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	<title>AllThingsD &#187; Intermix Media</title>
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		<title>StyleSaint Secures $1.5M to Create Pinterest With an E-Commerce Twist</title>
		<link>http://allthingsd.com/20120521/stylesaint-secures-1-5m-to-create-pinterest-with-an-e-commerce-twist/</link>
		<comments>http://allthingsd.com/20120521/stylesaint-secures-1-5m-to-create-pinterest-with-an-e-commerce-twist/#comments</comments>
		<pubDate>Tue, 22 May 2012 00:20:07 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Allison Beal]]></category>
		<category><![CDATA[Andreessen Horowitz]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[Ashley Olsen]]></category>
		<category><![CDATA[Brett Brewer]]></category>
		<category><![CDATA[Brian Garrett]]></category>
		<category><![CDATA[Brian Lee]]></category>
		<category><![CDATA[Brian Weitman]]></category>
		<category><![CDATA[cothing]]></category>
		<category><![CDATA[Crosscut Ventures]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Foodspotting]]></category>
		<category><![CDATA[Fuel M+C]]></category>
		<category><![CDATA[General Catalyst]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Intermix Media]]></category>
		<category><![CDATA[Irene Au]]></category>
		<category><![CDATA[Jimmy Yaffe]]></category>
		<category><![CDATA[Kate Ciepluch]]></category>
		<category><![CDATA[Pinboard]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[ShoeDazzle]]></category>
		<category><![CDATA[Shopbop]]></category>
		<category><![CDATA[Soraya Darabi]]></category>
		<category><![CDATA[StyleSaint]]></category>
		<category><![CDATA[TechCrunch Disrupt]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=210808</guid>
		<description><![CDATA[StyleSaint has secured $1.5 million from Andreessen Horowitz, General Catalyst and others to develop a new twist on the content-sharing craze.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stylesaint.com/">StyleSaint</a> has raised $1.5 million in seed financing from General Catalyst, Andreessen Horowitz and Crosscut Ventures.</p>
<p><img class="alignright size-medium wp-image-210825" title="stylesaint_allison" src="http://allthingsd.com/files/2012/05/stylesaint_allison-380x200.jpg" alt="" width="380" height="200" />The company is the latest start-up to go after the content-sharing craze, fueled by Pinterest, which allows its members to &#8220;pin&#8221; images, videos and other objects to their pinboard.</p>
<p>In the same way, StyleSaint allows users to publish and share digital collages of clothing and apparel and to create &#8220;tear sheets,&#8221; using industry lingo. The collages are formed by pulling together photos and stories from around the Web.</p>
<p>What sets StyleStaint apart from Pinterest and other pure-play content-sharing sites is that this fall it will start designing and manufacturing its very own apparel brand based on the user-generated collections.</p>
<p>StyleSaint <a href="http://techcrunch.com/2012/05/21/stylesaint-wants-to-turn-virtual-fashion-tear-sheets-into-custom-apparel/">officially launched today at TechCrunch Disrupt</a> in New York, but <strong>AllThingsD</strong> has the details on its funding round, which closed last year.</p>
<p>The company was founded by Allison Beal, who says she&#8217;s been obsessed with making &#8220;tear sheets&#8221; and &#8220;style books&#8221; since the age of 13. The other co-founders are CEO Brian Garrett, a veteran entrepreneur in the Los Angeles area, and Brian Weitman, who will be the company&#8217;s manufacturing partner and is the CEO of STC/QST and president of WTS Los Angeles, which produces Mary-Kate and Ashley Olsen’s runway collection among other clothing lines.</p>
<p>Since Pinterest hit it big, <a href="http://allthingsd.com/20120516/exclusive-japans-rakuten-wins-the-heart-of-pinterest-founder-in-funding-race/">raising $100 million at a $1.5 billion valuation</a>, other sites have conveniently been claiming that they are like Pinterest but with an e-commerce twist.</p>
