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		<title>The King Is Dead, Long Live the &#8230; Whatever: Levinsohn's Management Moves at Yahoo (Internal Memo)</title>
		<link>http://allthingsd.com/20120517/levinsohns-management-musical-chairs-at-yahoo-internal-memo/</link>
		<comments>http://allthingsd.com/20120517/levinsohns-management-musical-chairs-at-yahoo-internal-memo/#comments</comments>
		<pubDate>Fri, 18 May 2012 00:31:27 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=209649</guid>
		<description><![CDATA[For those following the soap opera that I am chief writer for, "Days of Our Yahoos," here's the latest episode.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120517/levinsohns-management-musical-chairs-at-yahoo-internal-memo/bk_crowncardtheking_en_01/" rel="attachment wp-att-209662"><img src="http://allthingsd.com/files/2012/05/bk_crowncardTheKing_en_01-315x285.png" alt="" title="bk_crowncardTheKing_en_01" width="315" height="285" class="alignright size-medium wp-image-209662" /></a></p>
<p>Here&#8217;s a memo that interim Yahoo CEO Ross Levinsohn sent his troops earlier today about some management switcheroos.</p>
<p>No surprise that ousted CEO Scott Thompson&#8217;s first big hire from his former job at eBay&#8217;s PayPal unit is gone &#8212; just-installed-a-minute-ago commerce leader Sam Schrauger. (Also heading out, but not in the memo is PR head Amanda Pires, also from PayPal.)</p>
<p>Also moved aside, to a position unknown, is Thompson&#8217;s chief of staff Marta Nichols, who had been head of investor relations at Yahoo. Levinsohn&#8217;s new chief of staff is Michel Protti.</p>
<p>So who&#8217;s in? Levinsohn favorites, of course, including: Mickie Rosen, who headed Americas media and who now gets global media and commerce; Mollie Spillman, who was co-running commerce with Schrauger and is now head of marketing (replacing former CEO Carol Bartz-regime exec Penny Baldwin).</p>
<p>For those following the soap opera that I am chief writer for, &#8220;Days of Our Yahoos,&#8221; Levinsohn became leader of the beleaguered Internet giant after a controversy over a false computer science degree on Thompson&#8217;s bio.</p>
<p>Like sands through the hourglass, these are the former employees of our Yahoo.</p>
<p>(At least, though, this is not a story about the Facebook IPO &#8212; hands up for those sick and tired of that one now?)</p>
<p>Here&#8217;s the Levinsohn memo:</p>
<blockquote class="memo"><p>Yahoos:</p>
<p>Thank you for all of the feedback, support, and comments since our all-hands meetings in Sunnyvale on Monday and NYC on Wednesday. I&#8217;m fired up and I hope you are too. I believe in the power of what we&#8217;re doing. We have an incredibly talented team, unparalleled strengths in key areas and most importantly, I see the purple pride building everywhere. Let&#8217;s move forward quickly with conviction and confidence.</p>
<p>We have a lot to do. The most pressing thing I heard from you is the desire to clearly define our vision and strategy. I promise you we will be transparent and plan to articulate this in the coming weeks. Right now, we&#8217;re identifying the most critical priorities and initiatives, clarifying the scope and charter of teams, ensuring we’re positioned to build on successes quickly and effectively, and focusing on Q2.</p>
<p>As part of this, there are a few changes to the structure of my leadership team beginning today:</p>
<p>**Mickie Rosen is now the head of global media and commerce. Mickie has done a fantastic job driving our Americas media network and will now lead the global media team &#8212; including media editorial, business development and partnerships, product, design, and engineering. Additionally, the commerce business unit will return to its original home and report into her. Commerce is a significant opportunity for growth, and in order to thrive it needs to be woven throughout the Yahoo! experience and close to our major traffic drivers.</p>
<p>**Mollie Spilman is our new chief marketing officer (CMO). Mollie is responsible for all of our worldwide marketing and brand efforts as well as the global comms (PR) team. Prior to the commerce org, Mollie ran the Americas marketing team for the last two years, creating closer connections between Yahoo! and its consumers and advertisers.</p>
<p>**Michel Protti will remain as my chief of staff, and will play a vital role in keeping me sane and all of us on track. Marta Nichols will help Michel through a transition as she determines her next role.</p>
<p>**Sam Shrauger is leaving the company and Penny Baldwin will transition her duties to Mollie. I want to thank Penny for leading the Marketing organization as acting CMO.  Please join me in wishing them both well in their future endeavors.</p>
<p>As you&#8217;ve heard me say before, our largest competitive advantage is that we have amazing people. I want to help unleash our power, and I want to hear your challenges, successes, and how you are going to focus on transforming Yahoo!. Look for frequent and transparent communications from me, and I look forward to hearing from you.</p>
<p>Ross</p></blockquote>
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		<title>Leave the Gun. Take the Cannoli: It's Ring-Kissing Time for Ross at Yahoo's All-Hands Meeting.</title>
		<link>http://allthingsd.com/20120514/leave-the-gun-take-the-cannoli-its-ring-kissing-time-for-ross-at-yahoo/</link>
		<comments>http://allthingsd.com/20120514/leave-the-gun-take-the-cannoli-its-ring-kissing-time-for-ross-at-yahoo/#comments</comments>
		<pubDate>Tue, 15 May 2012 02:12:22 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=208122</guid>
		<description><![CDATA[I'm gonna make you an interim CEO offer you can't refuse.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120514/leave-the-gun-take-the-cannoli-its-ring-kissing-time-for-ross-at-yahoo/alpacinokissthering8x10-1/" rel="attachment wp-att-208148"><img src="http://allthingsd.com/files/2012/05/AlPacinoKissTheRing8x10-1-380x246.jpg" alt="" title="AlPacinoKissTheRing8x10-1" width="380" height="246" class="alignright size-medium wp-image-208148" /></a></p>
<p>At today&#8217;s all-hands meeting for Yahoo employees &#8212; in the wake of the dramatic ouster of its former CEO Scott Thompson &#8212; what pop culture icon did new interim CEO Ross Levinson use to loosen up the crowd?</p>
<p>Why, a little Al Pacino from the movie classic &#8220;The Godfather,&#8221; of course &#8212; the go-to guy solution menu for all troubles in the world. </p>
<p>Comparing the battered Silicon Valley Internet giant to Don Corleone after a gun ambush, Levinsohn said to the crowd gathered at URL&#8217;s Cafe on the Sunnyvale, Calif., HQ campus: &#8220;This weekend was like that scene from &#8216;The Godfather&#8217; &#8212; &#8216;They hit &rsquo;im with five shots, and he&#8217;s still alive!&#8217;&#8221;</p>
<p>And also, trying to make Yahoos feel as if there were forward momentum: &#8220;There are things being negotiated now that are gonna solve all your problems and answer all your questions.&#8221;</p>
<p>Well, let&#8217;s hope so, and that it does not end for Yahoo &#8212; and Levinsohn &#8212; like it did for Luca Brasi (who sleeps with the fishes, in case you didn&#8217;t know).</p>
<p>So far, in his first impress-the-employees outing, the reviews for Levinsohn were largely positive on its internal message boards and from numerous sources I talked to.</p>
<p>What they liked: Acknowledgement of the tough past week, but not dwelling on the past, either; a theme of revival and spirit; no PowerPoint slides; and zero direct mention of Thompson.</p>
<p>What they <em>really</em> liked: The whole pile of compliments that Levinsohn doled out to the troops.</p>
<p>No tough-love dude he &#8212; unlike Thompson and his predecessor Carol Bartz, who liked to verbally smack around the troops a little more in a mobster kind of way.</p>
<p>Instead, said one person in attendance, &#8220;he was appealing to Yahoo pride, which is pretty much in the doldrums.&#8221;</p>
<p>Still, one questioner worried about the future and whether the company was going to still be stuck in a leadership vacuum, especially since Levinsohn was not named as the permanent CEO.</p>
<p>Fred Amoroso &#8212; who was just named Yahoo&#8217;s new chairman and was the only person who appeared with Levinsohn on the stage &#8212; tried to assuage that concern by saying he wanted Levinsohn to eventually become the head of the family for good.</p>
<p>While there will likely be a search for other CEO candidates, it is as close to a ring-kiss as Levinsohn is going to get for now.</p>
<p>That is, unless he does not produce some quick results on a variety of Yahoo&#8217;s thorniest issues, such as an Asian asset sale and a settlement of the patent lawsuit fight with social networking giant Facebook.</p>
<p>But the over/under on him and Amoroso together was good.</p>
<p>One person said it was important when Amoroso talked about coding and technology and products, which is not advertising- and media-focused Levinsohn&#8217;s expertise.</p>
<p>&#8220;It was nice to see a board member who cared about products and innovation,&#8221; said one person. &#8220;Or at least said he did.&#8221;</p>
<p>We&#8217;ll see how this pair works out together, but always remember this, Yahoos:</p>
<p>Just when you thought you were out, they pull you back in.</p>
<p>Until we know how the movie ends, here is a scary video of me talking about the last week&#8217;s events at Yahoo on a local ABC television news station &#8212; I look a fright since I&#8217;m <em>so</em> tired from covering it all:</p>
<p><object id="otvPlayer" width="400" height="268"><param name="movie" value="http://cdn.abclocal.go.com/static/flash/embeddedPlayer/swf/otvEmLoader.swf?version=fw1000&#038;station=kgo&#038;section=&#038;mediaId=8661528&#038;parentId=null&#038;cdnRoot=http://cdn.abclocal.go.com&#038;webRoot=http://abclocal.go.com&#038;configPath=/util/&#038;site=" ></param><param name="allowScriptAccess" value="always"></param><param name="allowNetworking" value="all"></param><param name="allowFullScreen" value="true"></param><embed id="otvPlayer" width="400" height="268" type="application/x-shockwave-flash"	allowscriptaccess="always" allownetworking="all" allowfullscreen="true"	src="http://cdn.abclocal.go.com/static/flash/embeddedPlayer/swf/otvEmLoader.swf?version=fw1000&#038;station=kgo&#038;section=&#038;mediaId=8661528&#038;parentId=null&#038;cdnRoot=http://cdn.abclocal.go.com&#038;webRoot=http://abclocal.go.com&#038;configPath=/util/&#038;site="></embed></object></p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;">
<h4 class="subhed">RELATED POSTS:</h4>
<ul>
<li><a href="http://allthingsd.com/20120514/yahoos-parting-with-thompson-will-be-for-cause/">Yahoo’s Parting With Thompson Will Be for “Cause” (a.k.a. CSLie)</a></li>
<li><a href="http://allthingsd.com/20120513/ross-levinsohns-yahoo-plan-back-to-the-future/">Ross Levinsohn’s Yahoo Plan: Back to the Future</a></li>
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<li><a href="http://allthingsd.com/20120506/yahoo-should-expect-incoming-lawsuit-lobbed-by-loeb-tomorrow-on-ceo-hiring/">Yahoo Should Expect Incoming Lawsuit Lobbed by Loeb Tomorrow on CEO Hiring</a></li>
<li><a href="http://allthingsd.com/20120505/they-shoot-yahoo-ceos-dont-they-but-not-without-a-really-smoking-gun-and-a-much-stronger-board/">They Shoot Yahoo CEOs, Don’t They? But Not Without a <em>Really</em> Smoking Gun and a Much Stronger Board.</a></li>
<li><a href="http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/">Yahoo’s Thompson Asks Employees to “Stay Focused” — Except Not on <em>Him</em></a></li>
<li><a href="http://allthingsd.com/20120503/in-2009-interview-yahoo-ceo-does-not-deny-he-has-a-cs-degree-and-calls-himself-an-engineer/">In 2009 Interview, Yahoo CEO Does Not Deny He Has a CS Degree, and Calls Himself an “Engineer” (Audio)</a></li>
<li><a href="http://allthingsd.com/20120503/yahoos-board-will-review-resume-discrepancy-of-ceo/">Yahoo’s Board Will “Review” Resume Discrepancy of CEO</a></li>
<li><a href="http://allthingsd.com/20120503/how-did-phantom-cs-degree-get-on-ceos-bio-in-sec-filings-yahoos-not-saying/">How Did a Phantom CS Degree Get on CEO’s Bio in SEC Filings? Yahoo’s Not Saying.</a></li>
<li><a href="http://allthingsd.com/20120503/yahoos-response-on-computer-science-resumegate-inadvertent-error/">Yahoo’s Response on CEO’s Computer Science ResumeGate: “Inadvertent Error”</a></li>
<li><a href="http://allthingsd.com/20120503/dan-loeb-alleges-discrepancies-on-yahoo-ceo-scott-thompsons-resume-related-to-computer-science-degree/">Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree</a></li>
</ul>
</blockquote>
</p>
]]></content:encoded>
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		<title>Exclusive: Yahoo's Thompson Out; Levinsohn In; Board Settlement With Loeb Nears Completion</title>
		<link>http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/</link>
		<comments>http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/#comments</comments>
		<pubDate>Sun, 13 May 2012 15:59:24 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=207290</guid>
		<description><![CDATA[The final shoe -- shoe store, really -- drops.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/scott_large_verge_medium_landscape-3/" rel="attachment wp-att-207293"><img src="http://allthingsd.com/files/2012/05/scott_large_verge_medium_landscape2-380x283.jpg" alt="" title="scott_large_verge_medium_landscape" width="380" height="283" class="alignright size-medium wp-image-207293" /></a></p>
<p>Yahoo&#8217;s embattled CEO Scott Thompson (pictured here) is set to step down from his job at the Silicon Valley Internet giant, in what will be dramatic end to a controversy over a fake computer science degree that he had on his bio, according to multiple sources close to the situation.</p>
<p>The pair will apparently say he is departing for &#8220;personal reasons.&#8221; Sources said that Thompson will be claiming to be leaving due to a serious illness that he recently discovered he had.</p>
<p>But the evolving crisis &#8212; which is just over a week old &#8212; centered on his botched resume and how he handled the thorny issue is the key reason for the abrupt end to his tenure as a CEO.</p>
<p>Thompson&#8217;s likely replacement on an interim basis will be Yahoo&#8217;s global media head <a href="http://pressroom.yahoo.net/pr/ycorp/ross-levinsohn.aspx">Ross Levinsohn</a>, who most recently also ran its Americas unit, including its advertising sales. </p>
<p>In addition to the management upheaval, Yahoo&#8217;s board is closing in on a settlement with the man who discovered Thompson&#8217;s misstep, activist shareholder Daniel Loeb of Third Point, said sources.</p>
<p>The situation could change, since Yahoo&#8217;s full board still has to meet this morning to officially approve the sweeping changes at the long-troubled company.</p>
<p>But, if it is, this development goes a long way toward fixing some of what has been ailing Yahoo recently.</p>
<p><a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/danloeb_4-3/" rel="attachment wp-att-207306"><img src="http://allthingsd.com/files/2012/05/DanLoeb_4.gif" alt="" title="DanLoeb_4" width="142" height="198" class="alignleft size-full wp-image-207306" /></a></p>
<p>And it&#8217;ll also be a stunning victory for Loeb (pictured here), since the pugnacious hedge fund investor is set to get three board seats from a slate proposed by him as part of a proxy fight aimed at Yahoo. The new Yahoo directors will be media exec Michael Wolf and turnaround specialist Harry Wilson. Loeb&#8217;s fourth selection &#8212; former NBC head Jeff Zucker &#8212; will withdraw.</p>
<p>The five current Yahoo directors &#8212; who were to step down at the company&#8217;s annual meeting this summer &#8212; will leave the board effective immediately, sources said, to make way for the Third Point selections.</p>
<p>Finally, Yahoo&#8217;s recently added director Fred Amoroso will be named chairman of the board. </p>
<p>Amoroso is the director who has been conducting the investigation into the issues raised by Loeb about how the fake academic credentials got in Thompson&#8217;s public bios, as well as in Yahoo&#8217;s regulatory filings, and also the hurried circumstances around his hiring in January.</p>
<p>Those mysteries &#8212; read, <em>screw-ups</em> &#8212; might never be solved now, although Thompson made a convoluted attempt to explain it all in two awkward employee meetings at the end of last week. In those gatherings, according to numerous sources, he blamed a headhunting firm for introducing the mistake when he was being hired for a job at eBay in the mid-2000 timeframe.</p>
<p>That company, Heidrick and Struggles, slapped back last week with an internal memo, noting that Thompson&#8217;s claim was &#8220;verifiably not true.&#8221; Sources said that Heidrick told Yahoo&#8217;s board that it was in possession of a resume that Thompson had apparently submitted showing the inaccurate CS degree on it.</p>
<p>That memo, impugning Thompson&#8217;s credibility, was one of many that piled on to create an impossible situation for the Yahoo board, related to his leadership ability going forward.</p>
<p>Thompson had also previously issued a Yahoo statement, in which he apologized for the &#8220;distraction&#8221; caused by the problematic resume, but not for the mistake itself.</p>
<p>And, initially, Yahoo &#8212; under his direction &#8212; had called the borked resume an &#8220;inadvertent error.&#8221;</p>
<p>Such fumbling to fix the situation was among the many other issues that the board has been considering relating the ability of Thompson to remain in his job. Also of importance was the sinking morale of Yahoo employees, who had largely rejected Thompson&#8217;s excuses in the ResuMess scandal.</p>
