3 posts and columns on Internet Advertising Bureau

Multiple Identities in Action: LinkedIn-Powered Logins Grow on Business Sites

in Social on February 7, 2011 at 11:15 am PT

People seem to separate their online professional identities from their personal identities more than they used to, now that the tools are available. Web users increasingly use LinkedIn to sign in to business-oriented sites, according to the social toolmaker Gigya.

Congress Readies an “Opt-In” Privacy Bill, and the Web Industry Cringes

in Media on June 23, 2009 at 1:41 pm PT

Here comes the battle the online ad business has been dreading: Congress is drawing up a bill that would require users to sign up to let advertisers track their online behavior–and, if you believe online publishers, more or less destroy the online ad business.
privacy

A Little Boost for Joost: Mobile Ads on the iPhone

in Media on April 7, 2009 at 12:25 pm PT

Web video publishers are still trying to get their heads around their existing sites, which attract plenty of eyeballs but not much in the way of ad dollars. But at some point they’re going to have to figure out what will happen as video moves from the PC to the phone. Here’s one small step in that evolution: Joost, the once-hyped video site, is going to start selling ads for stuff it shows via its iPhone app. Doing the heavy lifting will be FreeWheel, a well-regarded start-up that already handles ad-serving for some of the Web’s biggest video players.
joost_iphone