Interbrand

Thoughts on the First Day of Apple’s Era Without Jobs

Arik Hesseldahl in News on October 6, 2011 at 5:56 am PT

Today Apple faces its first full day without Steve Jobs. His greatest legacy may be the potential that still lies ahead.

Apple Brand Ascendent, While Yahoo’s Is in Marketing Retrograde

Kara Swisher in News on October 5, 2011 at 5:55 am PT

Way to go, Yahoo marketing! I think that pricey “It’s You” campaign might not have worked.

Homage to Apple Actually AdWeek’s “Best of the 2000s” Awards

John Paczkowski in News on December 15, 2009 at 7:44 am PT

“People talk about technology, but Apple was a marketing company,” former Apple CEO John Sculley told the Guardian in 1997. “It was the marketing company of the decade.” Evidently that’s as true today as it was 12 years ago, because Apple has won a bundle of AdWeek’s “Best of the Decade” awards.

Pre-Mature Exhilaration?

John Paczkowski in News on April 1, 2009 at 6:18 am PT

Optimism over the Pre’s chances of lifting Palm out of its downward spiral may be a bit… overly optimistic. In better times, the device might have proven to be just the curative the handset maker’s ailing business needs, but with the economy mired in the worst recession we’ve seen in decades, it may be more difficult than imagined for the Pre to restore Palm to its former glory.