Music services

The iTunes Store is the digital equivalent of a music shop. You buy individual songs or albums and own them thereafter, with some restrictions on their use. But several other services, such as RealNetworks’ Rhapsody, Napster and Yahoo Music Unlimited, take a different approach. They charge a monthly fee that entitles you to stream or download an unlimited number of songs. In effect, you’re renting these songs, typically for $10 or $15 a month. Some music lovers prefer this system, since it makes it easier to experiment with new artists and genres, and cheaper to fill a portable player, even though the songs can’t be used on an iPod.

Now Microsoft has joined the battle against iTunes with Zune Marketplace, its own online music service that offers both subscription plans and iTunes-style individual song purchases. Music from the Zune Marketplace will work only on Microsoft’s new iPod competitor, the Zune player.

There is another notable online music service: eMusic. It’s a sort of hybrid. You get to download and own tracks, as with iTunes, but you’re charged a monthly fee instead of paying by the song. The upside of eMusic is that its music is in the plain, unprotected MP3 format, meaning it will play on any portable music player including the iPod, and on every music-playing software program on Windows and Macintosh computers. The downside: eMusic offers songs only from independent record labels. It has none of the catalogs of the majors and tends to be nichey, not mainstream.

Music players

Companies like Creative, Samsung and iRiver offer many models that match up well in price and features against the various versions of the iPod. At one time their hardware and software designs were much clumsier than Apple’s, but they have improved a lot. They still trail the iPod in overall elegance. But many have features Apple gadgets lack, such as built-in FM radio, microphones, longer battery life and even transmitters for beaming music through car radios.

These non-iPod players have suffered because they use a Microsoft-developed system called “PlaysForSure” that supposedly allows smooth, iPod-like synchronization between players and Windows PCs. Unfortunately, PlaysForSure often behaves more like “PlaysMaybe,” with sync problems being common.

SanDisk, a company best known for its flash-memory chips, has roared into a distant second behind Apple, with a series of handsome flash-based players under the Sansa brand. These devices, roughly comparable to iPod’s Nano and Shuffle models, mostly use the PlaysForSure system. But recently, SanDisk debuted the Sansa Rhapsody, which uses RealNetworks technology and is tied closely to Real’s Rhapsody subscription service.

Certainly, the biggest news for iPod haters is the introduction of Microsoft’s Zune music player, an iPod competitor with plenty of marketing muscle behind it. The Zune holds 30 gigabytes of music, the same as the smallest full-size iPod, and costs the same $250.

But the Zune abandons PlaysForSure in favor of an Apple-style, tightly controlled, integrated approach. It works exclusively with Zune software, and the only encrypted songs it will play are those bought at Microsoft’s Zune Marketplace.

As for design, the Zune is bigger and somewhat clunkier than the iPod. But it has three things the iPod lacks: a bigger screen, an FM radio and built-in wireless capability. The latter can be used to send songs to nearby Zune players, where they can be played three times before expiring.

But many folks — even some who own iPods and other players — are still confused over how legal digital music works. So here’s a quick-and-dirty guide to the digital music world, in question-and-answer form. We’ve included the questions we are asked most frequently, plus a few other topics.

What’s the difference between the Apple iPod and all the other portable music players? Some of them seem to have more features.

The main difference is that Apple has created an entire end-to-end digital media system around the iPod, and it works. In our view, and those of most other reviewers, the combination of the iPod’s design, the iTunes music software, and the iTunes Music Store, provides a superior experience to buying a player separately, using software from Microsoft, and buying music from an unaffiliated store.

As a result, the iPod, and the iTunes store, dominate the legal music world, with shares of more than 70% of the market, depending on how you measure it.

Still, players from companies like iRiver and Creative are attractive and have some features the iPod lacks, such as built-in FM radios. And music services from RealNetworks, Yahoo, Napster and others offer an interesting alternative to iTunes.

If I buy an iPod, must I buy music from Apple’s iTunes store? Conversely, can I buy music from Apple, and play it, if I don’t have an iPod?

No, and yes. You don’t have to buy a single song from Apple. You can fill an iPod entirely with music you convert from your own CDs, or which you get from unauthorized download services, or from friends. The latter two sources are probably illegal, but they are technically easy to use. In fact, most of the song files on most of the world’s iPods weren’t purchased from Apple, or anyone else. That’s because the iPod, and iTunes, can play back files in the open MP3 format, and in other non-copy-protected formats.

Conversely, you can set up an account with the iTunes Music Store and buy as many songs, videos, and other material as you like, without owning an iPod. You would simply play back your purchased media on Windows or Macintosh computers. You can play any one song on as many as five different computers. All you need is the free iTunes software, which can be downloaded from Apple’s Web site in either a Windows or Mac version.

Will songs purchased from iTunes play back on non-iPod portable players? Will songs purchased from competing services play back on iPods?

