If you want a quick analysis of why Facebook would pay $1 billion for popular photo-sharing service Instagram, please ignore the obvious financials that just don’t add up at all and have most of the typically unshockable digerati shocked by the sheer amount of the price.

Actually, it’s pretty simple: Photos. Photos. And, oh yes, mobile photos — lots and lots and lots of them.

Astonishingly, Facebook users already upload an average of more than 250 million images daily, making it the most popular photo-sharing service on the Web.

But it’s not the best by far and not the most mobile, which is Facebook’s biggest weakness — that has been accomplished many others, especially Instagram, the favorite of power users who scoffed at Facebook’s weak tools. (The horror of no filters!)

Now — instead of all those billions of juicy digital photos snapped by an ever-growing legion of smartphone users loading up to the beautifully designed Instagram mobile app and living on the servers of the small San Francisco-based start-up — Facebook has now captured all these memories for its massive social networking site.

And while $1 billion seems an awful lot to pay for that privilege — Twitter is quaking with “OMG!” and “Wow!” and “WTF!” tweets about the acquisition — this is apparently priceless for Facebook in a deal that went down quickly and quietly in recent weeks.

That and the fact that the huge sum prevented Instagram from being scooped up by Google.

It’s a clear signal from CEO and co-founder Mark Zuckerberg — who rules all product efforts at the company — of his intent to dominate all innovations that have to do with owning the social experience.

Because while many Instagram photos quickly made their way onto Facebook — sharing on the service, as well as on Twitter, was a big part of the app’s offering — the future of the Menlo Park, Calif.-based company is tied to having control over key elements of the user experience.

Of all of those — communications, status updates, content linking — it has been photos that have become perhaps the most important part of Facebook, almost since its beginnings.

Photos are what allowed Facebook to grow so quickly and what made it more than just a blue sea of text and links to consumers. Its new Timeline depends on big, pretty photos, and Facebook even recently announced that it would allow full-screen viewing of high-resolution photos on its Web site, a pricey endeavor.

So, perhaps it was inevitable that Zuckerberg would pay up for Instagram, too — he knows a good entrepreneurial success when he sees one and apparently has the power to convince start-ups that he can make their bigger dreams come true.

Whether or not Instagram ever makes money is perhaps beside the point at this moment in time, as Facebook is poised to go public at 100 times the amount it forked over for Instagram.

But that it considers such a purchase worth as much as one percent of its expected valuation says a thousands words. And most of those words are “mobile” and “photo.”

As Ben Jacobs noted on Twitter: “Kodak goes bankrupt and Instagram is worth a billion dollars. 2012, y’all.”

Indeed. And, I have no doubt if Zuckerberg could figure out a way to shove all those Kodak moments from analog snapshots onto Facebook easily, he’d have paid up for that, too.

But for some reason, this stunning new version of the “Blue Marble” photo of Earth — taken on Jan. 4 by the Visible/Infrared Imager Radiometer Suite instrument on NASA’s Suomi NPP satellite — is vaguely comforting.

Perhaps because it speaks of a much bigger picture, and of how delicately and elegantly life hangs in the dark universe.

All via an amazing piece of tech, the Suomi NPP, which NASA said is the “first of a new generation of satellites that will observe many facets of our changing Earth.”

Enjoy:

(Image Credit: NASA/NOAA/GSFC/Suomi NPP/VIIRS/Norman Kuring)

After the departure of top Yahoo advertising sales exec Seth Dallaire, who decamped to Amazon this week, Yahoo did a little reorganization of its U.S. sales team.

(I promise to stop with the LOLcat images after this one for a while, but it is purrfect.)

Rather than go into the deets, you can just read the internal memo on it from Wayne Powers, SVP of advertising sales for North America:

Team:

These first few weeks of the year have been a phenomenal showing of Yahoo! pride and a clear display of the opportunities we’re poised to capitalize on this year.

In discussions with executives from our 100+ meetings with some of our largest advertisers, agencies, and holding companies at CES, it’s clear we’re changing the dialogue by having a consistent go-to-market strategy: Premium Content Experiences, at Scale, Across Screens; by listening to and engaging with our clients in meaningful ways; and by focusing on digital media and innovation. We were given the top performance rating by one of our Global Agency partners — out of the five media publishers they met with, we were ranked number one based on our continued commitment to providing clarity and consistency in strategy and to strengthening our partnership. Great work everyone!

With that context, there are some changes that I want to announce effective today. Seth Dallaire is leaving Yahoo! to run North American Sales at Amazon. While it’s never easy losing great people, we’re fortunate that he has a very talented team that will carry on the focus and momentum. Please join me in wishing him continued success!

As part of this transition, Mark Ellis will expand his role to take on leadership of the Global Agency and Client Partnership teams. He will continue to lead North American Field Sales.

I’m excited to announce that Peter Foster will to take on leadership duties and will serve as the lead for our partnership with AOL and Microsoft, Interclick, mid-market display, mid-market acquisition sales, and the Channel Reseller team, reporting to me. Peter joined us as part of the acquisition of 5:1 where he served as Chief Revenue Officer, and has a long career in the industry. He previously was SVP sales at ValueClick/Fastclick, one of the biggest ad networks in the world, oversaw revenue at Photobucket after it was acquired by News Corporation, was an early pioneer in the monetization space at L90, and held senior revenue posts at Kosmix and Hi5.

I’m also excited to announce that Marc Grabowski will take on an expanded role and now will head the combined Interclick and mid market sales teams. As part of this new team, Michael Katz, the CEO of Interclick, will lead all sales operations and data and performance optimization for the combined teams. Both Marc and Michael will report to Peter.

We are fortunate to have such a talented team here at Yahoo!. Ross and I are confident that Peter, Mark, and Michael will lead our efforts to change the conversation in this space and industry.

I want to thank everyone for their continued hard work and dedication. We have a great team and a lot to be excited about. We continue to hear feedback from the agencies and clients about our progress, so let’s keep up the focus and energy and deliver on our goals! Please let me or your managers know if you have any questions.

–Wayne

It’s not clear if Netflix’s recent series of snafus are Amazon’s gain or not. But in a just-released report by ForeSee, one went up and one went down.

It’s an easy guess which was which.

In the well-known customer satisfaction survey of the Top 40 online retailers during the holiday season — which ForeSee has been conducting twice a year for the last seven years — Amazon rose to its highest spot ever, while Netflix’s score dropped significantly.

Amazon got an 88 out of 100, up two points, while Netflix dropped seven points to 79. The survey noted that “Netflix saw scores drop in every single element of the website that ForeSee measures, including site content, site functionality, merchandise, and prices.”

Ooops.

(Netflix fared better with customers in another poll last week, conducted by Citigroup. As Peter Kafka noted: “They’re less happy than they used to be. But they don’t seem to be going anywhere.”)

But in the ForeSee survey, Netflix moved from being a consumer darling to just another face in the crowd. It garnered the average score, which is also 79, a number that has risen from 74 since 2005.

But Netflix was not the only online retailer hit. Also down: Gap.com (down 6 percent to 73), and Overstock.com (down 5 percent to 72).

