6 posts and columns on IPG

There’s a Storm Ahead for HP’s Printer Business

in News on February 21 at 6:21 am PT

A worldwide decline in printer sales means slower sales of ink cartridges, which could hit Hewlett-Packard right where it hurts.
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Whoops, HP Just Bought Another Company

in News on December 6, 2011 at 6:22 am PT

Meet Hiflex, a Germany-based printing software outfit that for one reason or another caught Hewlett-Packard’s eye.
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Ad Sales Are Either Okay, Growing Slower, or Soft. Pick Your Answer!

in Media on October 28, 2011 at 5:52 am PT

Depending on who you ask, the ad market is holding steady, or growing more slowly than predicted, or maybe something a little more dire.
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Voices

Luring Shoppers to Stores

in News on August 26, 2010 at 5:00 am PT

It’s Steven Spielberg’s futuristic “Minority Report” come to life. Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop: interactive dressing-room mirrors, kiosks with virtual customer-service representatives, and shopping carts and digital scanners that offer personalized discounts.

Online Ad Buys: On Hold for the Holidays

in Media on December 12, 2008 at 4:38 am PT

It’s now very old news that the online ad market is going to get roughed up next year. But by how much? Don’t bother guessing until the end of the month: Online ad execs say sales have basically stopped until the end of the holiday season.

Your Daily Dose of Dour: WPP, Publicis Cut Ad Predictions

in Media on December 8, 2008 at 3:00 am PT

Good morning. Long week ahead, so let’s keep this short and sweet: At least two giant ad agencies are predicting lousy results for the coming year, for all the obvious reasons. Best-case scenario is that they’re overestimating the damage, and next year’s media layoffs won’t be quite as bad as they could be. Worst-case…