Changes at AOL’s local content site, Patch: CEO Jon Brod will step down and is being replaced by COO and President Steve Kalin, according to an internal memo the New York Internet company sent to the division’s employees today.

As part of the move, Brod will be going back to run AOL Ventures, in a job where he began at the company.

In addition, sources said a little less than three percent of the 1,400-employee Patch staff will be laid off. The memo notes that downsizing, without giving the numbers, which includes consolidation of several parts of Patch by streamlining its regional structure from 20 to nine teams.

According to the memo, the layoffs are to “make Patch profitable in 2013 and a commitment to continue to improve our business model.”

AOL confirmed the contents of the memo, saying in a statement, “Patch is streamlining its regional editorial structure across the country by moving from 20 to nine teams. We are implementing this team approach based on the success of our field tests earlier this year. The team approach allows for flexibility based on the unique needs of each community and the strengths of our editors. We are not reducing our number of sites or our coverage area as a result of this change. Making these important changes came with the difficult decision to eliminate some positions. We recognize these changes are painful for individuals and for our organization — and we are committed to handling the people impacted with care and sensitivity.”

Patch is growing, according to comScore. In April, traffic was up 26 percent since last year to 13 million unique monthly visitors, who are consuming about 1.3 million pieces of content that are now being served up per month.

Still, Patch has attracted a level of investor pressure and criticism, even as AOL CEO Tim Armstrong has stuck strongly with the hyperlocal content effort and invested heavily in growing out a network of sites across the country aimed at neighborhood news and events.

But Armstrong signaled changes when he was queried about Patch during AOL’s recent quarterly call: “What you’re going to see as we approach Q4 is us trying to get to the finish line of profitability, and we will use all means possible to get there.”

Apparently, Armstrong means what he says and says what he means.

Here’s the memo:

Patchers,

Since the day Jon, Warren, and I founded Patch, we have had one mission in mind — improve the lives of people in local communities by 25 percent. Patch has become an important brand in the hundreds of towns we serve, and it is a staple of our communities. With the average Patch just over two years old, we are well on the way toward our goal of improving peoples’ lives and building a sustainable business in the process.

Over the past year, Patch has made an enormous impact in our communities. The coverage of the Boston Marathon bombings, the lifeline that Patch provided residents during the Sandy Hook school shootings and Superstorm Sandy, and the exclusive Sanford-Colbert Busch debate in South Carolina stand out as powerful examples. The new Patch platform that is rolling out now will only increase Patch’s ability to instantly improve communities.

As we have made a commitment to improve our Patch towns and communities, we made a similar commitment to make Patch profitable in 2013 and a commitment to continue to improve our business model. Just as we have rolled out new products and services to Patch, we are announcing today the rollout of the recently tested town structures, which will help us serve communities in a more local way and move Patch meaningfully toward profitability.

The changes have two main goals:

1. Improve and increase our hyper-local programming and deepen our user engagement through the Patch 2.0 platform; and
2. Implement a structure that unlocks the path to profitability.

To accomplish these goals we are taking the following steps, effective immediately:

We are combining the East, Central and West editorial zones to create a simpler structure that will enable faster decision-making and a more coordinated editorial effort across Patch. Anthony Duignan-Cabrera has been promoted to VP, Editorial Director, overseeing day-to-day editorial field operations, and will continue to report into Rachel in her role as Chief Content Officer.

We are streamlining our regional editorial structure across the country by moving from 20 to nine teams. We are not reducing our number of sites or our coverage area as a result of this change.

We are promoting Katie O’Connor to Director of Editorial Operations and Content Strategy. In this role, she will work with our editorial teams to help create new content and programming.

We are implementing a “team approach” for our sites, based on the success of our field tests earlier this year. This approach allows for flexibility based on the unique needs of each community and the strengths of editors.

Jon and I have decided to elevate Steve Kalin to the CEO position at Patch. Steve has done a fantastic job since he began at Patch in December as President and COO. Jon and I hired Steve with the thought that his extensive background in scaled, local platforms would eventually allow him to run Patch on a day-to-day basis.

Jon has led Patch since it was just an idea and helped scale it into one of the most significant brands in local communities in the U.S. Under his guidance, Patch has gained tens of millions of users and more than ten thousand advertisers; and it has covered millions of local stories. Going forward, Jon will return to AOL Ventures full-time and lead our push into several areas we have identified as significant future growth opportunities for AOL.

The changes we are making at Patch, however, come with the difficult decision to eliminate some positions. These employees have contributed greatly to Patch’s business with passion and dedication. We sincerely thank them for all they have done to make Patch what it is today. Their impact will always be felt here. We wish all affected employees continued success. They are truly Patchers for life.

This is an important time for Patch. We have many great opportunities in front of us, and we continue to make decisions to ensure Patch’s success. AOL’s Board of Directors and I remain firmly supportive of Patch and our mission. Together we are building a company for the long term, one that can grow and thrive — now and far into the future.

We will be having team calls today and a Patch All-Company call this afternoon at 6pm ET, to discuss these changes in more detail. I encourage you to join these calls. Keep an eye out for invitations to follow.

I want to thank you for your continued commitment to Patch and to serving your communities, and for staying focused on our goals. Patch is one of the fastest growing sites and brands on the Internet. We have the right plan, we have a great team, and I’m confident we can win together.

Keep going — TA

Facebook’s top lawyer Ted Ullyot is leaving the social networking giant, apparently to take some time off.

Facebook disclosed the departure today. Ullyot, 45, will be officially gone in July; the search for his replacement will include internal and external candidates.

As general counsel, Ullyot has presided over a myriad of new, unusual and sometimes controversial legal issues, including managing high-stakes and complex litigation that ranged from Facebook’s battle with the Winklevoss twins, to a patent fight with Yahoo to investor disgruntlement around its initial public offering.

And, of course, over privacy issues. In many ways, given the Silicon Valley company’s pioneering role in social networking, Ullyot has had to work in a relatively undiscovered landscape, which has also attracted a great deal of scrutiny from consumers, regulators and investors.

He started in the fall of 2008, and has managed all the legal aspects of the company and built up the team from 10 when Facebook was a startup to more than 70 as a public company. In that time, Facebook has grown from 500 people to 5,000 and from 100 million to over one billion active users.

It has certainly been a ride for him, from beating back the Winklevii over their allegations related to the founding of Facebook to settling the patent dispute with Yahoo to handling the Federal Trade Commission investigation and more.

It is not clear what he will do next, but sources said he does not have another job lined up as of yet.

As most of the free world knows by now — from the ubiquitous media coverage that Facebook COO Sheryl Sandberg and her new book, “Lean In: Women, Work, and the Will to Lead,” has gotten of late — there are some nagging issues of women in the workplace.

That was also underscored by the huge debate that arose over Yahoo CEO Marissa Mayer’s new rule for the Silicon Valley Internet giant that eliminated work-from-home employees.

Now, Cisco CEO John Chambers is weighing in, after a meeting with Sandberg last week, ordering each of his top managers to come up with new women-focused initiatives and put them into their development plans.

More interestingly, in an internal email I obtained, he also noted that his own leadership in the area had been lacking.

“While I have always considered myself sensitive to and effective on gender issues in the workplace, my eyes were opened in new ways and I feel a renewed sense of urgency to make the progress we haven’t made in the last decade,” wrote Chambers.

He pointed out that only one-fourth of the networking giant’s employees and top execs are women, and only 20 percent out of one million networking academy students are women. Currently, Cisco’s highest-ranking woman is Padmasree Warrior, its CTO and strategy officer, and it has three women board members.

Still, wrote Chambers:

“After reading Lean In and listening to Sheryl, I realize that, while I believe I am relatively enlightened, I have not consistently walked the talk … What we have been doing hasn’t worked, and it is time to adjust.”

Here’s the whole memo:

From: John Chambers
Date: March 8, 2013, 6:21:49 PM PST
To: John Chambers
Subject: International Working Women’s Day … Cisco Resolution

To my leaders:

I had the opportunity yesterday to discuss Sheryl Sandberg’s new book Lean In with Sheryl and a group of my CEO peers. While I have always considered myself sensitive to and effective on gender issues in the workplace, my eyes were opened in new ways and I feel a renewed sense of urgency to make the progress we haven’t made in the last decade.

The data is startling. Women hold less than 14% of CEO positions, 17% of board seats globally, and 18% of congressional officials … and these numbers have not changed in a decade. At Cisco, less than 25% of our employees — and our leaders — are women. Only 20% of our current one-million networking academy students are women.

Today is International Working Women’s Day, and I want us, the leaders of Cisco, to see this as a leadership moment. Without realizing it, we operate every day with gender stereotypes and biases, many of which we do not realize. After reading Lean In and listening to Sheryl, I realize that, while I believe I am relatively enlightened, I have not consistently walked the talk. I think each of you, on reflection, will identify opportunities to operate at a new level with your women employees, leaders, customers, partners, and peers. I believe we — together — need to drive a fundamental culture change and it is up to us as leaders to make this change happen. What we have been doing hasn’t worked, and it is time to adjust.

I have two specific asks for each of you: 1) please read the copy of Lean In you will be receiving shortly, before we get to the SVP/VP off-site and 2) determine 3-4 specific things you will do differently and detail those commitments in your development plan and if you need help, please contact Sandy Hoffman, Chief Diversity Officer.

I know each of us will have a different explanation and a different solution, and there is power in the diversity of those ideas in driving change. I am asking two champions — Chuck Robbins and Kelly Kramer — to take a leadership role in moving us forward. I will ask them to report to the Operating Committee every quarter on the progress we have made and the action plans in place.

I think Sheryl says it best: “We can no longer pretend that biases don’t exist, nor can we talk around them … the result of creating a more equal environment will not just be better performance for our organizations, but quite likely greater happiness for all.”

Kath Weslock, Chief Human Resources Officer and I look forward to discussing this topic with many of you. We believe we have an opportunity to make a tremendous difference, and in so doing benefit our people, our culture, our company and, just maybe, the world.

John

At a Morgan Stanley investment conference today, the affable Yahoo CFO Ken Goldman put in an appearance to talk about life at Yahoo since he got there last fall.

Unfortunately, he said almost nothing new in an onstage interview and, more importantly, did not address the hot-button controversy around the work-from-home ban that CEO Marissa Mayer instituted last week.

To be fair, that’s because Goldman was not asked by anyone about the issue, which is perhaps not a surprise at these hand-holding investor events. But he did make a veiled reference when touting its “strong leadership” now.

“What gives people confidence is that we’re making decisions,” he said. “The worst thing to do in a company is to waffle.” But Goldman then added obliquely that some people like those decisions and “some people don’t.”

No, they don’t! Woo-hee, has this one blown up!

The work-from-home debate has certainly exploded across the landscape this week, after an edict to eliminate the long-time employee policy at Yahoo, especially since most other Internet companies tout flexible work arrangements.

But, apparently, Mayer thinks Yahoos have abused the privilege — she noted at an employee meeting last week that VPN logs showed work-at-home staff did not sign on enough — and a Yahoo internal memo said that working “physically together” was the way to reenergize the lagging fortunes at the company.

Opinions inside Yahoo about the topic have been mixed but heated, essentially pitting employees against each other in an awkward way. But the reaction from outside the company has been decidedly negative.

At the Morgan event in San Francisco, Goldman instead focused on the sunnier side of the street at the Silicon Valley Internet giant, noting the Mayer regime was focused on increasing user engagement, international presence and broadening its demographics.

“The thing that just struck me over and over is how much has been done by this company that is really new,” said Goldman, pointing inevitably to the new free food policy — which has long been common across Silicon Valley — as well as a quarterly goal system, employee reviews, weekly FYI meetings and more.

Referring to internal polls showing increased confidence among staff, he added: “What really strikes me is how much has been done to really improve the quality of life at Yahoo.”

Goldman also touched on the need to increase revenue, spur innovation and also some upgrades of core products such as Yahoo Mail and its famous homepage, although leaving out that this had been in the works before the new leadership team was in place.

He also talked, as Mayer has a lot, about the importance of mobile to the future there, noting that the mobile revenue was still “modest.” (Goldman declined to say just how modest, but I posted that depressing number here.)