<p>Internal message boards at Yahoo lit up all last week, with staffers largely rejecting his explanations. In addition, a number of top execs and engineers approached the board calling for Thompson&#8217;s firing.</p>
<p>While that&#8217;s not precisely what happened here, it&#8217;s close enough to describe Thompson&#8217;s departure as inevitable. </p>
<p><a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/levinsohn/" rel="attachment wp-att-207307"><img src="http://allthingsd.com/files/2012/05/Levinsohn-285x285.jpg" alt="" title="Levinsohn" width="285" height="285" class="alignright size-medium wp-image-207307" /></a></p>
<p>All this change comes in the wake of a massive restructuring he was in the midst of at Yahoo, after 2,000 employee layoffs.</p>
<p>Thompson was pushing forward a vision of adding a much more significant data and commerce element to Yahoo&#8217;s largely ad-based business. </p>
<p>That is likely to be less stressed under media-focused Levinsohn, who will be essentially trying out to be the permanent CEO.</p>
<p>Well known in the media and advertising communities, he has worked at a number of big online efforts over many years. </p>
<p>According to his bio at Yahoo, where he <a href="http://allthingsd.com/20101027/its-now-official-yahoo-hires-ross-levinsohn-to-head-key-americas-unit/">arrived in 2010</a>:</p>
<blockquote class="memo"><p>He previously served as the President of News Corporation&#8217;s Fox Interactive Media, where he was responsible for the day-to-day operations, strategy and acquisitions that helped transformed the company into a leader in digital media. He also held senior management positions with AltaVista, an early pioneer and leader in search, CBS Sportsline where he oversaw all content and development for the top rated sports site, and HBO where he launched and oversaw a unit developing new programming and revenue streams. Levinsohn also was the co-founder and managing director of Fuse Capital, an investment and strategic equity management firm focused on investing in and building digital media and communications companies.  </p>
<p>Levinsohn sits on the board of Freedom Communications and the Bogart Pediatric Cancer Research Program. He holds a Bachelor of Arts in Communications from The American University.</p></blockquote>
<p>So far in my checking, Levinsohn&#8217;s resume is accurate. </p>
<p>More to come, obviously.</p>
<p>I have emails and texts and calls into everyone for comment, but apparently they are all out at a Mother&#8217;s Day brunch (except me).</p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;">
<h4 class="subhed">RELATED POSTS:</h4>
<ul>
<li><a href="http://allthingsd.com/20120514/yahoos-parting-with-thompson-will-be-for-cause/">Yahoo’s Parting With Thompson Will Be for “Cause” (a.k.a. CSLie)</a></li>
<li><a href="http://allthingsd.com/20120513/ross-levinsohns-yahoo-plan-back-to-the-future/">Ross Levinsohn’s Yahoo Plan: Back to the Future</a></li>
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<li><a href="http://allthingsd.com/20120506/as-yahoo-ceo-reaches-out-to-top-staff-board-meets-to-weigh-options-i-e-figuring-out-who-gets-to-take-the-borked-bio-blame/">As Yahoo CEO Reaches Out to Top Staff, Board Meets to Weigh “Options” (I.E., Deciding Who Gets to Take the Borked Bio Blame)</a></li>
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<li><a href="http://allthingsd.com/20120505/they-shoot-yahoo-ceos-dont-they-but-not-without-a-really-smoking-gun-and-a-much-stronger-board/">They Shoot Yahoo CEOs, Don’t They? But Not Without a <em>Really</em> Smoking Gun and a Much Stronger Board.</a></li>
<li><a href="http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/">Yahoo’s Thompson Asks Employees to “Stay Focused” — Except Not on <em>Him</em></a></li>
<li><a href="http://allthingsd.com/20120503/in-2009-interview-yahoo-ceo-does-not-deny-he-has-a-cs-degree-and-calls-himself-an-engineer/">In 2009 Interview, Yahoo CEO Does Not Deny He Has a CS Degree, and Calls Himself an “Engineer” (Audio)</a></li>
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</ul>
</blockquote>
</p>
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		<title>Stern Named Head of New Strategery Role at Yahoo</title>
		<link>http://allthingsd.com/20120509/stern-named-head-of-new-strategery-role-at-yahoo/</link>
		<comments>http://allthingsd.com/20120509/stern-named-head-of-new-strategery-role-at-yahoo/#comments</comments>
		<pubDate>Wed, 09 May 2012 23:41:50 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=206367</guid>
		<description><![CDATA[The man who has been the Swiss Army Knife of Yahoo will be key strategy guy for Thompson, who clearly wants to do a lot of strategizing.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120509/stern-named-head-of-new-strategery-role-at-yahoo/raymondstern/" rel="attachment wp-att-206371"><img src="http://allthingsd.com/files/2012/05/raymondstern.jpeg" alt="" title="raymondstern" width="175" height="175" class="alignright size-full wp-image-206371" /></a></p>
<p>Longtime Yahoo exec Raymond Stern (pictured here) &#8212; who seems to have fit into a lot of management reorgs in his short time at the Silicon Valley Internet giant &#8212; has been named to a new role at the company as SVP of strategy, corporate development and new ventures.</p>
<p>He&#8217;ll be reporting to CEO Scott Thompson, according to an internal memo I got sent by the people who send me internal memos from Yahoo. (A group, I might add, that is getting bigger by the day.)</p>
<p>When he <a href="http://allthingsd.com/20091216/yahoo-hires-stern-for-senior-partnership-and-biz-dev-post/">got to Yahoo in late 2009</a>, Stern had first been named SVP of North America partnerships and business development for Yahoo. He later had to also pinch-hit as its <a href="http://allthingsd.com/20100930/yahoo-confirms-exec-departures-the-internal-memo-from-the-foxhole/">head of U.S. audience, mobile and local</a>, after an exec left, before being named <a href="http://allthingsd.com/20101004/no-massive-reorg-at-yahoo-but-more-exec-departures-plus-the-schneider-goodbye-letter/">SVP of North America audience</a>. Then, after another exec took over the audience job, he was <a href="http://allthingsd.com/20110110/mickie-rosen-to-join-yahoo-as-audience-head/">back to business development and partnerships and also added the listings business</a> to his portfolio. Then, Stern got <a href="http://allthingsd.com/20110128/exclusive-yahoo-mobile-vp-michael-shim-headed-to-groupon/">mobile biz dev</a> back, after another exec left.</p>
<p>Now, the man who has been the Swiss Army Knife of Yahoo will be the key strategy guy for Thompson, who clearly wants to do a lot of strategizing.</p>
<p>Interesting note: Stern was a former consultant to Boston Consulting Group, which is Thompson&#8217;s go-to outside team on his ongoing restructuring of the company. He is also a former Intuit exec.</p>
<p>As per usual, here is the internal memo on Stern&#8217;s appointment from Thompson, who is dealing with some <a href="http://allthingsd.com/20120509/technations-gunn-says-she-and-yahoo-ceo-talked-about-their-cs-degrees-before-2009-show-video-and-audio/">other very thorny issues</a> right now too:</p>
<blockquote class="memo"><p>Yahoos &#8211;</p>
<p>Over the last few months, you&#8217;ve heard me talk a lot about focusing our company around our core business. As part of this, we need to find new ways to strengthen, leverage, and monetize our core assets &#8212; all in conjunction with our long-term strategy focused on driving growth. To help tackle this challenge, I&#8217;m excited to announce that Raymond Stern will take on a new role at Yahoo! as senior vice president of strategy, corporate development, and new ventures, reporting to me.  </p>
<p>For those of you who haven&#8217;t had the chance to meet Raymond over the last two and half years here at Yahoo!, he previously oversaw distribution partnerships and business development, as well as our Latin American, Canadian, and small business teams. Earlier in his career, he spent 10 years at the Boston Consulting Group, and later had various roles at Intuit including leading strategy and corporate development during a transformational period in the late 90s through the mid 2000s.  </p>
<p>In his new role, Raymond will work across the teams to ensure alignment and that we are taking advantage of opportunities around the globe.   He will lead three critical areas for us:</p>
<p><strong>Strategy:</strong> Raymond will lead corporate strategy, working in close partnership with the senior leadership team and me. </p>
<p><strong>Corporate Development:</strong> Raymond will work with the team to find opportunities to accelerate our progress and growth through acquisitions, investments and strategic partnerships. In conjunction with this, Marcus Shen and his group will be renamed corporate M&#038;A, and will continue to be the transactional execution arm supporting Yahoo!&#8217;s corporate development initiatives.</p>
<p><strong>New Ventures:</strong> Raymond will look at emerging areas outside of what’s happening in the halls of Yahoo! and bring new innovative and disruptive ideas to the forefront.</p>
<p>In the coming weeks, you&#8217;ll hear more from Raymond as he works with the leadership team to align our corporate priorities and long-term strategy. </p>
<p>Please join me in welcoming Raymond to this important new role.</p>
<p>/signed<br />
/Scott Thompson</p></blockquote>
<p>And here&#8217;s to your new job, Raymond:</p>
<p><iframe width="640" height="480" src="http://www.youtube.com/embed/ptAoJedxFzU?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>CEO Says Sorry to Yahoos for Borked Bio "Distraction" -- But Will Mea Culpa Work Without an Apology for Error? (Memo)</title>
		<link>http://allthingsd.com/20120507/ceo-apologizes-to-yahoos-but-will-the-mea-culpa-work-without-an-explanation-for-the-borked-bio-memo/</link>
		<comments>http://allthingsd.com/20120507/ceo-apologizes-to-yahoos-but-will-the-mea-culpa-work-without-an-explanation-for-the-borked-bio-memo/#comments</comments>
		<pubDate>Mon, 07 May 2012 23:59:45 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=204971</guid>
		<description><![CDATA[He's sorry. Deeply regrets. Apologizes. Takes full responsibility for the distraction. You know the drill.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120507/ceo-apologizes-to-yahoos-but-will-the-mea-culpa-work-without-an-explanation-for-the-borked-bio-memo/bonehead/" rel="attachment wp-att-204984"><img src="http://allthingsd.com/files/2012/05/bonehead-380x221.jpg" alt="" title="bonehead" width="380" height="221" class="alignright size-medium wp-image-204984" /></a></p>
<p>He&#8217;s sorry. Deeply regrets. Apologizes. Takes full responsibility for the unfortunate distraction to the people.</p>
<p>No, it&#8217;s not a scandal-ridden politician caught in some compromising position, but Yahoo CEO Scott Thompson talking about the <a href="http://allthingsd.com/20120506/as-yahoo-ceo-reaches-out-to-top-staff-board-meets-to-weigh-options-i-e-figuring-out-who-gets-to-take-the-borked-bio-blame/">hubbub created by the addition of a fake computer science degree</a> on his bio.</p>
<p>This kind of move is, of course, PR 101, but it still took Yahoo several days after activist shareholder Daniel Loeb uncovered the resume problem, which the Silicon Valley Internet giant said was an &#8220;inadvertent error.&#8221;</p>
<p>In his new memo, which comes after a terse one on Friday, Thompson said he was upset by how the controversy has impacted the company.</p>
<p>&#8220;As I told you on Friday, the board is reviewing the issue and I will provide whatever they need from me. In the meantime, I want you to know how deeply I regret how this issue has affected the company and all of you,&#8221; he wrote. &#8220;We have all been working very hard to move the company forward, and this has had the opposite effect. For that, I take full responsibility, and I want to apologize to you.&#8221;</p>
<p>It is interesting to note that he said nothing in the new email about being actually sorry for the still-mysterious inaccuracy in his bio.</p>
<p>It was present since 2004 when he worked at eBay and also somehow got into the Yahoo regulatory filings after he was hired earlier this year.</p>
<p>Presumably, that information is to come after an investigation by Yahoo&#8217;s board, headed by independent director Fred Amoroso, which is proceeding now. </p>
<p>It will be announced officially tomorrow, but it is already in the works, as Thompson noted.</p>
<p>Earlier today, Loeb <a href="http://allthingsd.com/20120507/loeb-lobs-lawsuit-as-expected-at-yahoos-borked-bio-mess/">demanded all books and records</a> about the circumstances of Thompson&#8217;s hiring and has made hay out of the issue. </p>
<p>To calm the story, said Thompson to his new troops: &#8220;I am hopeful that this matter will be concluded promptly.&#8221; </p>
<p>Unfortunately for him, that hope is probably also going to turn out to be inaccurate. </p>
<p>But read it for yourself. Here&#8217;s the internal memo that just went out to all Yahoo employees from beleaguered Thompson, which I obtained from the company.</p>
<blockquote class="memo"><p>Yahoos:</p>
<p>I wanted to share some additional thoughts with you related to the disclosure of my academic credentials.</p>
<p>As I told you on Friday, the board is reviewing the issue and I will provide whatever they need from me. In the meantime, I want you to know how deeply I regret how this issue has affected the company and all of you. We have all been working very hard to move the company forward, and this has had the opposite effect. For that, I take full responsibility, and I want to apologize to you.   </p>
<p>In my note Friday, I said I would be focused on continuing to do what needs to get done. That&#8217;s because I feel I owe it to all of you to make sure that nothing disrupts the progress we&#8217;ve made in just a few short months due to all of your focus, commitment, and hard work. As you&#8217;ve heard me say many times, we have a tremendous business with incredible assets, and we can win by putting our customers first. The progress I shared with you in the first quarter should make clear that we intend to move fast and deliver on the potential of the business for our customers, shareholders, and all of you.</p>
<p>I know the board plans to conduct the review thoroughly and independently, and I respect that process. I am hopeful that this matter will be concluded promptly. But, in the meantime, we have a lot of work to do. We need to continue to  act as one team to fulfill the potential of this great company and keep moving forward. You have my word that all my energy and attention will be on that mission.</p>
<p>Scott</p></blockquote>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;">
<h4 class="subhed">RELATED POSTS:</h4>
<ul>
<li><a href="http://allthingsd.com/20120514/yahoos-parting-with-thompson-will-be-for-cause/">Yahoo’s Parting With Thompson Will Be for “Cause” (a.k.a. CSLie)</a></li>
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<li><a href="http://allthingsd.com/20120513/meet-the-man-i-call-the-hair-the-video-stylings-of-yahoos-newest-ceo-ross-levinsohn/">Meet the Man I Call “The Hair”: The Video Stylings of Yahoo’s Newest CEO Ross Levinsohn</a></li>
<li><a href="http://allthingsd.com/20120513/will-thompsons-ouster-mean-a-yahoofacebook-patent-settlement/">Will Thompson’s Ouster Mean a Yahoo-Facebook Patent Settlement Too?</a></li>
<li><a href="http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/">Exclusive: Yahoo’s Thompson Out; Levinsohn In; Board Settlement With Loeb Nears Completion</a></li>
<li><a href="http://allthingsd.com/20120511/heidrick-struggles-slaps-back-at-thompsons-yahoo-in-blame-game/">Heidrick &#038; Struggles Slaps Back at Thompson’s Yahoo in Blame Game Over ResuMess</a></li>
<li><a href="http://allthingsd.com/20120511/is-he-in-or-is-he-out-crunchtime-for-scott-thompson-at-yahoo/">Is He In or Is He Out? Crunchtime for Scott Thompson at Yahoo.</a></li>
<li><a href="http://allthingsd.com/20120510/not-so-scott-free-yahoos-other-big-shareholder-cap-re-leaning-toward-supporting-loeb-over-thompson-resumess/">Not So Scott Free? Yahoo’s Other Big Shareholder — Cap Re — Leaning Toward Supporting Loeb Over Thompson ResuMess.</a></li>
<li><a href="http://allthingsd.com/20120509/technations-gunn-says-she-and-yahoo-ceo-talked-about-their-cs-degrees-before-2009-show-video-and-audio/">Tech Nation’s Gunn Says She and Yahoo CEO Discussed Their CS Degrees Before 2009 Show (Video and Audio)</a></li>
<li><a href="http://allthingsd.com/20120509/loeb-again-calls-for-thompson-firing-from-yahoo-as-former-ebay-boss-support-him/">Loeb Calls Again for Thompson Firing From Yahoo, as Former eBay Boss Supports Him</a></li>
<li><a href="http://allthingsd.com/20120509/place-your-bets-will-loeb-drop-another-bomb-on-yahoo-at-vegas-confab-later-today/">Place Your Bets: Will Loeb Drop Another Bomb on Yahoo at Vegas Confab Later Today?</a></li>
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</ul>
</blockquote>
</p>
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		<title>Yahoo's Thompson Asks Employees to "Stay Focused" -- Except Not on Him</title>
		<link>http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/</link>
		<comments>http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/#comments</comments>
		<pubDate>Sat, 05 May 2012 01:04:30 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=203962</guid>
		<description><![CDATA[Of course, the Yahoo internal memo of the week for the Yahoo internal crisis of the week!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/focus/" rel="attachment wp-att-203964"><img src="http://allthingsd.com/files/2012/05/focus.jpeg" alt="" title="focus" width="640" height="439" class="aligncenter size-full wp-image-203964" /></a></p>
