35 posts and columns on Interactive Advertising Bureau
News ByteRandall Rothenberg, who has been heading up the Interactive Advertising Bureau trade group since 2007. Technically, CEO Jack Griffin has created a new EVP position for Rothenberg; more practically, he’s replacing Monica Ray, who ran digital for Time Inc. until August, when she jumped to Condé Nast. Side note on Rothenberg: I highly recommend “Where the Suckers Moon,” his 1994 book that went behind the scenes of a Subaru campaign.
News Bytereached a record $6.4 billion in the third quarter, according to figures released today from the Interactive Advertising Bureau and PricewaterhouseCoopers. That’s a 17 percent jump from the same quarter last year, when revenues were just starting to climb out of a sharp slump.
Another ad network buys its way into the video business: Expect more consolidation to come.
Online ads grew by 13.9 percent in Q2, says an industry trade group. Which is good to know, but we’re just about to start getting Q3 numbers, starting with Google on Thursday.
The New Yorker’s new profile of Nick Denton is good! And also long: Here’s the Gawker Media boss in his own words, in seven minutes. Or if you’re in a real hurry, you can read the two-sentence version.