interactivity

Voices

Billboards Join Wired Age

Spencer E. Ante, Reporter, The Wall Street Journal in News on February 4, 2011 at 4:30 am PT

Billboards and posters are one of world’s oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models.

Voices

IPhone App iTeleport Wants You to Get Excited About VNC

Voices in News on December 17, 2010 at 4:12 pm PT

On the go and want to have a look at that spreadsheet you forgot to transfer to your iPad? What about checking on the progress of that movie download? VNC, or virtual network computing, apps have been the solution to those problems since the app store debuted, and one of them is about to make a big bet, go free-ish and try to start a new direction.

Shooting from Carol Bartz's Hip: Apple's iAds Are Just Awful, Which Is Why Yahoo Buys Them!

Kara Swisher in News on September 17, 2010 at 5:04 pm PT

If you’re going to trash the competition in the online advertising business in a widely quoted press interview, it’s probably a good idea to check if someone on your staff was, you know, buying up the very product you dissed. That’s precisely the case with Yahoo CEO Carol Bartz, whose shoot-from-her-hip stylings in a wide-ranging chat with Reuters, published earlier this week, took aim at Apple and its mobile iAds product.

Children’s Book Apps Get Curiouser And Curiouser

Nick Wingfield in Personal Technology on June 16, 2010 at 2:41 pm PT

By Nick Wingfield.

Kids’ books apps are among the first to cleverly exploit the iPad’s capabilities and their rich illustrations can look great on the iPad’s color screen.

Liveblogging Yahoo's First-Quarter Earnings Call: Yahoo Paints by the Numbers!

Kara Swisher in News on April 20, 2010 at 1:59 pm PT

BoomTown liveblogged Yahoo’s first-quarter earnings call with analysts today, which started at 2 pm PT. Earlier today, Yahoo said its net income spiked to $310 million, or 22 cents a share, in the period. On the call, CEO Carol Bartz talked about Yahoo as art and about borderline obsessives, like Van Gogh (and BoomTown).

The AppFund Wants to Make iPad Developers a Deal. Should They Take It?

Peter Kafka in Media on February 4, 2010 at 11:26 am PT

It’s a pretty standard chain of events: New platform opens up, investors try to attach themselves to developers who want to exploit it. Thus, the AppFund, which says it will invest up to $500,000 in iPad-specific apps.

Bill Gates Joins the Oversharing Generation: He Tweets, He Pokes and Now, He Blogs!

Kara Swisher in News on January 20, 2010 at 12:00 pm PT

Microsoft co-founder Bill Gates–who has been devoting most of this time to philanthropic work via the Gates Foundation–has just launched an ambitious blog and information site. He is calling it “The Gates Notes: An Inside Look at Global Matters,” but BoomTown has officially nicknamed the site–which you can see on a screen grab after the jump–All Things B(ill) or perhaps All Things G(ates) today.

Voices

Change Has Come to WhiteHouse.Gov

Marisa Taylor, Blogger, Digits, The Wall Street Journal in News on January 20, 2009 at 2:57 pm PT

At noon Eastern time on Tuesday, the very moment that the President-elect Barack Obama officially became Commander in Chief, the presidential Web site also made the switch from outgoing President George H.W. Bush to Obama. The new whitehouse.gov site promises more interactivity than that of the Bush administration, with a presidential blog as well as a briefing room, where President Obama will give a weekly video address.

The Entire D6 Interview With IAC's Barry Diller (2 of 3)

Kara Swisher in News on October 15, 2008 at 12:23 am PT

We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May. Here’s an interview I did with Barry Diller, the always clever chairman and CEO of IAC, the Internet conglomerate whose holdings include Ask.com, Match.com and many others. After a bruising court battle with shareholder and cable mogul John Malone of Liberty Media over the last year, Diller finally broke apart IAC six weeks ago. His reason: The company had become too complex and its stock had suffered due to the operating confusion. This is part two of three parts.

No Market Seen for Guitar Hero "Bronfman" Edition

John Paczkowski in News on August 7, 2008 at 3:40 pm PT

It wasn’t very long ago that Warner Music Group boss Edgar Bronfman Jr. was demanding a share of Apple’s iPod revenue and calling for mandatory peer-to-peer filtering and taxes on recordable media and MP3 players. So to hear him calling for higher royalties from video games like Guitar Hero and Rock Star isn’t all that surprising.