“We just got into this is a major way,” he said, asking investors for patience to get up to mobile speed at Yahoo. “I think we have been clear it will take us some time, but we have taken some positive steps.”

Last week, a fierce debate erupted over a range of social networks and in the media about a story we posted on Yahoo CEO Marissa Mayer’s new decree that employees at the Silicon Valley Internet company would no longer be able to work from home.

In a sometimes awkwardly worded internal memo I posted from Yahoo HR head Jackie Reses, the company rolled out the new rule — pushed through by Mayer — which requires that Yahoo employees who work remotely relocate to company facilities by June 1.

“Speed and quality are often sacrificed when we work from home,” read the memo to employees. “We need to be one Yahoo!, and that starts with physically being together.”

The goal of Mayer to cure what ails Yahoo: Reviving a moribund and enervated workforce that has struggled to innovate and excel over many years. One of the many problems has been the liberal use of work-from-home policies that have been woefully mismanaged to create a culture that is simply not energized.

But, unless I am reading the memo wrong, the ban is not just limited to those who have arrangements to work from home full time — which number in the hundreds — but also employees who take one or two days a week at home.

Top sources told me that Mayer has been particularly irked about Yahoo parking lots that are slow to fill in the morning and quick to empty by 5 pm — which is atypical at other tech companies such as Google. (Mayer was a longtime exec at the search giant.)

At first, she tried to change culture in ways that rained down tasty perks on employees — such as free food and smartphones. Mayer has also been practical, instituting please-be-here Friday afternoon FYI weekly meetings and stricter performance reviews.

But she is now inevitably doling out more unpleasant medicine to the troops, starting with the banning of work from home, which has caused a big ruckus both internally and externally.

Some inside the company are clearly appalled, especially since it might more severely impact working mothers.

“When a working mother is standing behind this, you know we are a long way from a culture that will honor the thankless sacrifices that women too often make,” read one email I got from an internal source, referring to the recent birth of Mayer’s baby.

Many others at Yahoo’s Sunnyvale, Calif., HQ pointed to the nursery Mayer had built — for which she paid personally — next to her office as a perk others at Yahoo do not get.

“I wonder what would happen if my wife brought our kids and nanny to work and set em up in the cube next door?” joked a husband of another employee who will be losing her work-from-home privileges.

Yahoo employees, as far as I can see from its company careers page, offers the typical Dependent Day Care Flexible Spending Account, where staff can pay “dependent care expenses, such as day care or after-school care, with pre-tax dollars.”

While it is fair to raise the issue of how employees will cope given the sudden change in HR policy, others also think that limiting work at home is a good idea because it galvanizes culture and creates a spirit of collaboration that has been missing at Yahoo for far too long.

“Marissa is doing what good leaders do,” wrote one person on Twitter. “Making sure her Yahoo team is communicating & working TOGETHER.”

That is actually a sentiment expressed by Google CFO Patrick Pichette at a recent talk in Australia, when asked about telecommuting at Google:

“The surprising question we get is: ‘How many people telecommute at Google?’ And our answer is: ‘As few as possible’ … There is something magical about sharing meals. There is something magical about spending the time together, about noodling on ideas, about asking at the computer ‘What do you think of this?’ These are [the] magical moments that we think at Google are immensely important in the development of your company, of your own personal development and [of] building much stronger communities.”

That said, officially, many Googlers are allowed and even encouraged to work at home. The company told me when asked about work-from-home policies: “We do not have a formal policy and leave Googlers to use good judgment.”

It is the same for Facebook, which confirmed a “policy to provide flexibility as work permits.” In fact, one exec at the social network giant noted to me that its entire camera app was built from an engineer’s garage, with the group staying away from the office as long as they wanted to build it from home.

Business networking site LinkedIn also said it had “no formal policy at present,” but noted that many employees work from home full-time and part-time as the situation warrants and in consultation with managers.

It goes on and on like that throughout the tech scene, part of an ethos of letting tech talent make its own rules — from what they wear to when and where they work — that is deeply ingrained in the culture.

A Hewlett-Packard spokesperson said of the tech giant: “We do not ban [work from home] and many HP people do it … it is not at all an issue at HP and hasn’t been for years. Some folks have a regular schedule, while others can do it from time to time with the okay of their supervisors.”

An AOL spokesperson said the company doesn’t ban work from home.

A Netflix spokesperson referenced a well-known premium video company’s job deck, which stressed a “freedom and responsibility culture” and notes, “We don’t measure people by how many hours they work or how much they are in the office. We do care about accomplishing great work.”

Twitter had a different twist, but still supports working from home. Said a spokesperson: “We believe there are significant tangible and intangible benefits when employees are working under the same roof. We also recognize that every so often it’s important to be able to work remotely, and we allow for that flexibility.”

A Cisco spokesperson said the networking company also allows it, but it has to be approved by a direct manager: “It is certainly utilized by those employees who earn it. And, of course, with our collaborative suite of technologies like Webex (with video) and telepresence it is the next best thing to being there in person.”

A Microsoft spokesman said that the software company “offers flexible work schedules for all employees.”

Perhaps one of the best companies for a long time in the telecommuting space has been IBM. From its corporate Web page, also touting the environmental benefits:

“IBM was one of the first global companies to pioneer programs to reduce employee commuting. It has sustained these programs for nearly two decades. Two key aspects are its (a) work-at-home program and (b) mobile employees program. Today, more than 128,000 (29 percent) of employees globally participate in one of these programs. In 2011, in just the U.S. alone, IBM’s work-at-home program conserved approximately 6.4 million gallons of fuel and avoided more than 50,000 metric tons of CO2 emissions.”

Startups are much the same.

Said an Airbnb spokesperson of the online housing rentals site: “It’s a flexible policy and managers determine what’s appropriate on a case-by-case basis.”

At location startup Foursquare, a spokesperson said, “Our policy is to allow for ‘flexible work hours’ — and that applies to both the hours you work, and where you work from. While we don’t have any dedicated remote employees, our folks do work from home on occasion and we’re fine with that.”

Private social networking company Path is much the same, according to a spokesperson: “Path has a work-from-home policy. The manager and employee work out the details together.”

The only company I queried that did not respond immediately is Apple, which has been known for a long time to have much tighter rules with its employees. I will update when I hear from the company.

I also have emails in to Amazon, which is already known for flexible working policies.

But, overall, Mayer is forging new ground with her work-from-home ban. Whether that is enough to turbocharge the Yahoo culture is anybody’s guess.

Longtime Yahoo techie Laurence “Laurie” Mann, who has recently been SVP of engineering operations at the Silicon Valley Internet giant, has been given the new job of heading its search efforts, according to sources inside the company.

The appointment by CEO Marissa Mayer, also announced in an internal memo last week, puts Mann in a key position at Yahoo, given the need to fix its troubled search partnership with Microsoft, which was struck in 2010.

That is likely to come under great pressure in the days ahead, given that its performance has not been as expected, although that did improve in Yahoo’s most recent quarter.

Still, despite the improvement, Mayer called attention to the overall problem at a recent appearance at an investment conference.

“One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other,” she said. “We need to see monetization working better, because we know that it can, and we’ve seen other competitors in the space illustrate how well it can work.”

By competitors, Mayer meant Google, whose share of the search market is close to 67 percent. Microsoft has just above 16 percent now, and Yahoo above 12 percent, a near flipping of share from two years ago.

Mann, who came to Yahoo in 2002, had been one of the execs at Yahoo who worked on the original deal under former CEO Carol Bartz, vetting the terms of the agreement for the company. While he has a degree from Canada’s University of Regina in business administration and computer science operations research, he is better known at the company for his deal-making and negotiating skills than as a techie or product exec.

That will be important, given that the end of the performance guarantee that Microsoft has had to pay to Yahoo since the partnership began comes in April.

Sources at Microsoft said the company is likely to extend the agreement without major concessions, but that any efforts to end the overall deal will be difficult for Yahoo.

“There is what [Yahoo] wants, and what’s possible,” said one person close to the situation.

In his new job, Mann will be in charge of improving the situation, which he has had some experience with. Mann, said one source, “used to spends hours at night on the phone with Microsoft trying to get concessions from their lack of RPS achievement,” referring to revenue per search.

Whether that means he can fix the situation — either by extricating Yahoo from the deal or improving Yahoo’s search experience to boost revenue and market share — is unclear. Mayer herself has a lot of search product chops from her time at Google, so she is expected to play a dominant role in the arena.

Another important effort for her, obviously, is still recruitment, given that a number of her choices for top product and tech jobs at Yahoo have been longtime veterans who were in place when the company was experiencing its continuing downward slide.

Among her options is buying a small search company, trying to end the Microsoft deal and perhaps strike another one with Google, or even reenter the search business with innovative engineers.

That is a big job. When Mayer was hired last summer, it was thought that she would bring in talent to reinvigorate Yahoo’s top echelons from outside the company.

But, for the most part, that has not happened, and she has appointed a lot of Yahoo’s longtime veterans to important roles in the turnaround.

For example, Mayer brought back Jay Rossiter to run platforms, appointed Scott Burke to head advertising tech, and now has put Mann into a top job in search — all of whom report directly to her on her executive staff.

Sitting in front of a spectacular view of San Francisco at his home this afternoon, former Square COO Keith Rabois looks spent.

He is just recovering from a bout of pneumonia, which would be bad enough, but it’s clear from his tense and unusually — for him — disheveled appearance that the sexual harassment claim made by a current male employee at the San Francisco payments startup has taken its toll on the typically hard-charging exec who is not known for suffering fools.

But, now, given a judgement he made to continue in a personal and physical relationship with that unnamed junior staffer after he was hired at Square, Rabois feels both foolish and also angry.

“At the end of the day, this is personally embarrassing to me, because when anyone’s life is exposed to a public forum, it creates quite a damaging situation,” said Rabois. “As we looked at it, it was going to become a distraction that was going to hurt the company.”

It appears as if he wanted to stay — he shrugs when directly asked about it, though he will not say so explicitly. But, Rabois finally agreed with Square’s top management, including CEO and founder Jack Dorsey, that is was better that he leave.

“It was very clear once this outrageous demand was made, instead of building great products, it would be all about that,” he said.

That said, after an internal investigation, the company is backing him in the expected filing of a lawsuit from the employee, who has threatened a panoply of explosive allegations against him and the company that Rabois said again are a “fiction.”

He declined to show me any texts or emails between the two, but did recount the relationship in a blog post on Tumblr earlier today.

Richard Curiale, outside counsel for Square and also Rabois, said that the company had been approached about two weeks ago by New York lawyer Steven Berger, claiming the company knew of and did nothing to stop sexual harassment by Rabois and demanding a multi-million dollar settlement.

Curiale said he found no evidence in his investigation so far of anything except a “welcome” relationship that ended. He had even agreed to make Rabois available for a deposition with Berger, but the offer was refused.

I have an email into Berger for comment, which has thus far been unanswered. But Square has said it will fight any lawsuit filed and is currently supporting Rabois.

“I have not as yet found any conduct that is illegal and therefore there is no adverse relationship between Keith and Square,” said Curiale. “We don’t pay for claims that have no merit to them, because it amounts to extortion.”

Perhaps so, but it also amounts to a very juicy story — the second such major blowup in Silicon Valley in a year. The other — now a lawsuit alleging gender discrimination and retaliation, and a countersuit — between the well-known venture capital firm, Kleiner Perkins, and former partner Ellen Pao, is ongoing.

The particulars of the Rabois situation, per his side of the story, which he claims is supported by much evidence, is of a social and physical relationship with a man he met several years ago.

While he would not call their relationship dating, it was close and personal, including taking this man out with him to social events.

The problem came when he recommended this man for a job at Square and he was hired. The company was much smaller then, about 30 people, but as it grew Rabois insists he had no direct oversight of the employee and also did not treat him differently from others he managed at the company.

Rabois claims he gave him advice, as he did other employees, but neither helped or hindered the man in his efforts to advance.

The man and Rabois were still seeing each other socially until December, when the relationship cooled.

And then came the lawsuit threat two weeks ago, which Rabois said “stunned” him.

Square says that it was not aware of the personal relationship until the threat of the lawsuit; the employee has never made any complaints about Rabois to management.

Spokesman Ricardo Reyes said that “what we have here at most is bad judgement and we will defend ourselves.”