<p>Pinterest doesn&#8217;t actually sell anything directly to consumers, but it is widely known for driving major traffic to e-commerce sites. <a href="http://allthingsd.com/20111024/opensky-raises-30-million-for-twitter-inspired-shopping-site/">Other sites like OpenSky</a> are trying to create the same sense of community by selling items that are sourced and shared by celebrities and other experts who add an editorial and recommendation-driven component to the site.</p>
<p>Joining StyleSaint’s advisory board is Brian Lee, founder of ShoeDazzle; Kate Ciepluch, former creative director of Shopbop; Irene Au, Google&#8217;s head of global design; Jimmy Yaffe, co-CEO of Fuel M+C; Brett Brewer, co-founder of Intermix Media; and Soraya Darabi, co-founder of Foodspotting.</p>
<p>Here&#8217;s a glimpse into the company&#8217;s style via its promo video:</p>
<p><iframe src="http://player.vimeo.com/video/42514428" frameborder="0" width="500" height="281"></iframe></p>
]]></content:encoded>
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		<title>Is There a Myspace Mafia, Too? Because Leaving Seems to Have Paid Off for Many Ex-Execs.</title>
		<link>http://allthingsd.com/20110613/is-there-a-myspace-mafia-too-because-leaving-it-seems-to-have-paid-off-for-many-ex-execs/</link>
		<comments>http://allthingsd.com/20110613/is-there-a-myspace-mafia-too-because-leaving-it-seems-to-have-paid-off-for-many-ex-execs/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 18:28:02 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[5to1]]></category>
		<category><![CDATA[Aber Whitcomb]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[Adam Bain]]></category>
		<category><![CDATA[AdMeld]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Aegis Media]]></category>
		<category><![CDATA[altly]]></category>
		<category><![CDATA[Amit Kapur]]></category>
		<category><![CDATA[angel]]></category>
		<category><![CDATA[Angela Courtin]]></category>
		<category><![CDATA[board]]></category>
		<category><![CDATA[Bobby Kotick]]></category>
		<category><![CDATA[Chris DeWolfe]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[curation]]></category>
		<category><![CDATA[Dani Dudeck]]></category>
		<category><![CDATA[deal]]></category>
		<category><![CDATA[Demand Media]]></category>
		<category><![CDATA[DeNA]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Dmitry Shapiro]]></category>
		<category><![CDATA[eBay]]></category>
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		<category><![CDATA[filtering]]></category>
		<category><![CDATA[FIM]]></category>
		<category><![CDATA[Fox Interactive Media]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Gogobot]]></category>
		<category><![CDATA[Gravity]]></category>
		<category><![CDATA[Intermix Media]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[Jason Hirschhorn]]></category>
		<category><![CDATA[Jason Oberfest]]></category>
		<category><![CDATA[Jeff Berman]]></category>
		<category><![CDATA[Jim Heckman]]></category>
		<category><![CDATA[mafia]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MGM]]></category>
		<category><![CDATA[Michael Barrett]]></category>
		<category><![CDATA[Mike Lang]]></category>
		<category><![CDATA[MindJolt]]></category>
		<category><![CDATA[Miramax]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[Myspace Music]]></category>
		<category><![CDATA[News Corp.]]></category>
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		<category><![CDATA[ngmoco]]></category>
		<category><![CDATA[Owen Van Natta]]></category>
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		<category><![CDATA[PR]]></category>
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		<category><![CDATA[Richard Rosenblatt]]></category>
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		<category><![CDATA[Ross Levinsohn]]></category>
		<category><![CDATA[sales]]></category>
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		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Start-up]]></category>
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		<category><![CDATA[Vivendi]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=85451</guid>
		<description><![CDATA[When the selling of Myspace winds down in the next week or so, it'll probably attract a spate of comments about what a failure the whole social networking enterprise turned out to be.