But on the up: TigerDirect.com (up 8 percent to 79) and J.C. Penney (up 6 percent to 83).

In general, ForeSee concluded that consumers are starting to get the hang of this e-commerce thing, and have become less price-sensitive, too.

And here’s a pretty chart explaining it all (click on the image to make it larger):

Earlier today, well-known digerati dude Robert Scoble posted on his social feed on Google+ that the search giant was working on a social and news reader.

“I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad,” posted Scoble. “My source says that the versions he’s seen so far are mind-blowing good.”

If blowing the minds of hot Silicon Valley start-up Flipboard and Facebook is the goal, then Scooby-Don’t's rumor is pretty spot-on.

According to numerous sources close to the situation, Google is indeed working on rolling out the new product, which is currently called Propeller.

Sources said Propeller is apparently one of a number of new socially focused announcements Google is prepping, including new apps. But the timing for their launch is unclear.

Here’s what is: Propeller is a souped-up version of similar reader apps such as Flipboard, AOL’s Editions, Yahoo’s Livestand, Zite (which was just bought by Time Warner’s CNN) and Pulse.

Facebook is also making social versions of publications available within its site. So, instead of just seeing a sidebar on a news site of what stories your friends liked, you’ll get a personalized and reformatted version of the latest news when you visit that publication’s page within Facebook.

All these apps are part of the drastically changing habits of media consumers, helping them better navigate numerous social and media feeds — such as Facebook and Twitter, as well as news sites and more — using handsome interfaces and touch technologies.

Flipboard is the most prominent and elegant of these offerings, available only on the Apple iPad. The company is working on an iPhone version, too.

Flipboard’s traction among elite users, along with its high-level design ethos and strong reviews, is why Google tried to buy the well-funded company last year, sources said.

But Flipboard — which is backed by some of tech’s biggest venture players, who have invested more than $60 million at a $200 million valuation — declined the kind offer.

At the time, sources said, Google told Flipboard execs that if it did not buy the start-up, it planned to do a version of its own.

Hence, after I heard about the product earlier this year, I dubbed it the Flipinator.

Propeller is probably a better name, I will admit.

It’s not clear what Google’s Propeller will include in the product, such as Facebook integration, since the pair of Silicon Valley behemoths have not been able to partner over data exchange.

Which is an understatement, I know.

But sources said it would be available on both Apple’s iPad and Google’s Android tablets.

In any case, stay tuned and thanks to Scoobs for the tip!

[Photo credit: This Noogler Propeller Hat -- which is given to all new Googlers -- is in the collection at the Computer History Museum, the gift of Marcin Wichary; the image is by Mark Richards.]

A corporate traffic accident, like the one at Hewlett-Packard today, makes a lot of news, of course.

But it is also a time for our crack staff at AllThingsD — especially Adam Tow and John Murrell — to get in some real practice with Photoshop, in order to depict in snarky images what we are writing in our posts.

And, might I say, this HP mess is inspirational in that regard.

Here’s their lovely work from this disaster:

Related posts

• Hewlett-Packard Says Goodbye to PCs, webOS
• HP Pulls Plug on webOS Hardware, Leaves OS Future in Doubt
• HP And webOS: But They Seemed So Happy Together!
• Liveblogging HP’s “Everything Including the Kitchen Sink” Conference Call
• HP’s Apotheker: We Struck Out with WebOS, but Maybe Someone Else Wants a Swing?
• Viral Video: Like Palm’s Creepy Naked Lady, TouchPad’s Floating Celeb Heads Get the HP Boot
• Licensing webOS May Not Be Much of an Option for HP
• Hewlett-Packard’s PC Business: What Happens Next?
• Worth More Dead Than Alive: Could HP Turn a Profit on Palm’s Patents?
• With HP’s Raising of the World’s Biggest White Flag, Will Jon Rubinstein and Todd Bradley Surrender Too?

After Google’s legal head David Drummond let forth with a blog post about how Microsoft and Apple had formed an evil patent cabal against the search giant, the software giant’s PR head Frank Shaw was not having any of it.

In his post, Drummond had claimed the pair ganged up on Google and had not offered to partner over key former Novell patents, in an attempt to stop the growth of its Android mobile operating system.

Except not, according to an email that Shaw posted on Twitter from Google’s legal counsel Kent Walker to Microsoft’s legal head Brad Smith.

Tweeted Shaw: “Free advice for David Drummond – next time check with Kent Walker before you blog. :)”

It was followed by the image of the email, in which Walker seemed to turn down an offer of a partnership over the patents. “After talking with people here, it sounds as though for various reasons a joint bid wouldn’t be advisable for us on this one.”

Smith also piled on on Twitter, noting: “Google says we bought Novell patents to keep them from Google. Really? We asked them to bid jointly with us. They said no.”

Wax on, Google!

Here’s the image of the email:

Please see this disclosure related to me and Google.

Pixazza is dead. Long live Luminate.

Well, from a brand perspective, at least, as the image advertising start-up changes to an easier-to-say name and also launches a new platform for image applications.

The Mountain View, Calif.-based start-up — which is backed by Google Ventures, CMEA Ventures, August Capital, Foundation Capital and Shasta Ventures, as well as by angel investors Ron Conway, Gideon Yu and Maynard Webb — aims to do for Web photos what the search giant did for text.

The new name for the company that called itself “AdSense for images” pretty much speaks for itself.

In addition to Luminate’s previous sharing, commerce and advertising apps, the company will offer information, navigation and public service apps, which you can see below

Luminate says its interactive images are viewed three billion times per month.

Here’s the official press release for the name change, as well as the image app platform:

PIXAZZA, INC. REBRANDS ITSELF AS LUMINATE, INC.

New Name Better Reflects Vision For Making All Online Images Interactive

Company Enables Images at Rate of 30 Billion Image Views per Year

MOUNTAIN VIEW, CA — July 27, 2011 — Pixazza Inc., the worldwide leader in making images interactive, today announced its new company name — Luminate, Inc. With its new services and the introduction of a groundbreaking new platform (see separate release: Luminate Launches World’s First Platform for Image Apps), the company opted to rebrand itself with a name that better reflects its bold vision of making every image interactive.

“We started the company to change the web by offering information relevant to online images, engaging consumers in a novel way while offering advertisers and publishers additional revenue streams,” said Bob Lisbonne, CEO of Luminate. “We’ve since developed the technology and scale to enable images to do even more. Moving forward as Luminate, we will continue to elevate the role of the image and dramatically improve the web experience.”

Rapidly scaling to accommodate the new demand for interactive images, Luminate now reaches more than 150 million unique visitors per month.

Its publisher network also has grown to more than 4,000 publishers, and the company enables images at a rate of 30 billion image views per year. This is significant because just as page views are commonly used to measure web site traffic, Luminate tracks image views, which count the number of times a web publisher serves up a Luminate-enabled image. It is a clear marker of audience interest.

