most recently been working for Bloomberg Businessweek, where for five years he covered it all: PCs, consumer electronics and semiconductors.

He was also the third person to write Businessweek.com’s popular “Byte of the Apple” column, and contributed to a companion blog of the same name.

Before joining Businessweek, Arik spent five years at Forbes.com, covering pretty much every aspect of tech, writing a daily column called “Ten O’Clock Tech,” a daily survey of a single new tech product that predated properties like Engadget and Gizmodo.

Before that, he cut his tech teeth learning all there was to know about the chip industry as a reporter for a now-defunct trade newspaper called Electronic News, which is notable for being the place where the phrase “Silicon Valley” was first used in print.

One Friday in March, 2000, in fact, he actually got to say “Stop the presses” to editors in San Jose, Calif., as the paper was being put to bed, with the dramatic news that AMD would the following Monday announce its first chip to run at the then-blistering speed of 1GHz.

The story was flashed to subscribers of a daily fax newsletter–quaint, no?–that night before tearing out that issue’s front page. Previously, chip speeds were measured in Megahertz.

Arik attended the University of Oregon, and is originally from that state. After a two-year stint reporting for a daily newspaper in Idaho, he moved to New York to attend graduate school at Columbia University.

He has been a New Yorker ever since. When not working, he can often be found catching a jazz show at the Village Vanguard.

And Arik Hesseldahl (pictured here) makes it four.

New reporters and bloggers for All Things Digital, that is.

The well-known tech writer–based in New York–will be covering the enterprise arena, as well as chips, for us.

As most regular readers know, this site has been expanding its staff, adding even more top-notch editorial might to our already terrific work.

That includes Ina Fried on mobile, Liz Gannes on social and Tricia Duryee on e-commerce.

All are key areas of tech coverage for ATD, obviously. But, as we thought about it, it was clear that there was not nearly enough cutting-edge tech journalism going on in the enterprise space.

It’s an important topic, involving a range of companies, such as Cisco, Microsoft, Oracle, Hewlett-Packard, IBM and a spate of interesting start-ups. And, did you hear Google’s moving into enterprise?

While all the attention in the tech press is usually focused on the latest minor innovation from Facebook or some other Silicon Valley phenom, enterprise is also a hotbed of change and disruption, as businesses seek to understand and adapt to what digital technologies mean to them.

Thus, we turned to Arik, who has a long history covering a wide range of beats in tech.

He’s most recently been working for Bloomberg Businessweek, where for five years he covered it all: PCs, consumer electronics and semiconductors.

He was also the third person to write Businessweek.com’s popular “Byte of the Apple” column, and contributed to a companion blog of the same name.

Before joining Businessweek, Arik spent five years at Forbes.com, covering pretty much every aspect of tech, writing a daily column called “Ten O’Clock Tech,” a daily survey of a single new tech product that predated properties like Engadget and Gizmodo.

Before that, he cut his tech teeth learning all there was to know about the chip industry as a reporter for a now-defunct trade newspaper called Electronic News, which is notable for being the place where the phrase “Silicon Valley” was first used in print.

One Friday in March, 2000, in fact, he actually got to say “Stop the presses” to editors in San Jose, Calif., as the paper was being put to bed, with the dramatic news that AMD would the following Monday announce its first chip to run at the then-blistering speed of 1GHz.

The story was flashed to subscribers of a daily fax newsletter–quaint, no?–that night before tearing out that issue’s front page. Previously, chip speeds were measured in Megahertz.

Arik attended the University of Oregon, and is originally from that state. After a two-year stint reporting for a daily newspaper in Idaho, he moved to New York to attend graduate school at Columbia University.

He has been a New Yorker ever since. When not working, he can often be found catching a jazz show at the Village Vanguard.

In a surprisingly quick and even stealthy move, AOL has renewed and expanded its search agreement with Google, even though many had expected there to be more-competitive bidding throughout the fall to win the deal.

The five-year partnership to provide search technology and search advertising by powering AOL Search is more wide-ranging than the one it replaces, also including improved search products, global search, mobile search and also a video-distribution arrangement with YouTube, which could evolve over time to include content partnerships.

“We have tried to make a deal that has 100 percent alignment on what we each do best,” said AOL CEO Tim Armstrong in an interview last night with Boomtown. “At the end of the day, Google checked all the boxes.”

The search partnership between AOL (AOL) and Google (GOOG)–the third since 2002 actually–was set to run out December 19.

Thus, AOL had been talking for months with a number of new partner possibilities, especially with Microsoft (MSFT) about using its Bing search service for AOL.

Microsoft has been trying to improve its market share with the innovative Bing and has made great strides.

But, despite a valiant effort so far, it is still the No. 3 search engine, with about 11 percent of the market share, according to the latest comScore (SCOR) report for July, compared to 66 percent for Google and 17 percent for Yahoo (YHOO).

Adding AOL would have been a plus for Microsoft, since it has a 2.3 percent share.

But Armstrong said a deal was worked out early once AOL got what it wanted from Google, which certainly had the inside track in terms of experience in working with AOL.

Nonetheless, AOL had started the process of re-evaluating who it would pick to serve its search needs late last summer and had planned for a process to last closer to when the Google deal expired.