In this Rabois agrees, as he fields emails of support from his wide range of friends and colleagues in tech, where he is well known as an entrepreneur and angel investor.

“I have several good ideas of what I want to do next,” he said.

This week in Las Vegas, the new management team running Yahoo — including CEO Marissa Mayer — is at International CES to schmooze with big advertisers and convince them that Yahoo is the place to put large chunks of their marketing budgets.

One of the longtime selling points of the company is the sheer size of its audience, especially for the key money-making parts of the site — the homepage, Yahoo Mail and search.

But private stats from comScore show that those three areas have continued their longtime decline over the last year, in some cases dropping significantly. In November and December, for example, compared to the same two months a year ago, U.S. search was down 28 percent and 24 percent respectively, while mail was down 16 percent and 12 percent.

This matters a great deal, since the troika of homepage, mail and search have been the critical driver of the Yahoo value ecosystem for advertisers.

The impact of those drops is felt all over Yahoo, whose music, movie, games and travel site have also seen massive drop-offs in traffic year over year in those same months.

Stopping the decline is critical for Yahoo, since Mayer herself has underscored the need for size in her pushing for new businesses at Yahoo that are 100 million users in size and/or have revenue prospects of at least $100 million.

While this is a lofty vision, the reality of traffic falloffs on key properties is a vexing issue, especially since they remain its main source of revenue and also an important element in launching future products Mayer is promising will turbocharge the company.

It’s not that Yahoo is not huge, especially compared to most sites on the Web.

As one of the top Internet brands, according to a recent Nielsen report, the average number of total monthly unique visitors for the longtime Silicon Valley Internet company in 2012 was 141.6 million, No. 3 behind Google and Facebook in the U.S. market. Similar rankings were reported by comScore, which placed Yahoo at the No. 2 spot after Google, with 171.4 million monthly visitors in November.

But, for many years, traffic to those important consumer destinations of Yahoo has been on a clear and unstopping decline, statistics (usually from comScore) that the company nonetheless always dutifully puts in its earnings slides — see below — for investors to get some idea of the major and vexing issues facing the company.

That was suddenly ended in the last quarter with the engagement slide removed from Yahoo’s public deck entirely. Not all companies include such stats, so when I inquired as to why the company had made the change, Yahoo PR never returned my phone call.

But it’s not hard to guess the reason for the shift — the numbers were not good and they called more attention to Yahoo’s glaring challenge, which is getting users reengaged with its products by creating what Mayer has dubbed several times “delightful” experiences.

According to numerous sources, that has also been the case within the company too, with the new regime restricting an internal transparency initiative pushed by former Chief Product Officer Blake Irving that shared product performance numbers with the top 100 leaders at Yahoo.

And while it’s an interesting strategic choice, several sources inside the company this week urged me to get ahold of increasingly worrisome numbers from comScore — available to its private clients — comparing November 2011 to November 2012 and also December 2011 to December 2012 at home and work in the U.S.

So I did, getting the same stats from numerous sources — numbers that a spokesman for comScore confirmed were correct.

And, as promised, they are worrisome indeed.

In November 2012, compared to November 2011, the monthly unique visitors to the homepage declined 17 percent to 91.8 million from 110.9 million; Yahoo Mail dropped 16 percent (from 92 million to 77.7 million); and Yahoo search dropped 28 percent (from 93.3 million to 66.9 million).

Also off significantly for all three areas, often by one-third, were a plethora of other stats: Percentage of reach, total minutes, total page views, total visits and more.

One of the only bright spots for Yahoo was the relatively small Flickr sites, which were up 37 percent — 26.7 million versus 19.4 million — in unique monthly visitors year over year. The photo-sharing site — which has been getting a much-needed refresh — was also up in all other stats.

But Flickr — which Mayer (pictured here) has laudably touted and supported after years of inexplicable neglect — is not a money-maker for Yahoo, even if its return does burnish the company’s tech and innovation cred.

In December 2011 to December 2012, the homepage was more stable, gaining four percent in monthly uniques from 109.4 million to 114.2 million, but with other key stats both rising and falling. Total visits were up 14 percent, for example, while average minutes per visit was down 13.6 percent.

But the trouble for mail or search continued, off 12 percent (89.9 million to 78.7 million) and 24 percent (88.7 million to 67.4 million) respectively in monthly uniques, with similarly major declines in all other stats.

Mail recently got a refresh too under Mayer, despite some recent security glitches, so new stats will show if that will help stem the declines. Search is another story all together, with Yahoo in what can only be described as a dysfunctional partnership with Microsoft that numerous sources tell me Mayer is seeking to end.

The homepage, too, is undergoing a redo, with a design that has a decidedly more mobile and social feel, and pushing an ethos of Yahoo becoming a hub for content discovery. It is hoped the new look will boost traffic relatively quickly from its current downward trajectory.

To be fair, there can be lots and lots of reasons for these declines, although most of Yahoo’s competitors are, at worse, seeing a flattening of growth and not outright declines.

And sometimes Internet sites complain that services like comScore undercount, although Yahoo had previously used the firm in its public documents. More to the point, as multiple sources within the company note, the stats are directionally correct in that they closely track with internal Yahoo numbers.

Which is to say, traffic is going down rather than growing. That is clearly why Mayer has loudly stressed mobile since arriving at Yahoo, an area not included in these numbers that many sources said has strong growth to about 70 million monthly unique visitors via its apps and mobile-enabled Web offerings.

But unlike the homepage, mail and search — which push and pull traffic all over Yahoo and are responsible for most of its current monetization — mobile also makes very little money now. And Yahoo — unlike Facebook, which recently did — does not break out mobile results.

So, it will be interesting to see if the company does so when it reports fourth-quarter earnings on January 28 and also if it says anything about continued traffic declines of its traditional Web business in the period and the impact on revenue.

Still, there are lots of ways to counter declining or flat revenues, even with declining traffic — via cost cuts, efficiencies, charging more and selling assets (as Yahoo did in the last quarter). And Yahoo has ably managed to keep its operating margins growing over the years, despite both the declines in traffic and moribund growth in its revenue.

But the real and only fix is the drastic fix to existing tentpoles Yahoo has and the creation or acquisition of products that excite consumers and, therefore, advertisers.

It’s not an easy thing, of course, as well-known venture capitalist Ben Horowitz recently wrote in his blog about the need to focus on products over building and improving culture — one of Mayer’s other big initiatives at Yahoo.

Wrote Horowitz in what I consider one of the clearest articulations of what it takes to win for startups, as well as big companies like Yahoo:

“The primary thing that any technology startup must do is build a product that’s at least 10 times better at doing something than the current prevailing way of doing that thing. Two or three times better will not be good enough to get people to switch to the new thing fast enough or in large enough volume to matter. The second thing that any technology startup must do is to take the market. If it’s possible to do something 10X better, it’s also possible that you won’t be the only company to figure that out. Therefore, you must take the market before somebody else does.”

If you want to take a gander, here are some more of those old Yahoo quarterly engagement slides, which were recently eliminated from its presentations:

(Note: I reached out to Yahoo’s outside PR firm — since they do respond to queries — and also some company execs to get a comment on this story, but so far there has been none.)

According to an internal memo, Yahoo CEO Marissa Mayer has brought back Jay Rossiter, who left the company under the regime of Scott Thompson, to lead its platforms effort “focusing on the tools and technology supporting our externally facing products.”

The move also take back a huge swath of engineering responsibilities at the Silicon Valley Internet giant from David Dibble, who was given a wide purview over all technology in June under interim CEO Ross Levinsohn.

Mayer smoothed over the change — Dibble will now be back in charge of internal infrastructure — in the memo to staff about the change, noting: “I want to call out that Dibble has been an incredible technical leader and tremendous member of my staff, and I’m confident this realignment will help us bring clear focus and faster execution within each organization.”

Rossiter was at Yahoo for five years, before leaving for a short time, having led its cloud efforts and other tech projects.

The hiring back of Yahoo is interesting, given that Mayer was widely touted as someone who would attract big-time new talent to gird its tech efforts.

In any case, here’s the memo:

From: Marissa Mayer
Date: November 13, 2012, 4:42:53 PM EST
To: “all-worldwide@yahoo-inc.com”
Subject: Welcome back Jay Rossiter!
Reply-To: Marissa Mayer

YAHOO! PROPRIETARY AND CONFIDENTIAL INFORMATION — DO NOT FORWARD

Hi All –

Today, I’m excited to welcome back a long-time Yahoo, colleague and friend. Jay Rossiter is returning to Yahoo! reporting to me as EVP of Platforms, focusing on the tools and technology supporting our externally facing products. As many of you know, this is an area of in which Jay has spent much of his career, including his five years here at Yahoo!. As a true engineering leader, Jay fully understands the intricacies of platform excellence — especially how important it is for us as we build great products for our users and advertisers.

Jay will lead our efforts in creating a world-class platform technology stack for the company. The technologies created by Jay’s team will include Cloud Services, Hadoop, Personalization & Targeting, Mobile/Presentation platform technologies, Consumer Platforms, Membership and supporting Development Tools. As part of this alignment, Elissa Murphy, Bruno Fernandez-Ruiz, James Carroll, Charles Marker, Rammohan Kordale, and Ty Lee will now join Jay’s team.

Additionally as we continue to ensure we are architecting our products with excellence, Amotz Maimon will join Jay’s leadership team. This new structure, focus at the E-Staff level coupled with Jay’s track record at Bell Labs, 3COM, Oracle and at Yahoo!, position us well for some big wins in the platform space.

David Dibble will continue to lead many of our critical technology functions as EVP of Central Technology — focused on the internal infrastructure that is so critical to our success. Dibble will lead our data centers, service engineering, CIO, IT, and internal security functions with Mark Morrissey, Randy Roumillat, Randall Gannaway, and Justin Somaini on his team. Scott Burke and RonBrachman will also continue to report to Dibble. I want to call out that Dibble has been an incredible technical leader and tremendous member of my staff, and I’m confident this realignment will help us bring clear focus and faster execution within each organization.

In Jay’s words: “I am absolutely thrilled to rejoin the ‘new Yahoo!’ with the increased momentum and focus on building great products leveraging world-class technology. I’ve been watching the changes from afar, having spent the last few months fulfilling a lifelong dream of traveling across Africa, Asia, and Europe with my family. I am ready to re-engage.”

Please join me in welcoming him back!

Marissa

Adam Cahan

A very important management shift at Yahoo got a bit lost in last week’s news of CEO Marissa Mayer’s first acquisition, a small mobile start-up called Stamped.

That would be the appointment of former IntoNow founder and CEO Adam Cahan to oversee all of Yahoo’s mobile efforts, as well as its Flickr photo sharing service.

According to an internal memo that Mayer sent out last week to employees, Cahan has been given the title of SVP of Emerging Products and Technology, with a spot on the exec staff, reporting directly to her.

Said the memo (in its entirety below):

“[Cahan] will oversee our mobile efforts, enabled screens (CTV+IntoNow), and Flickr. Adam will be responsible for building a world-class team focused on creating innovative products and experiences that inspire and delight our users worldwide.”

Mayer’s promotion of the slick exec, who has been described by almost everyone I spoke to at Yahoo as smoothly political, is an interesting internal choice by Mayer. He only got to Yahoo recently, after IntoNow was bought by Yahoo for more than $20 million in the spring of last year.

IntoNow was a spinoff from the video advertising company Auditude, which was sold to Adobe for a reported $100 million.

The television indexing start-up had launched in early 2011 as an Apple iPhone app that recognized what was playing on the screen by analyzing the audio from satellite feeds and matching it to listings. The start-up had hoped to eventually license its technology as offer-measurement services for TV advertising and viewership.

As Liz Gannes noted in a post on AllThingsD:

“It’s similar to the Shazam mobile app that many people know and love, which IDs an ambient song by recording it and quickly matching it to an archive. IntoNow users can “check in” to a particular episode once it’s been recognized, like one would check into a restaurant on Foursquare. The goal is to enable conversations around the watercooler and on social networks by helping users connect around what they’re watching and discover new things to watch.”

Cool, although IntoNow’s technology was far more compelling than its consumer promise.

