Ideal Bite

Disney’s “Green” Ideal Bite Site Set to Go Dark

Peter Kafka in Media on December 3, 2009 at 5:45 pm PT

Disney, which paid a reported $20 million for the Ideal Bite lifestyle newsletter and Web site in 1998, is putting it on “indefinite hiatus.” But the company’s employees will be out of work next week.

Disney “Transitioning” Ideal Bite, Its $20 Million “Green” Lifestyle Newsletter

Peter Kafka in Media on October 12, 2009 at 6:27 pm PT

Ideal Bite, the green-flavored lifestyle newsletter business Disney bought in June 2008, faces an uncertain fate: Its parent company is shuttling the unit from one corporate silo to another and says it’s not sure what will become of it once that happens. Translation: The job market is going to see a few more resumes.