8 posts and columns on Interpublic

Ad Sales Are Either Okay, Growing Slower, or Soft. Pick Your Answer!

in Media on October 28, 2011 at 5:52 am PT

Depending on who you ask, the ad market is holding steady, or growing more slowly than predicted, or maybe something a little more dire.
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News Byte

Facebook Is Worth $65 Billion, Says Facebook Seller Interpublic

in News on August 15, 2011 at 9:23 am PT

Ad giant Interpublic, which bought a tiny stake in Facebook way back in 2006, has sold half of its investment. Depending on which report you believe, Interpublic ended up selling 0.2 percent to 0.25 percent of the social network’s shares, for a total of $133 million, “in a privately negotiated transaction.” That places Mark Zuckerberg’s baby at about $65 billion, give or take a few billion.

Luring Shoppers to Stores

in News on August 26, 2010 at 5:00 am PT

It’s Steven Spielberg’s futuristic “Minority Report” come to life. Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop: interactive dressing-room mirrors, kiosks with virtual customer-service representatives, and shopping carts and digital scanners that offer personalized discounts.

Another Ad Exchange Player: Microsoft Vet Jeff Green Launches The Trade Desk

in Media on March 23, 2010 at 3:30 am PT

Last fall, Jeff Green left his job running AdECN, Microsoft’s entry into the real-time ad-exchange business. He didn’t go far. Green is building The Trade Desk, a start-up designed to help marketers buy advertising from exchanges like the one he left.

Did You Just Click on a Fake Hyundai Ad?

in Media on January 20, 2009 at 7:26 am PT

A digital advertising mystery: Who is running a scam involving bogus Hyundai ads, and what kind of scam is it, anyway? Neither the car company nor its ad agency is talking. Anyone have a theory?

The Ad Recession Is Two Years Old. How Long Will It–And Layoffs–Last?

in Media on December 29, 2008 at 4:55 am PT

Here’s your obligatory scary stat for the day: The ad recession that’s responsible for so many layoffs has been in effect for two years, by one count, and will extend for at least another year in the U.S. That would mark the first three-year decline in ad spending since the Great Depression. And no matter how you count, we’re in for more layoff pain ahead.

Online Ad Buys: On Hold for the Holidays

in Media on December 12, 2008 at 4:38 am PT

It’s now very old news that the online ad market is going to get roughed up next year. But by how much? Don’t bother guessing until the end of the month: Online ad execs say sales have basically stopped until the end of the holiday season.

Want More Ad Gloom? Interpublic Obliges: U.S. Ads Down 4.5 Percent Next Year

in Media on December 8, 2008 at 5:15 am PT

At the UBS media conference, Interpublic’s Bob Coen kicks things off with his predictions for 2009. Like his colleagues, Coen has bad news: “Not going to be a very good year next year.” The numbers: Total U.S. ad spending will be down 4.5 percent; nonsearch Web ads up five percent.