The company’s “social modules” dynamically populate with fresh content on any topic.

So, for instance, a news organization could automatically input the tags associated with its articles into a module, and on each page it would show relevant tweets about similar topics (and not just lame redundant retweets of the article itself, like you often see).

Or a site could show a live-updating widget that displays its most tweeted articles that day. Publisher IDG is already using the modules on some of its sites.

Anyone can create a self-service module, and Topsy will offer premium features such as analytics and revenue-shared advertising. Content within the modules is automatically filtered for profanity and language preference.

You might ask why Topsy and its random blog widgets are important. For one thing, Topsy is among the few independent players remaining in real-time search, with OneRiot pivoting to focus on ads, and Ellerdale acquired by Flipboard. Twitter does have its own search service, but it stores only a week of tweets at a time.

Topsy organizes its index of eight billion tweets using social signals, such as figuring out which accounts on Twitter are influential and which tweeted links are important, something Google and Bing are only starting to do. That’s a change from the dominant PageRank mindset, where a parent domain carries a certain weight without differentiation for all the different people who have accounts on it, from influential authorities to spammers.

And while it’s true that few Web pages need any more widgets than they already have, prominent tech publishers like Business Insider and TechCrunch use Twitter sidebar widgets from PostUp (formerly TweetUp) that show a rotation of promoted accounts. A more timely and dynamic alternative like Topsy Social Modules might be more useful.

So what does that mean?

At this point, Plastic Logic, which has raised more than $200 million from investors, is well behind Amazon (AMZN), Sony (SNE) and even Barnes & Noble (BKS). So the company is trying to distinguish the Que by positioning it as a “business” device. Which also means expensive: Plastic Logic is asking consumers to pay up to $800 for the initial versions.

The big idea: Not only can you read your books and newspapers on the device, which features a touchscreen and e-ink display, but you can work on Microsoft (MSFT) Word, Excel, etc., documents. Plastic Logic also promises “interoperability” with Research In Motion’s (RIM) BlackBerry, though it is a little vague about how this will work.

That is, the company is positioning the Que as something akin to a netbook that happens not to have a keyboard (this sounds familiar).

In CEO Richard Archuleta’s words: “The e-readers that you see today are great reading devices. They’re great for reading ebooks. They’re great for casual reading. But what about folks who need to read”–that is, grownups who need to get some work done?

The device is neither thinner nor lighter than competing e-readers, which for Plastic Logic was a conscious choice. It is, however, much more expensive: A four-gigabyte version will go for $649 and an 8GB version will cost $799.

Amazon’s Kindle goes for $259, as does Barnes & Noble’s Nook; Amazon’s larger DX device costs $489. Sony’s “Daily Edition” reader sells for $399.

As previously announced, the Que will connect to an electronic bookstore run by Barnes and Noble. The more expensive version will feature a wireless connection provided by AT&T (T). Plastic Logic says the devices will ship in mid-April.

Notably absent from a long list of publications that have agreed to provide versions for the reader: The New York Times (NYT). Also missing, at least right now: Condé Nast and Time Warner’s (TWX) Time Inc. News Corp.’s (NWS) Dow Jones unit is offering both Barron’s and The Wall Street Journal (Dow Jones owns this Web site).

More on Plastic Logic here. Press release here and below:

Introducing the QUE™ proReader
More than an eReader, QUE is uniquely designed as an essential tool to lighten the workload of mobile professionals.

Sleek industrial design, intuitive user interface, powerful applications and QUE Store define a premium business reading experience. | 7 January 2010
CONSUMER ELECTRONICS SHOW, LAS VEGAS, NV – JANUARY 7, 2010 – Plastic Logic today unveiled QUE™ (pronounced “Q”), the world’s first proReader. More than an eReader, QUE is designed specifically to provide a premium reading experience and access to content anywhere anytime, while simplifying the multi-faceted lifestyle of business professionals–and to literally lighten their workload.