Now, Cahan will be charged with doing both of Yahoo in mobile — which is most likely to be accomplished via a series of small mobile acquisitions, presumably to be stitched together into a cohesive and successful whole.

At least that’s the idea.

Cahan is an experienced exec, having worked at a number of places before founding IntoNow, including MTV Networks, NBC, McKinsey, National Geographic Television and — wait for it — Google, in business operations.

(Being an ex-Googler, which Mayer is, seems to have its advantages at Yahoo these days, with Cahan as the latest example.)

He is most definitely a key hire, because Mayer spent a lot of time stressing how mobile was Yahoo’s No. 1 priority on its recent earnings call with investors.

“Yahoo will have to be a predominantly mobile company,” she said, noting a “focused, coherent” mobile strategy was the top initiative.

Mayer had to say that, of course, even if being a mobile giant is now mostly just wishful thinking at Yahoo, since most of the many efforts the company has made in the arena have been duds. Yahoo has also lost a lot of mobile engineering talent over the years, remaining largely a desktop offering, even as the area has increasingly become where consumers are getting their information.

A blog post by Cahan at Yahoo was widely quoted when the tiny Stamped — which is an online recommendations app — was bought for under $10 million last week by Yahoo.

In it, he noted:

“Most people are always within arm’s reach of their mobile phones. For many of us, it’s the first thing we look at in the morning and the last thing we check at night. Mobile is at the center of how we connect with people, consume information, and pass the time, and we’re focused on making Yahoo! the most inspiring and entertaining way to do just that.”

We’ll see if Yahoo can be a significant mobile player, as Mayer has promised Wall Street. But Cahan has certainly been busy since he got the job, sources said, beginning with the rejiggering of Yahoo’s mobile teams, as well as visiting the Flickr office this week.

Until it all sorts itself out, please enjoy this Oct. 25 internal memo on Cahan and the Stamped acquisition:

YAHOO! PROPRIETARY AND CONFIDENTIAL INFORMATION — DO NOT FORWARD

Hi All –

As we discussed in our strategy all-hands earlier this month, innovation and talent are essential to delivering against our vision to inspire and delight our users as a part of their daily lives. Many of the areas that require special attention are emerging technologies and Yahoo! products where we’ve not yet reinvented, re-imagined and rebuilt in order to keep pace with changes in user behaviors and platform shifts.

To aid our efforts, I’m promoting Adam Cahan to lead this effort as Senior Vice President of Emerging Products and Technology. Adam will be a member of e-staff and report directly to me. He will oversee our mobile efforts, enabled screens (CTV+IntoNow), and Flickr. Adam will be responsible for building a world-class team focused on creating innovative products and experiences that inspire and delight our users worldwide.

And he’s already making great progress! Today, we’re thrilled to announce that we’ve acquired a very talented mobile team, based in New York City.

Robby, Kevin, Bart, Paul and the entire team at Stamped are a natural fit for Yahoo!. Their experience building fun, useful, personalized mobile products aligns well with our vision to create the best everyday mobile experience for our users. The team will be a great asset for us as we expand Yahoo!’s mobile efforts and create another key center for mobile innovation in New York.

I’m excited that we’ve been able to move quickly and execute well in order to bring on such a talented team. Please join me in congratulating Adam in his promotion and welcoming Anthony, Bart, Geoff, Kevin, Landon, Michael, Paul, Robby and Travis to Yahoo!

Thanks,

Marissa

Yahoo turned in a meh third quarter, which came as no surprise to anyone. But none of it matters, since all eyes were on what new Yahoo CEO Marissa Mayer would say on the investor call today.

Here we go! It is Mayer’s first outing as a public company CEO. She’s been an exec at Google her whole career and, while she has been a prominent public figure in Silicon Valley, she has never run the whole show herself.

Until today, that is!

2:01 pm: Finally, we are hearing from Mayer, who arrived from Google in July.

She is “thrilled to be at Yahoo” and the first 100 days at the company have been a lot of fun.

She’s apparently been a fan since her undergraduate days at Stanford University.

Finally, she tries to answer the big question: “Why did I in particular come to Yahoo?”

Why, indeed, given she and others at Google have spent those years since college putting Yahoo directly into the ground. (Did you know Yahoo gave Google its first big search break, a deal engineered by Mayer and others?)

But, says Mayer, Yahoo is “tailor-made for me,” ticking off arenas such as “search, mail, advertising, home page.”

It’s what she built her career on, apparently — yes, in kicking Yahoo’s behind — but now she wants to help the troubled Silicon Valley Internet giant “grow and help redefine” itself.

Still, she stresses, trying to buy as much time as possible from investors: “It will take multiple years to get to where I want the company to be.”

2:08 pm: Mayer, of course, touts her Apple iPhone-and-free-food spending to make the life of Yahoos better (and on parity with the rest of the digital sector).

To be fair, given the past two CEOs, anyone who did not come in and kick the employees where it counts was going to get some claps.

Mayer’s goals are “simple,” she says, “to execute fast, attract the best talent and make Yahoo the best place to work.”

She says she has assembled a stellar world class exec team to accomplish that.

2:11 pm: Now we get to meet one of that team and a Yahoo newbie — CFO Ken Goldman (pictured here). It’s his first day.

He repeats the results that Yahoo has already put in its press release, which is why I usually zone out here and focus on superficial stuff.

Like how much he sounds like former and ousted Yahoo CEO Scott Thompson. Eek!

Goldman touts Yahoo’s recent Alibaba Group deal in China (done not by Goldman, but by outgoing — jacked by Mayer, really — CFO Tim Morse) and notes a $765 million credit facility that Yahoo apparently got this month.

That’s more dough to add to Mayer’s ever-growing pile to spend on fixing Yahoo.

2:23 pm: Mayer is back — Goldman is nice enough, but everyone wants to hear from the former Google wunderkind.

She makes an obvious statement: Yahoo has to “grow at the same pace as the market we are in.” Yep. Yahoo’s growth has been practically non-existent, while the industry has seen robust increases for years.

Mayer is now hitting all the high points on what needs to be fixed.

Search, communications, a desperate need to invest in mobile. “Our top priority is a focused, coherent” mobile strategy, she says. It’s everybody and their mother’s top priority in the Internet space, but it’s gotta be said.

So Mayer says it again: “Yahoo will have to be a predominantly mobile company.”

She also name-checks “delighting users,” improving advertising and personalization.

2:27 pm: She also underscores that Yahoo will now hold onto its ad tech business.

“No one wants Yahoo to grow more than the people who work here,” says Mayer, who says she is going back to Yahoo’s roots. “We believe Yahoo’s best days lie ahead … and we intend to win.”

It sounds very good, but Mayer has been relatively unspecific overall.

Now to Q&A to see if she will drill down more.

2:30 pm: The first question is about Mayer’s vision as compared to others.

Apparently, it does not mean a “pivot” into different and new businesses. It does mean improving what Yahoo has done well.

“I don’t think this is a situation where there’s a giant pivot and we go into a completely different business,” Mayer says flatly. In other words, no string of Yahoo diners in the offing.

In addition, Mayer says that Yahoo occupies a unique spot that does not put it into “channel conflict” with other rivals and, presumably, can be a better partners.

Also asked about search versus display, she’ll take both, but found display “more compelling.”

The next question is about international markets and the local ones.

Growth, says Mayer, although Yahoo will be narrowing the offerings to be more compelling.

She refers to the recent closing of Yahoo operations in Korea. “We had a very hard time finding a growth story moving forward,” says Mayer.

As to local, which Mayer worked on at Google right before she left, Yahoo’s efforts are merely “good” and it’s not slated for investment going forward.

The next question is about metrics to judge progress. Yahoo left out user numbers it has usually provided in the past and Mayer is not giving up any data now either.

Instead, she is going to rely on internal data and not use third-party data any longer. (It makes some sense since the numbers have been not so pretty over time.)

2:37 pm: Mayer did not want to go into acquisition strategy, which came in a question about its giant pile of dough.

No billion-dollar buys for her, she claims, so cancel that Tesla order for Foursquare, Dennis Crowley!

Mayer noted that most acquisitions will be smaller scale and under $100 million. She noted she had done about 20 of those in her career at Google.

A question about Microsoft.

While there has been “disappointment,” Mayer says the goal is to work with the software giant. In other words, she’s not calling her old pals at Google quite yet (she hasn’t yet, in fact).

The next question is about mobile, with Mayer noting once again that the company has to be primarily mobile-focused going forward.

She’s going to hire as many mobile peeps as possible, especially via smaller-scale acquisitions.

2:44 pm: Goldman gets a little awkward in noting that his young-adult kids think Yahoo is all happening. Hmm, I suppose since he comes from the deservedly defunct Excite@Home and the successful but security-dull Fortinet, that makes sense.

In fact, getting back the young folks is one of Mayer’s top challenges.

A very good question — these are all good ones on the call — is how Yahoo can compete without a mobile operating system, such as Google Android and Amazon Kindle and Apple iOS.

Mayer notes that Yahoo has compelling content that others do not.

Another question on search and, specifically, on mobile search.

Mayer is unspecific, except to note that Yahoo has the ability to be pertinent and competitive.

She is a little more clear on the issues with the Microsoft Bing search relationship. Mayer does know this stuff well, and it is clear there is some serious low-hanging fruit to be plucked by someone who knows what they are doing.

Mayer knows search, to be sure, so I am thinking she will make some bank here.

A question about “overmonetizing” the Yahoo site — i.e. cluttering it up with icky ad units that drive consumers nuts.

Mayer notes that cutbacks in ads to improve user experience will only be done to increase traffic, which is a dicey proposition as it can also kill revenue.

A question about content and where that us going.

Mayer touts the Olympics programming — hat tip to former interim CEO Ross Levinsohn — as something unique to Yahoo. Interestingly, the media folks at Yahoo are still wary of pro-engineering Mayer.

2:55 pm: Another question about her interest in content and investment focus in ad tech.

“I am very product focused,” says Mayer, who uses the term “low latency,” a term that no media person ever would use as a hallmark of success.

She is much more comfy talking tech and that’s an area she knows better. Still, she says little about possible investments.

Mayer is then asked about goals for growth at Yahoo. She does not just want to grow at industry rate, but beyond that! But she’ll take industry rate for now (actually, that would be a huge accomplishment).

Goldman says little on the stock buyback, using the Alibaba dough, except they are buying.

3:01 pm: There are a lot of questions today for Mayer — which is no surprise — but now they are beginning to repeat.

(Plus, I have LOLcat’s Ben Huh waiting for me in the ATD Global HQ lobby — and you all know how I feel about them cats!)

Ah, the last question: It’s about data and personalization and what’s been lacking at Yahoo in not taking advantage about the pile of data it has about .

Yes, that should happen and it will under the regime of Marissa Mayer.

Mayer ends by noting, “It’s time for Yahoo to execute and bring our results back to growth.”

So it is written, so it shall be done.

Yahoo’s David Hantman, who has been its deputy general counsel and VP of global public policy, is taking a similar job at the online rentals start-up Airbnb, according to an internal email memo he sent today.

The job move is interesting, given the many regulatory issues that the San Francisco-based company faces in local markets as it grows.

Hantman is already coming out swinging in his internal memo to Yahoo staffers about the departure:

“[Airbnb has] some huge challenges with a few antiquated laws in their biggest markets, so my job will be to help them convince governments that allowing people to rent out their own homes or apartments should not be a problem, and that in fact it is great for the economy and for the tons of people that can only pay their mortgage or rent through the extra income they get from airbnb … As always, I like to be on the right side of history, and I believe in the mission and the team over there.”

An Airbnb spokewoman (also a former Yahoo) confirmed the hiring. (I did not even try Yahoo’s current PR personage, as I already have the memo and she never calls back, anyway.)

Here’s Hantman’s full email to Yahoo staffers on the move:

From: David Hantman
Date: Mon, Oct 15, 2012 at 9:41 AM
Subject: A brief announcement to help clutter your inbox
To: David Hantman

Friends –

With apologies for the impersonal nature of this e-mail, I wanted to let you know that I recently accepted a job at an exciting new company called airbnb, and will thus be leaving Yahoo! next month. I am already assisting in the process to select my successor, which will hopefully be complete soon.