The name change and announcement of the Luminate™ platform for image apps, comes on the heels of an innovative partnership with Hearst Digital Media. The company’s explosive momentum has also been a draw for top talent including CRO and head of publisher development, Chas Edwards, formerly of Digg; Terry Murphy, CFO, formerly of LiveOps. Luminate also added Elliot Schrage, the Vice President of Global Communications, Marketing and Public Policy at Facebook, as a strategic advisor to the Luminate Board.

Please visit www.luminate.com to learn more about how Luminate is changing the way consumers, publishers and advertisers use and interact with online images.

LUMINATE UNVEILS WORLD’S FIRST PLATFORM FOR IMAGE APPLICATIONS

Company Brings Images to Life with Image Apps Designed to Create Rich Consumer Experience

Luminate Transforms Images Into a Canvas to Shop, Share, Comment, Examine, Curate, Search and Socialize

MOUNTAIN VIEW, CA — July 27, 2011, Luminate, Inc., formerly known as Pixazza, Inc., today unveiled a groundbreaking new platform for image applications. For the first time ever, consumers can launch applications within the individual images on their favorite websites.

With this exciting new platform, Luminate opens a new world of image apps, breaking down a wall and bringing flat, static images to life. Online images become more than visual stimuli — they become a gateway for accessing rich and relevant content across the web. The apps available on the Luminate™ platform will allow consumers not only to conduct their favorite everyday online activities such as shopping, sharing, commenting and navigating directly from the images, but can also facilitate entirely new services made possible by the development of apps specifically for images.

“Image apps transform images from static pixels into interactive experiences,” said Luminate CEO Bob Lisbonne. “Just as phones evolved from merely voice calls to smartphones with apps, now consumers can enjoy relevant apps inside every online image. The explosive use of images fueled by mobile, social, and cloud computing trends sets the stage for Luminate’s pioneering new image apps platform.”

How It Works:

When a consumer sees the Luminate icon in the corner of an image, it indicates that the image is interactive. Consumers simply mouse into the image and choose from a variety of image apps. They can easily share an image or specific points within an image with their friends, discover statistics about their favorite athletes, see where to purchase similar products to those featured in a photo, uncover the latest information about a particular event, reveal geo tag or Wikipedia information, read more content about the people or places featured in an image, listen to music or see a movie trailer related to an image.

Image Applications:

Image applications will span a number of key categories including: Commerce, Information, Social, Organization, Advertising, Navigation, Public Service, and Presentation. Luminate’s platform currently offers such applications as: unique Twitter Share, Facebook Share, and Email Share apps that give consumers the power to select precisely what they want inside an image and share it with others; an information app called Annotation that allows publishers to quickly and easily tag any spot within an image and add information relevant to that image; a commerce app called Products, which enables consumers to mouse over the image and interact with tags on the picture; and an Advertising app that offers publishers a seamless way to place relevant advertisements within an image.

Luminate plans to roll out new applications frequently to address the varying needs of consumers, publishers and advertisers. Its platform is designed to ultimately enable the development of any conceivable app that is relevant to a particular image. It is this capability that will help define the future of web images.

This cutting edge platform for image apps comes from the company that pioneered the use of images as real estate for delivering ecommerce and advertising three years ago as Pixazza, Inc. With the introduction of the new platform, the company has been rebranded as Luminate, Inc. (see separate release: Pixazza, Inc. Rebrands itself as Luminate, Inc.) as it takes the next step in executing its vision to make every image on the web interactive.

The Luminate Approach:

What makes the Luminate platform so compelling is its breakthrough ability to link images with applications and content beyond the website where the image is viewed. To create the best possible consumer experience, Luminate focuses on all of the data relevant to a particular image or part of an image. Luminate has long employed a unique recognition system that combines visual algorithms with human crowdsourcing. With its new platform, the company has multiplied the sources and ways to uncover information about images. In addition to the data derived from its team of experts, the company can avail itself of information from end users and publishers with the goal of creating a richer, more immersive experience for the end user. Luminate has the most sophisticated system in the industry for tagging relevant content.

“The reason images remained stagnant for so long is because it is remarkably difficult to contextualize their composition and link them to other pieces of relevant content across the Internet,” said James Everingham, CTO of Luminate.

“We were the first to develop the technology to overcome these complexities, turning images into an even more valuable asset. With our platform and the introduction of image apps, we believe that the entire Internet can become connected in a more meaningful way.”

To learn more about how Luminate is changing the way consumers interact with images, please visit www.luminate.com.

No, really–nothing.

Instead of the expected agonized love gaze of Bella and Edward, which is as per usual in “The Twilight Saga” movies, the first poster for “Breaking Dawn, Part One” is just an empty scene of, um, dawn breaking.

Still, it’ll be stared at by teenaged girls in the badillions.

And you can, too (click on the image to make it larger):

Kodak scored an early win in its ongoing IP skirmish with Apple this week when an International Trade Commission judge found in its favor, ruling that Kodak’s digital camera technology did not infringe upon Apple’s patents.

ITC Judge Robert Rogers said late Thursday that the patents at issue in the case–U.S. Patent No. 6,031,934: “Computer vision system for subject characterization” and U.S. Patent No. RE38,911: “Modular digital image processing via an image processing chain with modifiable parameter controls”–have not been infringed. He also found one to be invalid.

The full ITC still needs to formally accept or reject Rogers’ decision, so this isn’t yet a done deal. But things are certainly looking good for Kodak.

Earlier this year, it sued Apple and Research in Motion claiming the companies are infringing its technology for previewing photos and processing images of different resolutions.

A full ITC Commission decision on that isn’t expected until late June, but if it goes Kodak’s way, the company could be in for a windfall. Kodak Chairman and CEO Antonio Perez has said victory in that case could generate as much as $1 billion in royalties.

Yesterday afternoon, BoomTown pumped Sonos CEO John MacFarlane full of fancy tea and queried him about today’s rollout of its new Android controller for the innovative wireless music players.

As has been previously reported, the Santa Barbara, Calif. consumer electronics company will finally be launching an app for the Google mobile operating system.

Sonos will also be releasing a free software update for its software to make it easier to play Apple AirPlay music sources, as well as offer multitasking for the Apple iPad and Apple iPhone.

Until now, Sonos has been boosted by its Apple app that allows you to control its various players wirelessly with a smartphone or tablet.

The impact of the iPhone and the iPad on sales of its various devices has been clear enough, with just under one million sold. But the move to Android is key given the explosive growth of the mobile platform.

Here’s the video interview I did with MacFarlane, as well as an image of the app on an Android phone:

]]> http://allthingsd.com/20110419/sonos-john-macfarlane-talks-about-new-android-controller-launching-today-and-more/feed/ 0 http://allthingsd.com/20110324/facebook-communications-kingpin-joins-pixazza-board/ http://allthingsd.com/20110324/facebook-communications-kingpin-joins-pixazza-board/#comments Thu, 24 Mar 2011 16:02:41 +0000 Kara Swisher http://kara.allthingsd.com/?p=41947 Yesterday, BoomTown posted a video interview with Pixazza CEO Bob Lisbonne about the photo tagging service that has nicknamed itself “AdSense for images.”

