And lots of investors don’t care. I’d heard Demand’s public offering, led by Goldman Sachs and Morgan Stanley, was oversubscribed, and yesterday the company confirmed it: Demand said it had increased the size and price of the deal, selling 8.9 million shares at $17, instead of its initial plan to sell 7.5 million at $14 to $16.

That gives Richard Rosenblatt’s company a value, for the moment, of just under $1.5 billion–about the same as the New York Times.

Now everyone else gets to vote, when the shares list today, trading on the New York Stock Exchange under the DMD ticker.

It will be tempting to overestimate the meaning of the stock’s first-day movement (or in subsequent days, for that matter), so I’ll try hard not to. But we can at least agree that this the first big-name Web company to go public in a very, very long time.

So even if Demand’s business didn’t have anything to do with the media business, it would get plenty of scrutiny.

And, of course, Demand is in the media business, using a model that terrifies lots of people in the media business. It produces lots and lots of Google-ready content at very low prices, with the help of computer taskmasters and an army of freelancers.

Lucky for me! None of them write news stories about media companies going public. So I’ll make the most of the opportunity and check back in later today.

Pixelmator co-founder Aidas Dailide told me the company sold about 33,000 copies of the software at $29.99–a limited-time discount from its standard $59 price–to gross $1 million. And he said he had no problem paying Apple the 30 percent cut of sales it demands of App Store vendors, something critics have labeled “the Apple Toll.”

“The 30 percent cut is definitely worth it,” he said. “The increase in sales and exposure is worth much more than that. Especially in our case.” And just how much of a sales increase from the pre-App Store days did Pixelmator experience? Dailide wouldn’t say, though he did remark that “the jump in sales was dramatic.”

Which is a point worth noting, because earlier this month Pixelmator made the Mac App Store its exclusive sales channel.

The company’s satellite radio service is pre-installed in about 60 percent of cars sold in the United States, and historically its take rate has been upward of 44 percent. So when J.D Power says that light-vehicle sales for January will hit 794,500 units, 14 percent higher than January 2010, that’s good news for Sirius. Even better is this: The research firm is raising its retail sales forecast for the entire year. Not by much–just to 10.5 million units from 10.4 million units.

But the trend is upward, and J.D. Power and Associates’ Jeff Schuster says there’s room for even more upside. “Optimism is increasing for the auto industry following a stronger outlook for the economy,” he explained. “GDP growth is expected to be in the 3 percent to 3.2 percent range for 2011. As the macro drivers continue to improve and credit availability increases, further upside potential remains.”

In other words, 2011 is shaping up to be a good year for Sirius XM.

According to comScore, the number of U.S. visitors to Web-based email sites in November 2010 declined six percent compared with the previous year. Email engagement declined even more. Meanwhile, the number of people accessing email from cellphones and the like increased by 36 percent to 70.1 million. And the number who accessed it daily from a mobile device grew 40 percent to 43.5 million. The trend, then, is clear: Mobile email is going mainstream, and fast. Which is great news for companies, such as Apple and Google, that offer standalone mobile email apps, and potentially worrisome for those who don’t.

Not that Web mail is going anywhere. ComScore notes that it remains one of the most popular activities on the Web, reaching about 70 percent of the online population in the States each month. Still, there is a shift occurring. Said Mark Donovan, comScore senior VP of mobile, “In a relatively short period of time, adoption of mobile email has reached 78 percent of the smartphone population, which is very similar to the penetration of Web-based email among Internet users. These findings demonstrate just how quickly channel shifts can occur and why it’s now essential for media brands to have a strong presence in both arenas.”

All the security attention paid in recent years to securing the Windows desktop and the applications running on it have paid off a little, Cisco found, making it harder for computer scammers to successfully carry off their intended crimes on that platform. The trouble is they’re now starting to focus more attention on mobile devices, including Apple’s iPhone and iPad, and devices running Google’s Android operating system, Cisco said.

Meanwhile, the overall global volume of spam, which often contains troublemaking links that are used to deliver attacks, decreased for the first time ever in 2010. Even so, spam still increased in some developed countries where broadband connections are multiplying. In the United Kingdom, spam volume nearly doubled, while the volume in France went up 115 percent. The U.S. saw a slight decline–11.1 trillion messages down from 11.3 trillion in 2009. Spam in Brazil, China and Turkey also declined. Some of the decline can be attributed to last year’s arrest by FBI agents in Milwaukee of a Russian accused of being the “king of spam,” and to the shutdown of a few botnets used by scammers to send spam.

One thing about Cisco’s report that’s likely to draw some attention is its finding that the raw number of vulnerabilities on Apple products appear to be growing. Apple users are usually pretty sensitive about this topic, and any comparison of the Mac to Windows on the security front tends to make them grind their teeth and pound out annoyed comments on tech blogs. I know because I’ve done the same teeth-grinding and have in the past criticized other reports for similar findings.