In April, Armstrong said, AOL re-engaged with all potential partners worldwide, which he said numbered a half-dozen.

He declined to name them, but sources said the other companies included Yahoo, as well as China’s Baidu.

The talks with Google were turbocharged when Armstrong–who, ironically, was one of the key Google execs who negotiated the first AOL deal, when he headed U.S. ad sales there–met with Google CEO Eric Schmidt and co-founders Larry Page and Sergey Brin at the Allen & Co. conference earlier this summer in Sun Valley, Idaho.

The deal moved quickly after that, with Armstrong wanting AOL to get access to the search innovation pipeline at Google, rather than just receive a more basic product.

He would not say if Google guaranteed search ad revenues in the deal, but sources said it has similar terms to the previous deal, which did include them.

The video part of the deal puts AOL content more prominently on YouTube and presumably it will be better programmed. AOL and Google will share ad revenue on the premium videos.

The mobile details are still being worked out, but will likely be served via Google’s mobile technology from its AdMob acquisition.

Armstrong admitted Google had the advantage from the start, especially since it knew how AOL Search performed, although early talks between the companies were initially rocky.

Perhaps that was due to the massive writedown in 2009 of the $1 billion investment Google–a key part of its previous search deal–had made in 2005 for a five percent stake in AOL, when it was still owned by Time Warner (TWX).

Armstrong also noted he wanted to avoid a lot of attention and uncertainty a bidding war would surely create.

“We had a no-drama policy on this,” said Armstrong. “And, as it turned out, this was not a single, not a double, not a triple, but a home run for us.”

Here is a detail-free–with promise of more to come–8-K filing AOL submitted to the Securities and Exchange Commission on its new deal with the Silicon Valley search behemoth:

AOLInc

Here is the official press release on the new Google-AOL deal:

AOL AND GOOGLE RENEW AND EXPAND GLOBAL PARTNERSHIP

MOUNTAIN VIEW, Calif. and NEW YORK, NY–September 2, 2010–Google Inc. (NASDAQ: GOOG) and AOL Inc. (NYSE: AOL) today announced a five-year renewal and expansion of one of the largest and longest-standing partnerships in Internet history. The global alliance, which has at its core Google’s provision of search services to AOL’s content network and properties, in exchange for a revenue-sharing arrangement between AOL and Google, will be expanded to include mobile search and YouTube.

“Today is another important step in the turnaround of AOL,” said Tim Armstrong, AOL’s Chairman and Chief Executive Officer. “AOL users will be getting a better search and search ads experience from the best search company in the world–Google. After nearly a decade-long partnership in search, we’re looking forward to expanding our global relationship to mobile search and YouTube. All aspects of our partnership will be improved by this deal.”

“We’re excited to deepen our partnership. This agreement combines Google’s expertise in search and advertising with AOL’s strength in online content,” said Eric Schmidt, Chairman and Chief Executive Officer of Google. “It’s particularly exciting to see our relationship expand into video and mobile. These areas are now at the heart of users’ online experiences and at the core of both of our businesses.”

The partnership includes a broad range of features that will improve and expand the products and services offered to consumers.

· Search Products: Google will provide AOL with additional features and enhancement to its leading Web search products that will improve the consumer search experience across AOL’s network of sites.

· Advertising Products: Google will provide AOL with best-in-class ad formats, giving AOL consumers a better, more relevant ad experience.

· Mobile Search: As AOL renews its focus on mobile apps and content, the companies will work together to expand the alliance to cover mobile search.

· YouTube: AOL and YouTube have agreed to a content partnership that will bring AOL’s video content to YouTube.

· Global Focus: The alliance is international in scope and will provide improved experiences to AOL’s worldwide audience.

According to a new survey from Vlingo, a company that develops speech-recognition technology for mobile phones, 26 percent of its nationwide sample of 4,816 mobile phone users said they sent texts while driving. This despite laws against Driving While Texting in some seven states and some nasty DWT-related accidents. The states with the highest percentage of DWT drivers: Tennessee (42 percent), New Jersey (35 percent), Alabama (34), Idaho (33) and Oklahoma (31.7).

Ironically, 83 percent of the people surveyed said they feel texting while driving should be illegal.

“In just one year, the public conversation about the issue of DWT has escalated, particularly in the wake of some high-profile accidents,” Dave Grannan, chief executive of Vlingo, said in a statement. “Texting is such an integral component of our daily lives, and the cautionary tales about DWT danger have not stemmed the tide. We predicted last year that this problem would get worse, and it has since more people are texting. The good news is that many state legislatures are starting to take up this issue, and today more advanced technologies exist that can increase safety on the roads.”

My God, if one in four drivers admit to driving while texting, how many more were too ashamed to?

News.com reports today that at least nine states this year have considered enacting “download taxes” on digital goods–and five of those states have adopted them, including Nebraska, Tennessee, Indiana and Utah. Similar laws are already on the books in Alabama, Arizona, Colorado, Hawaii, Idaho, Indiana, Kentucky, Louisiana, Maine, New Jersey, New Mexico, South Dakota, Texas, Utah, and Washington.

Read the rest of this post