Eric Hippeau (pictured here), longtime Yahoo board member and one of its earliest investors, will be stepping down as a director, according to sources close to the situation.

In a related move, sources said Akamai President David Kenny will be joining the board of the Internet giant.

The changes become official at Yahoo’s regular board meeting on Tuesday, although Hippeau will not step down until the summer.

Rather than quit immediately, as previous board members have, he will not stand for election at its annual shareholder meeting in June.

The departure of Hippeau and the arrival of Kenny comes at a critical time for Yahoo, which has been under great pressure from investors to revive its growth and re-ignite innovation in the face of more nimble competitors.

Under CEO Carol Bartz, the company is still in the midst of a turnaround, and Wall Street has been losing patience with her and also its somewhat ineffectual board.

Hippeau has been on that board since 1996, which is approximately 132 years in Internet time.

The longtime Web investor and publisher–at Softbank and Ziff-Davis–has a lot of online experience.

Sources said Hippeau felt he had been on the board long enough and it was time to go. It has certainly been a wild ride, from insane Web 1.0 hypergrowth to a bruising takeover fight with Microsoft.

The addition of Kenny to the board is a welcome one. As BoomTown has previously reported, Yahoo had tried to bring him on before and he declined.

With both tech and advertising experience, Kenny is also a natural possibility for a board leader, as well as a potential top exec if Yahoo keeps going sideways.

According to his bio at Akamai, which he joined last fall, he is “responsible for leading Akamai’s business operations, including the company’s product groups; global sales, services, and marketing; engineering; and networks and operations.”

Before Akamai, he ran VivaKi and was a member of the management board of its parent, Publicis Groupe, the huge ad and marketing company.

Kenny ran Publicis’s overall digital and interactive strategy. He came to Publicis after it bought Digitas, where he was chairman and CEO.

Before that, the Harvard Business School graduate worked at consulting firm Bain & Company and also in marketing and strategy at General Motors.

A Yahoo spokeswoman declined to comment and Hippeau did not respond to an email query. And an email to my new bestest friend Kenny also got no response.

• Over 100 pages of original news, life, entertainment, opinion and sports–every single day of the year
• Original video content
• A selection of articles read aloud
• 360-degree photos you can explore by swiping
• Immersive photography
• Interactive charts, info-graphics and clickable “hot spots”
• The option to save articles to read later
• Web-friendly versions of articles you can share via Twitter, Facebook and email
• In-app comments–including audio comments
• Your local weather
• Your favorite sports teams’ scores, news and feeds
• Crossword and Sudoku puzzles

Pull all this together for a $40 yearly subscription fee (or $.99 a week) and you get what Murdoch says is the model for how stories will be told from now on. “With the Daily, we are taking the best of traditional journalism–competitive shoe-leather journalism and a skeptical eye–and combining it with the best of technology, such as 360-degree photographs,” he said today. “The iPad demands that we completely rethink our craft. The Daily is not a legacy brand moving from the print to the digital world….We believe the Daily will be the model for how stories are told in the digital age.”

(Disclosure: News Corp. also owns this Web site.)

The New York-based Internet company said it would “co-develop and co-produce new Web programming initially aimed at AOL’s growing women’s audience” with Endemol.

Endemol makes television shows, such as “Extreme Makeover: Home Edition,” “Big Brother,” “Wipeout” and “Jerseylicious,” as well as Web series “Married On My Space 1 & 2″ and “Coupon Mom.”

AOL is working on several other content partnerships, said sources, to add to its previous ones.

AOL said the first two “built-if-sold”–meaning some big advertiser has to pony up–will be:

“Re-Dressed by America”: An interactive Web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com.

“Mamá’s Recipe”: U.S. families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily and AOL Latino.

Not exactly “The Sopranos,” but there you have it.

Here’s the full press release from AOL:

AOL INC. AND ENDEMOL USA ANNOUNCE WEB PROGRAMMING PRODUCTION PARTNERSHIP

Agreement Further Expands AOL’s Original Video Offerings

New York, NY–January 12. 2011– AOL Inc. (NYSE: AOL) and Endemol USA today announced a production agreement to co-develop and co-produce new Web programming initially aimed at AOL’s growing women’s audience, as well as at the broader AOL audience. The partnership will focus on creating premium, unscripted digital video content that will enhance the user experience by taking advantage of the real time, interactive and community nature of the Web.