This is a bittersweet departure for me, since I leave behind an awesome team and a company I love and believe in. But while I have loved every day of my 5+ years at Yahoo!, I am very excited to return to my startup roots. When I graduated law school way back in 1994, the first thing I did was to co-found an Internet company with a couple of friends. That company eventually went public, but I walked away for my Capitol Hill dream long before it had a viable business model (or really anything other than a few of us trying to convince the world that the Internet was going to be awesome someday). For the last five years, I have had the privilege of working for and among my heroes — people who turned a simple list of neat web sites in 1995 into a company that serves 700 million users and helped revolutionize the way people get and share information around the world.

Now, though, I have a second chance at the startup life — this time at a company whose brilliant founders have already proved it to be an amazing and disruptive business. I am excited to join an incredible team at airbnb and, hopefully, to be a small part of their future success. Airbnb is maybe the most successful little known company in the world. Millions of people have used the service to rent rooms or entire apartments — even private islands — as an alternative to hotels. They have some huge challenges with a few antiquated laws in their biggest markets, so my job will be to help them convince governments that allowing people to rent out their own homes or apartments should not be a problem, and that in fact it is great for the economy and for the tons of people that can only pay their mortgage or rent through the extra income they get from airbnb. For hundreds of years families have been taking in boarders or renting out extra space, and this service is just bringing that process into the 21st century, at a time when it is more needed than ever. As always, I like to be on the right side of history, and I believe in the mission and the team over there.

Anyway, please let’s stay in touch. I will be headquartered in DC to start, and while this yahoo-inc e-mail will soon stop working, my personal e-mail will stay the same:

xxx@xxx.com [redacted by ATD, since it is Hantman's personal email]

All the best!

David

Yahoo could announce in the coming week what it plans to do with the billions of dollars it recently garnered after closing the sale of a portion of its stake in China’s Alibaba, according to sources close to the situation.

As AllThingsD has previously reported, the company is most likely to do a share buyback with the $3.65 billion, a move that could boost its still-lackluster stock.

That’s what happened when AOL did one in late June after it got a pile of cash from hawking its patent assets. Its shares are up more than 25 percent for those last three months, while Yahoo’s have gone up less than one percent in the same time frame.

When it announced the completion of the deal in mid-September, Yahoo said that it would hand over 85 percent of the after-tax proceeds to shareholders. (The Silicon Valley Internet giant will keep about $650 million for its own use.)

At the time of the transaction, a Yahoo spokeswoman said that the company declined to give any specifics around the form of return. The company could also, for example, decide to give investors a dividend, too, although Yahoo has long explicitly favored stock buybacks.

“The form and timing of returning proceeds will be determined by the board and management, taking into consideration the best interests of the company and its shareholders,” said the Yahoo flack.

Speaking of flak, new CEO Marissa Mayer tried to give some to tech journalists, some of whom have been giving her a bit of a hard time of late for showing signs of potentially being too spendy.

In a memo to staff announcing the date of its employee holiday party — it’ll be on December 1 on Pier 48 in San Francisco — Mayer took issue with a particular report from Business Insider about how she tussled over costs with departing CFO Tim Morse, whom she ousted last week.

Business Insider claimed that included her taking the price of the holiday shindig from $100,000 to $3 million, due in part to a change in venue location.

Mayer begged to differ, noting in the internal memo that the event would not bust the bank and still be tons of fun:

“Building on the theme of tech reporters not being great with math or numbers, rumors of this year’s party budget have been greatly exaggerated.”

(Is there actual time for tech reporters being math-impaired to become a theme that’s being built upon at Yahoo? I thought Mayer said the company would be building innovative products.)

But since we in the media are apparently dunces, I suppose we’ll just have to rely on Yahoo’s own numbers from its last quarter — which I embedded below — to tell the tale of continuous troubling declines in search queries and page views, declines in minutes spent on its media properties, declines in growth of unique visitors and flat-as-a-sugar-cookie growth in revenue.

Or, as Mae West famously said in the most delightful math quote ever: “A man has one hundred dollars and you leave him with two dollars. That’s subtraction.”

So is this Q2 financial performance at Yahoo — which is certainly not Mayer’s fault since she just arrived, but will be her responsibility to fix going forward:

YHOO_Q212EarningsPresentation

As most readers know, I love a good internal memo from Yahoo — and now I have landed a really meaty one.

It’s the “Yahoo! Three-Year Product Strategy” plan, a 21-page report that was completed in mid-2011 by a team headed by former product head Blake Irving.

While it is a year old — and five CEOs ago (no, really) — it’s an important read since it tracks closely to the strategic vision that Yahoo’s latest CEO Marissa Mayer discussed earlier this week at an all-hands employee meeting and, according to sources, is very similar to one she seems to be pursuing.

That includes a focus on personalization, mobile, social, improving Yahoo’s advertising tech platforms and more.

And here’s the centerpiece of goals — called “Five Strategic Elements” — from the Irving memo:

1. Infuse deep personalization using science and data into every consumer and advertising experience we build.

2. Delight our customers with best-in-class products, iterating frequently for constant improvement.

3. Build for connected devices first with localized, in-context, multi-screen experiences in mind.

4. Power real social relationships with features that enable 1:few conversations around content.

5. Build a digital media ecosystem that creates a premium marketplace for advertising and content and distributes Yahoo! experiences across the Web.

Sound familiar?

In fact, at the event’s Q&A part yesterday, one staffer specifically pointed out that her broad presentation to employees sounded a lot like the one Irving had proposed the year before.

Since that was never truly implemented, due to never-ending management crises, the obvious question was asked: “Why would things be different this time?”

Mayer answered that the execution against that strategy wasn’t good and she would have a better model to pull it off.

The memo, embedded in its entirety below, is really instructive to use as a possible roadmap, outlining Yahoo’s challenges, as well as the competitive landscape.

Noted the report, quite clearly: “Yahoo! does not have an audience problem, as we are growing on pace with the Internet. Yahoo! does, however, have an engagement problem, as our share of time spent is flat, relative to our competitors.”

It’s aim is to fix that by building the “One Yahoo! experience, in which each of our current and future products fortifies the whole.”

Easier said than done, especially in building up its ad tech business, as the report adds, zeroing in on its most potent rival:

“To defend and grow our share of the premium advertising market, Yahoo! must continue investing to reach parity where necessary and achieve sustainable differentiation against Google with our premium marketplace and technology stack.”

There’s a lot more than that, so dig in to the document, which suggest a whole lot of spending to turn around Yahoo.

Since Mayer is well on her way in that department — including bouncing CFO Tim Morse, who was very bottom-line wary — more on that, next!

You must now download the full report here, which was removed from DocStoc here after a takedown request from Yahoo’s lawyers.

On Friday, I began a series about the various and sundry things new Yahoo CEO Marissa Mayer was up to at the Silicon Valley Internet giant.

First up was a look at how she is zeroing in on improving its troubled search efforts and advertising platforms, two business arenas that will get more focus this week when Mayer unveils her plans to the employees of Yahoo at an all-hands meeting.

According to an internal memo Mayer sent out Friday, the confab is scheduled for Tuesday. It comes after two days of meetings with Yahoo’s board of directors last week, in which Mayer outlined the plans for she has come up with to turnaround the company.

[Special note to readers: I would, as usual, embed the entire memo below, but Yahoo's top execs -- most especially, newly installed general counsel Ron "Leaks Are 'Uncool'" Bell -- have worked themselves into quite a lather over the issue of late. Apparently, according to numerous sources, the company is using all kinds of leak-catching tech tools -- free smartphones aren't as free as you might think, if you catch my drift, Yahoos, and I would also advise turning up the music loud when whispering in the Sunnyvale HQ offices -- so I will only quote internal emails only in part going forward to thwart such silliness.]

Pressing on!

In the memo, titled “Board slides, strategy and goals,” Mayer talked about the meetings. There will be two this Tuesday, one in the morning and one later in the day, in order to accommodate Yahoo staffers internationally.

“In an act of radical transparency that will be a tradition moving forward,” Mayer promised that she will go over the slides — which are usually not shared widely — of her “strategy and vision” that she presented at the board meeting on Friday.

“We want to offer you transparency into what happens at the board level as well as guidance as to where the company is going,” Mayer noted.

Kudos to that! (And send all that transparency my way, please!)

Mayer also said in the memo that she will have another all-hands meeting on October 1, where she will begin “rolling out a new system and process for goals for the company,” including annual goals that will be tracked and graded — first on a company level, then to departments, teams and, finally, individuals.

That’s a good idea, of course, because tracking such things has not been a focus of Yahoo for a while now. Not surprisingly, it is very much a practice at Google, from whence Mayer came and where she has been liberally borrowing a wide variety of management concepts.

But she has a few of her own tricks up her sleeve too, according to many sources, in terms of the strategy.

As I previously wrote, Mayer is planning on doubling down on search, as well as advertising platforms. Expect more money spent in both places, as well as a redo of Yahoo’s long-rocky search partnership with Microsoft.

Also up for a refresh is both email and also the critically important Yahoo home page. Both are being redesigned substantially to focus on consumer experience. People who have seen the mock-ups describe them both as more social and as more of a dashboard approach for users than the traditional catch-all portal.

It’s all based around learning technology that Yahoo has been working on called CORE, or Content Optimization and Relevance Engine. There will be lots of linking out and an attempt to make Yahoo more of a platform for others to develop on top of.

It’s a little Facebook-like, said several sources, but more focused on content and other products that differentiate Yahoo. Mayer has decided to back 10 key arenas, such as its powerful Yahoo Finance and Yahoo Sports sites, as well as its Flickr photo offering.

Still, no redesign is set in stone yet, so we’ll see what Mayer has decided on.

It’s also not clear what the e-commerce focus will be, but it is also an area that Mayer has a lot of experience in. Also a big question: What the heck is Yahoo’s non-existent mobile strategy going to be?

In addition, Mayer has already ordered the removal of some ads from both Yahoo’s email service and also its home page, cutting them back to improve the consumer experience. That’s a dicey move since Yahoo makes a big chunk of change from those ads, especially on the home page.

No matter. “Everything she is doing is about the consumer experience,” said a source. “Nothing else matters to her, even if it might matter to the bottom line.”

So far, Wall Street has been wary of Mayer until they see a strategy — the stock has been sitting in the $15 range since she arrived. That said, the high-profile exec does have more leeway from investors, and — perhaps most importantly — from the board.

In fact, at her now weekly Friday meeting for employees, a big group of the directors appeared onstage in a show of support.

A purple show, apparently — all were wearing lavender Yahoo t-shirts with “BoD” stamped on them.

Awwwwww! It’s like a mostly all-boy band! One, by the way, that might get more members soon. Sources told me that director Dan Loeb has been on the hunt to add at least one more person to the group, focusing on landing a Silicon Valley star.

When he was waging his proxy battle on Yahoo he tried to recruit both SurveyMonkey and former Yahoo David Goldberg and also well-known entrepreneur Max Levchin of PayPal and Slide.

While Goldberg joining the Yahoo board is not happening — he just joined the board of the Washington Post — getting Levchin to sign on seems more likely, especially with the focus on attracting innovative talent to the company.

Levchin is definitely that, as are many others Loeb has apparently been trying to buttonhole of late.

More on talent in our next episode.

The founder and chairman of eHarmony, Dr. Neil Clark Warren, is returning to the job of CEO at the well-known and oftimes controversial matchmaking site, according to an internal memo I obtained.

He replaces Jeremy Verba, the former Zynga exec who was named to the job a year ago at the Southern California-based eHarmony.

Prior to Zynga, Verba was president and CEO for online teen community Piczo and he also had worked at AOL and CNET.

It’s not clear why the sudden breakup at the dating service — whose motto is, “Fall in love for all the right reasons” — but in the memo Verba sent to staff today, he noted:

“The Company’s Board and I agreed upon this mutual separation on Friday. Our visions of the future of the business are not entirely aligned and we decided that this step is the best course of action.”

I get it: Not compatible.

The company recently lost its CTO, Joseph Essas, to OpenTable.

Verba had no comment when I contacted him.

Here’s the full Verba memo:

To the eHarmony Team:

I wanted to announce to you that I am leaving eHarmony Inc. The Company’s Board and I agreed upon this mutual separation on Friday. Our visions of the future of the business are not entirely aligned and we decided that this step is the best course of action. Dr. Neil Warren, eHarmony’s Chairman, has assumed the CEO role and will be outlining more details concerning the path forward very soon.

