IGN.com

IGN and GameStop Combine Online Content and Media Sites

Kara Swisher in News on December 6, 2010 at 5:15 am PT

IGN, the online gaming content site, and the largely offline games retailer GameStop are integrating their online media and retail offerings in an effort to target videogamers from discovery to purchase. The partnership is an unusual effort, given content and retail are not often so explicitly combined.

Microsoft's Vision of the Future–and the Inevitable Spoof

Kara Swisher in News on August 14, 2009 at 12:09 am PT

One of my favorite “world-of-the-future” videos recently has been one done by Microsoft Office Labs, because it does not seem ridiculously fanciful or impossible to imagine actually happening sooner than much later. But, of course, the folks at IGN.com’s Sarcastic Gamer managed to find the perfect way to poke fun at the video in a spoof that hit the target deftly.