That is, unless you think of the mob of former execs who have worked at the company over time, many of whom have moved on to some more golden opportunities after leaving Myspace.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110613/is-there-a-myspace-mafia-too-because-leaving-it-seems-to-have-paid-off-for-many-ex-execs/imgres-1-4/" rel="attachment wp-att-85933"><img src="http://allthingsd.com/files/2011/06/imgres-12.jpeg" alt="" title="imgres-1" width="173" height="68" class="alignright size-full wp-image-85933" /></a></p>
<p>When the selling of Myspace winds down in the next week or so, it&#8217;ll probably attract a spate of comments about what a failure the whole social networking enterprise turned out to be.</p>
<p>And &#8212; especially when you recall what a Web phenom the social networking site was before it got blown out of the water by Facebook &#8212; it was.</p>
<p>That is, unless you think of the mob of former execs who have worked at the company over time, many of whom have moved on to some more golden opportunities <em>after</em> leaving the News Corp.-owned property.</p>
<p>That includes, most recently and notably, former sales head Michael Barrett, who is about to score big as CEO of <a href="http://allthingsd.com/20110609/google-will-keep-washington-regulators-busy-with-400-million-admeld-deal/">AdMeld</a>, which is reportedly in the process of selling to Google for $400 million.</p>
<p>Also a big winner: Former Myspace CEO Owen Van Natta, who was <a href="http://allthingsd.com/20100210/myspace-ceo-van-natta-was-fired-by-news-corp-digital-head-miller-in-late-afternoon-meeting/">fired from that job</a> in one of its many putsches and who <a href="http://allthingsd.com/20100813/zyngas-newest-deal-snagging-myspace-facebook-vet-owen-van-natta/">quickly rebounded to a top job</a> at online gaming powerhouse Zynga.</p>
<p>So, while it is one of the more overused memes of Silicon Valley, the &#8220;mafia&#8221; analogy &#8212; which has been applied to fertile entrepreneurial breeding grounds such as PayPal, before its acquisition by eBay &#8212; is useful when thinking about Myspace.</p>
<p>It is also a good thing to keep in mind about any tech company that goes off the rails: There might still be a silver lining, even if the start-up never sees the light of day again.</p>
<p>As proof, herein is a list I created after pinging a bunch of former Myspace folks:</p>
<p><strong>Jason Oberfest:</strong> Former SVP of business development. Now, VP Ngmoco, which was <a href="http://allthingsd.com/20110124/ngmocos-ambitions-accelerate-from-game-maker-to-future-entertainment-company/">sold to Japanese gaming giant DeNA</a> for $400 million last year.</p>
<p><strong>Dmitry Shapiro: </strong> Former CTO, <a href="http://allthingsd.com/20100607/veoh-ceo-shaprio-resurfaces-at-myspace-music/">Myspace Music</a>. Now, at Facebook competitor <a href="http://allthingsd.com/20110526/ex-myspace-exec-to-launch-facebook-alternative-with-funding-from-dfj/">Altly</a>.</p>
<p><strong>Adam Bain:</strong> While at Fox Interactive Media, he ran the ad platform for Myspace. Now, <a href="http://allthingsd.com/20100823/bain-leaves-news-corp-s-fan-which-will-be-integrated-into-myspace-the-internal-memo-of-course/">head of sales</a> at Twitter.</p>
<p><strong>Jeff Berman:</strong> Former <a href="http://allthingsd.com/20090820/myspace-to-hire-millard-and-also-media-link-to-take-over-ad-sales-whither-berman/">president of sales and marketing</a>. Now, GM of the NFL&#8217;s digital media unit.</p>
<p><strong>Jason Hirschhorn:</strong> Former <a href="http://allthingsd.com/20100617/myspace-co-president-jason-hirschhorn-leaves/">co-president</a> and chief product officer. Now, on MGM board, angel investor, and there are rumors of him working on a curation start-up.</p>
<p><strong>Amit Kapur:</strong> Former <a href="http://allthingsd.com/20090303/kapur-stepping-down-as-myspace-coo/">COO</a>. Now, CEO, <a href="http://allthingsd.com/20101116/gravity-wants-to-instantly-personalize-any-content-site/">Gravity</a>, an information filtering service start-up.</p>