“Endemol is a premiere producer of unscripted programming and their expertise in creating unique, interactive, popular shows, combined with AOL’s growing video audience will take digital production to the next level,” said David Eun, President of AOL Media & Studios. “Endemol is the latest in a string of partnerships that serve both the AOL consumers and our advertising partners.”

“We are thrilled to partner with such a successful and global leading company like AOL,” said David Goldberg, Chairman of Endemol North America. “This deal continues our growth as a leader in interactive digital entertainment, and we look forward to creating many genre-defining series with AOL.”

The first two built-if-sold series to be produced under the new agreement are:

“Re-Dressed By America”: An interactive web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com.

“Mamá’s Recipe”: US families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily (http://www.kitchendaily.com) and AOL Latino (http://latino.aol.com/).

AOL will promote each Web series throughout the AOL Network focusing on the sites and destinations relevant for each series’ demographic. Every series produced through this partnership will feature enhanced online programming, such as user voting, supplemental video clips and supporting blog content to create deeper user experiences, and opportunities for sponsors to integrate their messaging in creative and highly-engaging ways.

Endemol USA, one of the world’s leading producers of entertainment programming, will leverage its experience producing hit shows such as Emmy-award winning “Extreme Makeover: Home Edition,” “Big Brother,” “Wipeout” and “Jerseylicious,” as well as the hit Web series “Married On My Space 1 & 2″ and “Coupon Mom” to create captivating Web series with AOL.

“You’ve Got…” the video series that debuted with the new AOL.com launch, generated nearly 8 million views in its first month, and featured a diverse guest list including Kelly Ripa, Barack Obama, Matt Damon and the Marines in Afghanistan. For comparison, that puts “You’ve Got…” on-pace with a top 10 Web series. Overall, video views on the new AOL.com rose more than 3X in its first month.

Amy Banse, currently the president of Comcast Interactive Media, is shifting into a job as head of a new Silicon Valley-based equity fund aimed at making digital investments for the television cable giant, as well as its new NBC Universal unit, according to sources with knowledge of the plans.

While most of the attention related to the soon-to-be-completed merger of Comcast with NBC U has been on the musical chairs of its high-profile news and entertainment divisions, this move is potentially significant for the companies by putting a stake in the ground–and a presence–for it on the West Coast.

As part of the shift, sources said, Banse will be charged with combining two existing corporate investment funds: NBC U’s Peacock Equity and Comcast Interactive Capital.

The New York-based Peacock Equity is a $250 million fund that was founded as a joint venture in 2007 by GE Capital and NBC U.

Its investments have ranged from $3 million to $25 million each, including a lot of online advertising start-ups such as Adify and the Rubicon Project.

Comcast Interactive Capital–founded in 1999 and based in Philadelphia, where Comcast’s HQ is–has $500 million under management.

It has focused on broadband, interactive and enterprise businesses.

According to its Web site, “early successful investments” include About.com, CitySearch, Half.com, TiVo, and VeriSign.”

Current investments include SB Nation, BlackArrow and JiWire.

It is not clear how much more money the new still-unnamed equity fund will raise, but it will be aimed at early-stage companies, said sources.

The combined fund will debut by the end of the year or early next year.

Banse’s shift to become a VC comes after many years of leading Comcast’s online strategy, which has included the acquisition of the Fandango movie ticketing site and Daily Candy, an email newsletter.

She has also been in charge of the development and management of Comcast’s many Web sites, including Comcast.net, Xfinity.com and Fancast.

MediaMemo’s Peter Kafka recently reported that the high-profile Banse was moving out of her post, which was being split up into two jobs.

Many thought she would likely depart the company, but it appears she will stay for a while longer at least.

As it happens, Banse will be in San Francisco this week for the Web 2.0 conference, so please be sure to give her a warm welcome and explain “Fear the Beard” to a likely Phillies fan-atic.

And just to get acquainted in advance, here is her bio from the Comcast Web site:

Amy Banse serves as President of Comcast Interactive Media (CIM), a division of Comcast Corporation that is responsible for developing and operating online tools and businesses focused on entertainment, information and communication.

