3 posts and columns on in-game advertising

Tap.me Hires Top Omnicom Exec Matt Spiegel for Mobile Ad Play

in Commerce on October 10, 2011 at 4:30 am PT

Tap.me, a small Chicago start-up focused on in-game advertising, has landed a big name as its new CEO.
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EA Kicking Off New In-Game Advertising Efforts With Madden Sweepstakes

in Commerce on August 9, 2011 at 9:00 am PT

Electronic Arts will give a new Chevy Cruze to the lucky player who masters the free version of Madden NFL 12 that became available for download this morning on Xbox and PlayStation.
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