4 posts and columns on incremental

Yahoo Announces a Bunch of Stuff It Already Announced (Except Local Deals, Which Everyone Else Has Already Announced)

in News on November 16, 2010 at 8:35 am PT

Today at the Web 2.0 conference in San Francisco, Yahoo announced a bunch of new features, most of which the Silicon Valley Internet giant had already unveiled. That includes Sketch-a-Search, quick apps in search and Search Assist, as well as integration of Zynga social games and Twitter into the site and more about its Yahoo Contributor Network. But there was news: A local offers program, similar to offerings recently made by Facebook and others.

Analyst: IPad a Want, Then a Need

in News on October 2, 2010 at 8:52 am PT

If netbook sales are in decline, Apple’s iPad isn’t to blame–not yet, anyway. According to a new survey from NPD, only 13 percent of iPad owners bought the device in lieu of a PC. For the other 87 percent, it was an incremental purchase, a luxury purchase.

Why Amazon Can Thrive Even if the iPad Eats Its Lunch

in Media on March 30, 2010 at 5:56 am PT

Amazon owns almost all of today’s e-book business. But by the time the iPad, the Nook, and others finish chewing away at its market share, Jeff Bezos and company will end up with something like 30 percent of it, says J.P. Morgan analyst Imran Khan. And that could still be a very good business.

Google Makes Its First Real Stab at Mobile Marketing: AdWords on iPhones

in Media on December 8, 2008 at 9:08 am PT

Google is letting advertisers who buy AdWords–its main revenue engine–automatically buy mobile advertising, too. The company says AdWords buyers can choose to have their AdWords automatically show up on phones that support “real” Internet browsers like T-Mobile’s G1 phone and Apple’s iPhone. That’s a relatively small market, but one that’s growing fast, and Google’s first real opportunity to show that it can make money on mobile.