Since founding CIM in December of 2005, Ms. Banse has led Comcast’s online strategy, overseeing the acquisition of Fandango (the movie ticketing site), Daily Candy (the popular email newsletter), Plaxo (the smart contacts site), and thePlatform (the industry-leading provider of digital media publishing solutions) as well as the in-house development and management of, Comcast.net and xFinity.com(Comcast’s portals), Fancast, (a leading tv entertainment site), xFinitytv (Comcast ‘s online video portal), and Swirl (Daily Candy’s sample sales site). In this role, she has grown CIM into an 800 person team with significant digital capabilities and has played a key part in the industry’s development of its TV Everywhere strategy and in Comcast’s execution of that strategy, Fancast/xFinitytv.

Ms. Banse joined Comcast in 1991 as an in-house attorney responsible for programming acquisition. Most recently she served as Executive Vice President of Content Development where she oversaw the development of Comcast’s cable network portfolio including the company’s investments in E! Entertainment Television, The Golf Channel, and VERSUS and the development and launch of G4, PBS KIDS Sprout, TV One and Comcast’s sports networks.

Ms. Banse has represented CIM and Comcast as a featured speaker in venues around the country discussing the rapid evolution of content consumption in a digital world and the opportunities and challenges facing the cable and entertainment industries. She has been named among the “Most Powerful Women in Cable” and the “Top Programmers to Watch” by CableWorld magazine. She has also been named among the Cable 100 by Multichannel News and the Digital Power list, by The Hollywood Reporter. She was honored as a “Wonder Woman” by Multichannel News and Women in Cable Telecommunications (WICT) in 2004, received WICT’s Geraldine B. Laybourne Fearless Award in 2009 and ProMax’s Brand Builder Award in 2010 Ms. Banse sits on the Board of The Morris Arboretum and Springside School for Girls. In 2007 she received “The Distinguished Alumni Award” from Springside School, and in 2006 she was honored by Girls, Inc. as an outstanding role model for girls during their annual Celebration Luncheon. Ms. Banse is also a member of The Forum of Executive Women, the Philadelphia region’s premier women’s organization.

Ms. Banse received a BA from Harvard University and a JD from Temple University Law School. She and her husband and their four children live in Philadelphia.

Because while those who live in the echo chamber of Silicon Valley are frequently wrong, but never in doubt, a gigantic amount of time is spent being more technical than realistic.

And by “technical,” I mean annoyingly detailed in making a point as to completely obfuscate the essence of anything.

Let me explain.

In the middle of yet another dullish release of features–this time mobile-related–at an event at Facebook HQ in Palo Alto, Calif., on Wednesday, Mark Zuckerberg, the co-founder and CEO of the social networking giant, finally livened up the proceedings in the Q&A part at the end.

Ben Parr of Mashable asked a question everyone has been speculating about recently–whether and when there would be an iPad app for Facebook coming.

A fumbling “no comment” would have worked fine, but the real Zuckerberg seemed to have decided to channel the clever Aaron Sorkin-ish repartee of the fictional Zuckerberg in the movie “The Social Network.”

“It’s not mobile…it is a computer,” he said flatly.

“I think Apple would disagree with you,” noted Parr.

“Well, sorry,” Zuckerberg spat out, his voice dripping with the kind of sarcasm that only a super-nerdy Silicon Valley engineer can pull off properly.

And, while he quickly backtracked and declared a deep love of Apple products, it was clear Zuckerberg meant what he’d said and said what he’d meant.

That the iPad is just another version of the kind of computer he cut his geek teeth on and it is not at all like the mobile smartphones that are now moving squarely into power pole position in the digital universe.

Except, not so fast.

First, the creators of the iPad over at Apple do consider it mobile, and its own often-disdainful leader Steve Jobs has said so on many occasions.

While that does not make it so, of course, imagine if he got up and said Facebook was not actually a social network as much as, say, a glorified portal with more chitchat. Sort of an AOL-Plus!

You could make that argument, although it would not take into account a lot of key elements Zuckerberg did not take into account in his iPad-is-a-computer zinger.

But that’s not a good enough counter, of course, so let’s focus on real people using the iPad or tablets like it, such as the Amazon Kindle e-reader.

First, the iPad is a computer, because that is technically true, even though that makes a smartphone a computer too. (And, now that I think of it, my car is a computer.)

But actual civilians don’t make these kinds of distinctions and, if one spends any time watching consumers use tablets, mobile is entirely how they think of it.

If you want to get technical, I supposed “portable” is a better way to describe it, but not in the way a laptop is.

