6 posts and columns on impression

You've Got Arianna: AOL Buys Huffington Post for $315 Million in Cash and Stock, Appoints Huffington Editor in Chief

in News on February 6, 2011 at 9:01 pm PT

In a bold and definitive move, AOL is paying $315 million, mostly in cash, to buy the Huffington Post, one of the Web’s most prominent news and opinion sites. As part of the deal, Huffington Post co-founder Arianna Huffington–who was derided by some when she co-founded the left-leaning site in 2005 with investor and well-known communications exec Kenneth Lerer–will become editor in chief of a new unit that has purview over all of AOL content properties. The deal was signed just this afternoon.

Yahoo Acquires Ad Start-Up Dapper

in News on October 5, 2010 at 1:17 pm PT

Yahoo doesn’t just shed top execs–it actually buys stuff related to its core online advertising business! Thus, today, it announced the purchase of Dapper. Dapper, Yahoo said, “enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression.”

Can You Put a Price on a Facebook Fan? Sure: $3.60.

in Media on April 14, 2010 at 5:29 am PT

A big chunk of Facebook’s recent success comes from its “fan pages,” which big brands use to connect with customers–and spend big dollars to promote. So are they getting their money’s worth? Maybe–if they’re not spending much more than a double latte per fan.

Ford's Social Media Guru Scott Monty: "Social Media Is the Cocaine of the Communications Industry"

in News on October 15, 2009 at 2:53 pm PT

Today, BoomTown got the best quote ever from Scott Monty, when I asked him over lunch about his comparison of social media tools to an illicit drug. “Social media is the cocaine of the communications industry,” said Monty, who has been global digital and multimedia communications manager for Ford Motor Company since mid-2008. Riding that Twitter train, high on Facebook cocaine?
Cocaine

Viral Video: "Rocket Man" Shatner Channels "Maverick" Palin (Watch Out, Tina Fey!)

in News on July 29, 2009 at 2:53 am PT

In a genius pairing of subject and artist, here is the best online viral video this week from Conan O’Brien’s “Tonight Show,” featuring actor William Shatner reciting outgoing Alaska Gov. Sarah Palin’s recent farewell speech verbatim. You simply can’t make this stuff up.
rocketner

"The Dark Knight": Joker Impressions Abound Online

in News on August 8, 2008 at 6:09 am PT

Here’s a curious trend I’ve noticed developing quickly on YouTube, probably because of the acclaim that the late actor Heath Ledger’s performance as the Joker in “The Dark Knight” has garnered. His memorably malevolent turn in the latest Batman movie is likely to result in a posthumous Oscar for Ledger. But perhaps more interesting is the number of fans who are doing video impressions of his performance, acting out various scenes from the movie, and posting them online in tribute.