No, and no — unless you use a workaround (see next answer). At the insistence of the record labels, all songs from major label catalogs that are sold as online downloads must be encrypted to limit copying. There are two encryption formats. One is owned by Apple, and the other is owned by Microsoft. The iTunes Store uses the Apple encryption format, and most other legal download services use the Microsoft format.

Any player from any company can theoretically be enabled to use either format, but Apple refuses to license its encryption format to any competing maker of players. And Apple also refuses to incorporate the Microsoft format on iPods. The result is that songs bought from iTunes only work on iPods, while songs bought from most other legal services only work on non-iPod players.

There is one exception. A service called eMusic sells its songs in the open MP3 format, without encryption or copy-protection. Thus, these songs will play on iPods and all other portable music players. But eMusic doesn’t carry the catalogs of the major labels. It has a much smaller selection than iTunes does.

Is there any way around this? Can I legally modify or convert encrypted songs so they will work on portable players for which they weren’t intended?

Yes, but the method is clumsy, especially if you try to apply it to a large number of converted songs.

To convert songs purchased from iTunes to an open format that will play on, say, a Creative player, or in Windows Media Player software, you first must burn the songs to CD. Then, using iTunes or other music software, you re-import them from CD, turning them into open MP3 files that can be played on any player. This works fine, but it has two big downsides.

First, it can take a long time to convert, say, 500 songs this way. Second, the process strips off all the identifying data from the song files, and home-burned CDs typically aren’t recognized by the automatic song-recognition process used by iTunes and other software. So you’ll have to manually re-enter info like artist, album and song title.

Independent site iLounge has a free manual on getting the most from your iPod.

This process works the other way as well, with a big “if.” You can convert Microsoft-encrypted songs this same way, so they become MP3 files that can be played on an iPod. But the catch is that songs offered by the leading Microsoft-based services often can’t be burned to CDs. (See next answer.)

There is some software that claims to efficiently strip the encryption from copy-protected song files, turning them into MP3 files. But these programs are almost certainly illegal under recent copyright laws, and Apple and other companies constantly change the innards of their encryption formats to foil the programs.

What is the difference between Apple’s iTunes store, and competing services like Rhapsody and Napster 2.0? Does one carry more music?

Apple’s iTunes store claims to have more than three million songs licensed from the major labels and from independents. Rhapsody and Napster claim more than two million songs, and Yahoo Music Unlimited claims more than one million. So, iTunes has by far the most music. In addition, iTunes has a strong selection of videos, including 150 television series, plus tens of thousands of audio books and podcasts. Its competitors are much weaker in these non-music categories. Most have nothing at all besides music.

The main difference lies in how the services work. iTunes works like a physical record store: you buy songs or albums, paying separately for each. Songs are 99 cents each, albums are usually $9.99, and videos are typically $1.99. Apple is reportedly negotiating to sell full-length movies as well.

Rhapsody, Napster and Yahoo work on a subscription model: you pay a monthly fee, and can download an unlimited number of songs. For Rhapsody and Napster, the fee is $10 a month if you want only to store and play music on a computer, or $15 a month if you also want to play your music on a portable player. Yahoo charges less — $6.99 a month for a PC-only plan and $11.99 a month for a portable plan.

The upside of Apple’s approach is that, once you buy a song, you own it. It never expires. You can burn it to CD an unlimited number of times, and transfer it to an unlimited number of iPods. The downside is that, to fill an iPod with, say, 5,000 purchased songs, you’d have to spend $5,000.

With the subscription plans, you can fill a portable player for just a monthly fee. But there’s a huge downside: you don’t own the music, you merely rent it. If you stop making your monthly payments, all the songs you downloaded over the years will suddenly expire and become inert and unplayable on your computer and on your portable player. Also, rental songs usually can’t be burned to CD and can only be copied to a limited number of portable players. In order to burn the tunes to CD, you generally must first buy them for an individual price, just as you do on iTunes.

How do I use multiple iPods with one iTunes library on my PC, if I want different music on each iPod?

In the Preferences section of iTunes, you can set up each iPod so it synchronizes only with particular playlists, not your whole library. Just set up a playlist for each iPod, and set it up to sync only with that playlist.

Or, you can set up each iPod so it doesn’t automatically synchronize with iTunes at all, and simply works in manual mode. Then, you can manually drag different songs into each iPod.

Can I copy the songs on my iPod to my second or third computer?

At the insistence of the record labels, Apple was forced to cripple the iPod so it can’t copy music to a computer, out of the box. Copying only works from a computer to an iPod, not the other way. But there are many third-party utility programs, for both Windows and Mac, that allow copying from an iPod to a computer. One example is PodUtil, which has versions for both Mac and Windows. It’s at: www.kennettnet.co.uk/software/podutil.php.

One thing to bear in mind: you can only play any song you buy from iTunes on up to five computers, Windows or Mac. Songs in the open MP3 format can be played on an unlimited number of computers.

Can I share the music in my iTunes software with others?

