Multiple Identities in Action: LinkedIn-Powered Logins Grow on Business Sites

People seem to separate their online professional identities from their personal identities more than they used to, now that the tools are available. Web users increasingly use LinkedIn to sign in to business-oriented sites, according to the social toolmaker Gigya.

NetworkEffect on "Science Friday": Social Networking Identities

On Friday I was a guest on “Science Friday” to talk about my experience with and observations about the proliferation of online social networking identities and options.

The Social Web's Big New Theme for 2011: Multiple Identities for Everyone!

Even as Facebook extended its dominance in 2010 to the point where it seems to have a social Web monopoly, it was a landmark year for social network competition. Where in the past, tech industry watchers derided new start-ups for launching “yet another social network,” an increasing number of users seem to be constructing multiple online presences that utilize the strengths of various platforms and networks.

Insert Bad "Tagged, You're It" Pun Here

Tagged.com claims it is the third-largest social network in the U.S., in terms of total monthly visits. And now, perhaps, we know why: Tagged lured new members to its site by tricking users into providing it with access to their personal email contacts. The company then spammed those contacts with promotional emails disguised as invitations to view personal photos. And when they registered with Tagged to view those photos, the company spammed their contacts as well. An interesting variation on the “membership drive” and one that’s gotten Tagged in hot water with New York Attorney General Andrew M. Cuomo, who intends to sue the company.
utrickedme128620307772114270

Insert Bad “Tagged, You’re It” Pun Here

Tagged.com claims it is the third-largest social network in the U.S., in terms of total monthly visits. And now, perhaps, we know why: Tagged lured new members to its site by tricking users into providing it with access to their personal email contacts. The company then spammed those contacts with promotional emails disguised as invitations to view personal photos. And when they registered with Tagged to view those photos, the company spammed their contacts as well. An interesting variation on the “membership drive” and one that’s gotten Tagged in hot water with New York Attorney General Andrew M. Cuomo, who intends to sue the company.
utrickedme128620307772114270