2 posts and columns on instant-on

Qualcomm CEO Explains What Happened to Smartbooks

in Mobile on December 2, 2010 at 6:30 am PT

A year ago, Qualcomm CEO Paul Jacobs was talking a lot about smartbooks. Today, well, not so much. For those who have already forgotten what the smartbook even was, the idea was to have a low-cost device that looked a lot like a netbook but offered far better battery life and instant-on capabilities. Once Apple released the iPad, though, everyone started focusing on tablet devices rather than on little notebooks. “Obviously, tablets are the flavor of the day,” Jacobs said in an interview on Tuesday.

Apple Notebook Event: The Unibody Enclosure

in News on October 14, 2008 at 10:30 am PT

Jobs invites Jon Ives, senior vice president for industrial design, to the stage to explain the evolution of Apple’s design and manufacturing process. Looks like the “brick” manufacturing process could be true. …