impressions

Kindle Fire Ad Requests Spiked 261 Percent on Christmas Day

John Paczkowski in News on December 30, 2011 at 12:35 pm PT

Santa’s good little boys and girls fire their Fires up for the first time — en masse.

Will Wall Street Quants Corrupt Online Advertising?

George John, CEO, Rocket Fuel Incorporated in Voices on July 22, 2011 at 4:02 pm PT

Recently there’s been some hubbub about advertising becoming too much like Wall Street.

Online Privacy: Can Tinseltown Teach Silicon Valley the Way?

Zephrin Lasker, CEO and Co-Founder, Pontiflex in News on February 16, 2011 at 11:02 am PT

If there is one topic trending higher in the press than the latest celebrity breakup, it’s the issue of online privacy. The government is now exploring tighter regulation of the online advertising industry. The FTC recently called for a do-not-track system that would allow consumers to opt out of being monitored online. And now the Department of Commerce has taken up the cause with recommendations for a Privacy Bill of Rights.

Rupert Murdoch Introduces the Daily, His iPad Newspaper

Peter Kafka in Media on February 2, 2011 at 7:40 am PT

News Corp. CEO Rupert Murdoch, along with Apple’s Eddy Cue, rented out the Guggenheim Museum to show off their newest creation: A newspaper built for the iPad.

Microsoft Takes Another Stab at Selling Its Own Ads–By Getting Someone Else to Do It

Peter Kafka in Media on January 31, 2011 at 3:00 am PT

Microsoft starts up its own “real time” advertising exchange, just like Google has. But instead of running it itself, Redmond is handing the work to AppNexus.

RockYou Acquires Playdemic for Bigger Push Into Social Games

Tricia Duryee in Commerce on January 13, 2011 at 6:00 am PT

RockYou has acquired Playdemic of Manchester, England, to continue its transformation from a widget-maker on Facebook to a social games developer.

Google Cuts Off AppNexus, and the Ad Tech World Shudders

Peter Kafka in Media on November 30, 2010 at 4:57 pm PT

AppNexus, a high-flying ad technology start-up, just had a very bad few days. The next few weeks could be rough, too.

Android Beats Apple–In One Small Corner of the Mobile Ad Market

Peter Kafka in Media on October 19, 2010 at 4:00 am PT

Steve Jobs concedes that Google is indeed shipping a lot of phones. Here’s what that looks like (sort of) in the mobile ad world.

Coke Takes Out a Free Ad for Twitter Ads

Peter Kafka in Media on June 25, 2010 at 9:16 am PT

So what do advertisers think about Twitter’s new “Promoted Trends” ad platform, which the service rolled out last week? Totally awesome! That’s the paraphrased verdict from Coke, which tried out the ads this week and generated 86 million impressions in 24 hours.

AllThingsD by Writer