And here are the five simple reasons why:

No. 1: A tablet is typically carried around like a book or magazine, which are perhaps the most portable of all media.

While it has a hard shell, an iPad has the elements of those much more so than a computer laptop, which is much harder to manipulate, due to its clamshell design and keyboard.

No. 2: A tablet is largely used via a touchscreen, which allows the device to be intimate in a way a computer never is.

Watch people use a laptop and an iPad in a public setting and you will easily see the relationship is much different.

A laptop is treated more as a work device and an in-a-pinch entertainment player. Like a phone, the tablet is used close in and with no sense of boundaries.

No. 3: A tablet is largely used as a consumption device, with interactive and inputting elements, while a computer is an interactive and inputting device with consumption elements.

No. 4: The tablet, like my phone, is always on, with no boot up. It is persistent, while a computer is more periodic.

And a tablet is smaller and thinner than any computer and will only get thinner over time. Again, this kind of form factor makes it more and more a mobile device.

No. 5: And, even now, as large as the first iteration of the iPad is, it never sits on my desk.

A desktop computer, of course, does. My laptop sits on my desk, plugged into a big screen, and is often unplugged and taken with me when I travel.

But my iPad is never on my desk. Unless it is charging or synching, it is in my bag with my phone and always ready to go.

As in, mobile.

This is from Liberty Mutual, and it’s the first one to feature a Twitter integration–you can see it at the 45-second mark in this demo video, and you can read more about it here:

Liberty Mutual was one of the first marketers to sign up with Apple and iAd. And given the mixed reception Steve Jobs and company have received from Madison Avenue, the fact that it’s stuck around is worth noting, too.

Here’s a basic, armchair quarterback complaint about the iAds I’ve seen so far: They’re all so intent on showing off their digital bells and whistles that they forget about being compelling or entertaining.

Check out this Allstate campaign, currently running on old-fashioned TV, for comparison. I’ll take humor and fear over interactive good intentions.

The company’s new ad, which runs on the Apple iAd platform, takes a slightly different tack from rich-media ads that rely on the gee-whiz factor of full-screen videos and games. Liberty Mutual’s ad is plenty flashy, for an insurance advertisement, with buttons to push and screens to shake. But the company is really hoping to draw people in by getting them to evaluate whether they’ve been responsible citizens, commit to doing “acts of kindness” and spread the message on Twitter.

The efforts show how important it is for people making ads on mobile devices to get users to actually interact with the ad–something that would make them more likely to remember the message and brand. Mobile ads “work really well when you have content that people can share pass along and engage with,” said Baba Shetty, chief media officer at Hill Holiday, the ad agency behind the Liberty Mutual campaign.

The hope for many in the mobile-ad industry is that ads will automatically be more personalized and interactive because they’re on a device that people literally have in their hands. “You’re going from a passive audience to holding a mobile device in your hand and shaking it,” Mr. Shetty said.

Read the rest of this post on the original site

We’ll see more of this over time, as the overstuffed ad network industry consolidates, and this one makes some sense on paper: BBE, formerly known as Broadband Enterprises, specializes in video ads, and Specific doesn’t have any video business at all.

I don’t have a price for the deal, though industry observers guesstimate that BBE might go for something in the $65 million to $85 million range.

I’ve asked officials at both companies for comment, but the best I’ve been able to do is get Specific Media co-founder and SVP Russell Vanderhook on the phone. He told me he was “not the one to speak to about that” and promised to pass my message on to his brother Tim Vanderhook, who is CEO. (There’s a third Vanderhook at Specific, too: Chris, who is COO).

BBE is one of the biggest ad networks in the world, at least by comScore’s measurement: It says the company’s ads reach 192.8 million unique visitors per month, enough to earn it the No. 6 slot.

By comparison, comScore pegs Yahoo’s ad network at 185 million, AOL at 183.6 million and Google at 181.5 million. And the measurement company says Specific Media reaches 158.6 million, which puts it in 22nd place. [UPDATE: The BBE number that comScore provides is for "potential reach," which is awfully theoretical, while the other network data represents a "real" audience. Thanks to Tod M. Sacerdoti, who runs BBE competitor BrightRoll, for catching my mistake.]

Specific is getting more than an ad network with BBE. The company runs its own video ad-serving arm, which industry observers tell me has been performing quite well.

BBE raised $10 million in 2008 from Velocity Interactive Group, now known as Fuse Capital. Specific has raised a reported $110 million since 2006.