<p>Of course, the Yahoo internal memo for the Yahoo internal crisis of the week!</p>
<p>Here is CEO Scott Thompson&#8217;s email today to employees about <a href="http://allthingsd.com/20120504/loeb-demands-yahoo-board-fire-ceo-by-monday-over-false-resume/">the controversy around the fact that he does not have a computer science degree</a>, as described in his bio in Yahoo&#8217;s regulatory filings.</p>
<p>Oh, just read it:</p>
<blockquote class="memo"><p>From: Scott Thompson<br />
Sent: Friday, May 04, 2012 4:03 PM<br />
To: all-worldwide@yahoo-inc.com<br />
Subject: Staying Focused</p>
<p>Yahoos &#8211;</p>
<p>I am sure you have seen the reports of questions raised regarding my undergraduate degree. As we said yesterday, the board is reviewing the matter and, upon completion of its review, will make an appropriate disclosure to shareholders. In the meantime, I&#8217;m doing what I hope all of you are doing &#8212; staying focused on our customers, our shareholders, our team and moving Yahoo! forward, fast.</p></blockquote>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;">
<h4 class="subhed">RELATED POSTS:</h4>
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<li><a href="http://allthingsd.com/20120514/yahoos-parting-with-thompson-will-be-for-cause/">Yahoo’s Parting With Thompson Will Be for “Cause” (a.k.a. CSLie)</a></li>
<li><a href="http://allthingsd.com/20120513/ross-levinsohns-yahoo-plan-back-to-the-future/">Ross Levinsohn’s Yahoo Plan: Back to the Future</a></li>
<li><a href="http://allthingsd.com/20120513/heres-new-yahoo-ceos-first-note-to-troops-the-leaking-internal-memos-to-atd-policy-remains-in-place/">Here’s New Yahoo CEO’s First Note to Troops! (The Leaking-Internal-Memos-to-ATD Policy Remains in Effect As Usual)</a></li>
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<li><a href="http://allthingsd.com/20120511/heidrick-struggles-slaps-back-at-thompsons-yahoo-in-blame-game/">Heidrick &#038; Struggles Slaps Back at Thompson’s Yahoo in Blame Game Over ResuMess</a></li>
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<li><a href="http://allthingsd.com/20120509/technations-gunn-says-she-and-yahoo-ceo-talked-about-their-cs-degrees-before-2009-show-video-and-audio/">Tech Nation’s Gunn Says She and Yahoo CEO Discussed Their CS Degrees Before 2009 Show (Video and Audio)</a></li>
<li><a href="http://allthingsd.com/20120509/loeb-again-calls-for-thompson-firing-from-yahoo-as-former-ebay-boss-support-him/">Loeb Calls Again for Thompson Firing From Yahoo, as Former eBay Boss Supports Him</a></li>
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<li><a href="http://allthingsd.com/20120506/yahoo-should-expect-incoming-lawsuit-lobbed-by-loeb-tomorrow-on-ceo-hiring/">Yahoo Should Expect Incoming Lawsuit Lobbed by Loeb Tomorrow on CEO Hiring</a></li>
<li><a href="http://allthingsd.com/20120505/they-shoot-yahoo-ceos-dont-they-but-not-without-a-really-smoking-gun-and-a-much-stronger-board/">They Shoot Yahoo CEOs, Don’t They? But Not Without a <em>Really</em> Smoking Gun and a Much Stronger Board.</a></li>
<li><a href="http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/">Yahoo’s Thompson Asks Employees to “Stay Focused” — Except Not on <em>Him</em></a></li>
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<li><a href="http://allthingsd.com/20120503/yahoos-response-on-computer-science-resumegate-inadvertent-error/">Yahoo’s Response on CEO’s Computer Science ResumeGate: “Inadvertent Error”</a></li>
<li><a href="http://allthingsd.com/20120503/dan-loeb-alleges-discrepancies-on-yahoo-ceo-scott-thompsons-resume-related-to-computer-science-degree/">Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree</a></li>
</ul>
</blockquote>
</p>
]]></content:encoded>
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		<title>It's Official: Yahoo Lays Off 2,000 Employees -- 14 Percent of Workforce</title>
		<link>http://allthingsd.com/20120404/its-official-yahoo-lays-off-2000-employees/</link>
		<comments>http://allthingsd.com/20120404/its-official-yahoo-lays-off-2000-employees/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 13:22:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=192985</guid>
		<description><![CDATA[CEO Scott Thompson promises that Yahoo, after staff cuts of 14 percent of the entire workforce, will be "smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require."]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120404/its-official-yahoo-lays-off-2000-employees/pinkslip-1/" rel="attachment wp-att-193015"><img src="http://allthingsd.com/files/2012/04/pinkslip-1-380x252.jpg" alt="" title="pinkslip-1" width="380" height="252" class="alignright size-medium wp-image-193015" /></a></p>
<p>In a move that <a href="http://allthingsd.com/20120403/yahoos-layoffs-tomorrow-morning-of-up-to-2000-will-only-be-the-first-move-of-a-larger-purge-to-come/"><strong>AllThingsD</strong> had previously reported was coming</a>, Yahoo said it had laid off 2,000 employees, or 14 percent of the workforce.</p>
<p>&#8220;Today&#8217;s actions are an important next step toward a bold, new Yahoo! &#8212; smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require,&#8221; said Yahoo CEO Scott Thompson in a statement. &#8220;Unfortunately, reaching that goal requires the tough decision to eliminate positions.&#8221;</p>
<p>While Yahoo has had periodic layoffs over the years, this one is its most significant in its history, and will also result in another large-scale restructuring of the management organization. More cuts are also likely to follow in the months ahead, due to the reshaping of Yahoo.</p>
<p>The latest employee action is being pushed by Thompson, who joined the Silicon Valley Internet giant in January from eBay&#8217;s PayPal unit. </p>
<p>&#8220;Change is never easy,&#8221; he wrote in an internal email to Yahoo employees (it is below in its entirety), in a well-worn cliché I am dead certain few appreciated hearing today from the top leader.</p>
<p>At an internal meeting with top staff last night, Thompson &#8212; who has gotten what seems to be a well-deserved reputation for chewing folks out at Yahoo &#8212; was more direct with the execs gathered, berating them extensively for not delivering and getting the company to this sorry point.</p>
<p><em>Ouch, Scott!</em> It&#8217;s Easter, so it might be time for some forgiveness. (And no more ranting about my reporting to those inside Yahoo, since I have been 100 percent accurate so far. FYI, will aim for 110 percent next week!)  </p>
<p>Yahoo said it will save about $375 million with the cuts, incurring a $125 to $145 million pretax cash charge for employee severance in its second quarter. Before the cuts, Yahoo had 14,000 staffers and has many thousands more hired as contractors.</p>
<p>The layoffs touch all units of the company, but the hardest hit is the product division, which is headed by Blake Irving, as well as its marketing, research and international units. Yahoo gave no details on the layoffs other than the number.</p>
<p>But the fate of two key parts of the soon-to-be-blown-apart unit &#8212; Yahoo&#8217;s advertising technology businesses, Right Media and APT, and its search business &#8212; is still being contemplated, <a href="http://allthingsd.com/20120314/to-stanch-layoffs-yahoo-has-been-shopping-its-ad-technology-platforms-to-google-microsoft-and-others/">as I have previously reported</a>. Possible scenarios include a sale or a joint venture transaction for both, which employ thousands of Yahoo staffers.</p>
<p>The layoffs tomorrow are not the end of the road in cutting costs. Along with the likely shedding of its ad tech and search businesses, Yahoo leadership is also looking at future cuts as it evaluates current businesses, which could lop even more employees off its roster.</p>
<p>That said, Yahoo will be doubling down in some older and new arenas, so there would also be simultaneous hiring in the months ahead.</p>
<p>As wrenching as they will be today at Yahoo, the layoffs come as no surprise. Thompson had told employees in memos and also in recent meetings that <a href="http://allthingsd.com/20120315/ceo-thompson-tells-yahoos-real-change-is-coming-its-exclusive-internal-memo-time/">&#8220;real change&#8221;</a> was coming to the company.</p>
<p>Along with the trauma of the layoffs, Yahoo is also facing two other tense face-offs externally. In one, activist shareholder Third Point is waging a proxy fight for board seats and <a href="http://allthingsd.com/20120402/third-point-launches-value-yahoo-blog-which-does-not-value-current-leadership/">stepped up the public pressure</a> this week; and Facebook struck back hard at Yahoo&#8217;s patent lawsuit with a <a href="http://allthingsd.com/20120403/breaking-facebook-smacks-at-yahoo-with-patent-claims-of-its-own/">counterclaim of its own</a>.</p>
<p>After the layoffs tomorrow, sources say Yahoo will be announcing a new organization by next week. Thompson, along with outside consultants he has hired from the Boston Consulting Group, are making what appear to be profound changes.</p>
<p>Sources said that Yahoo will most likely be comprised of a global media division, one that encompasses Yahoo&#8217;s consumer products businesses and one focused on global and regional sales. There could also be a small organization of about 50 employees aimed at future innovation.</p>
<p>Americas head Ross Levinsohn is pegged to run the media arm, which will also include its leads/commerce businesses, such as autos; Shashi Seth &#8212; who now heads search and marketplaces &#8212; is likely to run consumer products, which will include Yahoo&#8217;s communications and search businesses.</p>
<p>Yahoo has already been conducting a search for a new worldwide sales head, who will also be boss of the U.S., Asia and Europe, Middle East and Africa sales regions. Rich Riley, who was recently running EMEA, is reportedly the pick for U.S. sales; Rose Tsou, who is running Asia, would presumably stay put; Yahoo is looking for an EMEA sales lead.</p>
<p>Some current operational execs &#8212; such as service engineering and ops head David Dibble, CFO Tim Morse, and top lawyer Mike Callahan &#8212; are likely to continue to operate as before.</p>
<p>One big question mark is how Chief Product Officer Irving fits in the possible new org, in which the new units get control of their product development. Irving has reportedly had several incoming job offers, although it is not clear if he has responded to that interest. </p>
<p>But today, the focus is on the layoffs and letting go all those employees, many of whom have worked at Yahoo for years. Even if it will result in a stronger Yahoo, as Thompson promises, it is still a very sad day in Sunnyvale.</p>
<p>Here is a video on the topic that I did with the WSJ.com &#8220;Digits&#8221; show today, after the cuts were announced early this morning:</p>
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<p>Here&#8217;s the <a href="http://investor.yahoo.net/ReleaseDetail.cfm?&#038;ReleaseID=661799">entire terse statement</a> from Yahoo:</p>
<blockquote class="memo"><p><strong>Yahoo! Statement</p>
<p>SUNNYVALE, Calif. &#8212; (BUSINESS WIRE) &#8212; </strong>Yahoo! today confirmed that it is taking important next steps to reshape the company for the future.</p>
<p>&#8220;Today&#8217;s actions are an important next step toward a bold, new Yahoo! &#8212; smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require. We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities. Our goal is to get back to our core purpose &#8212; putting our users and advertisers first — and we are moving aggressively to achieve that goal,&#8221; said Scott Thompson, CEO of Yahoo!. &#8220;Unfortunately, reaching that goal requires the tough decision to eliminate positions. We deeply value our people and all they&#8217;ve contributed to Yahoo!.&#8221;</p>
<p>Yahoo! has a solid foundation &#8212; nearly 700 million users and thousands of advertisers that engage with Yahoo! properties regularly and trust the company with their data and their business. Through its restructuring efforts, Yahoo! intends to grow by responding more quickly to customer needs and competing more effectively in areas where it can win. Yahoo! has identified key parts of the business &#8212; a select group of core businesses, the platforms that support those core businesses, and the data that drives deep personalization for users and ROI for advertisers &#8212; where the company will intensify efforts and redeploy resources globally, all focused on increasing shareholder value. With a clear focus on profitability and growth, the company will be disciplined in its investments and radically simplify how it builds, launches and maintains many of its properties and products.</p>
<p>Today, the company will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or phased transition.</p>
<p>Yahoo! expects to realize approximately $375 million of annualized savings upon completion of all employee transitions. The company currently expects to recognize the majority of an estimated $125 to $145 million pretax cash charge relating to employee severance in its second quarter financial results. The company may incur additional charges in connection with this action. More information will be provided about Yahoo!&#8217;s future direction in conjunction with the release of its first quarter financial results on April 17, 2012.</p></blockquote>
<p>And here is Thompson&#8217;s memo to employees, stating the obvious and with nothing new from previous statements and internal memos:</p>
<blockquote class="memo"><p>Yahoos –-</p>
<p>Today we are restructuring Yahoo! to give ourselves the opportunity to compete and win in our core business. The changes we&#8217;re announcing today will put our customers first, allow us to move fast, and to get stuff done. The outcome of these changes will be a smaller, nimbler, more profitable Yahoo! better equipped to innovate as fast as our customers and our industry require.</p>
<p>Over the last 60 days, we&#8217;ve fundamentally re-thought every part of our business and we will continue to actively consider all options that allow Yahoo! to put maximum effort where we can succeed. As part of this process, I believe we have to focus to win in a select group of core businesses globally:</p>
<p>Core Media and Communications: Our content, media, and communications experiences must be best in class. That includes getting today&#8217;s core properties right and innovating on a next generation of great product experiences across all screens.∙</p>
<p>Platforms: We must make our core platforms and systems a genuine strength for Yahoo! &#8212; platforms that we can really leverage to support our massive scale, drive the deepest personalization, and boost speed to market.∙</p>
<p>Data: Our massive data sets must become a genuine competitive advantage for Yahoo!. We have to unlock the value in our data to allow us to really understand our 700 million users, encourage and win their engagement and trust, leverage everything they do with us to more fully personalize their experiences, and to give our advertisers the immediate insights they are rightfully demanding.</p>
<p>We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities. Our goal is to get back to our core purpose &#8212; putting our users and advertisers first -– and we are moving aggressively to achieve that goal.</p>
<p>Unfortunately, reaching that goal requires the tough decision to eliminate jobs, which means losing colleagues and parting with friends. Today, we will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or a phased transition. We value our people and for those who will be leaving, we thank you for all you have contributed to Yahoo!. We will treat all of our people with dignity and respect, providing resources to help manage through their transition.</p>
<p>Change is never easy. But the time has come to move Yahoo! forward aggressively with increased focus and accountability. Our values have always been about treating all Yahoos with dignity and respect, and today is a day to embrace those values. This is an amazing company with exceptionally talented people and I know we will all do our best to encourage each other through this difficult period of transition.</p>
<p>Scott</p></blockquote>
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		<title>Sticks and Stones: Third Point Launches "Value Yahoo" Blog (Which Does Not Value Current Leadership)</title>
		<link>http://allthingsd.com/20120402/third-point-launches-value-yahoo-blog-which-does-not-value-current-leadership/</link>
		<comments>http://allthingsd.com/20120402/third-point-launches-value-yahoo-blog-which-does-not-value-current-leadership/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 14:30:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=192096</guid>
		<description><![CDATA[The war of words continues in the proxy battle with a new site, which calls for a number of things -- mostly for Yahoo to let in activist shareholder Third Point.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120402/third-point-launches-value-yahoo-blog-which-does-not-value-current-leadership/554153_300786769994149_300784586661034_725164_1166579062_n/" rel="attachment wp-att-192139"><img src="http://allthingsd.com/files/2012/04/554153_300786769994149_300784586661034_725164_1166579062_n-640x400.jpg" alt="" title="554153_300786769994149_300784586661034_725164_1166579062_n" width="640" height="400" class="aligncenter size-large wp-image-192139" /></a></p>
<p>In another high-profile parry in its increasingly aggressive proxy fight against Yahoo, activist shareholder Third Point has launched an extensive Web blog to support its case with investors called <a href="http://valueyahoo.com">&#8220;Value Yahoo.&#8221;</a></p>