With its sleek 8.5 x 11 inch form factor, crisp large touchscreen display, intuitive user interface and powerful tools, QUE stands out in the crowd. QUE is currently on display at the Consumer Electronics Show in Las Vegas (Central Hall of Las Vegas Convention Center at Booth 11840 anchoring the e-Book Techzone).

“Today we are introducing two major advancements: the birth of a new market category, the proReader, and a milestone in the evolution of plastic electronics,” said Richard Archuleta, CEO of Plastic Logic. “The QUE proReader was built from the ground up for people who need to read. Starting today, mobile professionals can look forward to a paperless briefcase, a lighter load, and a better way to work.”

Like paper, only better?: The inspiration for QUE was an age-old but perfect business tool: a simple sheet of paper. QUE was designed to have the benefits of paper, but without the weight and clutter. Just like paper, QUE is easy to hold and feels good in your hands. But it’s easier to search and find exactly what you’re looking for.

The size of a pad of paper, about 1/3 inch thick, and weighing less than many periodicals (about a pound), QUE features a 10.7-inch shatterproof plastic display–the largest display in the market.

Exclusive plastic display technology: ?The patented plastic display technology in QUE has been 10 years in development, since Plastic Logic’s founding by researchers from the renowned University of Cambridge (UK) Cavendish Labs. The unique plastic displays are produced in Plastic Logic’s world-first commercial scale plastic electronics manufacturing facility in Dresden, Germany. Combined with E Ink Vizplex® technology, they produce an outstanding reading experience that looks and reads just like paper even in direct sunlight.

QUE Design: A celebration of black and white print. ?Designed through a unique collaboration between Plastic Logic and IDEO, the QUE design was inspired by black and white print—a communications standard that is both classic and timeless. In addition to being the easiest to read, black and white is often the most visually striking combination.

“We wanted to highlight the optical qualities of plastic,” said IDEO’s Caroline Fagiello, who serves as Plastic Logic’s acting creative director. “Think of pools of black ink captured in a glass ink well against a crisp sheet of white linen paper.”

Plastic Logic created QUE to feel as natural in your hand as a pad of paper, while conveying the level of premium quality craftsmanship of a fine pen. Its proprietary user interface is as intuitive and easy as paper and ink.

The simple, but powerful QUE user interface is uniquely designed for functionality in the day-to-day world of the business professional. Its signature home view provides your appointments for the day and all of the information you need, including a customized view of your content–your daily newspaper, magazines, and other essential materials–as well as immediate access to the QUE Store to get what you need whenever you need it.

All your content, all the time?Designed for more than good looks, QUE provides instant access to the content busy professionals need at their fingertips all day long–all their content anywhere any time: Read a newspaper over morning coffee. Review your appointments imported from Outlook. Have every document you need when you need it. And at the end of the day, relax with a good book.

In addition to highly valued business and professional newspapers, periodicals and eBooks, QUE supports reading and annotating document formats business users need (including PDF, Microsoft Office, ePub documents and more). With the QUE software, it’s easy to quickly convert and transfer content from your PC, Mac™ computer, or BlackBerry® smartphone to your QUE.

The standard 4GB QUE model can hold up to 35,000 documents or the equivalent of up to 35 filing cabinets worth of documents. If your paper-laden briefcase and file cabinets are bulging at the seams, the 8GB model holds up to 75,000 documents or the equivalent of the contents of up to 75 filing cabinets¹.

Powerful tools for interacting with your content?. Storage means nothing if you can’t easily access your documents. Thanks to its proprietary touchscreen interface, QUE makes it simple to find reports, spreadsheets and presentations with just a few taps of a finger. And QUE is always on when you need it: its battery can last days, instead of hours.

QUE has integrated reviewing tools and features that maximize efficiency. Add a note and use the virtual keyboard to include your comments, highlight text, scribble free form, and even add a stamp to emphasize a point. No stylus needed. And if that massive spreadsheet with the tiny font is too small, just zoom in for a close-up view. With QUE, it’s easy to instantly go back and forth between documents.