[Image credit: Steve aka Crispin Swan]

While it seems to be a stealth launch, the new online political site for MSNBC.com, created by Hollywood production firm BermanBraun, is now up and running.

Called BLTWY–as in “Beltway,” presumably for the road that rings the nation’s capital–the striking rich-media content site is now live. (You can see it above.)

BLTWY seems to follow along the sweeping horizontal wall and extensive use of larger photos and videos that characterize BermanBraun’s popular Wonderwall celebrity site.

In May, BermanBraun and MSNBC announced the collaboration in a blog post, noting:

“Politicians have now become part of popular culture, and de-facto celebrities, attracting considerable media attention. BermanBraun and the Msnbc Digital Network announced a partnership to create an original destination site which will go beyond policy and polls to explore the celebrity side of politics…It will take you inside the beltway to explore the lives of politicians as celebrities, giving politics the Wonderwall treatment.”

BLTWY is definitely aimed at meshing celebrity and politics and has a lot of interactive elements, such as polls and Facebook Connect.

In fact, the main feature at the moment is a diva depiction of the Supreme Court.

The slick site also appears to be developed in HTML5, rather than using Adobe (ADBE) Flash technology and fits to the entire screen with the homepage remaining in a persistent manner.

BermanBraun has already created several sites for Microsoft (MSFT) and its online properties. Wonderwall debuted in 2009 on its MSN portal, where its women-focused Glo also resides.

Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop: interactive dressing-room mirrors, kiosks with virtual customer-service representatives, and shopping carts and digital scanners that offer personalized discounts.

These futuristic technologies are among the interactive tools on display at Interpublic Group of Cos.’ new retail center at the advertising company’s Media Lab in Los Angeles.

There, Interpublic is testing innovative ways for marketers to connect with customers as part of an effort to better understand what makes consumers buy and to encourage companies to rethink their approaches to the role of the retail store.

Retailers are grappling with lackluster sales and consumers who are dissatisfied with the store experience as online shopping with its related interactivity becomes mainstream. Shopper satisfaction at retail stores is declining up to 15 percent a year, according to an ongoing IPG Media Lab study of more than 10,000 North American shoppers.

Read the rest of this post on the original site

It’s nice to hear enthusiasm on the part of Linkin Park band member Mike Shinoda about an innovative-for-the-music-industry effort to give fans a chance to be part of the iconic Grammy-winning rock band.

That’s because most artists or content creators–while making all the right sounds about the Internet’s impact on their business–often privately cringe at the ongoing flood of user-generated material that has drastically changed the industry.

Not Shinoda, who is certain he will find some real talent via a new online contest, called “Linkin Park, Featuring You,” that gives anyone an opportunity to collaborate with the band to produce an original song based on some of the tracks from the forthcoming single “The Catalyst.”

The song is on Linkin Park’s next album, “A Thousand Suns,” to be released September 14.

“We looked at it as both risky and fun to save a spot on the record that could be just anything,” he said in an interview with BoomTown earlier this week. “It’s creative, lets the fans be heard and, of course, is a great way to promote the album.”

Of course it is, but Shinoda said he is not expecting to have to put any bad-quality music on the record just to sell more music.

“The album could not be any more sacred to us and this is certainly an X-factor, which is kind of a move against the grain for us,” he said. “But the Internet has actually given a lot more people a chance to be heard and, as it has turned out, amateurs are so much better than we ever expected.”

So far, Shinoda said, he has just sampled a few dozen of the thousands of submissions so far, either selecting randomly or via a popularity ranking system the contest uses. He said he’s also using a range of people who are part of the Linkin Park team to filter material.

But, ultimately, Shinoda and his bandmates (pictured here) will pick the winning submission, with either the song to be included on the band’s new album or the winner to be invited to perform with the band on a song on the upcoming record. Either way, a pretty good prize for an aspiring musician.

Shinoda said he is hoping to hear a lot of different sounds from electronic music to keyboards to guitars and even horns (“No one has submitted a horn version so far,” he laughed. “But I hope someone does.”)

Linkin Park is using a group of Internet companies to carry out the massive user-generated effort, including: MySpace Music (platform, promotion and direct fan messaging); Indaba Music (hosting the MySpace application that allows musicians to auto-syndicate their remixes on MySpace); Top Spin Media (using their email for a song widget to deliver audio stems to all participants); and Ning (the back end to Linkin Park’s Web site, where they are also distributing the audio stems to push back to the contest)

There have been remix contests online done before, such as Snoop Dogg’s “That Tree” Remix Contest, which had 8,000 entries and generated a lot of fan interest.