Now, the Mountain View, CA, start-up has added someone who might know a thing or two about it. Former Googler Elliot Schrage–who is now Facebook’s global communications, marketing and public policy head–is joining Pixazza’s board as a strategic adviser and observer.

Before joining both the Silicon Valley search giant and social networking powerhouse, Schrage had another thing in common with Pixazza–he also worked at retail behemoth The Gap, one of the companies that uses Pixazza’s technology tools.

“I’m impressed by Bob, Jim and the Pixazza team and delighted to have the chance to work with them,” said Schrage in an email to me.

The Pixazza network now reaches about 85 million unique visitors per month, according to Quantcast.

Essentially, the company lets publishers match and link images of products or places with its network of advertisers, via a single line of code.

When users on that site mouse over the photos, they get rich information about pricing and more, as well as a clickable way to purchase the items.

Here is Lisbonne’s blog post on the Schrage appointment, as well as the video of the interview I did with him recently:

Pixazza Is Now Friends with Elliot Schrage

One of many favorite lines I remember from Netscape’s CEO Jim Barksdale was “smart isn’t what you know, but how fast you learn.” The history of Silicon Valley demonstrates the wisdom of that adage when you consider that no company starts life with perfect knowledge; they all experiment, discover, and iterate rapidly. The best startups not only harness the knowledge of their employees, but look to their investors, advisors, and supporters as well.

Today, we feel particularly fortunate to welcome someone new to the Pixazza fold, a world class executive responsible for helping to expand the reach of two of the Internet’s premier companies. Elliot Schrage has agreed to join our board as a strategic advisor and observer.

Elliot’s current role as vice president of global communications, marketing and public policy at Facebook, coupled with his previous experience as vice president of communications and public affairs at Google, make him an ideal resource as we work to change the way consumers interact with images on the Internet. In an auspicious coincidence, Elliot previously served as the senior vice president of global affairs at The Gap–one of Pixazza’s long time advertisers.

Pixazza is pioneering the use of images as a new canvas for delivering to consumers relevant information, ecommerce, and advertising. We look forward to collaborating with and learning from our new “friend” Elliot.

]]> http://allthingsd.com/20110324/facebook-communications-kingpin-joins-pixazza-board/feed/ 1 http://allthingsd.com/20110323/liveblog-is-yahoo-still-in-search-apparently-its-answers-not-links/ http://allthingsd.com/20110323/liveblog-is-yahoo-still-in-search-apparently-its-answers-not-links/#comments Wed, 23 Mar 2011 17:20:14 +0000 Kara Swisher http://kara.allthingsd.com/?p=41913

At least once a day, BoomTown gets a call from investors, analysts or other troublemaking types–you know who you are!–wondering why Yahoo is still plugging away in search.

With a declining market share in the arena and a search technology outsourcing deal with Microsoft, it’s not a bad question to ask.

But Yahoo begs to differ, introducing a new feature called Yahoo Search Direct at a press event in San Francisco today.

I liveblogged it, natch.

10:14 am: I was late, as per usual, but walked in just as the session was getting started.

Yahoo’s Chief Product Officer Blake Irving–looking fetching in a purple cashmere sweater–was talking about search.

He immediately turned it over to Shashi Seth, Yahoo’s head search dude, who immediately said: “Answers not links.”

Huh?

Actually, the product is pretty nifty, showing a lightning-speed box that shows more robust search results, although not unlike offerings from both Microsoft’s Bing and, of course, Google Instant.

While both have different takes, it is essentially a direction in which search brings in maps, photos, and–of course–advertising.

You can see a movie times example here (click to make the image larger):

10:23 am: Wait, it was over before it started! Whoa. No more bells and whistles?

And I still was enjoying Irving’s sweater and I wanted to touch it, but that would have been wrong.*

Seth then took questions from the reporters.

“We believe the next generation of search…people are looking for answers,” he said.

Very true, but perhaps not so much from Yahoo anymore.

Still, Yahoo Search Direct is a laudable try and it’s also nice to see some innovation from the long-troubled company.

“We are the premier digital media company,” said Seth, parroting a new description of Yahoo that the Silicon Valley company is now using since its recent sales meeting in San Antonio.

I asked a question about whether there is a dedicated app for the tablet of Yahoo Direct Search, which sources had also told me was shown to the troops in Texas.

Yep! It will be ready later this year.

I also asked about how much all this search innovation was costing compared to return on the investment.

No answers from either Irving or Seth.

Someone then asked if there would be a lift in market share from the feature.

That’s the plan, Stan!

10:41 am: More questions about the comparisons to Google Instant. Of course, it’s the same type of thing, in the contest to win the King of Relevancy crown among consumers.

Google Instant. Yahoo Search Direct. Quora. My dentist, who seems to know everything. In case you didn’t know, dentists are very erudite.

Seth noted that even though Yahoo has only 15 categories covered in Yahoo Search Direct, there will be hundreds to come, as well as more features on top of this feature.

Personally, I want my search delivered to me on a silver tray by a man in a purple cashmere sweater.

Speaking of purple, the demo dude kept putting Elizabeth Taylor into the query box, which depressed me. Violet eyes now closed forever.

That was the real story today.

As if to round out the event, someone asked whether critics are right about whether Yahoo should still be in search.

“We’re in this for good,” said Irving firmly.

“Look, we are not focused on the past,” added Seth, who was not here in this very room at a similar Yahoo search event years ago, when similar promises were made about search going away from a page of blue links. “I don’t even know if you’d call it search in three years.”

What would you call it then?

“Find,” joked Irving. And later, “It’s actually ‘found.’”

Apparently, Yahoo was lost and now is found via Yahoo Search Direct.

*By the way, I touched the sweater, which was–in fact, Blake–periwinkle, which is a twee version of purple.

(You can see a video interview I did with Seth after the demo here.)

]]> http://allthingsd.com/20110323/liveblog-is-yahoo-still-in-search-apparently-its-answers-not-links/feed/ 0 http://allthingsd.com/20110322/pixazzas-bob-lisbonne-talks-about-adsense-for-images/ http://allthingsd.com/20110322/pixazzas-bob-lisbonne-talks-about-adsense-for-images/#comments Tue, 22 Mar 2011 19:50:34 +0000 Kara Swisher http://kara.allthingsd.com/?p=41827

Recently, BoomTown took a walk down digital Memory Lane with Bob Lisbonne, CEO of Pixazza, the photo-tagging service that has nicknamed itself “AdSense for images.”

That’s because Lisbonne used to be a big wheel at Netscape Communications, the iconic Internet browser company that truly changed the digital world–before crashing and burning in a very public way.

We talked about the old days, of course, but more about the new days and his business focused on putting all kinds of advertising within online images.

The Mountain View, CA, start-up–which is backed by Google Ventures, CMEA Ventures, August Capital, Foundation Capital and Shasta Ventures, as well as by angel investors Ron Conway, Gideon Yu and Maynard Webb– aims to do for Web photos what the search giant did for text.

At least that’s the hope.

Pixazza is selling itself as a win-win for online publishers–who certainly could use one.

Essentially, the company lets publishers match and link images of products or places with its network of advertisers, via a single line of code.

