30 posts and columns on Interactive Advertising Bureau

Web Ads Taking Off Again: Q1 Revenues A Record $7.3 Billion

in Media on May 26, 2011 at 7:49 am PT

Remember when the economy was so lousy that even Web ads were down? Ancient history, at least as far as the Internet’s concerned.
rocket

News Byte

Time Inc. Hires Ad Industry Trade Head Randall Rothenberg for Digital

in Media on December 13, 2010 at 8:20 am PT

Time Inc. has a newish boss, and now Time Warner’s publishing unit has a new head of digital, too: Randall Rothenberg, who has been heading up the Interactive Advertising Bureau trade group since 2007. Technically, CEO Jack Griffin has created a new EVP position for Rothenberg; more practically, he’s replacing Monica Ray, who ran digital for Time Inc. until August, when she jumped to Condé Nast. Side note on Rothenberg: I highly recommend “Where the Suckers Moon,” his 1994 book that went behind the scenes of a Subaru campaign.

News Byte

Internet Advertising Rebounds to Set Record

in News on November 17, 2010 at 8:45 am PT

Revenue from Internet advertising reached a record $6.4 billion in the third quarter, according to figures released today from the Interactive Advertising Bureau and PricewaterhouseCoopers. That’s a 17 percent jump from the same quarter last year, when revenues were just starting to climb out of a sharp slump.

Another Video Ad Tech Buy: Undertone Snags Jambo Media

in Media on November 7, 2010 at 5:42 pm PT

Another ad network buys its way into the video business: Expect more consolidation to come.

Yup, Online Ads Are Coming Back

in Media on October 12, 2010 at 10:45 am PT

Online ads grew by 13.9 percent in Q2, says an industry trade group. Which is good to know, but we’re just about to start getting Q3 numbers, starting with Google on Thursday.

Nick Denton's New Yorker Profile–The Video Version (Bonus! One Paragraph Version, Too)

in Media on October 11, 2010 at 3:30 am PT

The New Yorker’s new profile of Nick Denton is good! And also long: Here’s the Gawker Media boss in his own words, in seven minutes. Or if you’re in a real hurry, you can read the two-sentence version.

You Can't Help It: You Love Clicking on iPad Ads!

in Media on July 21, 2010 at 9:16 am PT

The online ad industry worries that people like you no longer pay attention to their pitches. But if you’re holding an iPhone or iPad, you’re much more likely to engage. At least for now.

Web Ads Are Growing Again. But by How Much?

in Media on May 13, 2010 at 2:02 pm PT

We know that the Web ad business (and the ad business in general) is much better than it was a year ago, when it was awful. How much better?

Things You Already Knew, Wednesday Edition: Online Ads Are Coming Back

in Media on April 7, 2010 at 8:47 am PT

If you pay any attention at all to online advertising, you knew this already. But sometimes it’s nice to see it in print, so you don’t think you’re hallucinating: Money is coming back to the Web again.

Thankful Yet? Online Ad Revenue Improving, but Slooooowly.

in Media on November 24, 2009 at 4:07 pm PT

I’d like to say this is a half-full, half-empty scenario. But the more I think about it, the more I’m thinking the latter. Web ads improved over the last three months, but compared to last year, we’re still behind. And last year was terrible.
half-full

Advertisers Call for a Do-Over on FTC Blogger Rules

in News, October 15, 2009 at 4:45 pm PT

Yahoo Adds Zimbra to the Garage Sale as It Tries to Shed What Isn't "You!"

in News, September 21, 2009 at 4:16 am PT

Exclusive: Yahoo Set to Unveil Massive New Marketing Campaign at Advertising Week, Declaring Size Does Matter

in News, September 13, 2009 at 10:32 am PT

Media Link's Michael Kassan (in NYC) and Wenda Millard (From a Boat Somewhere Near Slovenia) Speak About Their New MySpace Gig!

in News, August 20, 2009 at 4:48 pm PT

MySpace to Hire Media Link (and Millard) to Fix Ad Sales; Berman Out

in News, August 20, 2009 at 11:26 am PT

Is Bigger Better? Here Come the Supersized Web Ads.

in Media, June 29, 2009 at 9:01 pm PT

Internet Advertisers Say Internet Advertising Keeps America Strong

in Media, June 11, 2009 at 9:08 am PT

Online Ad Snoop NebuAd Gives Up the Ghost. Who’s Next?

in Media, May 18, 2009 at 2:47 pm PT

Pessimists: Web Ad Growth Ground to a Halt Last Year; Optimists: Web Ad Growth Still Exists!

in Media, March 30, 2009 at 3:04 pm PT

AOL Gets a New CEO: Google Sales Boss Tim Armstrong (Plus the Whole Press Release)

in Media, March 12, 2009 at 2:40 pm PT

Online Ad Growth: Already Over, Except for Google

in Media, November 20, 2008 at 10:14 am PT

Yahoo: Bernstein Cuts Target, Expects Weak Q3 Report

in News, October 15, 2008 at 6:28 am PT

Microsoft's Trojan Horse (Also Google's): Display Advertising

in News, July 16, 2008 at 3:54 pm PT

Martha Stewart Living Omnimedia's Wenda Harris Millard Speaks!

in News, July 1, 2008 at 9:05 am PT

Yahoo to Icahn: Buzz Off

in News, May 16, 2008 at 11:00 am PT