But this effort is clearly more ambitious, perhaps because Shinoda is clearly a techie, with an ongoing interest in filling the Linkin Park Web site with puzzles, games and other interactive features.

In fact, Linkin Park had already conducted a smaller contest for fans to submit designs for characters used in a game the band released in April, called “8-Bit Rebellion,” for the Apple (AAPL) iPod touch, iPhone and iPad. And, after the game was completed by a player, it unlocked a new song, “Blackbirds.”

Shinoda said the band hopes to do even more digitally, trying to involve and engage fans in ways that they never would have tried before.

“There is a huge unknown factor and this is not something we would have done five years ago,’ he said of the latest collaboration contest. “But I am not afraid of my fans being good at music, even if it turns out they are better than me.”

Until a winner is selected, here’s a most excellent music video of my favorite Linkin Park song, “Shadow of the Day,” because I wish I had written the perfect and simple line, “Sometimes beginnings aren’t so simple/Sometimes goodbye’s the only way” (maybe some fan will write something as good):

And here’s a blog post by Sam Wick, SVP of marketing at MySpace Music, about its partnership with Linkin Park:

Linkin Park Wants To Put You on Their New Album

Linkin Park is arguably one of the biggest rock acts in the world with more than seven million fans on MySpace and iLike, two Grammy wins and a boatload of accolades from the music community. So, needless to say, we were more than a little excited to help the band launch their next album, “A Thousand Suns.”

This is a band that’s almost as passionate about social media and technology as they are about the music they create–and they came to MySpace, because we have a proven track record of successfully architecting custom album campaigns that uniquely marry music to innovation on a global scale. With this in mind, we knew we had to do something that not only raises global awareness of the new album, but really plays into the intimate artist-to-fan connection that Linkin Park has been cultivating on our platform for years. And so “Linkin Park, Featuring You” was born–a multi-phase program that each of our 30 territories across the world are rolling out locally.

Linkin Park, Featuring You begins on MySpace with a music application that allows fans to create their own original version of the band’s new single “The Catalyst” and ends with the rare opportunity for one worthy fan to have his or her song stripped onto the next album. SERIOUS. To make this happen, Linkin Park and MySpace Music brought together Topspin Media, Ning and Indaba Music–a true technology trifecta–to allow fans to interact and play with the music before it is even released. Again, SERIOUS.

Mike Shinoda of Linkin Park has this message to share with his fans on MySpace and across the Web:

“In the lifetime of Linkin Park, the evolution of community and music technology has blurred the line between artist and fan. With the release of our new album we want to push it even further and so we are making a commitment to our fans that is a first of its kind: We are blindly dedicating a spot on our new album to something unknown. That space is reserved for you and we’re confident that you will create something that we can be proud to include on “A Thousand Suns.” This is not just a “fan-remix” contest; we want to collaborate with you. This effort is made possible by the global 360 music platform of MySpace, and the dedication and talent of our incredible fans. Thank you. We look forward to hearing your submissions.”

Here’s how it works: By installing the Indaba Music-powered app on MySpace, fans have access to five stems from “The Catalyst” that they can use to re-arrange and re-imagine the song using either their own Digital Audio Workstation or with Indaba’s free, Web-based software. Once submitted, users can vote for their favorite versions and help the band in their quest to identify new talent and ultimately pick a winner.

“Linkin Park, Featuring You” is just the beginning of a much larger partnership between the band and MySpace Music that will provide Linkin Park fans with recognition worldwide with access to live shows, exclusive content and premieres as well as opportunities to connect and interact with the band in ways that only MySpace Music can offer.

Be sure to get your entries in by July 25th and don’t forget to spread the word about the contest to your friends around the world–and go buy the new single on August 2nd.

Well-known modeling icon Tyra Banks has struck a partnership with Demand Media to create a new digital brand focused on fashion and beauty.

The deal between the Santa Monica, Calif.-based online content maker and Banks’s New York beauty and entertainment company, Bankable, will include the development of a Web site, online video offerings and mobile applications.