<p>Along with a long statement &#8212; a <em>blogifesto</em> of sorts &#8212; about what it will take to fix the Silicon Valley Internet giant, Value Yahoo also tries to keep up the pressure on Yahoo&#8217;s board and management.</p>
<p>The purple-themed site &#8212; this is Yahoo&#8217;s well-known color &#8212; features a humorous take on Yahoo&#8217;s now dearly departed neon sign in San Francisco, with the banner: &#8220;Yahoo Shareholders Deserve Overdue Representation!&#8221;</p>
<p>It includes a section on &#8220;Failed Leadership,&#8221; info on its &#8220;Road to Recovery&#8221; slate of alternate directors and even an FAQ and mission statement.</p>
<p>&#8220;We believe in Yahoo!, its loyal users, committed employees, dedicated partners, and the potential of the brand,&#8221; <a href="http://valueyahoo.com/resources/pov/our-mission-statement">it reads, in part</a>. &#8220;Yahoo! shareholders, employees, and partners have suffered for too long with a revolving door of management teams and Directors who have been unable to seize opportunities despite the Company&#8217;s enduring role as the premier online source for news, sports, business, entertainment and email.&#8221;</p>
<p>By the way, in a clever dig, there is also a <a href="http://www.facebook.com/ValueYahoo?ref=ts&#038;__adt=11">Facebook site</a> for Value Yahoo &#8212; patent lawsuit or no, you can &#8220;like&#8221; Third Point&#8217;s effort.</p>
<p>Here, for example, is one of Value Yahoo&#8217;s charticles:</p>
<p><a href="http://allthingsd.com/20120402/third-point-launches-value-yahoo-blog-which-does-not-value-current-leadership/challenges_1/" rel="attachment wp-att-192122"><img src="http://allthingsd.com/files/2012/04/challenges_1-640x410.png" alt="" title="challenges_1" width="640" height="410" class="aligncenter size-large wp-image-192122" /></a></p>
<p>The goal of all this, presumably, is to get Yahoo to give in to demands for several board seats using its directors, including Third Point&#8217;s Dan Loeb. So far, ongoing discussions between Loeb and Yahoo have failed to stop the shareholder battle, which comes in the midst of the company&#8217;s <a href="http://allthingsd.com/20120330/yahoo-layoffs-set-to-begin-next-week-followed-by-restructuring-the-week-after/">wrenching restructuring</a>. </p>
<p>Last week, Yahoo said it had<a href="http://allthingsd.com/20120325/yahoo-appoints-three-new-directors-in-a-smack-to-activist-shareholder-like-i-said/"> appointed three new directors</a> to its board. In a pointed slap at Loeb, the company said it had rejected him specifically, although Yahoo added that it was willing to accept one of his current choices and another that was mutually agreed to.</p>
<p>Loeb reacted to that, um, badly, with another letter last week that said Yahoo leadership was living in an <a href="http://allthingsd.com/20120328/third-points-loeb-to-yahoo-about-board-rejection-illogical-alice-in-wonderland-world/">&#8220;illogical Alice-in-Wonderland world.&#8221;</a></p>
<p>The war of words continues with the new site, which Third Point said it will maintain actively like a blog, with updates, charts, filings, outside news stories and more.</p>
<p>(Since Yahoo has apparently banned me from its internal news offering to employees, according to more sources than you can shake a stick at, I hope they can see my work here!) </p>
<p>In its newest post &#8212; titled <a href="http://valueyahoo.com/resources/pov/why-are-we-running-for-election-to-the-yahoo-board">&#8220;Why Are We Running for Election to the Yahoo! Board?&#8221;</a> &#8212; Third Point presents an argument for other shareholders to act, even though Yahoo has actually made a lot of the changes that Loeb has been pushing for already.</p>
<p>(In fact, that&#8217;s an FAQ question on Value Yahoo, <em>natch</em>: &#8220;Yahoo! has made changes to its Board. Hasn&#8217;t Third Point already gotten what it wanted?&#8221; Short answer: Vigilance, since they are well-known backsliders over there!)</p>
<p>As the firm notes in its reasons-why essay, with the original bolding on the Value Yahoo blog:</p>
<p>&#8220;After years of failed leadership and poor governance, Yahoo! shareholders have a chance to inject experienced, independent voices aligned with their interests. The <strong>&#8220;Shareholder Slate&#8221;</strong> &#8212; Daniel Loeb, Harry Wilson, Michael Wolf, and Jeff Zucker &#8212; seeks a voice and a choice for Yahoo! owners hurt by the current <strong>&#8220;Legacy Board&#8217;s&#8221;</strong> track record of value disintegration, and wants to prevent the Board from simply nominating their <strong>handpicked replacements</strong> &#8212; the <strong>&#8220;Insider Slate&#8221;</strong> &#8212; for Yahoo!&#8217;s board.&#8221;</p>
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		<title>Yahoo-Geddon: Leaders to Debate Layoffs, Asset Sales, Search Deals and More Today, as a Major Restructuring Looms</title>
		<link>http://allthingsd.com/20120328/yahoo-geddon-leaders-to-debate-layoffs-asset-sales-search-deals-and-more-today-as-a-major-restructuring-looms/</link>
		<comments>http://allthingsd.com/20120328/yahoo-geddon-leaders-to-debate-layoffs-asset-sales-search-deals-and-more-today-as-a-major-restructuring-looms/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 15:02:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=190726</guid>
		<description><![CDATA[What is Yahoo? Yes, that again. Meanwhile, employees await cuts.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120328/yahoo-geddon-leaders-to-debate-layoffs-asset-sales-search-deals-and-more-today-as-a-major-restructuring-looms/film-cartoon_210/" rel="attachment wp-att-190729"><img src="http://allthingsd.com/files/2012/03/film-cartoon_210-380x285.jpg" alt="" title="film-cartoon_210" width="380" height="285" class="alignright size-medium wp-image-190729" /></a></p>
<p>What <em>is</em> Yahoo?</p>
<p>While that has been the perennially unanswered question at the Silicon Valley Internet giant for many years, according to dozens of sources inside and outside the company, Yahoo&#8217;s leadership is now deeply embroiled in an intense &#8212; and sometimes very tense and fast-changing &#8212; debate over a number of critical issues about what is expected to be the most sweeping restructuring in its history.</p>
<p>Top executives at the company are conducting what is likely to be a lively all-day &#8220;offsite&#8221; meeting today (which is actually taking place on Yahoo&#8217;s Sunnyvale campus) to continue to discuss, among other things: How and where the company will make large-scale cuts in staff, which I have previously <a href="http://allthingsd.com/20120305/yahoos-new-ceo-preps-major-restructuring-including-significant-layoffs/">reported were coming</a> and will perhaps be numbering in the thousands; which businesses to sell off and which to keep, including its <a href="http://allthingsd.com/20120314/to-stanch-layoffs-yahoo-has-been-shopping-its-ad-technology-platforms-to-google-microsoft-and-others/">ad tech unit</a>; the correct structure for the reconfigured entity; and who will be left to run it all when it is all settled.</p>
<p>Also up for debate is the best course of a two-pronged effort &#8212; being led primarily by CFO Tim Morse and members of his corporate strategy team &#8212; to renegotiate its search and advertising partnership deal with Microsoft, while also engaging in active discussions with Google about <em>it</em> taking over Yahoo&#8217;s search business. </p>
<p>&#8220;Everything is on the table,&#8221; said one person. &#8220;And anything could be blown up by Scott.&#8221;</p>
<p>The Scott being referenced is new CEO Scott Thompson, who has become something of a whirling dervish since he arrived at Yahoo only three months ago from the top job at eBay&#8217;s PayPal unit.</p>
<p>If shaking up the place &#8212; as he has promised in public and internal statements, including a recent memo in which he wrote that <a href="http://allthingsd.com/20120315/ceo-thompson-tells-yahoos-real-change-is-coming-its-exclusive-internal-memo-time/">&#8220;real change is coming&#8221;</a> &#8212; was his aim, Thompson is certainly doing just that and more.</p>
<p>Along with immediately initiating a massive effort to figure out the best way to restructure the long-troubled and ever-meandering company and all that entails, Thompson has also been meeting players all over Silicon Valley for advice; stopping and then restarting negotiating discussions with Yahoo&#8217;s Asian partners, visiting major advertising clients; and engaging in talks with activist shareholder Dan Loeb about settling a <a href="http://allthingsd.com/20120328/third-points-loeb-to-yahoo-about-board-rejection-illogical-alice-in-wonderland-world/">looming proxy fight</a>, while also <a href="http://allthingsd.com/20120325/yahoo-appoints-three-new-directors-in-a-smack-to-activist-shareholder-like-i-said/">packing the board</a> with allies to help fend off said battle.</p>
<p>And, oh yes, he also took a little time out from his busy schedule to <a href="http://allthingsd.com/20120312/breaking-yahoo-sues-facebook-for-patent-infringement/">sue Yahoo partner Facebook for patent violations</a>.</p>
<p><a href="http://allthingsd.com/20120328/yahoo-geddon-leaders-to-debate-layoffs-asset-sales-search-deals-and-more-today-as-a-major-restructuring-looms/thompson-4-2/" rel="attachment wp-att-190829"><img src="http://allthingsd.com/files/2012/03/thompson-4-380x264.jpg" alt="" title="thompson-4" width="380" height="264" class="alignleft size-medium wp-image-190829" /></a></p>
<p>But the real action is the remaking of Yahoo in his image. To do so, Thompson has been furiously evaluating the entire company, with the <a href="http://allthingsd.com/20120305/yahoos-new-ceo-preps-major-restructuring-including-significant-layoffs/">help of Boston Consulting Group</a> and a small group of execs, especially Morse.</p>
<p>While it is all still undecided, he seems to be leaning toward Yahoo as a drastically slimmed-down entity without a central product group and with a simplified structure that includes global units &#8212; such as media, commerce and sales organizations &#8212; which will again be in charge of the entire development of their offerings. </p>
<p>(I will note, since I have been covering Yahoo since near its founding, this is a structure that has been in place before. In other words, at least for dinosaurs like me, there is nothing new under the sun here.)</p>
<p>The changes being contemplated include, as I have written previously, the possible sale or drastic reconfiguration of its ad technology business, which will effect at least 1,000 employees. Another 1,500 involved in Yahoo&#8217;s search business will also be impacted, depending on talks the company has been having with Microsoft, as well as Google, about better monetization.</p>
<p>Such a structure brings up a lot of questions about how, and by whom, it will be run. To figure it out, Thompson has been evaluating &#8212; sometimes rather brusquely &#8212; his own top managers, as well as looking for new ones outside the company, such as a search for a chief marketing officer and other key positions.</p>
<p>Confused? Perhaps, but not for much longer, said multiple sources, as Thompson moves closer to delivering his answer to the what-Yahoo-is question.</p>
<p>Yahoo PR &#8212; by the way, it will not escape Thompson&#8217;s change machine, either! &#8212; declined comment.</p>
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		<title>CEO Thompson Tells Yahoos "Real Change Is Coming" (It's Exclusive Internal Memo Time!)</title>
		<link>http://allthingsd.com/20120315/ceo-thompson-tells-yahoos-real-change-is-coming-its-exclusive-internal-memo-time/</link>
		<comments>http://allthingsd.com/20120315/ceo-thompson-tells-yahoos-real-change-is-coming-its-exclusive-internal-memo-time/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 12:06:10 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=186523</guid>
		<description><![CDATA[The new leader addresses the nervous troops: Once more unto the breach, dear possibly laid-off Yahoos, once more ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120315/ceo-thompson-tells-yahoos-real-change-is-coming-its-exclusive-internal-memo-time/thompson-4/" rel="attachment wp-att-186604"><img src="http://allthingsd.com/files/2012/03/thompson.jpeg" alt="" title="thompson" width="610" height="425" class="aligncenter size-full wp-image-186604" /></a></p>
<p>It began: &#8220;Yahoos: A lot has happened since I last talked to you.&#8221;</p>
<p>You can say that again!</p>
<p>Yesterday, Yahoo CEO Scott Thompson sent out an email to the troops in what appears to be an attempt to soothe the company, which has been under a lot of stress, including more high-level exec departures, board changes and more. More importantly, the Silicon Valley Internet giant is nervously waiting for a restructuring expected to hit within weeks, and also has been unnnerved by Thompson&#8217;s aggressive legal attack on one of its key partners, social networking site Facebook.</p>
<p>Unfortunately, the memo didn&#8217;t say much, except vaguely but definitively referencing that even more tumult was coming.</p>
<p>After noting that he had been making a &#8220;deep dive&#8221; into the company after getting there at the beginning of the year, Thompson said that he was focused on &#8220;what makes Yahoo special and what doesn&#8217;t work.&#8221;</p>
<p>The plan then? To get the company to be &#8220;aggressive and lean forward,&#8221; because &#8220;real change is coming.&#8221;</p>
<p><em>Rut-roh.</em></p>
<p>(In a related move, but not noted in the memo &#8212; which several sources said was linked to all the uncertainty around the expected restructuring and also high costs &#8212; Thompson also cancelled Yahoo&#8217;s annual global sales meeting, which was to be held for about 1,300 advertising staffers in Florida later in the month.)</p>
<p>&#8220;We are moving as fast with real urgency to move back to Yahoo playing offense once again,&#8221; said the Thompson memo, which was read to me by several sources, because of increased worries about the company once again hunting for leakers. </p>
<p>(Apparently, like his predecessor before him did unsuccessfully early in her tenure, Thompson is on a yet another pointless hunt for those who talk to outsiders. Memo to Scott: Yahoo is an online <em>media</em> company and not a pay-for-that-used-iPad-on-eBay outfit and the peeps there <em>like</em> to share.)</p>
<p>Back to the memo action. &#8220;Were are fundamentally rethinking every part of our business and looking at all options to put maximum effort where we can succeed,&#8221; wrote Thompson. &#8220;I&#8217;m putting tons of pressure on my leadership team &#8230; so we can move faster and more deliberately.&#8221;</p>
<p>He added &#8212; and the bolding is his &#8212; &#8220;the changes we make will not be incremental ones. We will make <strong>bold, fundamental</strong> changes to what we do and how we do it.&#8221;</p>
<p>After properly freaking the Yahoo staff out &#8212; with everyone trying to grok exactly what that meant in terms of their jobs &#8212; Thompson then went into three core things the company was going to focus on under his rule (more bolding!):</p>
<p>&#8220;1) Focusing intently on those parts of the business that <strong>have a competitive advantage</strong>.</p>
<p>2) Liberating all of us to <strong>work faster</strong> and make better decisions.</p>
<p>3) Thinking really creatively about how to <strong>build new businesses</strong> that leverage our trusted relationships with users.&#8221;</p>
<p>Those will be applied, wrote Thompson, to five key parts of Yahoo: Its core business (such as the homepage and news); platforms (such as its cloud services and Yahoo Publishing Platform); data (which Thompson said was the &#8220;single most underrated, underappreciated and underused asset, also calling it a &#8220;cornerstone for the next generation&#8221; of Yahoo); international; and an amorphous thing he called &#8220;our future.&#8221;</p>
<p>About that, Thompson said Yahoo would &#8220;go beyond simply protecting our core assets &#8230; we will more than just tweak what we have today &#8230; to <strong>innovate, acquire and disrupt</strong> outside our core.&#8221;</p>
<p>Then, without giving any specifics at all, he noted that it&#8217;s as &#8220;important to know <strong>what</strong> we&#8217;ll do as how,&#8221; before launching into three &#8220;core principles&#8221; for the company, which were all in bold caps (this dude <strong><em>loves</em></strong> punctuating, which I can appreciate!).</p>
<p>They are:</p>
<p>&#8220;<strong>LISTEN, UNDERSTAND AND PUT THE CUSTOMER FIRST.</p>
<p>MOVE WITH SPEED IN EVERYTHING WE DO.</p>
<p>GET STUFF DONE.</strong>&#8221;</p>
<p>(Thompson also underlined &#8220;listen,&#8221; as well as bolding it, in an orgy of key-shifting.)</p>
<p>&#8220;I learned early in my career that innovative concepts without execution are of no value,&#8221; he then said, in a classic business-bromide tone. &#8220;The Yahoo of the future has to be the organization that consistently surprises the world by how much we get done and deliver to our customers.&#8221;</p>
<p>The letter did reference the patent-infringement lawsuit with Facebook at the very end.</p>
<p>&#8220;I want to point out that this lawsuit has one simple purpose: Protecting valuable assets of the company and its shareholders,&#8221; Thompson wrote. &#8220;Others have respected and have licensed our valuable innovations and Facebook must too.&#8221;</p>
<p>Thompson ended by noting that &#8220;my door is open.&#8221; It will be interesting to see who has the guts to walk through it today.</p>
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		<title>Exclusive: High-Ranking Yahoo Product Exec Shaughnessy Departs</title>
		<link>http://allthingsd.com/20120307/exclusive-high-ranking-yahoo-product-exec-shaughnessy-departs/</link>
