AllThingsD » Intel Inside http://allthingsd.com Sun, 12 Feb 2012 02:05:24 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://allthingsd.com/theme/images/logo-rss.jpg All Things Digital http://allthingsd.com/ 144 22 Intel Engineers Shot Out of Cannon, Recreate "Intel Inside" Chimes http://allthingsd.com/20091216/intel-engineers-shot-out-of-cannon-recreate-intel-inside-chimes-with-video/ http://allthingsd.com/20091216/intel-engineers-shot-out-of-cannon-recreate-intel-inside-chimes-with-video/#comments Wed, 16 Dec 2009 21:05:21 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=30930 intelcannonguyHere’s a nice distraction from Intel’s mounting legal woes: A video of five helmeted Intel (INTC) engineers in Finland being shot from a cannon Gonzo-the-great style at an arrangement of massive tubular bells in a bid to bodily recreate the “Intel Inside” chimes.

Crazy Finns…

UPDATE: According to the disappearing disclaimer secreted away at the bottom of this page, the video’s not only fake (and, in retrospect I suppose that is obvious), but part of an Intel® Sponsors of Tomorrow campaign.

Yes, I am ashamed.

“All copy and videos are part of a marketing campaign for Intel® Sponsors of Tomorrow™. No Intel employees were harmed in the making of this film. All characters featured in the videos were played by actors specially trained in silly costumes and Finnish accents. Do not, under any circumstances, attempt to fire anyone out of a cannon.”

]]> http://allthingsd.com/20091216/intel-engineers-shot-out-of-cannon-recreate-intel-inside-chimes-with-video/feed/ 0 Intel Outside http://allthingsd.com/20090505/intel-outside/ http://allthingsd.com/20090505/intel-outside/#comments Tue, 05 May 2009 22:58:39 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=16983 intel_ad“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand–as if it wasn’t ubiquitous enough already. And so, beginning this week we’ll see Intel ads in a variety of media–including a giant digital billboard in New York’s Times Square–touting Intel (INTC) as a driving force in innovation.

Gone are the days of the silly clock-speed race, the megahertz myth, “performance per watt” war and the great AMD (AMD)-Intel dual-core PR shootout. Now Intel wants us all to know that while it’s still “inside” our PCs, it’s outside them in a variety of other ways as well. “Many people take for granted what we as a company helped drive,” Intel spokesman David Dickstein told MarketWatch. “We’re hoping that we’re not just known as a microprocessor company, but as a move-society-by-quantum-leaps company.”

]]> http://allthingsd.com/20090505/intel-outside/feed/ 0