When users on that site mouse over the photos, they get rich information about pricing and more, as well as a clickable way to purchase the items.

Quite possibly annoying, but Pixazza is growing quickly anyway, with the company claiming 20 billion image views per year and reaching 70 million unique visitors a month on sites deploying its technology.

There are rivals in the space, of course, such as GumGum and Vibrant, but Pixazza does come armed with $18 million in venture funding, as well as that relationship with Google.

Here’s Lisbonne talking about it all in a video interview I did at Pixazza’s Silicon Valley HQ:

]]> http://allthingsd.com/20110322/pixazzas-bob-lisbonne-talks-about-adsense-for-images/feed/ 2 http://allthingsd.com/20110308/video-chief-twit-leo-laporte-talks-about-podcasting-expansion-and-more/ http://allthingsd.com/20110308/video-chief-twit-leo-laporte-talks-about-podcasting-expansion-and-more/#comments Tue, 08 Mar 2011 22:47:50 +0000 Kara Swisher http://kara.allthingsd.com/?p=41380

Right before the Oscars, BoomTown motored up to Petaluma, Calif., a lovely town in Northern California, to be in studio on Leo Laporte’s “This Week in Tech” online show.

(That is him waving from in front of TWiT Global HQ, wearing mouse ears with TWiT logo, his outfit for a party later–click to make image larger.)

TWiT is just one of the more than two dozen online video shows put out by the energetic Laporte via the TWiT Netcast Network, whose expansion has been heartening to see given the programming–though decidedly geeky–is really top-notch.

That’s because, while the shoot-the-breeze about tech tone is there, the smooth-talking and erudite Laporte keeps the conversation lively and, thankfully, civil.

TWiT is all supported by advertising and listener donations, which seems to be going well for Laporte, a longtime Silicon Valley player.

So much so, that he’s moving the operation from the charming but makeshift TWiT Cottage to a bigger facility down the street with tricked-up studios.

Here is Laporte talking about this and more in a video interview with me from his fave spot behind the microphone:

]]> http://allthingsd.com/20110308/video-chief-twit-leo-laporte-talks-about-podcasting-expansion-and-more/feed/ 9 http://allthingsd.com/20110228/video-nings-andreessen-and-rosenthal-talk-about-new-social-chat-service-mogwee/ http://allthingsd.com/20110228/video-nings-andreessen-and-rosenthal-talk-about-new-social-chat-service-mogwee/#comments Tue, 01 Mar 2011 02:56:21 +0000 Kara Swisher http://kara.allthingsd.com/?p=41116

Yes, it’s actually called Mogwee, which was the codename for the new mobile social communications service being launched tonight by Ning, the high-profile social networking platform co-founded by Silicon Valley icon and investor Marc Andreessen.

Part Twitter, part SMS, part Path and any number of such social start-ups, Mogwee actually stands for “more great weekends,” said CEO Jason Rosenthal, who has been focusing Ning on premium offerings.

BoomTown interviewed Rosenthal and Andreessen–who is also chairman of Ning–at an overpriced tea salon in San Francisco last week about the latest entrant into the crowded socializing of smartphones market.

The Mogwee app was approved today for the Apple iPhone and iPad. The Google Android version is coming in about a week and the one for Research in Motion’s BlackBerry is to come after that.

Also on deck: Integration with big social networking sites such as Facebook and Twitter. Currently, the only way to bring in friends is via your cell phone’s address book.

Once loaded, you can use Mogwee to chat live, share photos, play games, make analog plans and–horrors–throw sheep.

As you can see from the video and screenshots below, a user creates any series of “Hangouts”–such as a whiskey one by Andreessen–for real-time groups or one-to-one chat.

Here is the video interview I did, as well as a look at the service (click on the images to make them larger) and a blog post Rosenthal did about Mogwee:

I’d like you to meet Mogwee.

In January I talked to you about the custom social revolution that is fueling our business as more and more customers come to us to create powerful, custom social websites for their group, band, cause, classroom or business. Since then we launched the Ning Design Studio, major enhancements to the Ning Engagement System, and are in beta with our next killer feature, Paid Access. We have more on the way as Jonathan shared in his recent road map post, and I can’t wait to see Ning help even more customers bring their websites and brands into the social age.

With our road map in place, our business growing and the team humming–I spent some time last fall working with Diego, our CTO and Marc, our Chairman, to think about the next major area for Ning to tackle. We have this awesome team, a deep bench of talent, and 5 years of experience in group and social dynamics. We also knew that with the advances in smart phones mobile was going to be a critical part of the next break through services.

Enter Mogwee–with a very small team (just 2 at first) we began work on a new product–it would be both mobile and social at its core–not an adaptation of an old service for mobile. It would also rethink the modes in which we communicate for the modern age–a native app with chat as the backbone, real time and asynchronous sharing, additional mobile services built in–and it would be fun. A fun, consumer social product, that would be great for anyone to use!

I’ve been asked a few times–how does this relate to Ning? I believe that innovation (not the word, the act) is critical to making Ning a great company, not just building one great product, but a host of amazing new products for the future. Is Apple just the iPod? Google just Search? HP just a printer? We need to be pushing into new businesses that make sense and relate to our “social” DNA. We have an extremely talented engineering team–giving them new challenges and the freedom to invent makes Ning a better company and one that attracts and retains amazing people who want to do amazing things.

After several months of preparing we take Mogwee on its maiden voyage, launching today in Apple’s App Store, and very quickly after for Android and the web, we’re feeling excited, and for the 6 people now working on Mogwee–pretty tired.

Mogwee is a new social communication service that brings together all of the things you love to do with your friends and family on your phone. From chatting live and sharing photos, to planning a night out or playing a game, with a single tap, Mogwee gives you instant access to everything that makes life fun. I can’t wait for you to give Mogwee a try!

]]> http://allthingsd.com/20110228/video-nings-andreessen-and-rosenthal-talk-about-new-social-chat-service-mogwee/feed/ 1 http://allthingsd.com/20110209/former-apple-and-popcap-engineer-launches-app-to-make-iphone-camera-useful/ http://allthingsd.com/20110209/former-apple-and-popcap-engineer-launches-app-to-make-iphone-camera-useful/#comments Wed, 09 Feb 2011 17:12:23 +0000 Liz Gannes http://networkeffect.allthingsd.com/?p=3404 A new app called VisualList offers a simple but natural extension of the iPhone’s camera, allowing users to organize and remember things by taking a picture of them.

Many of us already pull out our smartphone to take a quick photo to document a shopping list, the diagrams on a whiteboard or the contents of a moving box. It’s just quicker and more informative than writing things down.

VisualList isn’t some massive feat of engineering; there’s no image recognition or anything like that. And it’s a lot simpler than other personal memory apps out there, like Evernote. What the iPhone app does is organize photos into checklists and let users tag items through the touchscreen, then formats the lists into emails and Facebook albums for sharing.

The app was created by Martin Gannholm, who worked at Apple on projects like the Newton for 10 years ending in 1995, then founded the hosted enterprise software company Allegis, and more recently worked on engineering projects at Microsoft and PopCap. The self-funded two-person company behind the app is called Way2Clever.

