35 posts and columns on Interactive Advertising Bureau
Meet the Man Who Wants to Blow Up the TV Business: Dish Network’s Charlie Ergen Comes to Dive Into Media
A rare appearance from a maverick billionaire with big plans.“Mobile Video” Means “Video You Watch at Home”
Sure, you could watch Gangnam Style on your iPhone while you wait in line at the bank. But you’re probably on the couch, with the TV on.Digital Ad Growth Slows, but Mobile Doubles
Maybe digital is tapering off a bit overall. But mobile ads are booming.Mobile Ads Are Growing Fast, Still Pretty Small
Less than a couple Instagrams.Web Ads Taking Off Again: Q1 Revenues A Record $7.3 Billion
Remember when the economy was so lousy that even Web ads were down? Ancient history, at least as far as the Internet’s concerned.News Byte
Time Inc. Hires Ad Industry Trade Head Randall Rothenberg for Digital
Time Inc. has a newish boss, and now Time Warner’s publishing unit has a new head of digital, too: Randall Rothenberg, who has been heading up the Interactive Advertising Bureau trade group since 2007. Technically, CEO Jack Griffin has created a new EVP position for Rothenberg; more practically, he’s replacing Monica Ray, who ran digital for Time Inc. until August, when she jumped to Condé Nast. Side note on Rothenberg: I highly recommend “Where the Suckers Moon,” his 1994 book that went behind the scenes of a Subaru campaign.News Byte