I’m proud of what we’ve accomplished in the time that I’ve been here. We have a site redesign in beta and improving every day; we are on our way to a new creative campaign scheduled to launch later this quarter; our mobile apps and development continue to evolve and capture more share of our users’ time; we continue to diversify our acquisition channels (mobile, social, digital video); and we’ve both welcomed several new executives to the company and promoted several from within the ranks.

This is a great team of people, driven by a belief in the mission laid out by Dr. Warren many years ago to reduce the divorce rate in America and create more love in the world. Our recent research studies have shown that we are succeeding at that and much more.

I have confidence in your abilities and future success. I wish you all the best and thank you for a great year.

Jeremy

PS. Going forward, I can be reached via FB or LinkedIn. I look forward to staying in touch.

Mike Callahan, Yahoo’s longtime and powerful general counsel, is leaving the company.

According to an internal memo, which is embedded below, Callahan does not have another job. But sources said that he has been considering departing the Silicon Valley Internet giant since the beginning of the year.

Ron Bell, who is now deputy GC for products and the Americas region, has been named interim GC reporting to interim CEO Ross Levinsohn.

It’s all very interim (except me — I started covering Yahoo in the mid-1990s and I never go away!).

Callahan has been around a long time too, serving as the top lawyer at the company for almost a decade, after arriving at Yahoo in 1999. In his job, he has been in charge of legal affairs and public policy globally.

In addition, he has played a very powerful role on a range of strategic, corporate governance and transactional issues at Yahoo.

That has included everything from Yahoo’s nasty hostile takeover battle with Microsoft to its eventual search and advertising partnership with the software giant. He has also been a key adviser to Yahoo’s musical chair series of CEOs over the last few years.

Callahan has also been deeply involved in Yahoo’s current patent settlement negotiations with Facebook — which, by the way, he was integral to waging under former CEO Scott Thompson.

Those talks are ongoing, although complex, with a likely cross-licensing agreement at some point in July.

Sources said that Callahan’s departure has nothing to do with the current investigation into the circumstances around the fake computer science degree on Thompson’s bio that caused a firestorm at Yahoo.

Several directors are looking into the controversy, most especially how the false information got into Yahoo’s legal filings.

That aside, the quiet and self-effacing Callahan has certainly been one of the steadier members of the management team over the years and his departure from Yahoo is a major one.

Here’s the memo that Levinsohn just sent around to the troops:

From: “Yahoo! Inc.”
Reply-To: “Yahoo! Inc.”
Date: Fri, 29 Jun 2012 14:00:14 -0700
To: All Worldwide
Subject: Executive Changes

Yahoos:

I’m writing to let you know about a change in our executive ranks and to wish a long time Yahoo goodbye. After twelve and a half years with Yahoo!, and almost nine years as our General Counsel, Mike Callahan has notified me of his decision to leave Yahoo! so that he can move on to new opportunities. We would like to thank him sincerely for his time at the Company.

During his time as General Counsel, Mike helped structure, recruit and retain a world class global team of legal, public policy, intellectual property, compliance and other professionals. Mike and his team have set the industry standard for substantive excellence, business partnership, creativity and, importantly, have had fun doing it. The long tenure of many of the legal and policy team is a credit to the organization that Mike has built. He has focused on team building, communication, and trust between department members and they have been a great contributor to the company at large.

In my time with Yahoo!, Mike has been a leader and great partner to me and the entire executive team and we will miss his calm demeanor and practical, results oriented advice. Along with the Board, I would like to thank Mike for his loyalty and service, and wish him well in whatever comes next for him.

With Mike’s departure, I am pleased that another long time legal Yahoo, Ron Bell, currently Deputy General Counsel for Products and the Americas Region, has agreed to serve as interim General Counsel reporting to me. Ron joined Yahoo! in July 1999, and over that time has served in numerous senior roles in the legal department, including as a Deputy General Counsel for the last 9 years — and has made his mark on many of our most strategic deals and initiatives over the years. Please join me in thanking Ron for stepping up into this new role and welcoming him to the executive team.

Ross

ross
Levinsohn

Interim CEO
& Head of Global Media

And here is the regulatory filing on Callahan’s departure to make it officially official:

YHOO-20120629-8K-20120628

Interim Yahoo CEO Ross Levinsohn released a travelogue of an internal memo today to Yahoo staff about his recent sojourn in the south of France.

There, he attended the big annual advertising confab called the Cannes Lions Festival, where he got a lot of petting from marketers such as Procter & Gamble.

When he got back, he penned an internal memo for employees about it all.

Apparently, there was a lot of body movement.

“While there were questions and concerns about our path ahead, I saw body language change during meetings,” he wrote. “Clients leaned forward, asked questions, and in several cases, global CMOs committed to moving spend to us.”

Ooh, la, la — Levinsohn can hope!

Enjoy the email:

Yahoos:

This past week I was in London for an EMEA All Hands, and then at the Cannes Lions Festival of Creativity for more than 150 executive meetings between our teams from around the globe and the world’s largest brands and advertising agencies.

While in London, I was able to interact with hundreds of our fellow Yahoos live and hundreds more via webcast. The passion and desire I felt and heard made me proud. We have to grow our business and presence in EMEA, and that will only happen with focus and investments.

In Cannes, we spoke to our partners from around the world about our revival, our focus, and the opportunities to collaborate on bringing fresh creative experiences to consumers. And we listened. This was a very different Cannes than last year. There was an energy in our meetings that didn’t exist last year. While there were questions and concerns about our path ahead, I saw body language change during meetings — clients leaned forward, asked questions, and in several cases, global CMOs committed to moving spend to us.

I learned a lot about what the world thinks of Yahoo!, and wanted to share a few thoughts and insights with you:

**Our consistent message around a tech powered media company really resonates. Our focus is clear as we describe how we’re leveraging great technology to deliver unique and compelling experiences across screens. We talked a lot about flawless execution, global opportunities, and how we can build value for advertisers and consumers.

**Clients had a wide-eyed reaction when shown a glimpse of our innovative upcoming products and experiences where we are re-imagining how consumers can discover and explore content across screens. The global digital lead of one of the largest advertising agencies called some of the things we showed “the best products I’ve seen from Yahoo! in years,” and another remarked this is “the best new product idea we’ve heard at Cannes.”

**We’re continuing to change the perception versus reality issue. At the end of a long meeting, a top executive at a beauty care product company told us that when he arrived, he was unclear about how Yahoo! was positioned for the future or why he should believe — after hearing from the team, he left “knowing how Yahoo! is going to compete and succeed in a different way than anyone else in the market.” He understood how content can drive people into a commerce funnel; how communications can enable powerful sharing of experiences; how the ability to ‘discover’ across the Yahoo! network and the Web at large means something different and additive to simply searching.

**There is nothing stronger than 3rd party validation for what you already know to be true. On Friday, I was on a panel (which you will find on Backyard later this week) with Publicis’ CEO, Maurice Levy — one of the most influential businessmen in France and in advertising worldwide; and Marc Pritchard, global marketing and brand building officer for Proctor and Gamble — the world’s largest advertiser. Discussion topics ranged from the ‘new Yahoo!’ and the importance of creative content to digital shifts, and how agencies, publishers, and brands all need to partner together to the benefit the consumer. Maurice and Marc validated our business and gave the crowd “A fresh perspective on Yahoo!” — with Marc personally endorsing Yahoo! as the technology driven media company!

**So, what do we need to do more of? We need to be more vocal and communicate our wins — both internally and externally. Tell our teams, clients, partners, friends, and critics about the great experiences we bring to life every single day. Each and every one of us needs to be the company’s largest advocate and educate others with the same passion and enthusiasm we bring into the office daily. We’re far too reserved for the leadership positions we hold, and too quiet for the ambitious plans we have.

I recorded a video message with some additional thoughts from Cannes here. If you want to learn more about Yahoo!’s presence and interviews with other industry figures, visit advertising.yahoo.com.

I want to thank the teams that made the EMEA All Hands and Cannes remarkable experiences. I’m back in the States this week — recharged and ready to sprint forward!

Ross

Stephanie Tilenius, the eBay exec who Google hired away to jumpstart its commerce and mobile payments efforts, is departing the company to become an executive-in-residence at Kleiner Perkins Caufield & Byers.

“The pace of innovation is so unprecedented, especially in social and mobile,” she said in an interview this morning. “I wanted the ability to help scale a few start-ups, instead of building products in a large company.”

Tilenius has much experience in both arenas, having co-founded and led PlanetRx.com in Web 1.0, as well as working at software start-up Firefly, AOL and Intel before that. She holds a BA and MA from Brandeis University and an MBA from Harvard.

Tilenius joined eBay in 2001 and worked across a wide variety of its businesses, including running the merchant service group of its powerful PayPal payments unit and also on its key Marketplace offering.

Tilenius took an even more prominent operating role when she joined Google and ended up shepherding Google Wallet, one of the search giant’s most significant efforts in commerce. Tilenius’s first job at Google was leading its commerce efforts and in product search, but she founded Google Wallet as a kind of skunkworks within the company.

It is now part of an integrated offering, in which users have a one-payment account to cover purchases across Android Market, YouTube, Google+ Games and other of the company’s properties.

“We have built one wallet in the cloud,” she said.

Tilenius was one of the main executives to unveil Google Wallet at an event in New York last year. She also demonstrated the product at our D: All Things Digital conference in 2011.

Tilenius had also been the key player in Google’s unsuccessful attempt to buy Groupon. After that, Google then launched Google Offers to compete with the daily deals site.

The various payments initiatives by Google also attracted controversy, when PayPal filed suit against Tilenius – as well as Osama Bedier, Google’s VP of payments and former PayPal executive. The payments unit of eBay claimed they and Google misappropriated trade secrets and violated contracts involving recruiting agreements.

In January, Tilenius shifted roles to oversee Google’s commerce efforts internationally.

Perhaps by coincidence, since the firm has been talking about bringing her in for months, Tilenius is the second major hire of a woman at the well-known Silicon Valley venture capital firm, in the wake of a gender discrimination lawsuit filed by a woman partner, Ellen Pao. A month ago, Kleiner hired former Square product exec Megan Quinn as a partner to focus on consumer Internet investments.

Kleiner recently filed an answer to Pao’s legal action, maintaining it was her own performance that kept her from advancing at the firm.

Tilenius declined to comment on the case.

At Kleiner, Tilenius will be working closely with a number of partners, although she will be focusing on late-stage companies in its $1 billion Digital Growth Fund. She also might be incubating some ideas of her own, she said.

Kleiner partner Ted Schlein said Tilenius would be a “tremendous resource” for the firm.

“When talent becomes available to focus on different opportunties in portfolio, we jump at that,” he said. “Stephanie has the experience in some of the largest scaling of businesses in the Valley, as well as an entrepreneurial background, so it is ideal for us.”

Tilenius said the move was “less about Google than working on the next generation of companies.”

She said she had some ideas in mobile commerce, especially given her experience at Google and eBay, as well as in the healthcare area.

“I think it is really early days in mobile and retail is going to be transformed,” said Tilenius. “There are a lot of players, but it is a marathon.”

Indeed.

Here’s a video of Tilenius in action, showing off Google Wallet at D9:

]]> http://allthingsd.com/20120622/exclusive-google-commerce-exec-tilenius-departs-for-kleiner/feed/ 0 http://allthingsd.com/20120517/levinsohns-management-musical-chairs-at-yahoo-internal-memo/ http://allthingsd.com/20120517/levinsohns-management-musical-chairs-at-yahoo-internal-memo/#comments Fri, 18 May 2012 00:31:27 +0000 Kara Swisher http://allthingsd.com/?p=209649

Here’s a memo that interim Yahoo CEO Ross Levinsohn sent his troops earlier today about some management switcheroos.

No surprise that ousted CEO Scott Thompson’s first big hire from his former job at eBay’s PayPal unit is gone — just-installed-a-minute-ago commerce leader Sam Schrauger. (Also heading out, but not in the memo is PR head Amanda Pires, also from PayPal.)