Wireless access to leading publications, professional content on the QUE Store?The QUE Store offers a rich collection of reading material especially geared to the business professional. QUE users will be able to connect to fresh content on-the-go, on the QUE Store: to search, purchase and download wirelessly via Wi-Fi and AT&T’s 3G network².

Powered by Barnes & Noble, the QUE Store offers instant access to the world’s largest eBookstore, in addition to many business and professional newspapers, books, and periodicals. Additionally, Plastic Logic is partnering with Olive Software and premier publishers to give QUE users a richer content and reading experience that is optimized for QUE.

Today, Plastic Logic is announcing new partnerships with some of the leading business publishers and publications, including the Down Jones company and the Wall Street Journal, Barron’s, and All Things Digital, as well as Forbes and Fast Company. Rounding out new partnerships are the Sporting News and major regional newspapers, including the Sacramento Bee, Miami Herald, and San Jose Mercury News.

These publications join previously announced strategic partnerships with Financial Times, USA Today, the Detroit Free Press and Detroit News, MIT Technology Review, Popular Science, and IDG publication titles including CIO, Network World, and Computerworld. A full list of content partners can be found at PlasticLogic.com.

Publications on the QUE Store are available ranging from one-time use to ongoing subscriptions.

EXCLUSIVE: QUE truVue–Setting the standard for eNewspapers?The QUE proReader enables newspapers, magazines, and other types of content to have a richer reading experience that is symbolic of their print editions, complete with photos and formatting. The QUE truVue standard, enabled by the Adobe Reader Mobile SDK, provides the familiar look and feel of print publications, and makes eReading easier and more enjoyable.

“Since our inception 27 years ago, USA TODAY has offered a reading experience that millions of people rely on and enjoy, so it’s really exciting that there is an eReader platform that delivers our content the way it’s supposed to look and feel,” said Dave Hunke, president and publisher of USA TODAY.

“Forbes has always been at the forefront of embracing and adopting new media and new platforms; eReaders represent that next generation platform to deliver our content,” said Nina La France, Vice President Consumer Marketing for Forbes. “The QUE proReader caters to our audience: people who are busy, active, mobile, time-starved, and consume content at a great clip. The proReader gives them the full content experience and new capabilities to stay ahead.”

The QUE starts here?Beginning today, preorders for the QUE proReader may be placed at the QUE Store. Beginning in mid-April 2010, QUE will be available for shipping. Later in 2010, QUE will be available through the Barnes & Noble stores nationwide and online at Barnes & Noble.com QUE.com.

The price for QUE will range from $649.00 for the 4GB QUE model with WiFi that holds up to 35,000 documents, to $799.00 for the 8GB QUE model with WiFi and 3G that holds up to 75,000 documents.

To complement its iconic look and profile, Plastic Logic has also designed an entire line of QUE premium accessories, including three carrying cases to match any busy lifestyle. In addition to their classic elegance, the cases protect your QUE from dust, scratches and everyday wear and tear. QUE accessories are available on the QUE store at QUE.com.

Additional information, including high resolution images, are available at PlasticLogic.com.

Such a drastic expansion of Apple-related show floor space will no doubt inspire speculation that the Mac maker plans to put in an appearance at CES. But that seems unlikely given the company’s reasons for bowing out of Macworld. “Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers,” the company said at the time. “The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.”

In any event, this is unfortunate news for Macworld and IDG, the publishing company that runs it. Without Steve Jobs or even Apple (AAPL) to help it upstage CES as Macworld has done in some years past, the event has far less to offer attendees and presenters than before. Certainly, no one is going to be decamping from Vegas in the middle of CES this year to hit Macworld. There’s no reason to. And with CES ramping up its efforts to woo Apple accessory manufacturers and retailers, well, things aren’t looking too good for Macworld, are they?

