Investors Bet $5 Million on Casual Game Site OMGPOP, Hope Users Start Paying Up

Web start-ups that plan to make money from advertising are having a rough time raising money. But Web start-ups that say they’ll do it by charging customers something? Still possible. Today’s example: OMGPOP, the casual gaming site formerly known as iminlikewithyou, which has raised a $5 million in a round led by Bessemer Venture Partners.
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