Also moved aside, to a position unknown, is Thompson’s chief of staff Marta Nichols, who had been head of investor relations at Yahoo. Levinsohn’s new chief of staff is Michel Protti.

So who’s in? Levinsohn favorites, of course, including: Mickie Rosen, who headed Americas media and who now gets global media and commerce; Mollie Spillman, who was co-running commerce with Schrauger and is now head of marketing (replacing former CEO Carol Bartz-regime exec Penny Baldwin).

For those following the soap opera that I am chief writer for, “Days of Our Yahoos,” Levinsohn became leader of the beleaguered Internet giant after a controversy over a false computer science degree on Thompson’s bio.

Like sands through the hourglass, these are the former employees of our Yahoo.

(At least, though, this is not a story about the Facebook IPO — hands up for those sick and tired of that one now?)

Here’s the Levinsohn memo:

Yahoos:

Thank you for all of the feedback, support, and comments since our all-hands meetings in Sunnyvale on Monday and NYC on Wednesday. I’m fired up and I hope you are too. I believe in the power of what we’re doing. We have an incredibly talented team, unparalleled strengths in key areas and most importantly, I see the purple pride building everywhere. Let’s move forward quickly with conviction and confidence.

We have a lot to do. The most pressing thing I heard from you is the desire to clearly define our vision and strategy. I promise you we will be transparent and plan to articulate this in the coming weeks. Right now, we’re identifying the most critical priorities and initiatives, clarifying the scope and charter of teams, ensuring we’re positioned to build on successes quickly and effectively, and focusing on Q2.

As part of this, there are a few changes to the structure of my leadership team beginning today:

**Mickie Rosen is now the head of global media and commerce. Mickie has done a fantastic job driving our Americas media network and will now lead the global media team — including media editorial, business development and partnerships, product, design, and engineering. Additionally, the commerce business unit will return to its original home and report into her. Commerce is a significant opportunity for growth, and in order to thrive it needs to be woven throughout the Yahoo! experience and close to our major traffic drivers.

**Mollie Spilman is our new chief marketing officer (CMO). Mollie is responsible for all of our worldwide marketing and brand efforts as well as the global comms (PR) team. Prior to the commerce org, Mollie ran the Americas marketing team for the last two years, creating closer connections between Yahoo! and its consumers and advertisers.

**Michel Protti will remain as my chief of staff, and will play a vital role in keeping me sane and all of us on track. Marta Nichols will help Michel through a transition as she determines her next role.

**Sam Shrauger is leaving the company and Penny Baldwin will transition her duties to Mollie. I want to thank Penny for leading the Marketing organization as acting CMO. Please join me in wishing them both well in their future endeavors.

As you’ve heard me say before, our largest competitive advantage is that we have amazing people. I want to help unleash our power, and I want to hear your challenges, successes, and how you are going to focus on transforming Yahoo!. Look for frequent and transparent communications from me, and I look forward to hearing from you.

Ross

]]> http://allthingsd.com/20120517/levinsohns-management-musical-chairs-at-yahoo-internal-memo/feed/ 0 http://allthingsd.com/20120514/leave-the-gun-take-the-cannoli-its-ring-kissing-time-for-ross-at-yahoo/ http://allthingsd.com/20120514/leave-the-gun-take-the-cannoli-its-ring-kissing-time-for-ross-at-yahoo/#comments Tue, 15 May 2012 02:12:22 +0000 Kara Swisher http://allthingsd.com/?p=208122

At today’s all-hands meeting for Yahoo employees — in the wake of the dramatic ouster of its former CEO Scott Thompson — what pop culture icon did new interim CEO Ross Levinson use to loosen up the crowd?

Why, a little Al Pacino from the movie classic “The Godfather,” of course — the go-to guy solution menu for all troubles in the world.

Comparing the battered Silicon Valley Internet giant to Don Corleone after a gun ambush, Levinsohn said to the crowd gathered at URL’s Cafe on the Sunnyvale, Calif., HQ campus: “This weekend was like that scene from ‘The Godfather’ — ‘They hit ’im with five shots, and he’s still alive!’”

And also, trying to make Yahoos feel as if there were forward momentum: “There are things being negotiated now that are gonna solve all your problems and answer all your questions.”

Well, let’s hope so, and that it does not end for Yahoo — and Levinsohn — like it did for Luca Brasi (who sleeps with the fishes, in case you didn’t know).

So far, in his first impress-the-employees outing, the reviews for Levinsohn were largely positive on its internal message boards and from numerous sources I talked to.

What they liked: Acknowledgement of the tough past week, but not dwelling on the past, either; a theme of revival and spirit; no PowerPoint slides; and zero direct mention of Thompson.

What they really liked: The whole pile of compliments that Levinsohn doled out to the troops.

No tough-love dude he — unlike Thompson and his predecessor Carol Bartz, who liked to verbally smack around the troops a little more in a mobster kind of way.

Instead, said one person in attendance, “he was appealing to Yahoo pride, which is pretty much in the doldrums.”

Still, one questioner worried about the future and whether the company was going to still be stuck in a leadership vacuum, especially since Levinsohn was not named as the permanent CEO.

Fred Amoroso — who was just named Yahoo’s new chairman and was the only person who appeared with Levinsohn on the stage — tried to assuage that concern by saying he wanted Levinsohn to eventually become the head of the family for good.

While there will likely be a search for other CEO candidates, it is as close to a ring-kiss as Levinsohn is going to get for now.

That is, unless he does not produce some quick results on a variety of Yahoo’s thorniest issues, such as an Asian asset sale and a settlement of the patent lawsuit fight with social networking giant Facebook.

But the over/under on him and Amoroso together was good.

One person said it was important when Amoroso talked about coding and technology and products, which is not advertising- and media-focused Levinsohn’s expertise.

“It was nice to see a board member who cared about products and innovation,” said one person. “Or at least said he did.”

We’ll see how this pair works out together, but always remember this, Yahoos:

Just when you thought you were out, they pull you back in.

Until we know how the movie ends, here is a scary video of me talking about the last week’s events at Yahoo on a local ABC television news station — I look a fright since I’m so tired from covering it all:

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• Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree

]]> http://allthingsd.com/20120514/leave-the-gun-take-the-cannoli-its-ring-kissing-time-for-ross-at-yahoo/feed/ 0 http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/ http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/#comments Sun, 13 May 2012 15:59:24 +0000 Kara Swisher http://allthingsd.com/?p=207290

Yahoo’s embattled CEO Scott Thompson (pictured here) is set to step down from his job at the Silicon Valley Internet giant, in what will be dramatic end to a controversy over a fake computer science degree that he had on his bio, according to multiple sources close to the situation.

The pair will apparently say he is departing for “personal reasons.” Sources said that Thompson will be claiming to be leaving due to a serious illness that he recently discovered he had.

But the evolving crisis — which is just over a week old — centered on his botched resume and how he handled the thorny issue is the key reason for the abrupt end to his tenure as a CEO.

Thompson’s likely replacement on an interim basis will be Yahoo’s global media head Ross Levinsohn, who most recently also ran its Americas unit, including its advertising sales.

In addition to the management upheaval, Yahoo’s board is closing in on a settlement with the man who discovered Thompson’s misstep, activist shareholder Daniel Loeb of Third Point, said sources.

The situation could change, since Yahoo’s full board still has to meet this morning to officially approve the sweeping changes at the long-troubled company.

But, if it is, this development goes a long way toward fixing some of what has been ailing Yahoo recently.

And it’ll also be a stunning victory for Loeb (pictured here), since the pugnacious hedge fund investor is set to get three board seats from a slate proposed by him as part of a proxy fight aimed at Yahoo. The new Yahoo directors will be media exec Michael Wolf and turnaround specialist Harry Wilson. Loeb’s fourth selection — former NBC head Jeff Zucker — will withdraw.

The five current Yahoo directors — who were to step down at the company’s annual meeting this summer — will leave the board effective immediately, sources said, to make way for the Third Point selections.

Finally, Yahoo’s recently added director Fred Amoroso will be named chairman of the board.

Amoroso is the director who has been conducting the investigation into the issues raised by Loeb about how the fake academic credentials got in Thompson’s public bios, as well as in Yahoo’s regulatory filings, and also the hurried circumstances around his hiring in January.

Those mysteries — read, screw-ups — might never be solved now, although Thompson made a convoluted attempt to explain it all in two awkward employee meetings at the end of last week. In those gatherings, according to numerous sources, he blamed a headhunting firm for introducing the mistake when he was being hired for a job at eBay in the mid-2000 timeframe.

That company, Heidrick and Struggles, slapped back last week with an internal memo, noting that Thompson’s claim was “verifiably not true.” Sources said that Heidrick told Yahoo’s board that it was in possession of a resume that Thompson had apparently submitted showing the inaccurate CS degree on it.

That memo, impugning Thompson’s credibility, was one of many that piled on to create an impossible situation for the Yahoo board, related to his leadership ability going forward.

Thompson had also previously issued a Yahoo statement, in which he apologized for the “distraction” caused by the problematic resume, but not for the mistake itself.

And, initially, Yahoo — under his direction — had called the borked resume an “inadvertent error.”

Such fumbling to fix the situation was among the many other issues that the board has been considering relating the ability of Thompson to remain in his job. Also of importance was the sinking morale of Yahoo employees, who had largely rejected Thompson’s excuses in the ResuMess scandal.

Internal message boards at Yahoo lit up all last week, with staffers largely rejecting his explanations. In addition, a number of top execs and engineers approached the board calling for Thompson’s firing.

While that’s not precisely what happened here, it’s close enough to describe Thompson’s departure as inevitable.

All this change comes in the wake of a massive restructuring he was in the midst of at Yahoo, after 2,000 employee layoffs.

Thompson was pushing forward a vision of adding a much more significant data and commerce element to Yahoo’s largely ad-based business.

That is likely to be less stressed under media-focused Levinsohn, who will be essentially trying out to be the permanent CEO.

Well known in the media and advertising communities, he has worked at a number of big online efforts over many years.

According to his bio at Yahoo, where he arrived in 2010:

He previously served as the President of News Corporation’s Fox Interactive Media, where he was responsible for the day-to-day operations, strategy and acquisitions that helped transformed the company into a leader in digital media. He also held senior management positions with AltaVista, an early pioneer and leader in search, CBS Sportsline where he oversaw all content and development for the top rated sports site, and HBO where he launched and oversaw a unit developing new programming and revenue streams. Levinsohn also was the co-founder and managing director of Fuse Capital, an investment and strategic equity management firm focused on investing in and building digital media and communications companies.

Levinsohn sits on the board of Freedom Communications and the Bogart Pediatric Cancer Research Program. He holds a Bachelor of Arts in Communications from The American University.

So far in my checking, Levinsohn’s resume is accurate.

More to come, obviously.

I have emails and texts and calls into everyone for comment, but apparently they are all out at a Mother’s Day brunch (except me).

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• Yahoo’s Parting With Thompson Will Be for “Cause” (a.k.a. CSLie)
• Ross Levinsohn’s Yahoo Plan: Back to the Future
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• Yahoo’s Response on CEO’s Computer Science ResumeGate: “Inadvertent Error”
• Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree

]]> http://allthingsd.com/20120513/exclusive-yahoos-thompson-out-levinsohn-in-board-settlement-with-loeb-nears-completion/feed/ 0 http://allthingsd.com/20120509/stern-named-head-of-new-strategery-role-at-yahoo/ http://allthingsd.com/20120509/stern-named-head-of-new-strategery-role-at-yahoo/#comments Wed, 09 May 2012 23:41:50 +0000 Kara Swisher http://allthingsd.com/?p=206367

Longtime Yahoo exec Raymond Stern (pictured here) — who seems to have fit into a lot of management reorgs in his short time at the Silicon Valley Internet giant — has been named to a new role at the company as SVP of strategy, corporate development and new ventures.

He’ll be reporting to CEO Scott Thompson, according to an internal memo I got sent by the people who send me internal memos from Yahoo. (A group, I might add, that is getting bigger by the day.)

When he got to Yahoo in late 2009, Stern had first been named SVP of North America partnerships and business development for Yahoo. He later had to also pinch-hit as its head of U.S. audience, mobile and local, after an exec left, before being named SVP of North America audience. Then, after another exec took over the audience job, he was back to business development and partnerships and also added the listings business to his portfolio. Then, Stern got mobile biz dev back, after another exec left.