Gannholm is charging $2.99 for VisualList and anticipates selling future thematic versions–for instance, a wedding-themed app for users to take pictures of the dresses they try on or the centerpiece arrangements they want to re-create, or what have you.

Three bucks seems a bit much for something users can nearly do without an app, but perhaps not in the context of a big, expensive or ongoing project that’s helped by thinking visually–say, remodeling a home.

Having played around with the app, I’ll say it seems like the kind of thing Apple and other smartphone makers could think about making part of their own camera software.

Update: As of Feb. 10, VisualList’s price has been lowered to $0.99.

]]> http://allthingsd.com/20110209/former-apple-and-popcap-engineer-launches-app-to-make-iphone-camera-useful/feed/ 2 http://allthingsd.com/20110128/heres-what-a-display-ad-in-your-gmail-looks-like/ http://allthingsd.com/20110128/heres-what-a-display-ad-in-your-gmail-looks-like/#comments Fri, 28 Jan 2011 13:15:02 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=28825 It looks like any other ad you’d typically ignore on the Web!

This screenshot comes from Greg Sterling at Search Engine Land, who got Google to acknowledge that yes, it is indeed playing around with conventional-looking Web ads in its mail service, which typically only offers text ads: “We’re always trying out new ad formats and placements in Gmail, and we recently started experimenting with image ads on messages with heavy image content.”

Sterling’s post sent many of us Web/ad nerds scurrying to our Gmail accounts to see if we could find evidence of Google’s experiment, but I have yet to see any others. If you find one, please pass it along to me at (peter@allthingsd.com) and I’ll share it with everyone else.

Here’s another example, courtesy of Shyam Somanadh. His pithy description: “First image ad in my Gmail right panel. I had a sudden Hotmail moment there.”

And a broken ad, from Nicholas Wilhelm’s phone:

And one from Hunter Hebert:

And Jeremy Day:

And Rob McAninch:

]]> http://allthingsd.com/20110128/heres-what-a-display-ad-in-your-gmail-looks-like/feed/ 3 http://allthingsd.com/20110125/pixelmator-co-founder-mac-app-stores-30-percent-cut-definitely-worth-it/ http://allthingsd.com/20110125/pixelmator-co-founder-mac-app-stores-30-percent-cut-definitely-worth-it/#comments Tue, 25 Jan 2011 19:20:51 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=56346 Here’s a hell of a developer testimonial for Apple’s new Mac App Store. Pixelmator just hit the million-dollar milestone. And it’s been available in the App Store for only 20 days. Quite a feat for an indie image-editing app competing with some leviathan rivals.

Pixelmator co-founder Aidas Dailide told me the company sold about 33,000 copies of the software at $29.99–a limited-time discount from its standard $59 price–to gross $1 million. And he said he had no problem paying Apple the 30 percent cut of sales it demands of App Store vendors, something critics have labeled “the Apple Toll.”

“The 30 percent cut is definitely worth it,” he said. “The increase in sales and exposure is worth much more than that. Especially in our case.” And just how much of a sales increase from the pre-App Store days did Pixelmator experience? Dailide wouldn’t say, though he did remark that “the jump in sales was dramatic.”

Which is a point worth noting, because earlier this month Pixelmator made the Mac App Store its exclusive sales channel.

]]> http://allthingsd.com/20110125/pixelmator-co-founder-mac-app-stores-30-percent-cut-definitely-worth-it/feed/ 5 http://allthingsd.com/20110124/occipital-uses-its-360-degree-view-sees-microsoft-in-its-rear-view-mirror/ http://allthingsd.com/20110124/occipital-uses-its-360-degree-view-sees-microsoft-in-its-rear-view-mirror/#comments Mon, 24 Jan 2011 14:00:20 +0000 Ina Fried http://mobilized.allthingsd.com/?p=2736 Tiny Boulder, Colo.-based Occipital hit pay dirt with its first mobile app. Called RedLaser, the program–which uses an iPhone’s camera to identify and scan a product bar code–was sold last June to eBay.

Now, the five-person start-up is racing to rapidly improve its second program, a panorama photo-taking app called 360.

The app uses the iPhone’s video-recording feature to create an immersive panoramic photo (see YouTube video to really get a sense for what it does). I’ve used it a bunch in recent months to capture everything from interior scenes of the Boston Library to a snowy Copley Square to shots of Stanford’s women’s basketball team snapping UConn’s 90-game winning streak. The app debuted at the end of July, mere weeks after the team sold RedLaser to eBay.

However, the Occipital team feels a renewed urgency to add a bunch of features quickly. In December, Microsoft offered a demo of a similar technology it hopes to add into its Bing for iPhone app.

What the 360 app does well, said co-founder Jeff Powers, is create such panoramas quickly and easily. However, the options to share that panorama are limited, especially if one wants to share an immersive photo as opposed to just an unrolled flat image. Also, one of the downsides of the app’s speeds is that it only captures a part of the scene once, meaning it misses out on the opportunities to improve on that initial image with additional data. Also, unless a user is particularly skilled, there can be visible seams within the panorama.

Powers said the company hopes to address all of those issues in the next release.

“We’re trying to satiate that exact urge to capture the scene and share it with other people,” Powers said in an interview. “We’ve nailed the ‘It’s really fast and easy [part]‘; we havent nailed the ‘It’s really good quality and easy to share’ part.”

Powers said he is also hoping to get the next version of 360 out in the coming months, “hopefully before they [Microsoft] come out with whatever they come out with and before any others.”

Occipital, which grew out of the TechStars Boulder program, also hopes eventually to bring 360 to other mobile devices.

“We’re very very interested in Android,” Powers said. One of the challenges, though, is 360 works very closely with the phone’s camera. With the iPhone, that only means understanding one or two different models, as compared to dozens of Android phones–meaning lots of extra support and development time.

“It is a big endeavor to support all of these devices,” Powers said.

The company also hopes to create an expanded Web presence, beyond a current gallery of 360-created panoramas.

As for Microsoft, it says its panorama feature is still a prototype, with no firm date for when it will be added to the Bing iPhone app.

At the December event, Microsoft’s Blaise Agueras y Arcas demonstrated Bing’s forthcoming panorama abilities in a video interview with Mobilized.

“This is still experimental, but we are coming out with it very soon,” he said.

Here is the video that shows what the 360 app can do:

]]> http://allthingsd.com/20110124/occipital-uses-its-360-degree-view-sees-microsoft-in-its-rear-view-mirror/feed/ 0 http://allthingsd.com/20110106/will-the-real-facebook-shareholders-please-stand-up/ http://allthingsd.com/20110106/will-the-real-facebook-shareholders-please-stand-up/#comments Thu, 06 Jan 2011 22:35:29 +0000 Liz Gannes http://networkeffect.allthingsd.com/?p=2010 Who really owns Facebook?

The rich clients of Goldman Sachs, who are poised to grab a $1.5 billion piece of the company?

The venture investors, as well as Microsoft, who funded the social networking site when it was not the behemoth it has become?