PREVIOUSLY:

• Apple Investors: “Philnote” Just Doesn’t Have the Same Ring to It
• Oh My God, They Killed Macworld! You Bastards!
• Macworld Without Steve? That’s Like “Baywatch” Without Hasselhoff

Now that the marketplace has abandoned Vista, is Microsoft making preparations to abandon it as well? Earlier today, a Microsoft executive suggested that might be the case, hinting that the company could be planning to ditch Vista soon after Windows 7 ships. “We are still not sure if [computer makers] will be able to ship Vista once Windows 7 is made available,” Richard Francis, general manager and Windows Client Business Group lead at Microsoft Asia-Pacific, told IDG, adding that support for all versions of Vista will end in April of 2012.

An interesting disclosure given that Microsoft (MSFT) hasn’t yet detailed official plans for Vista, post-Windows 7. With the poor reception the OS has received in the market and Microsoft’s efforts to redeem itself with Windows 7, it certainly wouldn’t be surprising if the company wanted to remove Vista from the shelves as soon as Windows 7 arrives. Then again, it wouldn’t be all that surprising if Microsoft left the Vista packages there for a while–tucked away behind some copies of Windows XP, of course.

UPDATE: Responding to my request for comment, Microsoft said that there is no hard and fast date end-of-sale date for Vista. The company noted, however, that OEMs will have the option to pre-install and retailers will be able to sell whatever versions of Windows they choose until that date is reached. Microsoft’s statement in full, below:

We have not made any final end of sale decisions for Windows Vista.

Microsoft Support Lifecycle policy provides a minimum of 10 years of support for Business and Developer products. Mainstream support for these business and enterprise versions of Windows Vista will be provided for five years, or for two years after the successor product is released, whichever is longer. Currently, Mainstream Support for these products is scheduled to end on April 10, 2012.

For Consumer products, including consumer versions of Windows Vista Ultimate, Home Basic and Home Premium, Microsoft will offer Mainstream Support for either a minimum of five years from the date of a product’s general availability, or for two years after the successor product is released, whichever is longer. Extended Support is not available for Consumer, Hardware, and Multimedia products. Most of these products will also receive at least eight years of online self-help support.

During Mainstream Support, customers have access to no charge and paid support, security updates and non-security hotfixes. Extended Support for business and developer products will be available until April 11, 2017. During Extended Support at a supported service pack level, customers can access paid support, security updates and online self-help. Non-security hotfixes are available to customers who enroll in the Extended Hotfix Support program within 90 days of the product entering Extended Support.

Now that the marketplace has abandoned Vista, is Microsoft making preparations to abandon it as well? Earlier today, a Microsoft executive suggested that might be the case, hinting that the company could be planning to ditch Vista soon after Windows 7 ships. “We are still not sure if [computer makers] will be able to ship Vista once Windows 7 is made available,” Richard Francis, general manager and Windows Client Business Group lead at Microsoft Asia-Pacific, told IDG, adding that support for all versions of Vista will end in April of 2012.

An interesting disclosure given that Microsoft (MSFT) hasn’t yet detailed official plans for Vista, post-Windows 7. With the poor reception the OS has received in the market and Microsoft’s efforts to redeem itself with Windows 7, it certainly wouldn’t be surprising if the company wanted to remove Vista from the shelves as soon as Windows 7 arrives. Then again, it wouldn’t be all that surprising if Microsoft left the Vista packages there for a while–tucked away behind some copies of Windows XP, of course.

UPDATE: Responding to my request for comment, Microsoft said that there is no hard and fast date end-of-sale date for Vista. The company noted, however, that OEMs will have the option to pre-install and retailers will be able to sell whatever versions of Windows they choose until that date is reached. Microsoft’s statement in full, below:

We have not made any final end of sale decisions for Windows Vista.

Microsoft Support Lifecycle policy provides a minimum of 10 years of support for Business and Developer products. Mainstream support for these business and enterprise versions of Windows Vista will be provided for five years, or for two years after the successor product is released, whichever is longer. Currently, Mainstream Support for these products is scheduled to end on April 10, 2012.