Here Cisco is addressing vulnerabilities that Apple has itself documented and patched in software updates. One thing that’s not clear to me–though it sure looks like it–is whether Cisco is combining vulnerabilities found on both iOS (iPhone and iPad) and OS X (the Mac). The data it’s using is from its IntelliShield service, which tracks vulnerabilities and security incidents, and shows that over five years Apple’s vulnerabilities rose, from less than 200 in 2006 to more than 350 in 2010. That rate was higher than Microsoft and Hewlett-Packard and Cisco itself, the report found, though it goes on to say that Apple has worked harder than most other vendors to protect its users. Security is one of the reasons Apple imposes such strict rules on what’s available in the App store, though people still jailbreak their phones.

Another trend Cisco found is something called “money muling.” Tom Gillis, VP and general manager of Cisco’s Security business unit, describes money muling as using unsuspecting people who are attracted by “work at home” spam messages and Web ads to participate in money laundering by moving small amounts of money into bank accounts, just a few thousand dollars at a time. He says the operations around this are becoming increasingly elaborate, and criminals will devote a lot of effort to developing it this year.

I talked with Gillis about the report and other security trends that Cisco found. Here are a few highlights from our conversation:

NewEnterprise: So you’re seeing fewer attacks on Windows and more on mobile devices. Is that simply because there are more of them?

Tom Gillis: It’s the simple fact that there’s this new class of mobile device coming into the enterprise that used to be a phone and now it’s a computer, and it can access enterprise information. So what we’re seeing is that the raw number, but not the severity, is down on Windows. Part of this is that Windows 7 was a very good release on Microsoft’s part from a security standpoint. And we’ve got these new devices coming into the enterprise, and so we’re seeing a shift in focus of attacks on these mobile devices. They’re vulnerable to attack and they’re relevant in the enterprise. Two years ago this would have been too small a population to be meaningful.

What kind of attacks are you seeing?

It varies. In some cases there’s a little “phone home” code in a free gaming app. Pretty gentle stuff so far. But as people start using smartphones to access sensitive information we need to start thinking about security considerations on these devices. There’s a larger theme here that the whole nature of attacks is changing dramatically. The fact that spam volumes dropped at all is a big tell. For 10 years this has only gone up. We’re not forecasting a steady decline in spam, but the fact that it slowed down at all is an indicator of the shift in the way that attackers are using email. The attacks are more targeted and personal, for one thing.

Can’t some of this decrease be attributed to some of the arrests that happened last year?

It can. There’s been a handful of arrests. And they went after not only the botnet operators but other parts of the spam value chain. There are firms and entities that build botnets of compromised machines that relay the spam, and then there are other firms and entities that rent time on those botnets that do the merchandising. The biggest category is selling fake pharmaceuticals. Some of these fake pharma operations were shut down and the people associated with them arrested. It’s not an easy thing to do, because they’re global, they move around, and so to make an arrest in this space is a huge accomplishment.

So what is the thinking now about securing the mobile device?

We think there are two ways to make mobile devices work in the enterprise. The flood of devices into the enterprise is huge, and everyone wants to use them to check their email and access corporate directories and other fundamental things. There needs to be some kind of software on the end point–the phone or device. It will have to be light. You can’t have some kind of antivirus suite running on the phone. It would be a little piece of software that’s on all the time that knows when you’re behind the corporate firewall and when you’re not, and manages your connection accordingly. We bought a company called ScanSafe that has 40 data centers around the world. When you’re outside the firewall it connects to you the nearest data center and enforces your corporate policies, but all you as the user know is that it just works. This notion of being on or off the corporate network goes away. And we can do all kinds of scanning for security, independent of the device that’s being used.

This year we also saw the Stuxnet attacks, which we now know for certain were carried out against the Iranian nuclear program. Clearly this is a new kind of attack that can be mounted against industrial control systems via computer networks. Is Cisco researching this?

Massively. Often these types of attacks are targeted against Cisco’s biggest enterprise customers. Who buys Cisco’s infrastructure? The biggest banks in the world, the defense contractors. If the goal of an attacker is to disrupt an economy, their targets will be our customers, and they’re demanding a response from us. I like to call it global threat correlation, but it comes down to taking huge samples of network traffic and picking out good traffic from the bad. Cisco has a good advantage here because our equipment is so widely deployed around the world. As we start measuring traffic we can develop reputation data on every publicly routable IP address on the Internet. As we start putting telemetry info into that equipment–and the customer can choose to enable it or not, and it’s turned off by default. But people turn it on because it helps them against the unknown kind of attacks that are popping up. If a Web server says its a Web server, but you just saw it sending spam three minutes ago, there’s a pretty good chance it’s part of a botnet. Once you know that you know that, you can start to mount a pretty good defense. We’re putting a lot of energy into developing that, and it’s proven to be pretty robust.