Guitar Hero: World Store

With analysts predicting Activision Blizzard will generate $1.38 billion in profits during its first financial year, Bobby Kotick, CEO of the new company, can perhaps be forgiven his grandiose proclamations. After all, there’s little doubt that the pure-play online and console game publisher will be the world’s most profitable. That said, it’s hard to believe that Activision Blizzard can launch a “successful competitor” to Apple’s iTunes music service through its Guitar Hero franchise as Kotick claims.

Believe the Hype (Most of It, Anyway): An iPhone Review Roundup

Today may well have been your last chance to buy shares of Apple for under $120. The first reviews of the iPhone (by journalists actually allowed to test the device) were published on the Web at 3 p.m. PDT today and seem to be generally positive, with the typical caveats about Apple’s choice of cellphone carriers.