For Consumer products, including consumer versions of Windows Vista Ultimate, Home Basic and Home Premium, Microsoft will offer Mainstream Support for either a minimum of five years from the date of a product’s general availability, or for two years after the successor product is released, whichever is longer. Extended Support is not available for Consumer, Hardware, and Multimedia products. Most of these products will also receive at least eight years of online self-help support.

During Mainstream Support, customers have access to no charge and paid support, security updates and non-security hotfixes. Extended Support for business and developer products will be available until April 11, 2017. During Extended Support at a supported service pack level, customers can access paid support, security updates and online self-help. Non-security hotfixes are available to customers who enroll in the Extended Hotfix Support program within 90 days of the product entering Extended Support.

This past weekend, BoomTown revved up the Mini and headed out in the pouring rain to a Peet’s Coffee in Fremont, Calif., to the exact spot where Demo Executive Producer Chris Shipley proposed that VentureBeat founder and Editor-in-Chief Matt Marshall take over the longtime, semiannual conference where several dozen start-ups strut their stuff in front of an industry crowd.

Shipley will still be running the show at Demo09 starting Sunday in Palm Desert, as well as the next Demo in the fall, with Marshall working alongside until he takes over fully in 2010.

(Shipley will remain on the advisory board, but will mostly be focusing on her consulting firm, Guidewire Group. She has run Demo for 13 years.)

Shipley and Marshall talked about it all in a video interview, as well as the fake controversy ginned up last year by champion ginner-upper TechCrunch–which, big surprise, runs a competing conference–about Demo’s longtime (and transparent) practice of charging a large fee to presenters.

“It was a false argument created as a marketing tool by a competitor,” said Shipley flatly.

What will be more pertinent and interesting in the Marshall era will be the integration between his VentureBeat Web site and the IDG-owned Demo conference, which could be a good way to take the conference and make it a year-round community of interest.

“We want to turn from a five-day affair into an ongoing conversation 365 days a year,” said Marshall, who also said the Demo model still works well. “It’s not that broken, so we will be tweaking it more than fixing it.”

Here’s the video of the pair chit-chatting about it all (sorry about the coffeeshop noise, but it was very festive):

Now, it’s getting flat-out macabre.

That would be the continuing swirl of attention the health of Apple icon Steve Jobs has been getting.

Rumors of his impending demise have been popping up periodically since the too-thin crisis of the Worldwide Developers Conference in June and look like they won’t stop until it actually comes true.

My grandmother used to have a perfect rejoinder for this kind of funeral-chasing behavior, which was prevalent among her gang of Italian sisters, who–whenever anyone caught a cold–predicted the worst outcome: “Don’t be a crepe-hanger.”

This time, more rumors surfaced yesterday in Gizmodo, curiously, a week before the Macworld at which he is famously not appearing. The site used a single–yes, that’s right–source saying his illness and not Apple’s business troubles with the conference’s organizer, IDG, was the reason for his pull-out.

The rumor, of course, sent Apple (AAPL) shares into a tailspin for the day, before others–such as CNBC’s Jim Goldman–posted just-as-strong refutations of the Jobs-Is-On-His-Last-Legs stories.

Blogger Robert Scoble even talked to a worker at a yogurt store that Jobs frequents and got a health report (good!).

Oh, dear–yogurt workers as medical experts? What’s next? Brain surgery consultation from the Starbucks barista? This is what we’ve descended to?

It has to stop, because the fact of the matter is that Jobs’s health is still nobody’s business, as it has not been throughout this bizarre obsession with one man’s personal issues.

In a post in late July, the last time this issue surged, I wrote:

And after listening to all of the debate about it–mostly indignant declarations by the media, making their case mostly by wheedling milder indignant declarations from stock analysts and corporate tsk-tsk outfits–I have concluded that what is ailing Jobs is exactly no one’s business.