		<comments>http://allthingsd.com/20120307/exclusive-high-ranking-yahoo-product-exec-shaughnessy-departs/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 16:35:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[Blake Irving]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=181397</guid>
		<description><![CDATA[Bill Shaughnessy, who is Yahoo's SVP of product management, is leaving the company, according to an internal memo he sent out this morning to staff. The former Microsoft exec came to the Silicon Valley Internet giant in mid-2010, part of the team assembled by Chief Product Officer Blake Irving. It's not clear why Shaughnessy has left now, but Yahoo is about to undergo a major restructuring under new CEO Scott Thompson.]]></description>
			<content:encoded><![CDATA[<p>Bill Shaughnessy, who is Yahoo&#8217;s SVP of product management, is leaving the company, according to an internal memo he sent out this morning to staff. The former Microsoft exec <a href="http://allthingsd.com/20100708/yahoo-makes-another-major-product-exec-hire-from-microsoft/">came to the Silicon Valley Internet giant in mid-2010</a>, part of the team assembled by Chief Product Officer Blake Irving. It&#8217;s not clear why Shaughnessy has left now, but Yahoo is about to undergo a <a href="http://allthingsd.com/20120305/yahoos-new-ceo-preps-major-restructuring-including-significant-layoffs/">major restructuring under new CEO Scott Thompson</a>.</p>
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		<title>Confirmed: Yahoo Names PayPal Head Scott Thompson as New CEO</title>
		<link>http://allthingsd.com/20120104/confirmed-yahoo-names-paypal-head-scott-thompson-as-new-head/</link>
		<comments>http://allthingsd.com/20120104/confirmed-yahoo-names-paypal-head-scott-thompson-as-new-head/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 14:08:53 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=159711</guid>
		<description><![CDATA[Like I said.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120104/confirmed-yahoo-names-paypal-head-scott-thompson-as-new-head/scott/" rel="attachment wp-att-159748"><img src="http://allthingsd.com/files/2012/01/scott.png" alt="" title="scott" width="242" height="287" class="alignright size-full wp-image-159748" /></a></p>
<p>As I <a href="http://allthingsd.com/20120103/exclusive-yahoo-poised-to-name-ceo-with-ebays-paypal-head-as-top-choice/">reported late last night</a>, Yahoo said it had named PayPal President Scott Thompson as its new CEO. The exec is currently in charge of the large eBay online payments unit.</p>
<p>He&#8217;ll start next week, but there are staff conference calls today and also an all-hands meeting on Yahoo&#8217;s main Silicon Valley campus (meet at URLs, troops!) tomorrow.</p>
<p>Yahoo shares are down almost three percent on the news so far, as Wall Street has been hoping for a big sale of some sort and not another turnaround.</p>
<p>Yahoo will be holding a 7 am PT press conference about the move and presumably to swan around Thompson.</p>
<p>(Welcome, Scott! I hope you were informed &#8212; please do not listen to what co-founder Jerry Yang says on this important issue &#8212; that you are supposed to send all internal memos to <em>me</em>! Also, as one of my Twitter followers, Mike Dudas of Google <a href="https://twitter.com/#!/mdudas/status/154552407374835712">just tweeted</a>: &#8220;If Thompson leads companies as well as he grows a moustache, Yahoo made a great CEO choice!!&#8221; I concur.)</p>
<p>A Yahoo PR person confirmed the hire very cordially in a phone call early this morning and the Internet giant also put out a press release.</p>
<p>So did I, of a sort, last night. Given I am too tired to rewrite myself, <a href="http://allthingsd.com/20120103/exclusive-yahoo-poised-to-name-ceo-with-ebays-paypal-head-as-top-choice/">here is what I had reported</a>:</p>
<blockquote class="memo"><p>The company <a href="http://allthingsd.com/20110906/exclusive-carol-bartz-out-at-yahoo-cfo-interim-ceo/">fired its last CEO, Carol Bartz</a>, in September, and Yahoo has been run by the board and also by interim CEO Tim Morse, who had previously been its CFO.</p>
<p>After Bartz&#8217;s ouster, Yahoo said it was looking at a range of strategic options, including the possible sale of all or part of the company. </p>
<p>That was the focus at first, although Yahoo had simultaneously <a href="http://allthingsd.com/20111013/exlcusive-yahoo-hires-heidrick-struggles-for-ceo-search/">hired Heidrick &#038; Struggles</a> to look for a new CEO. </p>
<p>The company attracted <a href="http://allthingsd.com/20111130/yahoo-bidders-come-in-at-16-50-to-17-50-with-plan-to-keep-jerry-yang-staying-on-board/">two partial investment bids from private equity firms</a>, Silver Lake and TPG Capital, but shareholders were unhappy with the low prices of these so-called PIPE &#8212; Private Investment in Public Equity &#8212; arrangements.</p>
<p>Yahoo then moved to try to strike a tax-advantaged deal with its long disgruntled Asian partners, China&#8217;s Alibaba Group and Japan&#8217;s SoftBank, to sell back parts of the large stakes it has long owned in Alibaba and Yahoo! Japan. </p>
<p>Those <a href="http://allthingsd.com/20111223/yahoo-okays-proceeding-with-term-sheet-to-sell-stakes-back-to-asian-partners-while-also-hoping-to-keep-pe-firms-in-fray/">complex negotiations are still ongoing and look promising</a>, which could yield Yahoo billions of dollars in capital to be given to investors, for stock buybacks or to invest in new initiatives.</p>
<p>Since then, the board &#8212; long considered one of the more cloddish in tech &#8212; has turned its attention to hiring a new CEO, in the hopes of trying once again to revive its flagging fortunes.</p>
<p>Thus, it began looking to hire someone with deep tech experience at a large public consumer Internet company in Silicon Valley. </p>
<p>That narrowed the field, with Yahoo looking at a range of choices with expertise in advertising, technology platforms and more. </p>
<p>There is a lot of that on the deep bench that eBay CEO John Donahoe has assembled at the online commerce giant, including Thompson.</p>
<p>Plus, he is a genuine Internet geek.</p>
<p>According to his eBay bio, Thompson became president of PayPal in early 2008, after serving as its CTO in charge of information technology, product development and architecture.</p>
<p>Before eBay, he worked at Inovant, a subsidiary of Visa formed to oversee global technology for the organization. He was also CIO of Barclays Global Investors and has worked at Coopers and Lybrand on information technology. </p>
<p>And here&#8217;s a tasty new wrinkle: Thompson recently <a href="http://www.facebook.com/profile.php?id=609937772&#038;sk=wall">&#8220;liked&#8221; Yahoo on his Facebook page</a>, along with the decidedly more interesting Kickstarter and Splunk.</p></blockquote>
<p>Again, Scott, thanks for the Facebook tip &#8212; I knew the social networking site could come in handy!</p>
<p>(Also, <a href="http://allthingsd.com/20120104/new-yahoo-ceo-and-bosox-fanboy-scott-thompson-speaks-its-still-early-innings/">here is an interview I did with him post-announcement</a>.)</p>
<p>And here is Yahoo&#8217;s official press release where Yahoo Chairman Roy Bostock says nice stuff about Thompson:</p>
<p><font size="2"><a href="http://www.docstoc.com/docs/110206483/YHOO_News_2012_1_4_General">YHOO_News_2012_1_4_General</a></font><br/><object id="_ds_110206483" name="_ds_110206483" width="630" height="550" type="application/x-shockwave-flash" data="http://viewer.docstoc.com/"><param name="FlashVars" value="doc_id=110206483&#038;mem_id=1512683&#038;doc_type=pdf&#038;fullscreen=0&#038;allowdownload=1" /><param name="movie" value="http://viewer.docstoc.com/"/><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /></object><script type="text/javascript">var docstoc_docid="110206483";var docstoc_title="YHOO_News_2012_1_4_General";var docstoc_urltitle="YHOO_News_2012_1_4_General";</script><script type="text/javascript" src="http://i.docstoccdn.com/js/check-flash.js"></script></p>
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		<title>Meet Billy, the Bison Mark Zuckerberg Shot and Hung On Sheryl Sandberg's Wall</title>
		<link>http://allthingsd.com/20111216/the-really-tall-tale-of-what-happened-to-billy-the-bison-after-he-met-mark-zuckerberg/</link>
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		<pubDate>Fri, 16 Dec 2011 20:00:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=154495</guid>
		<description><![CDATA[What's worse than getting an unsolicited a poke on Facebook? Getting shot, killed, eaten and having your head mounted on a wall by its famous founder, that's what!]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/files/2011/12/bison2.png" alt="" title="bison2" width="640" height="437" class="alignright size-full wp-image-154673" /></p>
<p>Remember when <a href="http://postcards.blogs.fortune.cnn.com/2011/09/27/facebook_zuckerberg_hunts_bison/">Fortune magazine wrote</a> in September that Facebook co-founder and CEO Mark Zuckerberg had reportedly bagged a bison as part of a <a href="http://postcards.blogs.fortune.cnn.com/2011/05/26/mark-zuckerbergs-new-challenge-eating-only-what-he-kills/">&#8220;personal challenge&#8221;</a> to eat only what he had killed?</p>
<p>Well, proof of that is hard to miss, now that the ginormous mounted head of said dead bison has been hung on the wall of a Facebook conference room used by the social networking site&#8217;s COO Sheryl Sandberg.</p>
<p>Zuckerberg placed it there recently as a prank, to surprise his top exec with the installation of the very hairy bison when she was away from Facebook&#8217;s Silicon Valley HQ. </p>
<p>And surprised she was when she got back and was faced with the creature, which pretty much takes up the whole room, as you can see above and below. </p>
<p>(And, let me just say on a personal level, like a digital version of the &#8220;Murder She Wrote&#8221; lady, solving the mystery of this geek-on-bison killing is a whole lot more satisfying than getting a pile of internal Yahoo memos.)</p>
<p><img src="http://allthingsd.com/files/2011/12/bison3.png" alt="" title="bison3" width="320" height="480" class="alignright size-full wp-image-154674" /></p>
<p>The bison has now been nicknamed Billy and also sports a Facebook-branded baseball cap and occasional hoodie &#8212; <em>natch!</em> (My suggestion if you want to use a dead beast metaphor most effectively here would be to clad it all in Google swag.)</p>
<p>While he never confirmed it, Zuckerberg had teased the crowd about the possibility of his hunting prowess at the f8 developers conference this fall in his keynote speech, displaying his Facebook page that had a picture of what he had tagged &#8220;Bison Burgers.&#8221;</p>
<p>In fact, it&#8217;s been quite a lot of bison for the famous entrepreneur since he felled the majestic beast. According to Wikipedia, bison usually weigh 700 to 2,200 pounds, but can be as much as 3,800 pounds. That&#8217;s a lot of burgers!</p>
<p>To get them, Zuckerberg learned the most humane approach and then shot the beast in California, after obtaining a hunting license and, presumably, a <em>very</em> big gun.</p>
<p>Clearly, he was serious when he told Fortune in May that &#8220;the only meat I&#8217;m eating is from animals I&#8217;ve killed myself.&#8221; Among the early victims, which grew in size, were a lobster, a chicken, a pig and a goat.</p>
<p>At this time, the Winklevii are still roaming the plains &#8212; and it would be illegal and just plain mean on Zuckerberg&#8217;s part to frag them any more than he already has.</p>
<p>So, he went for the bison, the next biggest beast in his cross-hairs. </p>
<p>Its head will be moved to Facebook&#8217;s new headquarters today along with the rest of the company, who will now work in spacious new digs. </p>
<p>Which, I am told, could easily fit a herd of elephants &#8212; but let&#8217;s not go there.</p>
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		<title>Ex-Yahoos Getting Downloaded by PE Firms and Others on Possible Deals</title>
		<link>http://allthingsd.com/20111111/ex-yahoos-getting-downloaded-by-pe-firms-and-others-on-possible-deals/</link>
		<comments>http://allthingsd.com/20111111/ex-yahoos-getting-downloaded-by-pe-firms-and-others-on-possible-deals/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 22:53:54 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=143361</guid>
		<description><![CDATA[Former employees are good for something, apparently!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111111/ex-yahoos-getting-downloaded-by-pe-firms-and-others-on-possible-deals/ex-yves-guillou-01/" rel="attachment wp-att-143372"><img src="http://allthingsd.com/files/2011/11/ex-yves-guillou-01-301x285.png" alt="" title="ex-yves-guillou-01" width="301" height="285" class="alignright size-medium wp-image-143372" /></a></p>
<p>One of Yahoo&#8217;s biggest problems &#8212; brain drain &#8212; has turned out to be an asset for private equity firms and other players interested in figuring out their best moves related to the Silicon Valley Internet giant.</p>
<p>A plethora of ex-Yahoos, including many former top execs, are getting buttonholed by those who want to know more about the inner workings of the company that might not be obvious from its copious financial data available publicly.</p>
<p>That includes former Americas head Hilary Schneider, who has a longer-term consulting gig with TPG Capital, one of the several PE firms that has recently signed a non-disclosure agreement with Yahoo; former COO and President Sue Decker, who has had a longtime informal relationship with Blackstone, which has not signed the NDA and has been in talks with Yahoo&#8217;s Asian partners, China&#8217;s Alibaba Group and Japan&#8217;s SoftBank; and even former CEO Carol Bartz, who sources say has also been contacted to get her insights.</p>
<p>She is one of many in that regard, in a large pool of former Yahoos, such as: LinkedIn CEO Jeff Weiner, who had run Yahoo&#8217;s media efforts; Chegg CEO Dan Rosensweig, former Yahoo COO; SurveyMonkey CEO Dave Goldberg, who ran swathes of Yahoo&#8217;s entertainment properties; Criteo CEO Greg Coleman, former Yahoo sales head; former CEO Terry Semel, who is now an investor; former communications exec Brad Garlinghouse, who is now at AOL; and Demand Media Chief Revenue Officer Joanne Bradford, who also was a top Yahoo advertising exec.</p>
<p>Not all are cooperating with the requests for a chitchat about Yahoo, but there is much incoming interest in ex-Yahoos and what they might know.</p>
<p>There&#8217;s lots more where that came from, from all parts and all levels of Yahoo, given the breadth of the exes now doing very well &#8212; <em>thank you very much</em> &#8212; throughout the tech and media industries. </p>
<p>Thus, calls from PE firms, from Silver Lake to Bain Capital to Providence Equity Partners, as well as interest from major and majorly irritated shareholders, such as activist hedge fund investor Dan Loeb.</p>
<p>It&#8217;s a smart idea to tap this rich vein of information, as all contemplate possible multi-billion-dollar investments.</p>
<p>While some of these execs have not worked at Yahoo in many years, all have significant knowledge about the challenges and also the culture that cannot be gleaned from spreadsheets.</p>
<p>They also know a lot about the internal politics and personalities of the existing inside players, too. More importantly, several were involved in similar previous major business decisions at Yahoo.</p>
<p>Decker, for example, was a key exec in the Yahoo takeover attempt by Microsoft several years ago; Schneider and Bartz were deeply involved in striking the advertising and search partnership with Microsoft.</p>
<p>&#8220;Between everyone, it&#8217;s a good way to figure out where all the bodies are buried,&#8221; said one person close to the situation. &#8220;And there are <em>a lot</em> of bodies.&#8221;</p>
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		<title>Microsoft Appoints Online Unit's Yusuf Mehdi to Run Xbox Marketing (Plus Internal Memos!)</title>
		<link>http://allthingsd.com/20111109/microsoft-appoints-yusuf-mehdi-to-run-xbox-business/</link>
		<comments>http://allthingsd.com/20111109/microsoft-appoints-yusuf-mehdi-to-run-xbox-business/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 20:49:00 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=142486</guid>
		<description><![CDATA[Game on for Microsoft online exec!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111109/microsoft-appoints-yusuf-mehdi-to-run-xbox-business/mehdi-2/" rel="attachment wp-att-142498"><img src="http://allthingsd.com/files/2011/11/mehdi-2-203x285.png" alt="" title="mehdi-2" width="203" height="285" class="alignright size-medium wp-image-142498" /></a></p>
<p>Microsoft said today that longtime company veteran Yusuf Mehdi will be shifting roles to head marketing for the unit that includes its Xbox gaming division. Previously, Mehdi was in charge of the company&#8217;s online services division audience efforts. He will now report to Don Mattrick, president of the Interactive Entertainment Business. </p>
<p>Here are the internal memos on the move from Online Services Division President Qi Lu and from Mattrick:</p>
<blockquote class="memo"><p>Hi Everyone,</p>
<p>This email is to inform you that Yusuf Mehdi, Chief Audience Officer for OSD, will be moving on to a new and exciting chapter in his career, working for Don Mattrick, President of the Interactive Entertainment Business (IEB), as the Chief Marketing Officer for IEB, effective 12/05/2011.</p>