“Their strategy, team and technology are outstanding, and the company has developed a unique method for quickly creating popular online platforms by providing visitors with exactly the kinds of content they’re looking for,” wrote Banks in an email to BoomTown tonight. “It became clear to us that Demand Media has developed something truly innovative and that they would be the perfect partner as we work to grow Bankable Digital into a significant part of our business.”

The deal with Banks is a high-profile one for Demand, which is seeking to expand its content to more premium offerings.

“This is where media is going,” said Demand CEO Richard Rosenblatt. “We’re going to link our huge amount of content and writers to her ethos around beauty inside and out.”

As part of the deal–which is not unlike the Livestrong health and fitness site created by Demand and cyclist Lance Armstrong–Banks is receiving shares in Demand, which is widely expected to file for an initial public offering in the near future.

“What Oprah did for television, we think Tyra can do for digital content in the fashion, health and beauty space,” said Joanne Bradford, who was recently hired by Demand from her job as the top advertising sales exec at Yahoo (YHOO) to turbocharge its premium advertising efforts.

This is exactly in that wheelhouse, mashing up a well-known celebrity with the vast stores of content Demand produces from its army of search-fueled freelancers.

Banks has certainly become an entertainment powerhouse since she retired from her supermodel days.

But while she is developing books too, Banks has been focused mostly on television, with her own talk show, “The Tyra Banks Show,” which just wrapped up after five years, as well as the megahit, “America’s Next Top Model.”

The most recent show she is producing is called “True Beauty” on ABC, in which good-looking contestants think they are being judged for beauty on the outside, but are actually being scored based on their kindness and other inner attributes.

Currently, Banks’s Web site is mostly promotional, although she also has a potentially large online fan base, with 1.6 million Twitter followers and an inspirational self-help image that is likely to translate well in a more interactive setting.

Whether that will bring big bucks or not is uncertain, of course. So far, Bradford said Demand has not signed up advertisers, but added that this is just the kind of site they will welcome and have been asking for.

“Advertisers are looking for new kinds of content online to be associated with,” she said. “We think Tyra has the kind of message that will attract a really engaged audience online.”

In fact, Banks said she plans to be very engaged in the creation and operation of the online destination.

“Anyone who knows me knows that, once I commit, I’m in 100 percent,” she said. “I plan to be very involved from the early design stage to the choice of videos, articles and special features, to the launch and marketing of the site.”

Here’s the official press release, and below it, the full video of Rosenblatt talking about Demand’s strategies around content, in an interview at the eighth D: All Things Digital conference earlier this month:

DM Bankable Release FINAL2

]]> http://allthingsd.com/20100628/exclusive-tyra-banks-picks-demand-as-americas-next-top-digital-business-model/feed/ 0 http://allthingsd.com/20100524/peachy-keane-will-yahoo-hold-onto-associated-content-ceo/ http://allthingsd.com/20100524/peachy-keane-will-yahoo-hold-onto-associated-content-ceo/#comments Mon, 24 May 2010 12:15:21 +0000 Kara Swisher http://kara.allthingsd.com/?p=28715

Earlier this week, Yahoo acquired social content start-up Associated Content for $90 million.

While founder Luke Beatty was prominently presented by Yahoo (YHOO) as the face of the deal, CEO Patrick Keane, pictured here, was oddly missing from most of the PR around the media-focused acquisition.

The reason, according to several sources at Yahoo: Yahoo’s top execs have not yet persuaded Keane to stay after the purchase is complete.

It’s not for lack of trying. Yahoo execs–such as CEO Carol Bartz and even co-founder Jerry Yang–have been trying to get Keane signed up, a move made more difficult since Keane got a big slug of cash in the payout of the deal.

One issue: What job would Keane get? One possibility among many is head of U.S. advertising sales, which was recently vacated by Joanne Bradford.

But sources close to the situation said Yahoo execs are also offering Keane the option of choosing his job.

That’s because he has substantially more consumer Internet experience than most of Bartz’s recent hires, many of whom have worked in the enterprise arena.

Bradford left abruptly in March for Associated Content competitor Demand Media, leaving her key job open. Yahoo hired Spencer Stuart’s Jim Citrin to conduct a search.

Keane certainly fits the sales bill, from his years as head of sales strategy at Google (GOOG) and CMO of the interactive unit of CBS (CBS).

Keane would clearly be a pick with more of a strategy bent than others whom Yahoo is aiming at, who are more plain-vanilla online ad sales execs.

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