Now, the man who has been the Swiss Army Knife of Yahoo will be the key strategy guy for Thompson, who clearly wants to do a lot of strategizing.

Interesting note: Stern was a former consultant to Boston Consulting Group, which is Thompson’s go-to outside team on his ongoing restructuring of the company. He is also a former Intuit exec.

As per usual, here is the internal memo on Stern’s appointment from Thompson, who is dealing with some other very thorny issues right now too:

Yahoos –

Over the last few months, you’ve heard me talk a lot about focusing our company around our core business. As part of this, we need to find new ways to strengthen, leverage, and monetize our core assets — all in conjunction with our long-term strategy focused on driving growth. To help tackle this challenge, I’m excited to announce that Raymond Stern will take on a new role at Yahoo! as senior vice president of strategy, corporate development, and new ventures, reporting to me.

For those of you who haven’t had the chance to meet Raymond over the last two and half years here at Yahoo!, he previously oversaw distribution partnerships and business development, as well as our Latin American, Canadian, and small business teams. Earlier in his career, he spent 10 years at the Boston Consulting Group, and later had various roles at Intuit including leading strategy and corporate development during a transformational period in the late 90s through the mid 2000s.

In his new role, Raymond will work across the teams to ensure alignment and that we are taking advantage of opportunities around the globe. He will lead three critical areas for us:

Strategy: Raymond will lead corporate strategy, working in close partnership with the senior leadership team and me.

Corporate Development: Raymond will work with the team to find opportunities to accelerate our progress and growth through acquisitions, investments and strategic partnerships. In conjunction with this, Marcus Shen and his group will be renamed corporate M&A, and will continue to be the transactional execution arm supporting Yahoo!’s corporate development initiatives.

New Ventures: Raymond will look at emerging areas outside of what’s happening in the halls of Yahoo! and bring new innovative and disruptive ideas to the forefront.

In the coming weeks, you’ll hear more from Raymond as he works with the leadership team to align our corporate priorities and long-term strategy.

Please join me in welcoming Raymond to this important new role.

/signed
/Scott Thompson

And here’s to your new job, Raymond:

]]> http://allthingsd.com/20120509/stern-named-head-of-new-strategery-role-at-yahoo/feed/ 0 http://allthingsd.com/20120507/ceo-apologizes-to-yahoos-but-will-the-mea-culpa-work-without-an-explanation-for-the-borked-bio-memo/ http://allthingsd.com/20120507/ceo-apologizes-to-yahoos-but-will-the-mea-culpa-work-without-an-explanation-for-the-borked-bio-memo/#comments Mon, 07 May 2012 23:59:45 +0000 Kara Swisher http://allthingsd.com/?p=204971

He’s sorry. Deeply regrets. Apologizes. Takes full responsibility for the unfortunate distraction to the people.

No, it’s not a scandal-ridden politician caught in some compromising position, but Yahoo CEO Scott Thompson talking about the hubbub created by the addition of a fake computer science degree on his bio.

This kind of move is, of course, PR 101, but it still took Yahoo several days after activist shareholder Daniel Loeb uncovered the resume problem, which the Silicon Valley Internet giant said was an “inadvertent error.”

In his new memo, which comes after a terse one on Friday, Thompson said he was upset by how the controversy has impacted the company.

“As I told you on Friday, the board is reviewing the issue and I will provide whatever they need from me. In the meantime, I want you to know how deeply I regret how this issue has affected the company and all of you,” he wrote. “We have all been working very hard to move the company forward, and this has had the opposite effect. For that, I take full responsibility, and I want to apologize to you.”

It is interesting to note that he said nothing in the new email about being actually sorry for the still-mysterious inaccuracy in his bio.

It was present since 2004 when he worked at eBay and also somehow got into the Yahoo regulatory filings after he was hired earlier this year.

Presumably, that information is to come after an investigation by Yahoo’s board, headed by independent director Fred Amoroso, which is proceeding now.

It will be announced officially tomorrow, but it is already in the works, as Thompson noted.

Earlier today, Loeb demanded all books and records about the circumstances of Thompson’s hiring and has made hay out of the issue.

To calm the story, said Thompson to his new troops: “I am hopeful that this matter will be concluded promptly.”

Unfortunately for him, that hope is probably also going to turn out to be inaccurate.

But read it for yourself. Here’s the internal memo that just went out to all Yahoo employees from beleaguered Thompson, which I obtained from the company.

Yahoos:

I wanted to share some additional thoughts with you related to the disclosure of my academic credentials.

As I told you on Friday, the board is reviewing the issue and I will provide whatever they need from me. In the meantime, I want you to know how deeply I regret how this issue has affected the company and all of you. We have all been working very hard to move the company forward, and this has had the opposite effect. For that, I take full responsibility, and I want to apologize to you.

In my note Friday, I said I would be focused on continuing to do what needs to get done. That’s because I feel I owe it to all of you to make sure that nothing disrupts the progress we’ve made in just a few short months due to all of your focus, commitment, and hard work. As you’ve heard me say many times, we have a tremendous business with incredible assets, and we can win by putting our customers first. The progress I shared with you in the first quarter should make clear that we intend to move fast and deliver on the potential of the business for our customers, shareholders, and all of you.

I know the board plans to conduct the review thoroughly and independently, and I respect that process. I am hopeful that this matter will be concluded promptly. But, in the meantime, we have a lot of work to do. We need to continue to act as one team to fulfill the potential of this great company and keep moving forward. You have my word that all my energy and attention will be on that mission.

Scott

RELATED POSTS:

• Yahoo’s Parting With Thompson Will Be for “Cause” (a.k.a. CSLie)
• Ross Levinsohn’s Yahoo Plan: Back to the Future
• Here’s New Yahoo CEO’s First Note to Troops! (The Leaking-Internal-Memos-to-ATD Policy Remains in Effect As Usual)
• Yahoo Officially Confirms ATD Report on CEO Changes and Proxy Settlement
• Meet the Man I Call “The Hair”: The Video Stylings of Yahoo’s Newest CEO Ross Levinsohn
• Will Thompson’s Ouster Mean a Yahoo-Facebook Patent Settlement Too?
• Exclusive: Yahoo’s Thompson Out; Levinsohn In; Board Settlement With Loeb Nears Completion
• Heidrick & Struggles Slaps Back at Thompson’s Yahoo in Blame Game Over ResuMess
• Is He In or Is He Out? Crunchtime for Scott Thompson at Yahoo.
• Not So Scott Free? Yahoo’s Other Big Shareholder — Cap Re — Leaning Toward Supporting Loeb Over Thompson ResuMess.
• Tech Nation’s Gunn Says She and Yahoo CEO Discussed Their CS Degrees Before 2009 Show (Video and Audio)
• Loeb Calls Again for Thompson Firing From Yahoo, as Former eBay Boss Supports Him
• Place Your Bets: Will Loeb Drop Another Bomb on Yahoo at Vegas Confab Later Today?
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• Buffett Comments on Trust Issue in Yahoo CEO BioGate: “You’ve Got a Problem”
• Loeb Lobs Lawsuit, as Expected, at Yahoo’s Borked Bio Mess
• As Yahoo CEO Reaches Out to Top Staff, Board Meets to Weigh “Options” (I.E., Deciding Who Gets to Take the Borked Bio Blame)
• Yahoo Should Expect Incoming Lawsuit Lobbed by Loeb Tomorrow on CEO Hiring
• They Shoot Yahoo CEOs, Don’t They? But Not Without a Really Smoking Gun and a Much Stronger Board.
• Yahoo’s Thompson Asks Employees to “Stay Focused” — Except Not on Him
• In 2009 Interview, Yahoo CEO Does Not Deny He Has a CS Degree, and Calls Himself an “Engineer” (Audio)
• Yahoo’s Board Will “Review” Resume Discrepancy of CEO
• How Did a Phantom CS Degree Get on CEO’s Bio in SEC Filings? Yahoo’s Not Saying.
• Yahoo’s Response on CEO’s Computer Science ResumeGate: “Inadvertent Error”
• Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree

]]> http://allthingsd.com/20120507/ceo-apologizes-to-yahoos-but-will-the-mea-culpa-work-without-an-explanation-for-the-borked-bio-memo/feed/ 0 http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/ http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/#comments Sat, 05 May 2012 01:04:30 +0000 Kara Swisher http://allthingsd.com/?p=203962

Of course, the Yahoo internal memo for the Yahoo internal crisis of the week!

Here is CEO Scott Thompson’s email today to employees about the controversy around the fact that he does not have a computer science degree, as described in his bio in Yahoo’s regulatory filings.

Oh, just read it:

From: Scott Thompson
Sent: Friday, May 04, 2012 4:03 PM
To: all-worldwide@yahoo-inc.com
Subject: Staying Focused

Yahoos –

I am sure you have seen the reports of questions raised regarding my undergraduate degree. As we said yesterday, the board is reviewing the matter and, upon completion of its review, will make an appropriate disclosure to shareholders. In the meantime, I’m doing what I hope all of you are doing — staying focused on our customers, our shareholders, our team and moving Yahoo! forward, fast.

RELATED POSTS:

• Yahoo’s Parting With Thompson Will Be for “Cause” (a.k.a. CSLie)
• Ross Levinsohn’s Yahoo Plan: Back to the Future
• Here’s New Yahoo CEO’s First Note to Troops! (The Leaking-Internal-Memos-to-ATD Policy Remains in Effect As Usual)
• Yahoo Officially Confirms ATD Report on CEO Changes and Proxy Settlement
• Meet the Man I Call “The Hair”: The Video Stylings of Yahoo’s Newest CEO Ross Levinsohn
• Will Thompson’s Ouster Mean a Yahoo-Facebook Patent Settlement Too?
• Exclusive: Yahoo’s Thompson Out; Levinsohn In; Board Settlement With Loeb Nears Completion
• Heidrick & Struggles Slaps Back at Thompson’s Yahoo in Blame Game Over ResuMess
• Is He In or Is He Out? Crunchtime for Scott Thompson at Yahoo.
• Not So Scott Free? Yahoo’s Other Big Shareholder — Cap Re — Leaning Toward Supporting Loeb Over Thompson ResuMess.
• Tech Nation’s Gunn Says She and Yahoo CEO Discussed Their CS Degrees Before 2009 Show (Video and Audio)
• Loeb Calls Again for Thompson Firing From Yahoo, as Former eBay Boss Supports Him
• Place Your Bets: Will Loeb Drop Another Bomb on Yahoo at Vegas Confab Later Today?
• Exclusive: Yahoo Director in Charge of Botched CEO Vetting to Step Down From Board
• CEO Says Sorry to Yahoos for Borked Bio “Distraction” — But Will Mea Culpa Work Without an Apology for Error? (Memo)
• Buffett Comments on Trust Issue in Yahoo CEO BioGate: “You’ve Got a Problem”
• Loeb Lobs Lawsuit, as Expected, at Yahoo’s Borked Bio Mess
• As Yahoo CEO Reaches Out to Top Staff, Board Meets to Weigh “Options” (I.E., Deciding Who Gets to Take the Borked Bio Blame)
• Yahoo Should Expect Incoming Lawsuit Lobbed by Loeb Tomorrow on CEO Hiring
• They Shoot Yahoo CEOs, Don’t They? But Not Without a Really Smoking Gun and a Much Stronger Board.
• Yahoo’s Thompson Asks Employees to “Stay Focused” — Except Not on Him
• In 2009 Interview, Yahoo CEO Does Not Deny He Has a CS Degree, and Calls Himself an “Engineer” (Audio)
• Yahoo’s Board Will “Review” Resume Discrepancy of CEO
• How Did a Phantom CS Degree Get on CEO’s Bio in SEC Filings? Yahoo’s Not Saying.
• Yahoo’s Response on CEO’s Computer Science ResumeGate: “Inadvertent Error”
• Dan Loeb Alleges “Discrepancies” on Yahoo CEO Scott Thompson’s Resume Related to Computer Science Degree

]]> http://allthingsd.com/20120504/yahoos-thompson-speaks-asks-employees-to-stay-focused-except-not-on-him-memo/feed/ 0