<p><strong>Chris DeWolfe:</strong> Co-founder and <a href="http://allthingsd.com/20090422/its-official-dewolfe-out-as-myspace-ceo-co-founder-tom-anderson-also-moving-aside/">former CEO</a>. Now, CEO, <a href="http://allthingsd.com/20110418/myspaces-founder-chris-dewolfe-on-acquisition-spree-in-games-space/">MindJolt</a>, an online gaming roll-up.</p>
<p><strong>Ross Levinsohn:</strong> Former president of FIM, he was integral to buying Myspace. Now, <a href="http://allthingsd.com/20101026/exclusive-yahoo-courts-former-news-corp-digital-exec-ross-levinsohn-as-u-s-head/">EVP of Americas unit</a>, Yahoo.</p>
<p><strong>Mike Lang:</strong> Former News Corp. strategy exec also involved in Myspace purchase. Now, CEO, <a href="http://allthingsd.com/20101209/new-miramax-ceo-lang-talks-digital-options-for-movie-company/">Miramax</a>.</p>
<p><strong>Aber Whitcomb</strong>: Former CTO. Now CTO, MindJolt.</p>
<p><strong>Jim Heckman:</strong> Former chief strategy officer of FIM. Now, CEO of <a href="http://allthingsd.com/20110511/exclusive-yahoo-looking-at-5to1-purchase/">5to1</a>, recently sold to Yahoo for $25 million.</p>
<p><strong>Dani Dudeck:</strong> Former communications head. Now, PR head at Zynga.</p>
<p><strong>Travis Katz:</strong> SVP of international. Now, CEO of <a href="http://allthingsd.com/20101116/gogobot-ceo-travis-katz-talks-about-beta-launch-of-social-travel-site/">Gogobot</a>, a social travel start-up.</p>
<p><strong>Richard Rosenblatt:</strong> Former CEO of Intermix Media and Chairman of Myspace, he sold it to News Corp. Now, CEO of Demand Media.</p>
<p><strong>Angela Courtin:</strong> Former SVP of marketing. Now, EVP at Aegis Media.</p>
<p>These folks should be on the call list of whoever ends up buying Myspace. Last week, I wrote that an investor group, including <a href="http://allthingsd.com/20110609/exclusive-myspace-in-advanced-deal-talks-with-investor-group-possibly-including-activisions-kotick/">Activision head Bobby Kotick</a>, is now in the lead for the deal.</p>
<p>As an update, according to sources, Kotick has gotten clearance from Activision&#8217;s major shareholder Vivendi to do the Myspace transaction as a passive personal investment.</p>
]]></content:encoded>
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		<item>
		<title>Where Did Demand Media&#039;s Profits Go?</title>
		<link>http://allthingsd.com/20100812/where-did-demand-medias-profits-go/</link>
		<comments>http://allthingsd.com/20100812/where-did-demand-medias-profits-go/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 12:00:45 +0000</pubDate>
		<dc:creator>Scott Austin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[Demand Media]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[Intermix Media]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[Richard Rosenblatt]]></category>
		<category><![CDATA[Scott Austin]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[Venture Capital Dispatch]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=28239</guid>
		<description><![CDATA[When Richard Rosenblatt talks, we listen. The man who once served as the former chief of MySpace creator Intermix Media heads one of the most heavily funded and high-profile venture-backed companies, Demand Media Inc.]]></description>
			<content:encoded><![CDATA[<p>When Richard Rosenblatt talks, we listen. The man who once served as the former chief of MySpace creator Intermix Media heads one of the most heavily funded and high-profile venture-backed companies, Demand Media Inc.</p>
<p>Since co-founding the company in 2006, he’s built a big business with an audacious and controversial strategy to create thousands of niche content sites targeted at search engines, and to buy millions of generic Web sites with highly-trafficked domain names. In multiple interviews with various publications over the past couple of years, Rosenblatt stated that Demand Media is profitable and suggested that revenue reached about $200 million in 2009. We took his word for it, as we’re forced to do with privately held companies.</p>
