in-game advertising

Four Types of Advertising Are Emerging in Social Games, EA Says

Tricia Duryee in Commerce on April 4 at 8:01 am PT

In a new multimillion-dollar partnership with Electronic Arts, Unilever will test in-game advertising inside The Sims Social.

Tap.me Hires Top Omnicom Exec Matt Spiegel for Mobile Ad Play

Tricia Duryee in Commerce on October 10, 2011 at 4:30 am PT

Tap.me, a small Chicago start-up focused on in-game advertising, has landed a big name as its new CEO.

EA Kicking Off New In-Game Advertising Efforts With Madden Sweepstakes

Tricia Duryee in Commerce on August 9, 2011 at 9:00 am PT

Electronic Arts will give a new Chevy Cruze to the lucky player who masters the free version of Madden NFL 12 that became available for download this morning on Xbox and PlayStation.