Yes, within limits. You can set up iTunes on your Windows PC or Mac so that others on your computer network (but not over the Internet) can stream, or listen to, your songs, without actually moving the song file to their computer. The receiving computer must have iTunes installed, and both machines must be enabled for sharing in the Sharing section of the iTunes Preferences panel.

What can I do with an iPod, other than play music on it?

Current iPods can play videos, like TV shows. And most iPods can play audio books and podcasts. Recent models also can play back your photos as slide shows, accompanied by music and fancy transitions. And, with a $20 cable, the iPod can display videos and photos on a TV set.

But there’s a lot of other stuff buried in an iPod. The iPod can display, but not edit, your calendar and contacts and notes, synchronized from your computer. This works with Microsoft Outlook on Windows and with the Address Book and Calendar programs that come with every Mac. Current iPods also have a built-in stop watch and multi-city clock.

You can also use your iPod as a portable hard disk. It can be set up to appear as a regular hard disk on both Windows and Macintosh computers. Any space on the iPod that isn’t occupied by your music, videos, photos and so forth can be used to store any type of file you want, for backup, or for transfer among computers. You just have to plug your iPod into your computer, go to the iPod preferences tab, and check “Enable Disk Use.”

The iPod also has some built-in games. My favorite, Music Quiz, tests your knowledge of your own music. It plays a short clip of a randomly selected song from your collection, then displays five multiple-choice song titles. Your task is to select the right title in the shortest possible time, while a clock counts down the points you can win. It’s addictive.

There’s a ton more to know about digital music, and specifically, iPods. Apple has a series of iPod and iTunes tutorials at http://www.apple.com/support/ipod101/. The independent Web site iLounge (ilounge.com) is packed with tips and tutorials and even offers a free, downloadable 194-page book about the iPod, at: http://www.ilounge.com/index.php/news/comments/download-now-the-free-ipod-book-20.

• Email: MossbergSolution@wsj.com.

But as slick as it is, Apple’s latest baby isn’t the only path to portable digital video available to consumers. Others got there first. All, including the new iPod, suffer from a dearth of legal downloadable content, but that has begun to change as Hollywood and the television networks seem willing, suddenly, to sell individual episodes of television series.

Here’s a quick guide to some leading portable video devices.

Old reliables: All the new video gadgets should be measured against portable DVD players and laptops with DVD drives. The portable players combine relatively large screens with thin, light designs and low prices. The laptops are larger and pricier, but their advantage is that many people carry them anyway for other purposes. And both have a vast library of cheap content to draw from: DVDs. The downside is that you have to lug along a selection of disks.

Portable media centers: These are gadgets that are smaller than a laptop, but larger than an iPod. They use Microsoft software that mimics the nice user interface in its Media Center version of Windows. Leading examples are the Samsung Yepp PMC and the Creative Zen PMC, both of which cost $500, which is more than even the priciest video iPod. They have larger screens than the iPod, but smaller storage capacity. Little legally downloadable content is available for the PMCs, but users can transfer to them TV programs they have recorded on high-end Media Center PCs.

Sony: The new PSP, or PlayStation Portable, from Sony, has a large, bright screen that does a great job showing videos, even though it is primarily a game machine. This slick, black $250 gadget is handsome, but unlike the iPod, it’s too large to carry in a pocket. Also, getting video into the PSP is clumsy and expensive, mainly because it lacks either a hard disk or a standard DVD drive. You have to buy movies on special, small copy-protected disks. And if you want to transfer videos from a computer, you have to buy a high-capacity memory stick.

Archos: This small company has been a pioneer in handheld video and makes several models, in a wide variety of sizes and capacities, that cost from $500 to $800. In general, Archos buyers have been early-adopter techies and videophiles willing to do what it took to collect video clips and move them onto the Archos gadgets. But the company is now going mainstream, through a deal with EchoStar, the satellite TV firm. EchoStar will sell three Archos models, rebranded as PocketDISH players, that can copy and play back TV shows recorded by EchoStar set-top boxes with digital video recorders inside. The PocketDISH players range from $300 to $600.

iRiver: The Korean maker of portable music players has just introduced a tiny video player, smaller but thicker than the video iPod, called the U10. It’s a handsome gadget with a clever user interface: You select functions by pushing on the edges of the screen. But it has a meager storage capacity, only a gigabyte, in a top-of-the-line model that costs $250, just $50 less than a video iPod with a larger screen and 30 times the storage.

Apple: The video iPod, which Apple calls simply the iPod, comes in two models: a $299 version with 30 gigabytes of storage and a $399 model with 60 gigabytes. Like all iPods, it is beautiful, easy to use, and it’s thinner and lighter than the prior generation. Short videos look great on its screen. Apple is selling episodes of two hit TV shows, Desperate Housewives and Lost, for $1.99 each. Again, content for all these gadgets is sparse today. But as the availability of legal video downloads grows, so will the rationale for buying a portable video player.