Even if his every breath is critical to the ongoing operations of Apple, the reason most use as their main argument for Jobs to tell all, it goes double.

Why?

Well, any Apple investor has to know by now that Jobs suffered from a rather serious bout with a curable version of pancreatic cancer some years ago and that recovery includes inevitable complications.”

And, indeed, the only decent argument you can make to focus so intently on Jobs’s health of any relevance is the impact on Apple company stock, which is self-righteously trotted out each time these specious reports emerge.

The thing is, a lot of companies have been run by execs with health issues (and countries too–VP Dick Cheney’s ticker has been misfiring for a long time now, for example, and he still seems to have been running the show with a verve we wish he perhaps did not have so much of now).

But, to be fair, I will acknowledge the issue. But if anyone does not get that Apple’s CEO has health issues by now, they are ignorant in the extreme. The situation should be baked into the stock price.

In addition, Apple is run by a lot of other competent people besides Jobs and they too are part of its success. Here’s a news flash–Steve Jobs does not conceive, manufacture and wrap every iPhone and iPod.

That is the kind of mythology that has, of course, been propagated a lot by Apple and it is–like a lot of things–a bit true in a bigger concept.

But, as I recently said, when Jobs inevitably leaves the company, probably on his own two feet in retirement, the Cupertino HQ will not suddenly be taken up to the skies as if it were the rapture.

Maybe the yogurt shop guy knows about when that’s going to happen.

Speaking of rapture, here’s singer Jill Sobule singing about that at a recent D: All Things Digital conference.

And, in a second video, she sings perfectly about how we should behave when it comes to what is inevitable for us all. People riveted by Jobs’s fate might do well to take her sage advice.

Here are the videos:

“Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers,” the company said in a statement Tuesday.

If the company from which Macworld takes its name no longer sees the show as a worthwhile investment, why should anyone?

Did Apple just kill Macworld?

Macworld General Manager Paul Kent says no. The show will go on without Apple. “While we are obviously disappointed by Apple’s decision not to participate in Macworld 2010, we are on track for a terrific show this year, with strong attendance and nearly 500 exhibitors showcasing their products at this January’s event. Macworld Conference & Expo has thrived for 25 years due to the strong support of tens of thousands of people in the Mac community worldwide who use Macworld as a way to find great products, partake in professional development training and cultivate their personal and professional networks. We are committed to serve their interests at the Moscone Center, January 4-8, 2010. Future events will continue to provide quality education, dynamic product viewing and will additionally focus on the amazing ways people are putting Apple products to work across all endeavors from desktops to iPhones to games to music. We look forward to many successful years of Macworld to come.”

That’s a wonderful sentiment. Could be seen as a little delusional, though, when the interests to which Kent refers are arguably seeing Apple and its longtime chieftain unveil the company’s newest products.

Apple’s presence and Jobs’s masterful keynotes defined Macworld. Without them the event will be more of a…MacMall–and you can already see that online….

A quick thought on that last point: CNBC’s Jim Goldman says he’s sure Jobs’s decision to skip the Macworld keynote has nothing to do with his health. If that’s the case, tapping Phil Schiller to deliver the company’s final Macworld “Stevenote” likely has more to do with Apple’s acrimonious relationship with Macworld organizer IDG than anything else. Given the media attention the company’s able to command these days, Apple no longer really needs events like Macworld. The company’s special events are equally as effective in generating publicity and far easier to orchestrate and control.

So would Apple really send Senior VP Phil Schiller out onto the Macworld stage without a cool new product to introduce? Probably. So much for that netbook …

A quick thought on that last point: CNBC’s Jim Goldman says he’s sure Jobs’s decision to skip the Macworld keynote has nothing to do with his health. If that’s the case, tapping Phil Schiller to deliver the company’s final Macworld “Stevenote” likely has more to do with Apple’s acrimonious relationship with Macworld organizer IDG than anything else. Given the media attention the company’s able to command these days, Apple no longer really needs events like Macworld. The company’s special events are equally as effective in generating publicity and far easier to orchestrate and control.