<p>Yusuf and I have been discussing his career plan for several months, and we both felt with OSD and OABG’s success and momentum, the time is right for Yusuf to take on a new challenge for Microsoft. With more than ten years of service in Microsoft&#8217;s online services businesses, he has been a trusted adviser, a great leader of people, and has helped get us to where we are today in OSD. We are fortunate to have had Yusuf be an important part of OSD for the past ten years, and are equally fortunate that he is staying close, helping IEB continue its great momentum as it becomes a global entertainment brand for Microsoft.</p>
<p>Throughout my tenure at OSD, Yusuf has been a key member of the OSD LT and a trusted partner, from whom I have learned a tremendous amount about marketing, the industry, and Microsoft. I have thoroughly enjoyed working with Yusuf and I am confident he will do an amazing job for Don, and continue to be a great partner to OSD and a great advocate for Bing and MSN.</p>
<p>Yusuf has been involved with leading Microsoft Online Services businesses longer than anyone else on the OSD LT, and has been a pivotal leader at critical milestones of our division’s journey from the early days of MSN, to the original MSN and Live Search products, to the launch of Bing and the consummation of key strategic deals for OSD and MS, including Yahoo!, Facebook, Twitter and Nokia. Most importantly, he has built a world class marketing, business development, strategy, and product management organization that has made incredible contributions to the success of OSD and Microsoft. I want to take this opportunity to express my heart-felt thanks to Yusuf for everything he has done for OSD.</p>
<p>I have asked each of Yusuf&#8217;s direct reports to step up their contribution to help lead through this transition period. On an interim basis, all of Yusuf’s directs will now report into me. I have also asked that Mike Nichols help with coordination of the OABG ROB and represent OABG at the OSD LT level, in addition to maintaining his current responsibilities as GM of Bing Product Management.</p>
<p>Please join me in congratulating Yusuf in his new role, thanking him for his many contributions to Online, and wishing him all the best.</p>
<p>Thanks.<br />
-Qi</p></blockquote>
<blockquote class="memo"><p>From: Don Mattrick<br />
Sent: Tuesday, October 11, 2011 3:33 PM<br />
Subject: RE: IEB Global Marketing News</p>
<p>After 21 years of outstanding service, Mike Delman has decided to retire from Microsoft at the end of the calendar year. Mike&#8217;s decision will allow him to spend more time with his family. He will also  continue his non-profit efforts with Children&#8217;s Hospital and lecture at the USC Graduate School of Business.</p>
<p>While there&#8217;s never a great time to lose a valued leader, the time is right for Mike and the business to transition as we embark on our next journey to significantly grow our business in the next five years. </p>
<p>Between now and the end of the year, Mike will lead marketing through our biggest holiday ever, continue to set us up for long-term success, and work with me and Janet Zimmerman to identify his successor. </p>
<p>Mike&#8217;s marketing contributions at Microsoft are innumerable &#8212; he joined Microsoft in 1990 as director of corporate communications, responsible for advertising, collateral, point of sale, direct marketing and worldwide packaging for the entire Microsoft product line. Mike later became the director of marketing for Microsoft EMEA. He also served as general manager of the MSN and managed worldwide marketing operations, data and analytics, advertising, relationship marketing and events in the Central Marketing Group. </p>
<p>In 2008, he joined IEB as the CVP of IEB Global Marketing. Here in IEB, Mike played an extraordinary role in redefining the marketing organization. Specifically, under his leadership, the marketing organization has deepened the connection between marketing and product development, reinvigorated our research and business intelligence efforts, and set the course for repositioning Xbox from a core games brand to an entertainment brand for everyone.  Over the same time period, the Xbox business doubled. I also want to thank Mike for his leadership in working with the team in EMEA to drive growth and success in that region.  </p>
<p>Please join me in thanking Mike for his years of great work, and a heartfelt congratulations on his upcoming retirement.  He has always been a strong strategic advisor for me, and I look forward to spending the next few months together. </p>
<p>Best,</p>
<p>Don</p></blockquote>
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		<title>Exclusive: Like Marketing, Yahoo's Customer Advocacy Org Gets Sliced and Diced This Week</title>
		<link>http://allthingsd.com/20111026/exclusive-like-marketing-yahoos-customer-advocacy-org-gets-sliced-and-diced-this-week/</link>
		<comments>http://allthingsd.com/20111026/exclusive-like-marketing-yahoos-customer-advocacy-org-gets-sliced-and-diced-this-week/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 07:01:31 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=136772</guid>
		<description><![CDATA[Change is certainly afoot inside Yahoo.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111026/exclusive-like-marketing-yahoos-customer-advocacy-org-gets-sliced-and-diced-this-week/russakow-jeff/" rel="attachment wp-att-136777"><img src="http://allthingsd.com/files/2011/10/russakow-jeff.png" alt="" title="russakow-jeff" width="150" height="195" class="alignright size-full wp-image-136777" /></a></p>
<p>As happened last week to its centralized marketing division, Yahoo has broken up its Customer Advocacy organization, with its staff distributed to the various regions and the product unit of the Silicon Valley Internet giant.</p>
<p>Customer Advocacy has been led by EVP <a href="http://pressroom.yahoo.net/pr/ycorp/jeff-russakow.aspx">Jeff Russakow</a>, whose fate is now similarly unclear as it is for <a href="http://allthingsd.com/20111021/exclusive-yahoo-overhauls-marketing-unit-the-internal-memo/">CMO Elisa Steele</a>, whose division was diced up to the regions last week. </p>
<p>Both execs &#8212; who were hired by fired CEO Carol Bartz &#8212; plan to remain at the company until at least January, sources said.</p>
<p>Russakow, according to his Yahoo bio, has had &#8220;global responsibility for all of Yahoo!&#8217;s customer support functions, including audience, small business, ad operations, and search network quality.&#8221; He came to Yahoo from previous jobs at Symantec and Adobe.</p>
<p>Interim CEO Tim Morse sent a memo to employees about the change, noting Russakow is looking for his next opportunity, using much the same language as Steele used in her internal email. </p>
<p>The moves are interesting, given Yahoo&#8217;s current effort to find a new strategy, which includes a possible sale of all or parts of the company. But there is also a strong sentiment within the company to reorganize around strengthening its advertising platform and products.</p>
<p>I have a call into Yahoo PR for comment (but let&#8217;s assume I am accurate about this, shall we?).</p>
<p>More, obviously, to come.</p>
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		<title>Exclusive: Yahoo Overhauls Marketing Unit -- The Internal Memo</title>
		<link>http://allthingsd.com/20111021/exclusive-yahoo-overhauls-marketing-unit-the-internal-memo/</link>
		<comments>http://allthingsd.com/20111021/exclusive-yahoo-overhauls-marketing-unit-the-internal-memo/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 15:48:58 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=135601</guid>
		<description><![CDATA[Yahoo is drastically rejiggering its marketing division, according to an internal memo from its Chief Marketing Officer Elisa Steele, in a move that seems to leave her future role unclear.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111021/exclusive-yahoo-overhauls-marketing-unit-the-internal-memo/yahoo__elisa_steele-thmb/" rel="attachment wp-att-135608"><img src="http://allthingsd.com/files/2011/10/Yahoo__Elisa_Steele-thmb.png" alt="" title="Yahoo__Elisa_Steele-thmb" width="175" height="175" class="alignright size-full wp-image-135608" /></a></p>
<p>Yahoo is drastically rejiggering its marketing division, according to an internal memo sent today to employees from its Chief Marketing Officer <a href="http://pressroom.yahoo.net/pr/ycorp/elisa-steele.aspx">Elisa Steele</a>, in a move that seems to leave her future role unclear.</p>
<p>Steele was brought to <a href="http://allthingsd.com/20090226/new-yahoo-management-structure-the-entire-memo/">Yahoo over two years ago</a> by now-fired CEO Carol Bartz &#8212; whom she had been very close to &#8212; and charged with turbocharging and reorganizing the unit, which has never been strong. </p>
<p>While Steele certainly did overhaul the marketing department, some of her efforts, such as Yahoo&#8217;s pricey <a href="http://allthingsd.com/20090922/live-from-new-york-yahoo-introduces-you/">&#8220;It&#8217;s You&#8221;</a> advertising campaign, have <a href="http://allthingsd.com/20100419/yahoo-gets-set-to-unveil-rejiggered-ad-campaign-after-first-one-stumbled/">not worked out</a>. And, largely due to the ongoing turmoil at the company, its <a href="http://allthingsd.com/20111005/apple-brand-ascendent-while-yahoos-is-dropping-fast/">brand has suffered</a> under her watch. </p>
<p>The changes, which appear to be at the behest of Steele (though you <em>never</em> know at Yahoo!), will shift the major marketing functions back to the regions of the Silicon Valley Internet company from its current global centralized one.</p>
<p>&#8220;I believe we now need to bring marketing decisions, marketing talent and marketing budgets closer to the customer &#8212; and into the regions that depend on these critical plans,&#8221; she wrote. &#8220;We need to further link our marketing strategies to revenue growth, sales objectives and overall accountability.&#8221; </p>
<p>Since Steele took over the marketing department at Yahoo several years ago, she has been moving those powers to a more centralized system.</p>
<p>No longer.</p>
<p>In the internal memo, which I obtained and is embedded below, Steele outlines the shift, which will remove a lot of that control of marketing from the HQ and out to its business units. </p>
<p>Steele said in the email to the marketing team that she will remain at the company as CMO for now, although seems to indicate that she is also evaluating her future role.</p>
<p>&#8220;My current role as CMO on CEO staff is unchanged,&#8221; she wrote. &#8220;However, whatever I decide to do next for my career is my choice &#8212; and I&#8217;ll think about that on my own timeline.&#8221;</p>
<p>Sounds like an eventual departure to me, with Steele trying hard to stress she was going out on her own motor, even though giving up contro of big parts of your unit is unusual.</p>
<p>In any case, Steele obviously is betting now that on-the-ground control of marketing will help improve things for the beleaguered company. Here&#8217;s the memo:</p>
<blockquote class="memo"><p>Team,</p>
<p>It is critical for Yahoo! to grow faster and become more agile. We need to make decisions to accelerate the Regions&#8217; growth plans around the world, and Marketing plays a crucial role in helping develop, support and execute these plans. We&#8217;ve built an integrated marketing machine that is an asset to help the company grow now and into the future. When we assembled a global and centralized organization in 2009, we took the opportunity to create best practices, establish consistency, deepen domain expertise, enhance functional capabilities and innovate for one of the biggest brands in the world. And, in the past 12 months, Global Marketing took home dozens of industry awards for marketing leadership in integrated consumer marketing, digital marketing and event marketing – including the acclaimed Cannes Lions, a Clio, a Webby and IAB Awards. Our Marketing achievements have been broad, deep and well recognized.</p>
<p>Now that we have this strong capability, it is time to leverage it even further. I believe we now need to bring marketing decisions, marketing talent and marketing budgets closer to the customer &#8212; and into the regions that depend on these critical plans. We need to further link our marketing strategies to revenue growth, sales objectives and overall accountability. Therefore, I want to put the marketing programs and tools we&#8217;ve developed right with the Sales and Audience teams responsible for the business outcomes.</p>
<p>It is with this in mind that I recommended a marketing reorganization plan to align to these objectives, accelerate decision-making and simplify roles. The plan centers on decentralizing the current global team into 2 types of specific teams:</p>
<p>1. Regional Marketing: Our regional marketing teams will move to report directly to the Regional leaders in Americas, EMEA and APAC.</p>
<p>2. Corporate Marketing: Our strategic brand, communications and marketing services teams will remain centralized and report into HQ.</p>
<p>This was my proposal to Tim for the best interests of Yahoo! today, and I am glad he agreed with my thinking. I really hope you will endorse and support these changes, too. Yahoo! needs your help and expertise to insure this important next phase is successful.</p>
<p>I want you to know how proud I am of your achievements and contributions. I also want to thank you for the incredible support you have shown me over the past 2.5 years in the current organization. It&#8217;s been an amazing brand adventure and working with each of you has been a great source of satisfaction.</p>
<p>My current role as CMO on CEO staff is unchanged. However, whatever I decide to do next for my career is my choice &#8212; and I&#8217;ll think about that on my own timeline. First, I will work with Tim, my peers and all of you to ensure a smooth transition &#8212; and that is my focus for now.</p>
<p>We have a meeting scheduled with the marketing leadership team on Monday and I can address any questions you may have about this transition.</p>
<p>Thanks,</p>
<p>Elisa</p></blockquote>
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		<title>Even If He's Not at Apple Event, Steve Jobs Sure Knows How to Put on a Show</title>
		<link>http://allthingsd.com/20111004/even-if-hes-not-at-apple-event-steve-jobs-sure-knows-how-to-put-on-a-show/</link>
		<comments>http://allthingsd.com/20111004/even-if-hes-not-at-apple-event-steve-jobs-sure-knows-how-to-put-on-a-show/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 13:18:45 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Steve Jobs]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=128031</guid>
		<description><![CDATA[Remember: Anything can happen. Anything can be.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111004/even-if-hes-not-at-apple-event-steve-jobs-sure-knows-how-to-put-on-a-show/thinkdifferent/" rel="attachment wp-att-128042"><img src="http://allthingsd.com/files/2011/10/ThinkDifferent-640x480.png" alt="" title="ThinkDifferent" width="640" height="480" class="aligncenter size-large wp-image-128042" /></a></p>
<p>In the forefront of everyone&#8217;s mind covering the <a href="http://allthingsd.com/20111004/apple-lets-talk-iphone/">Apple event today</a>, there is probably a fervent little wish that at some point its legendary co-founder and chairman Steve Jobs will saunter on out to take a much-deserved bow.</p>
<p>That seems unlikely for a variety of reasons &#8212; most especially because <a href="http://allthingsd.com/20110921/apple-to-hold-special-event-on-october-4/">it would take the focus off Apple&#8217;s new CEO Tim Cook and also the new products being featured</a>.</p>
<p>It certainly would be something to see, even if it would be difficult, in one stage moment, to encapsulate the profound impact of Jobs on Apple and on the tech world in general.</p>
<p>But it seems unlike Jobs to do that, mostly because it would be too obvious, too rote and too much of a Hollywood wrap-it-all-up cliche.</p>
<p>And, most of all, because it&#8217;s not <em>different</em> &#8212; a guiding idea that has always been at the heart of Apple and its best motto ever.</p>
<p>I thought a lot about that today, looking over all the frantic speculation about exactly what Apple would release this morning, and all the piles and piles of news stories, tweets and more about it all.</p>
<p>That has become typical around any Apple announcement, of course, and it can become more than a little wearying at times.</p>
<p>That said, when you take a moment to step back and think about it, all the hubbub is perhaps a good thing, given that a lot of it is about what could be done, what might be made, what people really hope for in technology.</p>
<p>That&#8217;s because &#8212; unlike other, more prosaic tech companies, who all make a lot of cool stuff, too &#8212; much of the crazy swirl around Apple seems to be about what&#8217;s possible and what could be. </p>
<p>And that is at the heart of the most important &#8220;one more thing&#8221; that Steve Jobs has given to Silicon Valley and beyond. </p>
<p>Which is to say, the impetus to think different. </p>
<p>In fact, it&#8217;s hard to say just how critical it is in this world today to zig in an opposite way from the safe norm, and to do it with a confidence that belies the difficulty of that shift.</p>
<p>In small tech ways, Jobs has done that again and again, dumping everything from removable batteries to Flash to internal disk drives to whatever he thought needed the heave-ho.</p>
<p>These are not easy decisions for a big tech company to make. But they are ones that are often muddled through by too many executives, to little effect and no definitive change, leaving a mushy pile of nothing.</p>
<p>As I like to say about a lot of big companies I cover &#8212; they think small, and then, <em>well</em>, think smaller.</p>