Co-founder and CEO Mark Zuckerberg, who owns 25 percent of Facebook?

Of course they all do. But in the midst of this investor frenzy around Facebook, it is critical to keep in mind that the most important “owners” of Facebook are its 600 million users.

Not many of them have been invited to invest in the Goldman deal, but without their active support, uploading of all kinds of personal information and their friend networks, Facebook would be worthless.

Those users–whether or not they are being acknowledged by the company and the markets–are the real shareholders in Facebook.

And if they left, Facebook would become irrelevant. Such a thing has happened before (see: AOL). It’s Facebook’s contract with and service for those users that gives it that massive $50 billion valuation.

This particular deal might not be eyebrow-raising enough to get a ton of people up in arms, but it was specifically structured to consider Goldman investors a single entity, which some think is being done to circumvent shareholder limits that Facebook has historically avoided (although it does not have to any longer, as long as it goes public by the end of April of 2012).

But given the events of the last few years, the public and the government have developed an emphatic mistrust of tricky Wall Street accounting. It’s kind of a sore topic.

And potentially sorer still for Facebook and its consumer image. As the social network has no real competition in most regions and demographics, many users have developed a deep relationship with the service.

Facebook has tried to make its offerings be (and feel) egalitarian, but working hand in glove with Wall Street bankers to freeze out average investors is definitely not that.

Thus, it might be time for the company to think about who its most important constituents are.

Because the only thing that really matters in the long term is if users stick with Facebook or leave it behind.

Please see the disclosure about Facebook in my ethics statement.

]]> http://allthingsd.com/20110106/will-the-real-facebook-shareholders-please-stand-up/feed/ 2 http://allthingsd.com/20101229/just-because-i-spent-500-on-an-ipad-doesnt-mean-ill-pay-a-500-markup-on-a-magazine-subscription/ http://allthingsd.com/20101229/just-because-i-spent-500-on-an-ipad-doesnt-mean-ill-pay-a-500-markup-on-a-magazine-subscription/#comments Wed, 29 Dec 2010 22:19:04 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=54797 Apple’s iPad may offer a sexier alternative to print, but you wouldn’t know it from the latest data from the Audit Bureau of Circulations. According to the ABC, magazine sales on the tablet have dropped sharply since they debuted earlier this year. A few notable examples:

• When Wired magazine launched on the iPad in June, it racked up more than 100,000 downloads. By November the number dwindled to between 22,000 and 23,000.
• Vanity Fair, which sold about 10,500 iPad downloads in August, saw sales drop to 8,700 in November.
• Glamour saw a 40 percent decline in iPad sales between September, when it sold 4,301 copies, and November, when it sold just 2,775.

There were other declines as well, all helpfully catalogued over at Memo Pad, but you get the idea.

Seems that iPad magazines haven’t yet captured the public’s attention. Why? Overpricing, perhaps. Why pay $5 a pop for a digital copy of a publication you can subscribe to for $10 a year? Of course, the larger issue is the publishing industry’s insistence on using new platforms like the iPad to ape antiquated models like print, when it could be using them to develop entirely new ones. Just because you can arrange a pile of massive image files into a digital magazine doesn’t make it a good one.

]]> http://allthingsd.com/20101229/just-because-i-spent-500-on-an-ipad-doesnt-mean-ill-pay-a-500-markup-on-a-magazine-subscription/feed/ 0 http://allthingsd.com/20101215/microsoft-shares-its-new-years-resolutions-for-bing/ http://allthingsd.com/20101215/microsoft-shares-its-new-years-resolutions-for-bing/#comments Wed, 15 Dec 2010 17:42:33 +0000 Ina Fried http://mobilized.allthingsd.com/?p=935 Microsoft is having a little Bing gathering in San Francisco. I’m told there will be some mobile stuff, plus I’m still having withdrawal symptoms after seven years on the Redmond beat, so I’ll be providing live coverage starting at about 10 am PT.

We’ll also see what they have to say about the Yahoo search partnership and its efforts to catch up with Google (and trip them up with antitrust headaches).

Liveblog

Okay. I’m onsite and nearly caffeinated. Yes, there are donuts, but Mobilized is going for the savory option.

10:03 am: Still waiting for things to get started here.

10:04 am: Microsoft search engineering head Satya Nadella comes out. “Okay, let’s get this thing underway.”

10:06 am: First up, some momentum stuff. Share is at 11.8 percent per comScore numbers released yesterday, up another 0.2 percent from October. Overall up 48 percent since launch. “We’re very, very happy with that growth.” Now over 90 million users, but the big deal, he says, is more heavy searchers. “We never had the fans of Bing and the heavy users,” Nadella says.

10:08 am: Nadella says Bing is still getting a larger percentage of 18- to 24-year-olds than its share of searchers as a whole.

10:09 am: “These are footholds that we have in the marketplace,” Nadella says.

10:11 am: Continued focus on specialized verticals (like travel, music, health, image search etc). Overall, such searches account for five percent of all queries, but specialized search makes up of 10 percent of Bing’s searches.

10:12 am: Partnerships: Yahoo is obviously the big one, but Nadella shows slide with Facebook, Twitter, Verizon., BlackBerry, Apple, Android, Foursquare and other logos.

There ave been 5.5 million downloads of the iPhone app.

Nadella says the toolbar deals are also important: They just give us a shot at acquiring the users. They have another one coming with Conduit. Also, they are now at least an option on iPhone and Firefox.

10:16 am: Nadella says the engineering team is focused on three areas, beyond the “arms race” of overall search quality–increasing the visual organization, task-centered nature and social elements of search.

“We’re neck and neck in terms of search quality and we are able to maintain it,” Nadella says.

10:18 am: Lots of talk about the ins and outs of search tech. Nadella says Microsoft has moved from a “neural net” approach to “boosted decision trees.” (No idea what that means.)

10:22 am: Effort to make search more social is important, but just beginning. “This is a journey we are at the very beginnings of,” Nadella says, but says social will change search in terms of how results are discovered, formulated and answered.

10:24 am: Nadella is talking about the importance of visual highlighting to call out various results as well as boosting interactivity, such as including forms within results so users can take action.

Still waiting for any new stuff, but we’re told it’s coming.

Nadella says the company has broken down a list of the tasks people are trying to do when they are trying to do more than just navigate to a particular site.

“We have a pretty granular understanding just looking at the query stream of what people are trying to get done.”

Microsoft has broken it down to some 150 categories, but here are some of the top ones: 4.6 percent of searches are music related, 1.8 percent clothing and shoes, 1.6 percent consumer electronics, 1.1 recipes, 1.3 percent home furnishings.

10:29 am: On to some new stuff.

New image search launching today, but first Microsoft is talking about visual search for things like finding movies and giving direct answers for some new types of queries.

10:31 am: Microsoft is talking about any sort of non-search result as “answers.”

In one case, an “answer” for the query “let’s make a deal” would be video episodes of the game show.

But Microsoft says that automatically putting it at the top is not necessarily best. What the company says it should do instead is put it below the first two results, such as the show’s homepage, which get more clicks than the video.

