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	<title>AllThingsD &#187; instant-on</title>
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		  <title>All Things Digital</title>
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		<title>Qualcomm CEO Explains What Happened to Smartbooks</title>
		<link>http://allthingsd.com/20101202/qualcomm-ceo-explains-what-happened-to-smartbooks/</link>
		<comments>http://allthingsd.com/20101202/qualcomm-ceo-explains-what-happened-to-smartbooks/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 14:30:22 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[alternate]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[consolidation]]></category>
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		<category><![CDATA[instant-on]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[iPad]]></category>
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		<category><![CDATA[Paul Jacobs]]></category>
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		<category><![CDATA[Qualcomm]]></category>
		<category><![CDATA[smartbooks]]></category>
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		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://mobilized.allthingsd.com/?p=236</guid>
		<description><![CDATA[A year ago, Qualcomm CEO Paul Jacobs was talking a lot about smartbooks.

Today, well, not so much.

For those who have already forgotten what the smartbook even was, the idea was to have a low-cost device that looked a lot like a netbook but offered far better battery life and instant-on capabilities. Once Apple released the iPad, though, everyone started focusing on tablet devices rather than on little notebooks.

"Obviously, tablets are the flavor of the day," Jacobs said in an interview on Tuesday.]]></description>
			<content:encoded><![CDATA[<p>A year ago, Qualcomm CEO Paul Jacobs was <a href="http://kara.allthingsd.com/20091116/qualcomms-ceo-paul-jacobs-talks-about-smartbooks-and-more/">talking a lot about smartbooks</a>.</p>
<p>Today, <em>well</em>, not so much.</p>
<p>For those who have already forgotten what the smartbook even was, the idea was to have a low-cost device that looked a lot like a netbook, but offered far better battery life and instant-on capabilities. </p>
<p>But once Apple released the iPad, everyone started focusing on tablet devices rather than on little notebooks.</p>
<p>&#8220;Obviously, tablets are the flavor of the day,&#8221; Jacobs said in an interview on Tuesday, ahead of his <a href="http://mobilized.allthingsd.com/20101130/palm-qualcomm-chiefs-weigh-wireless-future/">panel discussion at the Churchill Club</a>.</p>
<p><img src="http://mobilized.allthingsd.com/files/2010/12/jacobs-200x300.jpg" alt="" title="jacobs" width="200" height="300" class="alignright size-medium wp-image-260" /></p>
<p>The good news for Qualcomm, Jacobs said, is that the tablet requirements are basically the same as those for a smartbook.</p>
<p>&#8220;We probably did ourselves a little bit of a disservice by using [the term] smartbooks because people then thought notebooks and therefore it was a clamshell form factor,&#8221; he said. &#8220;We always thought about them not in terms of form factor but in terms of what they did, meaning always on, instant on, always connected, always downloading&#8211;the tablet designs that are out are doing that.&#8221;</p>
<p>Jacobs said we will probably see some devices with a physical keyboard, but said that next year we&#8217;ll continue to see far more slates than clamshells. The same, he notes, is also holding true for the phone.</p>
<p>&#8220;Keyboards on smartphones have become less and less evident for most of them,&#8221; he said.</p>
<p>For its part, Qualcomm is working on making its processors faster and more power efficient. A dual-core chip, due in the first half of the year, will offer five times as much performance or provide the same oomph as the current chips while using only a quarter as much power.</p>
<p>Since Jacobs has a good view of all the various devices coming to the market, I asked him whether he thinks that a couple of years from now we will still see five or six competing smartphone operating systems.</p>
<p>&#8220;A couple years from now I think we will,&#8221; he said. &#8220;Five to 10 years from now, I think there will probably be some winners and some losers although it&#8217;s pretty hard to say who those are going to be because different companies bring different things to the table.&#8221;</p>
<p>The carriers will bring some pressure, he said, given they have to provide support and shelf space to all the different operating systems. However, he also said it&#8217;s likely that some alternate channels will emerge beyond just sales from the carriers.</p>
<p>&#8220;It&#8217;s hard to put a time frame on when more consolidation will happen,&#8221; he said. &#8220;I think right now we are in a period of expansion. You are going to see more stuff….Everybody is chasing [Google] Android and Apple right now, but I think there&#8217;s room for a lot of diversity, at least in the near term.&#8221;</p>
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		<title>Apple Notebook Event: The Unibody Enclosure</title>
		<link>http://allthingsd.com/20081014/liveblogging-from-apple-notebook-event/</link>
		<comments>http://allthingsd.com/20081014/liveblogging-from-apple-notebook-event/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 17:30:09 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[aluminum]]></category>
		<category><![CDATA[AMD app-switching]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[brick]]></category>
		<category><![CDATA[chassis]]></category>
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		<category><![CDATA[engineering]]></category>
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		<category><![CDATA[glass trackpad]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[graphics chip]]></category>
		<category><![CDATA[instant-on]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Jon Ives]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[LED display]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[mini-display port]]></category>
		<category><![CDATA[multifinger]]></category>
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		<category><![CDATA[Steve Jobs]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6711</guid>
		<description><![CDATA[Jobs invites Jon Ives, senior vice president for industrial design,  to the stage to explain the  evolution of Apple's design and manufacturing process. Looks like the "brick" manufacturing process could be true. ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/chassis.jpg" alt="" title="chassis" width="200" height="205" class="alignright size-full wp-image-6738" />Steve Jobs invites Jon Ives, senior vice president for industrial design, to the stage to explain the  evolution of Apple&#8217;s design and manufacturing process. Looks like the &#8220;brick&#8221; manufacturing process could be true. &#8230;</p>
<p>Ives describes how excess aluminum left over from the original piece used in manufacturing is recycled throughout the process. The precision aluminum unibody enclosure that Apple used in the MacBook Air, he notes, is now being extended to the rest of the Mac notebook lineup.</p>
<p>Jobs returns to the stage. He explains that chipmaker Nvidia approached Apple (AAPL) about a new graphics chip that could be used in desktops. Apple decided to adopt it for laptops, however. The chip, called GForce 9400M, delivers graphics up to five times faster than Apple&#8217;s current graphics chips.</p>
<p>New notebooks will boast a multi-touch glass trackpad. The entire trackpad is the button.</p>
<p>The trackpad supports multifinger gestures, including some new ones. Four-finger gestures can control AMD app-switching.</p>
<p>A full-glass instant-on LED displays all connectors on one side. The notebooks feature next-gen graphics, mini-display port connector and a magnetic latch.</p>
<p>And they&#8217;re environmentally responsible. The unibody design, for example, requires only half the number of parts of Apple&#8217;s previous notebooks.</p>
<p>Jobs passes a chassis around the audience, and it is, indeed, very slick. &#8220;A tour de force of engineering,&#8221; says Jobs. Holding one of these in your hands, it&#8217;s tough to disagree.</p>
<p>More coming &#8230;</p>
]]></content:encoded>
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