1 posts and columns on interest-based advertising

Google Starts Targeting, Too. What Will Congress Do?

in Media on March 11, 2009 at 5:01 am PT

Behavioral targeting–serving up ads to Internet users based on the sites they’ve already visited–has been standard practice on the Web for a couple of years, but not at Google. That changed this morning when the search giant rolled out “interest-based advertising.” Expect to hear from Congressional critics like Rick Boucher very soon.
rick-boucher