10:35 am: Also when a user searches flights from Denver to Las Vegas in June, Microsoft pre-populates the fields in a flight search with a guess at the dates, in this case the first weekend in June.

10:38 am: New image search represents first major changes in a year. Biggest shift is white space is gone with just a ton of tiles of images, with some categories at the top.

For example, search “Casablanca” and you get an option for the city in Morocco, another for the movie, a third for the style of wedding dress and another for the Casablanca Lily flower.

10:40 am: On to shopping. Quadrupled the number of products in its database.

10:43 am: Bing is adding a new focus on places as “destinations” with all the potential content from booking a flight or hotel to maps and attractions.

Which is nice, because I’m ready to go on a vacation right about now.

They use weather data to show times to go to and times to avoid a particular place.

10:45 am: Microsoft is beefing up event listings with partnership from FanSnap and other partners. You get ticket info, diagram of stadium, etc.

10:50 am: Back to social. Nadella says search can change by using one’s social graph to influence search results.

First example, you will start to see when your Facebook friends “Like” a page that is in search results.

For now, such results will only come up fairly infrequently, but Nadella says it will be a big deal when you do see pages that your friends have liked.

Search allows the data your friends share on Facebook to come to you when you actually want the information.

“In a way you are taking your friends with you,” says Microsoft’s Paul Yiu.

An example is when you are shopping for a product or going to visit a place–that’s a time when you really want to know what your friends think.

(Seems pretty cool, but wondering just how infrequently this will show up.)

10:57 am: Another example Yiu gives is a search one might do at 3 am for what will make your baby stop crying. There are lots of results, but one that your friend likes might be worth trying first.

11:00 am: Bing is also using one’s Facebook social circle to rank results in people search–i.e., if you have a friend in common, it will rank that “John Doe” higher than one you don’t know.

11:01 am: Nadella is back to talk about local and maps and how that integrates with mobile. Behind him Blaise Aguera y Arcas is pulling out several phones to do a demo. (And they look like iPhones.)

11:03 am: Aguera y Arcas takes the stage to show some changes coming to maps, first on the desktop. He notes the recent shift away from putting its most powerful map features on a Silverlight-powered site. Now it is moving that all to an HTML5-based site that needs no plug-ins.

11:07 am: Bing is bringing the “tasks” concept to searches within maps. A search for a restaurant now brings up not just a map, but more info on the eatery and also the ability to make reservations via OpenTable.

11:09 am: Aguera y Arcas switches to the iPhone. Shows how people can add their own panoramas to maps using a cellphone.

11:13 am: iPhone demo over 3G is going really slow. Aguera y Arcas asks how many of the reporters in the room are using 3G.

11:15 am: Although its going painfully slow, looks like Bing app starts to recognize a restaurant search and pops up options like types of cuisine and price. The goal is to save keystrokes.

Other options are things like get a map, make a reservation, menus, etc.

Still R-E-A-L-L-Y S-L-O-W.

“This bandwidth situation is really going to suck for what I have to demo next.”

He switches to a first-person StreetSide view, but all we see are dots.

“This is so sad,” Aguera y Arcas says, lamenting that we aren’t able to see all the cool stuff. There does seem to be some new StreetSide view stuff on the iPhone app that could be neat, assuming it runs faster on the street than inside this demo room.

11:23 am: We’ve reached a new low. “Close your eyes and imagine….” Aguera y Arcas says, and then describes what the app would do if we could see it.

11:23 am: And they have switched to Wi-Fi. “This is so exciting,” Aguera y Arcas says. Now he’s going back to StreetSide. “That’s so much nicer.”

As for directions, Bing now has bus directions with schedule info in addition to driving and walking directions. “It’s about time,” he says. “I’ve been waiting for this one myself.”

Another feature reminds you to do something when you reach a certain place, like call someone or check-in to FourSquare or Facebook.

11:29 am: Aguera says we are in Search 2.0–where you do more than just search and get results.

Image search is an example. Shows the coming ability to search for something by using a camera to start a search. Basically you can shoot a picture of a page and use any of the terms there to start searching (It uses character recognition in the background).

Questions and Answers

---

11:32 am: How big a deal is Google Instant?

“We are absolutely studying Google Instant,” Nadella says. Says they could match it. It’s a question of whether it makes task completion easier. “Is it a value or a distraction?” Doing studies and so far Microsoft’s research says it is mixed at best.

“It’s not a game changer. It’s a nice feature at best.”

He hedges a bit on whether it is something Microsoft needs to match.

11:39 am: Mobile features were demoed on iPhone. So when will they come to Windows Phone 7 and other platforms?

Nadella says they now have software for most major phone operating systems, including Android.

“The different devices have different schedules,” he says.

11:42 am: And we’re out of here….Thanks for tuning in.

]]> http://allthingsd.com/20101215/microsoft-shares-its-new-years-resolutions-for-bing/feed/ 0 http://allthingsd.com/20101201/pulse-news-app-gets-social/ http://allthingsd.com/20101201/pulse-news-app-gets-social/#comments Wed, 01 Dec 2010 23:00:15 +0000 Liz Gannes http://networkeffect.allthingsd.com/?p=928 Pulse, the visually engaging mobile news reader, is adding a social element today. To date, Pulse (for iPad, iPhone and Android) gave users an easily scannable and image-driven view of their favorite RSS feeds. Now, users will also be able to add their Facebook accounts and flip through material posted by their friends.

The social version of Pulse will be available only for iPad for now, and is to be released this afternoon at 3 pm PT.

Palo Alto, Calif.-based Alphonso Labs, which makes Pulse, recently stopped charging for its apps and raised $800,000 in venture funding. CEO Akshay Kothari came up to San Francisco today and showed me the new iPad app.

The new Pulse for iPad gives users three feeds of Facebook information: Friends’ status updates, friends’ shared links and a historial look at the user’s own Facebook wall. In keeping with Pulse’s design, items are image driven and easily swipe-able, and expand into a second panel when users tap on them (see screenshots). Users can add comments or “Like” statuses and shared links as they would on Facebook, but this is more of an alternate way to consume content than a full-featured Facebook client.

As with other content feeds, Pulse caches the 25 most recent Facebook updates in each category, so a user who goes somewhere without Internet access could continue to read the content there.

As Alphonso grows from being some young folks with an interesting design approach into a real company, it is exploring closer relationships with publishers like the Huffington Post. “We don’t want to be a company that makes a news reader,” said Kothari. “We want to help people discover awesome content.”

Kothari added that with the influx of new users since Pulse went free two weeks ago, Alphonso is looking to improve content discovery by mining user data to show a “most-emailed” story list across all feeds.

He said his aim is to get away from the hierarchical structure of Web sites–where one must return to the homepage before moving on–and help people scan quickly through potential reading material. Ultimately, Kothari said, recommendations will be done through a balanced combination of machine and social factors.

Further reading: Earlier this year, Pulse was mentioned as an example app by Steve Jobs, then yanked from the App Store due to complaints about content usage by the New York Times. The app was quickly reinstated and Alphonso has an open dialogue with the Times about how best to send it new readers and subscribers, according to Kothari.

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