<p>For all its pros and cons, that has never been Apple under Jobs, and I hope that continues.</p>
<p>Jobs sounded a lot of the same arguments in his <a href="http://allthingsd.com/20110118/viral-video-steve-jobs-stay-hungry-stay-foolish-speech-now-more-than-ever/">famous 2005 speech at Stanford University</a>, in which he famously said: &#8220;Stay hungry. Stay foolish.&#8221;</p>
<p>So in honor of his massive contribution: <em>Let&#8217;s.</em></p>
<p>It reminds me of a poem by Shel Silverstein that I always read to my kids &#8212; so much so that they are more than a bit tired of hearing it, even if I never am:</p>
<blockquote><p>Listen to the MUSTN&#8217;TS, child,<br />
Listen to the DON&#8217;Ts<br />
Listen to the SHOULDN&#8217;TS<br />
The IMPOSSIBLES, the WON&#8217;TS<br />
Listen to the NEVER HAVES<br />
Then listen close to me &#8211;<br />
Anything can happen, child,<br />
ANYTHING can be.</p></blockquote>
<p>And while it is perhaps just another iPhone or whatever doodad Apple whips out today, the real point of it &#8212; and what Jobs has taught tech &#8212; is that it can be anything.</p>
<p>Enjoy:</p>
<p><iframe width="640" height="480" src="http://www.youtube.com/embed/UF8uR6Z6KLc?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;"><p>
<strong>RELATED POSTS:</strong></p>
<ul>
<li><a href="http://allthingsd.com/20111004/commas-zeros-and-no-1-apples-iphone-4s-event-by-the-numbers/">Commas, Zeros and No. 1: Apple’s iPhone 4S Event by the Numbers</a></li>
<li><a href="http://allthingsd.com/20111004/in-depth-with-siri-the-full-demo-from-the-d7-conference-plus-an-old-school-bonus/">In Depth With Siri: The Full Demo From the D7 Conference (Plus an Old-School Bonus)</a></li>
<li><a href="http://allthingsd.com/20111004/tim-cook-follows-steve-jobss-footsteps-closely-in-big-stage-debut/">Tim Cook Follows Steve Jobs’s Footsteps Closely in Big Stage Debut</a></li>
<li><a href="http://allthingsd.com/20111004/just-like-we-didnt-tell-you-no-apple-facebook-tie-up-today/">Just Like We Didn’t Tell You: No Apple-Facebook Tie-Up Today</a></li>
<li><a href="http://allthingsd.com/20111004/why-siri-sounds-like-a-lady/">Why Siri Sounds Like a Lady</a></li>
<li><a href="http://allthingsd.com/20111004/i-am-number-4s-no-sparkly-iphone-5-disappoints-apple-fans-and-wall-street/">I Am Number <em>4S?</em> — No Sparkly iPhone 5 Disappoints Apple Fans (and Wall Street)</a></li>
<li><a href="http://allthingsd.com/20111004/exclusive-atts-new-app-will-let-you-get-a-new-iphone-from-your-existing-iphone/">Exclusive: AT&#038;T’s New App Will Let You Get a New iPhone — From Your Existing iPhone</a></li>
<li><a href="http://allthingsd.com/20111004/apples-quiet-iphone-move-more-price-pressure/">Apple’s Quiet iPhone Move: More Price Pressure</a></li>
<li><a href="http://allthingsd.com/20111004/apple-wants-you-to-meet-siri-your-new-personal-assistant-2/">Apple Wants You to Meet Siri, Your New Personal Assistant</a></li>
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<li><a href="http://allthingsd.com/20110801/new-iphone-in-october-not-september/">Apple Launching iPhone 5 in October</a></li>
<li><a href="http://allthingsd.com/20110921/apple-to-hold-special-event-on-october-4/">Apple’s Next Event to Be Held on October 4, Starring Its New CEO</a></li>
<li><a href="http://allthingsd.com/20110925/october-iphone-event-to-be-held-on-apple-campus/">October iPhone Event to Be Held on Apple Campus </a></li>
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</ul>
</blockquote>
</p>
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		<title>Only One Yahoo Fearless Leader Note This Week: Please Ignore the Unignorable Rumors!</title>
		<link>http://allthingsd.com/20110930/only-one-yahoo-fearless-leader-note-this-week-please-ignore-the-un-ignorable-rumors/</link>
		<comments>http://allthingsd.com/20110930/only-one-yahoo-fearless-leader-note-this-week-please-ignore-the-un-ignorable-rumors/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 00:03:12 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=127145</guid>
		<description><![CDATA[Here's the weekly internal management email from the Silicon Valley Internet giant (just because I can).]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110930/only-one-yahoo-fearless-leader-note-this-week-please-ignore-the-un-ignorable-rumors/large-fearless-leader/" rel="attachment wp-att-127151"><img src="http://allthingsd.com/files/2011/09/large-fearless-leader.png" alt="" title="large-fearless-leader" width="300" height="300" class="alignright size-full wp-image-127151" /></a></p>
<p>Yahoo&#8217;s interim CEO Tim Morse penned another weekly email to staff at the Silicon Valley Internet giant today; the only one from the company&#8217;s leadership, which sent out <a href="http://allthingsd.com/20110923/yahoos-dueling-internal-memos-board-followed-by-ceo-spam-employees-in-race-to-explain/"><em>two</em> internal memos last week</a>.</p>
<p>It&#8217;s below, and again addresses the swirl of news around Yahoo&#8217;s plans as part of its ongoing <em>strategery</em> over the company&#8217;s future.</p>
<p>&#8220;I know there was some more swirl out there this week,&#8221; wrote Morse. &#8220;You know we don&#8217;t comment on rumors or speculation and for now, everything has been just that &#8212; rumors.&#8221;</p>
<p>Well, <em>not so much</em>, which I will be weighing in on soon via an old-fangled thing called <em>reporting</em>, Tim!</p>
<p>Until then, here is the latest missive:</p>
<blockquote class="memo"><p>Short note from me today. Before we head into the weekend, I wanted to give a shout out to the Flickr team for their great work on their new mobile features. What they rolled out this week got rave reviews and tons of great buzz. We also had a nice Demos and Drinks event here in Sunnyvale that I was able to check out, so thanks to all the Yahoos involved in that.</p>
<p>Last but certainly not least, I want to say thank you to the teams that are working hard on Advertising Week. It kicks off on Monday, and we&#8217;ve got some big stuff in store, so stay tuned on that front.</p>
<p>I know there was some more swirl out there this week. You know we don’t comment on rumors or speculation and for now, everything has been just that &#8212; rumors. </p>
<p>Rest assured, when we have something to share, we will. In the meantime, please know how much the entire executive team appreciates your great work &#8212; and please keep it up!</p>
<p>Have a good weekend.</p>
<p>Tim</p></blockquote>
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		<title>AOL's Europe Head Kate Burns Departs; Goviral's Maymann Takes Over (Internal Memo, Too!)</title>
		<link>http://allthingsd.com/20110927/aols-europe-head-kate-burns-departs-govirals-maymann-takes-over/</link>
		<comments>http://allthingsd.com/20110927/aols-europe-head-kate-burns-departs-govirals-maymann-takes-over/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 15:15:43 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<category><![CDATA[AOL]]></category>
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		<category><![CDATA[international]]></category>
		<category><![CDATA[Jimmy Maymann]]></category>
		<category><![CDATA[Kate Burns]]></category>
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		<category><![CDATA[Ned Brody]]></category>
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		<category><![CDATA[René Rechtman]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=125341</guid>
		<description><![CDATA[According to sources, AOL's head of Europe Kate Burns has left the company and has been replaced by Goviral chairman and co-founder Jimmy Maymann.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110927/aols-europe-head-kate-burns-departs-govirals-maymann-takes-over/kate_burns/" rel="attachment wp-att-125366"><img src="http://allthingsd.com/files/2011/09/Kate_Burns-150x114.png" alt="" title="Kate_Burns" width="150" height="150" class="alignright size-thumbnail wp-image-125366" /></p>
<p>According to sources, AOL&#8217;s head of Europe <a href="http://advertising.aol.co.uk/about-us/leadership-team/kate-burns">Kate Burns</a> has left the company and has been replaced by Goviral chairman and co-founder <a href="http://goviral.com/?page=management">Jimmy Maymann</a>.</p>
<p>Goviral is a unit of AOL&#8217;s Advertising.com and has been a bright spot in its ad business. Goviral&#8217;s CEO René Rechtman will now serve as the new head of the European Advertising.com Group.</p>
<p></a><a href="http://allthingsd.com/20110927/aols-europe-head-kate-burns-departs-govirals-maymann-takes-over/jimmy/" rel="attachment wp-att-125367"><img src="http://allthingsd.com/files/2011/09/jimmy.png" alt="" title="jimmy" width="150" height="150" class="alignleft size-full wp-image-125367" /></a></p>
<p>Burns, who is SVP of sales and operations for AOL Europe, does not seem to have immediate plans and will stay at the company until the end of October.</p>
<p>Maymann reports to Ned Brody, who was <a href="http://allthingsd.com/20110725/aol-reorgs-again-sales-boss-jeff-levick-out/">recently named AOL&#8217;s sales head and Chief Revenue Officer</a>.</p>
<p>According to an internal memo, he will head the Huffington Post owned-and-operated businesses for both Europe and Latin America. The Huffington Post unit has taken over all of AOL&#8217;s content businesses.</p>
<p>In related news, Peter Kafka reported earlier today that <a href="http://allthingsd.com/20110927/aol-music-boss-jumps-to-startup/">AOL&#8217;s music head had left the New York-based company</a> for a start-up.</p>
<p>The change in Europe happened last week, the second international shift at a big U.S. Internet concern. Yesterday, I reported that <a href="http://allthingsd.com/20110926/the-attrition-begins-yahoos-latin-america-head-departs/">Yahoo&#8217;s Latin America head left the company</a>. </p>
<p>In fact, here is the memo from Brody, if you want go to town:</p>
<blockquote class="memo"><p>From: &#8220;Brody, Ned&#8221;<br />
Date: Wed, 21 Sep 2011 09:40:03 -0400<br />
To: AOL_Advertising, B2B, FriendsofAdvertising, B2B_Partners<br />
Cc: AOLExecTeam<br />
Subject: Organizational Update</p>
<p>Team,</p>
<p>As you know, one of our focus areas has been to re-emerge as a dynamic player outside of North America. As a part of this plan, we made the strategic decision two weeks ago to focus these sales and marketing efforts on our core global businesses: the Advertising.com Group and The Huffington Post. I&#8217;m excited about the plans we have to move these businesses forward.</p>
<p>To best support these changes, we&#8217;ve formalized an operational structure that we believe will set us on the path for even greater global growth. I&#8217;m excited to announce that René Rechtman will serve as the new head of the European Advertising.com Group business and Jimmy Maymann will lead the Huffington Post O&#038;O business for Europe and Latin America. René and Jimmy will report directly to me.</p>
<p>René will lead our strategy of partnering with publishers and advertisers across Europe. We believe that his proven leadership and expanded focus on our publisher and advertising businesses will allow us to scale quickly. Advertising.com and goviral operate in over 10 countries in Europe and we have an opportunity to fulfill our mission of building the strength of quality publishers and the strength of Europe&#8217;s best brands.</p>
<p>To help meet the outpouring of demand in many countries for our brand and content, we will be moving our global content platforms back into Europe &#8212; having started with the UK &#8212; and opening opportunities in Latin America. Jimmy will lead our European and Latin America operations, pushing our content expansion opportunities. He is one of the most talented entrepreneurs in our organization and the right person to lead this forward.</p>
<p>Our strong leadership team will continue to support the execution of our strategy. Nimeshh Patel will continue his role as head of European operations and will report directly into Artie Minson. Sarah Gavin will continue to lead marketing and communications, reporting into Maureen Sullivan. Noel Penzer will now serve as VP, Europe and Latin America, reporting into Jimmy. Luke Aviet will take on a wider European remit in the Advertising.com group, focusing on internationalization and expansion, and will continue to report into René.</p>
<p>It&#8217;s important to note that our current progress could not have been achieved without tremendous leadership. At this point in our company&#8217;s development, Kate Burns has made a personal decision to leave AOL to spend more time with her family and personal pursuits. Two years ago, Kate came on board as the SVP of European Sales and CEO of the European operation to help turn the business around. In that short time, she has successfully refocused our efforts, established a strong leadership team and scaled the new business operational structure.</p>
<p>She and the team have done this well ahead of schedule and I&#8217;m particularly proud of this progress. Kate will remain on board until the end of October in an advisory capacity and to help with the transition. Please join me in wishing Kate well in her future endeavors.</p>
<p>We told the world AOL would return to the global stage and that&#8217;s exactly what we did and what we&#8217;re doing. We have a number of exciting launches in the works in the coming months as well as executing on our daily commitment to our consumers, advertisers and teams. I ask that you continue to stay focused on our goals and most important, celebrate the amazing accomplishments of our collective teams in advancing our global strategy.</p>
<p>Best,</p>
<p>Ned</p></blockquote>
]]></content:encoded>
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		<title>Whitman Makes Comms Appointment at HP (We Got Your Memo)</title>
		<link>http://allthingsd.com/20110927/whitman-makes-comms-appointment-we-got-your-memo/</link>
		<comments>http://allthingsd.com/20110927/whitman-makes-comms-appointment-we-got-your-memo/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 14:16:07 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=125310</guid>
		<description><![CDATA[New CEO Meg Whitman appoints acting communications head as part of new "one-voice" rule.]]></description>
			<content:encoded><![CDATA[<p>As newly installed Hewlett-Packard CEO Meg Whitman moves into her new role of cat-wrangler at the troubled tech giant, she appears to first be making sure the company&#8217;s often-confused messaging is more organized.</p>
<p>&#8220;It is critical that we speak with one voice,&#8221; wrote Whitman in an internal email I obtained (below).</p>
<p><a href="http://allthingsd.com/20110927/whitman-makes-comms-appointment-we-got-your-memo/lynn-copy/" rel="attachment wp-att-125322"><img src="http://allthingsd.com/files/2011/09/lynn-copy.png" alt="" title="lynn copy" width="200" height="279" class="alignright size-full wp-image-125322" /></a></p>
<p>Thus, she has appointed longtime HP exec Lynn Anderson (pictured here) to &#8220;take on the role of acting Chief Communications Officer reporting directly to me,&#8221; according to the memo she sent to senior leaders at the company.</p>
<p>Not sure what &#8220;acting&#8221; means yet, but Anderson has gotten the job that was once that of former SAP exec Bill Wohl. He was put on <a href="http://allthingsd.com/20110826/hps-chief-communications-officer-put-on-special-assignment/">&#8220;special assignment&#8221;</a> late this summer, whatever that means, with his duties being taken up by Global Marketing EVP Marty Homlish.</p>
<p>Now Anderson is taking over, having helped during the Wohl transition. She previously headed up influencer relations for HP&#8217;s enterprise business.</p>
<p>And before that, she worked on a variety of marketing jobs for HP Canada. Anderson&#8217;s background is wonky, according to her <a href="http://www.hp.com/hpinfo/newsroom/press_kits/2011/HPDiscover2011/Anderson_bio.pdf">company bio</a>: &#8220;Before joining HP in 1983 as a systems engineer, Anderson was a programmer, analyst and operations manager for several IT departments.&#8221;</p>
<p>During the initial announcement of her new job running HP, Whitman relied on longtime comms adviser Henry Gomez. Gomez, who worked closely with her when Whitman was CEO of eBay and later on her unsuccessful run for California governor, has a consulting business and presumably did not want to work full time for HP.</p>
<p>Here&#8217;s the memo:</p>
<blockquote class="memo"><p>To: Senior Leaders<br />
Subject: Acting Chief Communications Officer</p>
<p>As we continue to execute our strategy for HP, communications will be an extremely important function and it is critical that we speak with one voice.</p>
<p>I want to thank Marty Homlish, EVP Global Marketing who stepped in and provided leadership during a critical junction. Going forward, I have asked Lynn Anderson to take on the role of acting Chief Communications Officer reporting directly to me.</p>
<p>Please ensure that Lynn is brought into all communications activities.</p>
<p>Regards,</p>
<p>Meg</p></blockquote>
]]></content:encoded>
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		<title>Yahoo's Dueling Internal Memos: Board, Followed by CEO, Spam Employees in Race to Explain</title>
		<link>http://allthingsd.com/20110923/yahoos-dueling-internal-memos-board-followed-by-ceo-spam-employees-in-race-to-explain/</link>
		<comments>http://allthingsd.com/20110923/yahoos-dueling-internal-memos-board-followed-by-ceo-spam-employees-in-race-to-explain/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 23:17:28 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=124474</guid>
		<description><![CDATA[Today, Yahoo leaders -- all of them in two different memos -- took to the keyboards today to fill their 14,000 employees in on what's up.

