Invite Media

Hello, Brooklyn! You’ve Got Your Very Own VC Fund.

Peter Kafka in News on January 17 at 4:30 am PT

Charlie O’Donnell leaves First Round Capital and sets up shop across the bridge. (Don’t worry, he’ll stray out of King’s County, too.)

Google Looks Forward to an Early Christmas Present From Washington: An Okay for Admeld

Peter Kafka in Media on November 28, 2011 at 12:27 pm PT

Google’s $400 million Admeld deal, announced in June, looks like it is finally ready to close, with approval from the Feds.

Yahoo Cuts Off Another Group of Ad Players, Including Google

Peter Kafka in Media on November 23, 2011 at 11:11 am PT

Trying to boost its flagging advertising business by cutting out layers of technological middlemen, Yahoo is giving DSPs like Turn, MediaMath and Google’s Invite Media the boot.

Adobe Moves Deeper Into the Ad Business

Peter Kafka in Media on November 1, 2011 at 7:18 pm PT

The software company has spent $2 billion on three deals over the past two years to break into the ad business. Expect more to come.

Google's Decision to Get Into "Real Time" Ads Was Really Smart, Says Google

Peter Kafka in Media on February 23, 2011 at 9:48 am PT

Google makes almost all of its money selling search ads. But it is pushing hard into display ads, along with technology that lets marketers buy display ads in “real time.” Great idea, Google says.

News Byte

Yet More Money for Ad Tech: Turn Raises $20 Million

Peter Kafka in Media on January 5, 2011 at 9:25 am PT

A lot of smart people think there’s already too much money jammed into advertising technology start-ups, but more keeps coming, anyway. The latest infusion is a $20 million funding round for Turn Inc., a “demand-side platform” that’s supposed to help advertisers buy lots of display advertising inventory. Turn has raised $57 million to date, which means any exit is going to have to be very big to make investors happy. Reminder: Google bought DSP Invite Media for $81 million last year. And Microsoft, another potential acquirer, has thrown its weight behind rival DSP AppNexus.

Google Cuts Off AppNexus, and the Ad Tech World Shudders

Peter Kafka in Media on November 30, 2010 at 4:57 pm PT

AppNexus, a high-flying ad technology start-up, just had a very bad few days. The next few weeks could be rough, too.

News Byte

More Money for Start-Ups: First Round Capital Gets a Second Fund

Peter Kafka in Media on October 15, 2010 at 6:20 am PT

First Round Capital, the VC firm that’s made a name for itself by investing in very early stage start-ups, has more money to play with. The Philadelphia-based outfit has a new $126.4 million fund–just $1.4 million bigger than its first fund, PE Hub notes. First Round has been on a roll this year, including a very successful bet on ad tech start-up Invite Media, which raised less than $5 million and was sold to Google for $81 million.

How to Find Google's Next Ad Tech Acquisition

Peter Kafka in Media on September 27, 2010 at 3:00 am PT

Earlier this year, Google spent $81 million to buy Invite Media, an ad tech start-up. There’s a very good chance that won’t be the last ad tech start-up the search giant buys, and if you want to get a sense of what it might grab next, take a look at this chart.

AllThingsD by Writer