<p>So when Demand Media filed for an IPO on Friday, we eagerly poured through the 187-page filing&#8211;only to find that while the company’s revenue last year was close to $200 million, its bottom line was deep in the red.</p>
<p><a href="http://blogs.wsj.com/venturecapital/2010/08/11/where-did-demand-medias-profits-go/?mod=rss_WSJBlog&#038;mod=tech">Read the rest of this post on the original site</a></p>
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		<title>If Yahoo&#039;s Going Social, Is Demand Media Back on Its Dance List?</title>
		<link>http://allthingsd.com/20090409/if-yahoos-going-social-is-demand-media-back-on-its-dance-list/</link>
		<comments>http://allthingsd.com/20090409/if-yahoos-going-social-is-demand-media-back-on-its-dance-list/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 10:10:31 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[David Filo]]></category>
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		<category><![CDATA[Goldman Sachs]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11999</guid>
		<description><![CDATA[Last year, Yahoo EVP Hilary Schneider and then-Media Group head Scott Moore had a summery seaside dinner with Demand Media co-founder and CEO Richard Rosenblatt in Santa Monica, Calif., right around the corner from the online publishing company's HQ.

While many speculated that Yahoo could be doing some friendly kibitzing to get a sense of where the eclectic network of general- and special-interest sites was headed, for a possible acquisition, nothing came of it.

But now, a year later, with recent indications that a major strategy for new CEO Carol Bartz will finally follow through on making Yahoo's massive but disparate service more social, especially in its content offerings, several sources close to the company tell me another look-see at Demand is likelier than ever.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/04/about_hsl_01.jpg"><img src="http://kara.allthingsd.com/files/2009/04/about_hsl_01.jpg" alt="about_hsl_01" title="about_hsl_01" width="214" height="213" class="alignright size-full wp-image-12003" /></a></p>
<p>Last year, Yahoo EVP Hilary Schneider and then-Media Group head Scott Moore had a summery seaside dinner with Demand Media co-founder and CEO Richard Rosenblatt (pictured here) in Santa Monica, Calif., right around the corner from the online publishing company&#8217;s HQ.</p>
<p>While many speculated that Yahoo (YHOO) could be doing some friendly kibitzing to get a sense of where the eclectic network of general- and special-interest sites was headed, for a possible acquisition, nothing came of it.</p>
<p>That&#8217;s because at the time, Rosenblatt insisted that he was aiming to eventually take his company public and Yahoo was in the midst of ongoing corporate turmoil.</p>
<p>“There is a lot of potential here and I want to build a big company for the long-term,” said Rosenblatt in an <a href="http://kara.allthingsd.com/20080709/demand-medias-richard-rosenblatt-speaks-and-says-hes-not-for-sale-to-yahoo-for-now">interview with BoomTown last July</a> (see video below).</p>
<p>But, as my post noted: &#8220;Still, at some point when Yahoo is not in the free fall it is currently in, Demand might make a great purchase for Yahoo.&#8221;</p>
<p>And now, a year later, as new Yahoo CEO Carol Bartz works to stop that slide, several sources close to the company tell me another look-see at Demand is likelier than ever.</p>
<p>That&#8217;s underscored with recent indications that a major strategy will finally follow through on making Yahoo&#8217;s massive but disparate service more social, especially its content offerings.</p>
<p>But would Bartz go as far as making a big buy now or would she be more likely to strike a massive partnership with Demand, from which Yahoo could learn a lot?</p>
<p>Such an acquisition could cost anywhere from $1.5 billion to&#8211;as was floated last year in better times&#8211;$3 billion. In addition, if Demand was to engage in more serious talks with Yahoo, there would likely be other suitors.</p>
<p>As costly as that is, some sort of link-up with Demand is an interesting idea, especially since Yahoo could use a bold and definitive move to signal social goals that play to its strengths and are not a copycat of more powerful social-networking sites now in place.</p>
<p>At a Morgan Stanley (MS) conference last month, Bartz said, for example, that &#8220;I do not believe we can invent the next Facebook,&#8221; while noting Yahoo still needed to be more social throughout the service, especially in its content.</p>
<p>And, just yesterday, a <a href="http://www.reuters.com/article/internetNews/idUSTRE53562820090407">Reuters article about that focus</a> was titled: &#8220;Yahoo&#8217;s Plan: Create Community from Isolated Sites.&#8221;</p>
<p>Said the article: &#8220;If [Yahoo co-founder David] Filo and new CEO Carol Bartz have their way, the kinds of social networking features available on Facebook will become part of many Yahoo websites and allow their users to network with each other without using Facebook. The company hopes the strategy will help link its disparate properties, bringing more advertising dollars and growth.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/dm_logo.gif"><img src="http://kara.allthingsd.com/files/2009/04/dm_logo.gif" alt="dm_logo" title="dm_logo" width="178" height="28" class="alignleft size-full wp-image-12006" /></a></p>
<p>And that&#8217;s just at the heart of <a href="http://www.demandmedia.com/">Demand Media</a>, which dubs itself the &#8220;leader in social media.&#8221;</p>
<p>Demand was founded in 2006 by Rosenblatt and Shawn Colo, who raised a giant pool of funding&#8211;$355 million&#8211;from gold-plated investors like Goldman Sachs (GS), Oak Investment Partners and even a private investment from major Yahoo investor Gordon Crawford.</p>
<p>Getting that kind of backing was due to Rosenblatt&#8217;s entrepreneurial track record.</p>
<p>As founder, chairman and CEO, he sold iMALL to Excite@Home for $425 million in a 1999 stock swap.</p>
<p>And, perhaps most famously, as CEO of Intermix Media, Rosenblatt sold it with the company&#8217;s crown jewel, MySpace, to News Corp. (NWS) for $580 million in cash.</p>
<p>Then, Rosenblatt started Demand, which takes user-generated content of all kinds and on all kinds of topics&#8211;especially via video&#8211;from an army of freelancers and leverages it into massive traffic that it monetizes.</p>
<p>Demand is also the one of the bigger suppliers of video to YouTube, which it also monetizes.</p>
<p>And, through the acquisition of Pluck, the company also laces social-networking tools throughout the sites, as well as for many well-known third parties.</p>
<p>All this has given Demand upward of 70 million unique visitors per month, at sites like eHow and GolfLink.com, with about $150 million in annual revenue.</p>
<p>And&#8211;drum roll please&#8211;it is reportedly profitable, although how much is not clear.</p>
<p>While he has long maintained a public offering was on the horizon, despite the weak economy, Rosenblatt has also been interested in the idea of how to revive major players like Yahoo and Time Warner (TWX) online unit AOL.</p>
<p>Both have been struggling, but still have massive traffic and brand recognition, along with large advertising businesses.</p>
<p>And in many ways, the energetic Rosenblatt is just the kind of product-centric and visionary exec Yahoo lacks, despite Bartz&#8217;s clear ability to get the company&#8217;s management ducks in order.</p>
<p>What could be even more interesting, said one source, would be to marry Yahoo and Demand with a lot of what is going on with the publishing of niche sites at AOL&#8217;s MediaGlow content unit, in a giant publishing network.</p>
<p>Ironically, AOL was another acquisition target of Yahoo, in yet another deal that did not pan out last year.</p>
<p>Here&#8217;s the interview with Rosenblatt at Demand Media HQ last year:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1655783864}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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