Reading them, Yahoos must be more confused than ever now.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110923/yahoos-dueling-internal-memos-board-followed-by-ceo-spam-employees-in-race-to-explain/duel/" rel="attachment wp-att-124481"><img src="http://allthingsd.com/files/2011/09/duel.png" alt="" title="duel" width="380" height="285" class="alignright size-full wp-image-124481" /></a></p>
<p>Today, Yahoo leaders &#8212; <em>all</em> of them in two different memos &#8212; took to the keyboards to fill their 14,000 employees in on what&#8217;s up.</p>
<p>Reading them, Yahoos must now be more confused than ever.</p>
<p>To summarize: Yahoo is for sale, sort of. But we&#8217;re taking it slow, because we always like to drag out the uncertainty here at Sunnyvale HQ. Hey, keep working hard and innovating, despite the still-matrixed system. But don&#8217;t fret that your job and career hang in the balance. And have a good weekend!</p>
<p>In the first email, Yahoo Chairman Roy Bostock and co-founders David Filo and Jerry Yang &#8212; also a director &#8212; penned a rambling missive, which finally admitted the company was indeed, as was <a href="http://allthingsd.com/20110914/yahoo-for-sale-big-bidders-circling-including-marc-andreessen-as-board-pressure-mounts/">first reported here</a>, for sale.</p>
<p>Yahoo said hired-gun investment advisor, Allen &#038; Co., was &#8220;fielding inquiries from multiple parties that have already expressed interest in a number of potential options.&#8221;</p>
<p>Not to be a niggler, but didn&#8217;t <a href="http://allthingsd.com/20110907/yang-says-not-for-sale-all-hands-on-yahoos-slippery-deck/">Yang tell the troops at an all-hands meeting</a> recently that Yahoo was <em>not</em> for sale?</p>
<p><em>Details!</em> Thus, said the memo, until the company sorts out all the offers just <em>pouring</em> in &#8212; not so much, but when you&#8217;re selling a house, you put on the dog &#8212; Yahoos had to keep working hard.</p>
<p>Therefore: &#8220;What Yahoo! needs to do better &#8212; and we&#8217;ve talked about this &#8212; is accelerate innovation, reignite inspiration, and give our users what they want now &#8212; great content that is engaging and easy-to-use on any device and provides an experience in which they can participate and contribute. Perhaps most importantly, we need to anticipate what they will want next.&#8221;</p>
<p>You&#8217;ve. Talked. About. This. You mean to try to make cool stuff like every other tech company &#8212; Apple, Facebook, Google &#8212; already does? Mind-blowing.</p>
<p>After a little throat-clearing on its fake search for a new permanent CEO and some media-bashing (yes, this all my fault!), the memo noted that all this fancy <em>strategery</em> is going to take &#8220;months, not weeks.&#8221;</p>
<p>(Is it just me or does it feel as though former <a href="http://allthingsd.com/20110906/exclusive-carol-bartz-out-at-yahoo-cfo-interim-ceo/">CEO Carol Bartz was fired</a> a badillion years ago, instead of just weeks ago? Plus, I actually believe I officially now miss her kooky-but-genuine Friday staff emails.)</p>
<p>The Gang of Three email was followed by one from the incredible shrinking interim CEO Tim Morse, who said Yahoo was not in &#8220;limbo,&#8221; due to all this obvious limboness about the strategy.</p>
<p>&#8220;That means we will not be sitting still over the next few months,&#8221; Morse wrote. &#8220;We are actively making decisions and taking action.&#8221;</p>
<p>In other words, nothing to see here. Except everything.  </p>
<p>Oh, I give up &#8212; just read for yourselves:</p>
<blockquote class="memo"><p>Dear Yahoos:</p>
<p>In our recent all hands meeting, we talked about the Board&#8217;s strategic review to help return the Company to a path of robust growth and industry-leading innovation. While our teams are working to evaluate the many opportunities by which Yahoo! can continue building on our success, all kinds of people have been &#8212; and will continue &#8212; speculating in the media about where that work is headed, so we thought it best to provide you with some additional context directly from those of us who are closest to it. We don&#8217;t have specific news to share with you today, but we are committed to communicating with you directly from time to time &#8212; especially given the level of external swirl &#8212; so that you know where we are in the process. You can expect periodic updates from us and we encourage you to communicate with us as well.</p>
<p>At the heart of what we are doing is our belief that Yahoo!&#8217;s core strengths are not only relevant to where users are going today, but can serve as a foundation for the next phase of our company’s growth. Consider our strengths: we have 680 million users worldwide. We have nine of the #1 properties in the U.S., and we are a leader in display advertising. Our brand is iconic &#8212; we are not the only ones who bleed purple. By whatever measure you want to use &#8212; engagement, quality of products and services, our value to our advertisers &#8212; we all feel that we have what it takes to succeed. Also, our Asia assets remain one of our top priorities and we continue to work well with the teams there. As you may have seen, Alibaba Group has just announced a liquidity event for its employees that reflects a continued appreciation in its value, and therefore of the value of our stake.</p>
<p>What Yahoo! needs to do better &#8212; and we&#8217;ve talked about this &#8212; is accelerate innovation, reignite inspiration, and give our users what they want now &#8212; great content that is engaging and easy-to-use on any device and provides an experience in which they can participate and contribute. Perhaps most importantly, we need to anticipate what they will want next. That is the path to enhancing the value of Yahoo! for all of its stakeholders, including its users, customers, shareholders, partners and Yahoos everywhere. Our strategic review is designed to help us map out the best way to achieve that.</p>
<p>At this point, we cannot offer many specifics about the Board&#8217;s review; we&#8217;ve just gotten started. You should know that the entire Board and management team are fully aligned and unanimous in their views regarding the scope of this work. Allen &#038; Company was a logical choice to help us in this review, because they have been one of our advisers for some time, and this is familiar territory for them. Achieving success in our sector is intrinsic to what they do for a living, and they will be constructive partners.</p>
<p>Our advisers are working with us to develop ideas that we will pursue proactively. At the same time, they are fielding inquiries from multiple parties that have already expressed interest in a number of potential options. We will take the time we need to select and structure the best approach for the company, its shareholders and employees.</p>
<p>In addition, as we announced previously, the Board has commenced a search for a permanent Chief Executive Officer. That process also continues.</p>
<p>When we have updates that we can share we will do so. There will be plenty of rumors and speculation as different parties try to advance their agendas in the media &#8212; but it is important that we not be distracted by the rumors and speculation.</p>
<p>You are instrumental to the success of our business &#8212; we can&#8217;t do it without you. While we will move with a sense of urgency, this process will take time. Months, not weeks. We know that&#8217;s a lot of potential distraction, but we believe it will be worth the wait. We are forging a path to a next phase of growth for Yahoo! that feels like our best days: fun, full of possibility, and always in search of how to deliver the new thing people want from us. Together, we can write the next great chapter in the Yahoo! story and secure our place as one of those rarities: an internet company that endures.</p>
<p>Jerry<br />
Roy<br />
David</p></blockquote>
<blockquote class="memo"><p>Yahoos,</p>
<p>I&#8217;m sure by now you&#8217;ve all seen the note from Jerry, David and Roy. I want you to know that while the Board works through all of our options, CEO Staff and I have been charged to move the company forward. </p>
<p>That means we will not be sitting still over the next few months. We are actively making decisions and taking action.</p>
<p>In fact, for three days this week, CEO staff and I met to do just that. Our planning for 2012 is well underway, and we continue to execute on our current plans &#8212; such as our Social Chrome announcement this week. (I want to make sure to give a big shout out to the team behind it; it&#8217;s getting some great press.)</p>
<p>You see, the Board is confident we can execute our current game plan in the short term. We&#8217;ve done some truly great work on updating the foundation of Yahoo!, and we&#8217;ve got some good things in the immediate pipeline. So, the Board’s focus is where it should be &#8212; on our long-term outlook, and how we best position ourselves to be successful in 3-5 years.</p>
<p>We need a flexible, visionary plan. That&#8217;s why the Board is actively looking at all the options available to put Yahoo! on a strong trajectory. </p>
<p>That being said, while the Board makes this decision, it does not mean we are in limbo. We have to keep Yahoo! moving ahead. And to do that, there are three things I need Yahoos everywhere to focus on:</p>
<p>1.    Speed: Emphasize quick execution and decision-making</p>
<p>2.    Accountability: Do what you say you&#8217;re going to do &#8212; and take ownership for time to market, monetization, user engagement, quality, or whatever metric defines success for your team</p>
<p>3.    Purpose: Rally behind our mission and purpose: creating deeply personal digital experiences.</p>
<p>In the meantime, we will keep you updated as much as we can. And we will earn your trust &#8212; we know we have to.</p>
<p>Have a good weekend.</p>
<p>Tim</p></blockquote>
]]></content:encoded>
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		<title>Uh-Oh: Groupon Loses New COO, Who's Going Back to Google</title>
		<link>http://allthingsd.com/20110923/groupon-loses-new-coo-whos-going-back-to-google/</link>
		<comments>http://allthingsd.com/20110923/groupon-loses-new-coo-whos-going-back-to-google/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 20:54:19 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=124396</guid>
		<description><![CDATA[In a blog it just posted, Groupon said its recently hired COO, Margo Georgiadis, "has decided to return to Google (her former employer) in a new role as President, Americas."

She was hired in April, only months before the company filed to go public.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110923/groupon-loses-new-coo-whos-going-back-to-google/groupon_margo-275x275-feature/" rel="attachment wp-att-124421"><img src="http://allthingsd.com/files/2011/09/Groupon_margo-275x275-feature-380x285.png" alt="" title="Groupon_margo-275x275-feature" width="380" height="285" class="alignright size-medium wp-image-124421" /></a></p>
<p>In a blog it just posted, Groupon said its recently hired COO, Margo Georgiadis, &#8220;has decided to return to Google (her former employer) in a new role as President, Americas.&#8221;</p>
<p>She was only <a href="http://allthingsd.com/20110421/its-official-groupon-has-hired-margo-georgiadis-as-coo/">hired in April</a>, just months before the company filed to go public. Georgiadis was previously VP of Global Sales at Google. </p>
<p>(Interesting way to get a better title at the search giant, Margo!)</p>
<p>Georgiadis was in charge of the company&#8217;s global sales, marketing and operations at the Chicago-based social buying service.</p>
<p>Sources said that the hiring did not gel on either side. </p>
<p>It might not be Georgiadis&#8217; fault. She replaced <a href="http://allthingsd.com/20110322/exclusive-groupon-president-rob-solomon-steps-down/">Rob Solomon</a>, who was in his job for one year.</p>
<p>And here&#8217;s another: PR hire <a href="http://allthingsd.com/20110608/exclusive-former-yahoo-brad-williams-take-over-as-pr-head-honcho-at-groupon/">Brad Williams</a>, a longtime Silicon Valley communications exec, who was there and then gone in what felt like 23 minutes.</p>
<p>It seems Groupon does not like Silicon Valley types or, perhaps, vice versa.</p>
<p>Since its IPO filing, in fact, it feels as if it has been a non-stop circus disaster at Groupon.</p>
<p>That has included immense controversy about its sketchy accounting, huge slugs of venture funding going to its founders and a lot of worries about its growth.  </p>
<p>Today, in a Friday late afternoon dumping of bad news in hopes that no one notices (I <em>do</em>), Groupon also <a href="http://allthingsd.com/20110923/more-groupon-amends-its-s-1-ipo-filing-again-over-accounting-issues/">amended its S-1 public offering filing</a> once again to change revenue metrics and also add a controversial internal letter that CEO and co-founder Andrew Mason sent to employees to counter its many and growing critics.</p>
<p>There appear to be many more shoes dropping soon, said sources, so stay tuned.</p>
<p>Until then, here&#8217;s the <a href="http://www.groupon.com/blog/cities/update-on-the-groupon-team/">whole and very terse &#8212; for Mason &#8212; post</a>:</p>
<blockquote class="memo"><p><strong>Update on the Groupon Team</strong></p>
<p>As a fast-growing company, we&#8217;ve done a lot of hiring this year, including on our senior executive team. Since the beginning of this year, we&#8217;ve made a total of 8 additions &#8212; that’s 57% of the total executive team. It would have been great if I could say that we batted 1,000%, but that’s rarely the case; after five months at Groupon, Margo Georgiadis, our COO, has decided to return to Google (her former employer) in a new role as President, Americas.</p>
<p>We&#8217;ve built a fantastic team that has proven itself highly capable, so this change won&#8217;t have an impact on operations. In fact, we are using it as an opportunity to reorganize in a way that reflects our evolving strategic priorities. Sales, Channels, International, and Marketing will now report directly to me.</p>
<p>Here’s a note from Margo: &#8220;Groupon is a great company and I feel privileged to have worked there even for a short time. It was a hard decision to leave as the company is on a terrific path. I have complete confidence in the team&#8217;s ability to realize its mission.&#8221; We wish her well.</p></blockquote>
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		<title>DST, Silver Lake and Yunfeng Lead $1.6B Tender Offer Aimed at Alibaba Employees at $32B Valuation</title>
		<link>http://allthingsd.com/20110922/exclusive-dst-silver-lake-and-yunfeng-to-lead-1-6b-tender-offer-aimed-at-alibaba-employees-and-others/</link>
		<comments>http://allthingsd.com/20110922/exclusive-dst-silver-lake-and-yunfeng-to-lead-1-6b-tender-offer-aimed-at-alibaba-employees-and-others/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 12:45:55 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=123431</guid>
		<description><![CDATA[Big play in China, as big investors pour a fortune into Alibaba Group shares to give its employees some walking-around money.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110922/exclusive-dst-silver-lake-and-yunfeng-to-lead-1-6b-tender-offer-aimed-at-alibaba-employees-and-others/alibaba_group2-feature/" rel="attachment wp-att-123526"><img src="http://allthingsd.com/files/2011/09/alibaba_group2-feature-380x285.png" alt="" title="alibaba_group2-feature" width="380" height="285" class="alignright size-medium wp-image-123526" /></a></p>
<p>Silicon Valley&#8217;s Silver Lake and DST Global of Russia, as well as Chinese private equity firm Yunfeng Capital, are leading a $1.6 billion tender offer for privately held employee and shareholder stock of China&#8217;s Alibaba Group, according to sources close to the situation.</p>
<p><a href="http://www.yfc.cn/en/aboutus.html">Yunfeng</a>, by the way, was co-founded by Alibaba Chairman and CEO Jack Ma, as well as other prominent Chinese entrepreneurs.</p>
<p>Along with DST, Silver Lake and Yunfeng, Singapore-based investment firm Temasek is also participating in the tender offer as an investor, but in a smaller way.</p>
<p>The deal, which has been discussed for some time, was signed earlier today and will be presented to its employees in an internal company blog, which will be in Chinese.</p>
<p>To get around persistent foreign ownership issues in China, sources said, DST and Silver Lake are ceding voting control of their stakes to Alibaba management.</p>
<p>If the tender is fully subscribed, that would mean a stake of just under five percent for the group, sources said, and it gives Alibaba a $32 billion enterprise valuation.</p>
<p>The impetus for the tender offer, which begins today, appears to be trying to address a cash-out, paper-rich issue for Alibaba employees.</p>
<p>There are no active secondary private markets in China, as is the case for tech start-ups in the U.S., and there is also no IPO in the foreseeable future for Alibaba. Thus, management has been looking for a way to give its employees and also other shareholders some liquidity.</p>
<p>This tender offer is not a capital raise by Alibaba and is only aimed at eligible employees and shareholders. The purchase of the Alibaba shares is expected to close before the end of December.</p>
<p>It will be done via a special investment vehicle, specifically aimed at this purchase, that includes a spate of investors. <a href="http://www.marketwatch.com/story/giant-interactive-announces-commitment-to-invest-in-alibaba-group-2011-09-22?reflink=MW_news_stmp">Giant Interactive Group</a>, a Chinese online game developer, for example, said it had committed $50 million to the fund.</p>
<p>It&#8217;s not clear what the implications are for Alibaba&#8217;s biggest shareholder, Yahoo, which sources said is not selling shares in the tender offer. Yahoo&#8217;s fully diluted Alibaba 39 percent stake is now worth $12.5 billion in the deal. </p>
<p>That&#8217;s discounted due to tax issues and also the inability of the Silicon Valley Internet giant to sell its Alibaba shares.</p>
<p>In other words, investors will likely welcome this higher valuation, but realize a public offering is farther away than ever.</p>
<p>But it is interesting in that it clearly shows a strong relationship between DST and Silver Lake, which have jointly <a href="http://allthingsd.com/20110914/yahoo-for-sale-big-bidders-circling-including-marc-andreessen-as-board-pressure-mounts">been mulling a possible bid for Yahoo</a> along with Silicon Valley venture firm Andreessen Horowitz, as I previously reported.</p>
<p>Some will speculate that Silver Lake and DST now have an in with Alibaba, which is important, since a large slug of Yahoo&#8217;s market valuation is due to its Alibaba and also Yahoo Japan! assets.</p>
<p>If Yahoo is sold, of course, the disposition of the Alibaba asset is an important part of the deal.</p>
<p>More to come, including the implications for Ma, who has been under siege of late around his spinning out of Alibaba&#8217;s Alipay payments service and the noisy battle that later ensued with Yahoo. Yahoo and Alibaba, as well as its other large shareholder, Japan&#8217;s SoftBank, <a href="http://allthingsd.com/20110729/china-solution-yahoo-softbank-and-alibaba-reach-agreement/">settled that dispute</a> earlier this summer.</p>
<p>His involvement in Yunfeng, which is buying the company&#8217;s shares in a special fund that Ma is not in, will likely attract some scrutiny, anyway.</p>
<p>Sources said Ma is a minority investor in Yunfeng itself, has no control rights and is not a director. In addition, Yunfeng has no relationship with Alibaba.</p>
<p>In another interesting twist, Alibaba rival <a href="http://allthingsd.com/20100713/facebooks-russian-investor-gets-an-south-african-investor/">Tencent has close ties with DST</a>&rsquo;s Internet affiliate that used to share the same name, having <a href="http://www.tencent.com/en-us/content/at/2010/attachments/20100412.pdf">invested $300 million last year </a>in the affiliate that holds major Russian Internet properties.</p>
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		<title>Tick, Tick, Tick, HP Board: The Time to Act Is Today</title>
		<link>http://allthingsd.com/20110922/tick-tick-tick-hp-board-the-time-to-act-is-today/</link>
		<comments>http://allthingsd.com/20110922/tick-tick-tick-hp-board-the-time-to-act-is-today/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 10:15:57 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=123467</guid>
		<description><![CDATA[As Hewlett-Packard CEO Léo Apotheker twists painfully in the wind, it's up to its directors to move quickly to end the latest crisis at the Silicon Valley tech giant.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110922/tick-tick-tick-hp-board-the-time-to-act-is-today/deadline/" rel="attachment wp-att-123486"><img src="http://allthingsd.com/files/2011/09/deadline-283x285.png" alt="" title="deadline" width="283" height="285" class="alignright size-medium wp-image-123486" /></a></p>
<p>The Hewlett-Packard board will meet as a whole today, after all kinds of committee confabs yesterday, in what sources describe as an intense debate over the fate of its current CEO, Léo Apotheker.</p>
<p>You know, the Léo who is now painfully twisting in the wind, after <strong>AllThingsD</strong> and Bloomberg broke the news that <a href="http://allthingsd.com/20110921/former-ebay-ceo-meg-whitman-being-considered-for-hp-ceo-job-to-replace-apotheker/">he might be ousted</a> after only 11 months on the job, and replaced &#8212; at least for now &#8212; by director and former eBay CEO Meg Whitman.</p>
<p>If appointed, even without many critical credentials in the enterprise business, Whitman would be HP&#8217;s seventh CEO since 1999. That&#8217;s more corporate marriages and exec beheadings than England&#8217;s Henry VIII!</p>
<p>The possibility of one more, including other internal and external candidates, sent long-suffering <a href="http://allthingsd.com/20110921/hp-shares-soar-on-apotheker-ouster-possibility-by-board/">HP shares soaring yesterday</a>, and the stock was still up almost seven percent in after-hours trading.</p>
<p>That Wall Street glee is surely to come crashing down and very soon today, if the current crisis at the Silicon Valley tech giant &#8212; which has stumbled from one to the next over the last few years &#8212; is not quickly and definitively resolved by the board.</p>
<p>That means, of course, the likely firing of Apotheker, whose tenure has been rocky, articulating a strategy that the company actually plans to stick to and getting a new leader into place.</p>
<p>Translation: Don&#8217;t pull a Yahoo board here and drag out the situation to the most excruciating level possible.</p>
<p>Beyond the moribund stock and pissed-off shareholders, the uncertainty will be wearing on employee morale, including HP&#8217;s top execs.</p>
<p>According to sources close to the situation, leaders of HP&#8217;s many huge divisions had no idea that Apotheker&#8217;s head was on the block &#8212; although many I spoke to said they had hoped for a while that it would be.</p>
<p>&#8220;Leo is a very nice guy, but he has been an ineffective leader for HP at a very important time, with all that has been changing in the tech industry and the pressure from our competitors,&#8221; said one person at the company.</p>
<p>Said another, &#8220;[Apotheker will] get the blame, but this board needs to get a plan into place we can all follow, and then march this giant army in some direction, because all these shifts have been disheartening.&#8221;</p>
<p>I would imagine so.</p>
<p>Still, said sources, the board might not resolve the problem until later today, or Friday, even. </p>
<p>&#8220;The board really can&#8217;t look like it is making rash decisions,&#8221; said one person close to the situation. &#8220;And it cannot be hurtling from one mess to another and making an even bigger one in the process.&#8221;</p>
<p>That, given the many troubles at HP in recent years &#8212; from ever-shifting strategies to disappointing forecasts &#8212; is what you might call an understatement.</p>
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