So would Apple really send Senior VP Phil Schiller out onto the Macworld stage without a cool new product to introduce? Probably. So much for that netbook …

The prospect of no Steve Jobs keynote and Apple’s last year at IDG’s annual Macworld Conference & Expo is sure to do five things:

1. Send the legions of Apple (APPL) fanboys–whose attendance at the January event has been akin to those who flock to sightings of the Virgin Mary in various places like, um, toast–into a deep chasm of depression from which they will never recover.

2. Renew rampant and unsubstantiated speculation about the health of Apple CEO Steve Jobs, which will immediately impact the stock of the tech icon. In fact, Apple shares are already down almost six percent in after-hours trading.

3. Begin rampant and unsubstantiated speculation about a power struggle within Apple among the potential successors to Jobs, including product czar Phil Schiller–who is giving the keynote–and COO Tim Cook. This utterly ignores the fact that you actually need more than one person to run a major corporation, even with His Digital Holiness in charge.

4. Result in a series of spurious reports of what cool new product the company will and will not release at the event, reports that BoomTown has calculated on my handy-dandy abacus are typically 83 percent wrong. Incredibly, the company always seems about to release something, because I seem to keep buying.

5. As Digital Daily’s John Paczkowski noted in a tweet just now: “Man, they must be chugging Mylanta by the gallon over at IDG corporate right now.”

The unexpected announcement is already playing hell with Apple’s share price, no doubt fueled by further morbid speculation about Jobs’s health. AAPL slipped more that five percent to $90.44 in after-hours trading.

Wow. End of an era. Is this the set-up for Schiller as new iCEO? After all, he’ll be delivering the keynote address at Apple’s marquee event. Or is it simply an acknowledgment that Apple prefers to handle its own events on its own schedule?

Either way it’s a nasty blow to IDG, the publishing company that runs Macworld. Right now they’ve got to be chugging Mylanta by the gallon at IDG corporate.

———-

Apple Announces Its Last Year at Macworld

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

The unexpected announcement is already playing hell with Apple’s share price, no doubt fueled by further morbid speculation about Jobs’s health. AAPL slipped more that five percent to $90.44 in after-hours trading.

Wow. End of an era. Is this the set-up for Schiller as new iCEO? After all, he’ll be delivering the keynote address at Apple’s marquee event. Or is it simply an acknowledgment that Apple prefers to handle its own events on its own schedule?

Either way it’s a nasty blow to IDG, the publishing company that runs Macworld. Right now they’ve got to be chugging Mylanta by the gallon at IDG corporate.

———-

Apple Announces Its Last Year at Macworld

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

Yesterday, BoomTown had a much-belated lunch with longtime tech editor and writer Harry McCracken to catch up on how life has been going since he started his own tech blog site, Technologizer, this past summer.

The former editor-in-chief of PC World got a lot of attention in 2007, after he stood his ground over editorial meddling by former CEO Colin Crawford, who tried to kill a “Ten Things We Hate About Apple” story.

McCracken quit, but was soon back on the job at the IDG unit, with Crawford kicked upstairs to corporate.

But, within a year, McCracken had left again, this time to strike out on his own at his Technologizer site, which is owned and operated by him (and using Federated Media to sell ads). It covers a wide range of tech topics, from PCs to smartphones to the future of cloud computing.

I like the tone of Technologizer, which also uses freelancers to supplement McCracken’s daily posts, a lot.

But what I like better still and which I hope to see even more of in the tech blogosphere at large is the obvious respect McCracken has for accurate reporting, strong journalism standards and also trenchant analysis that actually gives a reader insight into a story.

In addition, McCracken is a very nice guy, as you will see from this video, where we discuss a range of things (and yes, PC Word-style, I get him to make a list of key tech issues too).

Here’s the video: